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278 blogs
  • 16 Jul 2019
    Good stories are personal. Great stories make your supporters feel like they are a part of them. If your supporters can interact with your story in real-time–by making a donation or volunteering–it means you are giving them an avenue to get invested in your cause. That kind of storytelling is uniquely useful for nonprofits. Your efforts as an organization directly help the people in your stories and involve your donors and volunteers. So how do you tell personal, interactive stories? The ways you communicate with your audience is just as important as the story itself. Choosing your storytelling medium Traditionally, email, social media, etc. are all good ways to get your story out to your supporters. It’s efficient, letting you reach a ton of people at once. And it works, convincing a lot of them to make a donation to your cause. But ask them about the gift a week later, and most would have already forgotten all about it. It’s evident in the numbers–The average nonprofit receives a repeat donation from less than half their yearly donors*. A significant amount of supporters stop giving because they don’t remember donating and because of minimal or non-existent communication on the part of the nonprofit.   Today’s donors crave and are more likely to remember authentic, personal interactions with the organizations that they support.  Doing that means reaching out to people as individuals, and a channel like text messaging is excellent at that.  Text messaging in the UK Smartphone ownership is only set to grow in the UK, with a predicted 92% ownership by 2023. With the texting being so ubiquitous, it makes sense for charities to use texting as one of their primary modes of communication with supporters. Another factor to consider is what donors really want from your communications.  According to the 2014 UK Giving Report, 68% of respondents agreed that charities proving their impact was most likely to be valued by supporters. You probably want to show your supporters the successes you have had in your campaigns. The challenge is showing the impact in a way that reaches people. Supporters aren’t going to visit your website unless they have a reason to, and the standard email open rate is not very impressive. Communicating the impact your organization makes towards your campaigns needs to be done in a way that is direct and likely to be seen.  A channel that has a high chance of being read, like texting lets you do that and make your communications personal at the same time. Using text messages to tell and promote stories Messaging, whether it is through SMS, Whatsapp, or even Facebook Messenger, lets you have conversations with your supporters in real-time, without having to meet face-to-face. That means being able to provide updates on the people you are helping and answer questions as your supporters ask them. Of course, it’s not possible to reply to every text in person. You could automate texts to go out based on keywords in the messages you receive and jump in whenever you need to. Storytelling in the form of a text conversation Having conversations about your charity’s missions and goals can be made more personal and persuasive through peer-to-peer texting. With a messaging software, a single volunteer can have around one thousand conversations every hour.  For example, an initial text message could introduce them to your latest campaign and ask them if they would like to know more instead of asking them for a donation up front. If they respond positively, you can send a link to your donation page. After a successful donation, thank them through the same conversation. One thing to note about storytelling through text messages is that the story is in the form of a conversation. For it to be most effective, you need to keep them updated on how your mission is progressing, and how their support is helping your cause. Keep your supporters up-to-date and invested with your cause through follow up texts. Your next text could tell them about the funds raised from the last campaign: Your final update should let them know about how their funds were used and tell the stories of those who were positively impacted by your campaign. Your supporters will appreciate your transparency and willingness to keep them looped in. An invested and informed supporter is more likely to make further donations or volunteer for your cause. How else can you use texting? An alternative to peer-to-peer texting is to use text messages strictly as a way to link to your blog and website. This can be a broadcast message to all your supporters, telling them they can learn more about your campaign by following the link. There can be many other ways to use texting to engage your supporters. You can send reminders to campaigners and supporters to attend upcoming events and rallies (with their corresponding venue/timing details). Depending upon the volunteer’s role, you can also send texts reminding them of their respective duties on upcoming campaigns. It is evident that telling a charity’s stories in a way that can bring in donors and keep them engaged needs nonprofits to rethink donor communications. Channels like texting let supporters talk to you directly and make them feel like they truly are an important part of your cause. Augustus Franklin is the founder and CEO of CallHub, a California-based Voice and SMS service company bridging the communication gap for political campaigns and advocacy groups. When he is not working, he is either making toys with his kids or training for a marathon. *2018 Fundraising Effectiveness Survey Report  
    41 Posted by Augustus Franklin
  • Good stories are personal. Great stories make your supporters feel like they are a part of them. If your supporters can interact with your story in real-time–by making a donation or volunteering–it means you are giving them an avenue to get invested in your cause. That kind of storytelling is uniquely useful for nonprofits. Your efforts as an organization directly help the people in your stories and involve your donors and volunteers. So how do you tell personal, interactive stories? The ways you communicate with your audience is just as important as the story itself. Choosing your storytelling medium Traditionally, email, social media, etc. are all good ways to get your story out to your supporters. It’s efficient, letting you reach a ton of people at once. And it works, convincing a lot of them to make a donation to your cause. But ask them about the gift a week later, and most would have already forgotten all about it. It’s evident in the numbers–The average nonprofit receives a repeat donation from less than half their yearly donors*. A significant amount of supporters stop giving because they don’t remember donating and because of minimal or non-existent communication on the part of the nonprofit.   Today’s donors crave and are more likely to remember authentic, personal interactions with the organizations that they support.  Doing that means reaching out to people as individuals, and a channel like text messaging is excellent at that.  Text messaging in the UK Smartphone ownership is only set to grow in the UK, with a predicted 92% ownership by 2023. With the texting being so ubiquitous, it makes sense for charities to use texting as one of their primary modes of communication with supporters. Another factor to consider is what donors really want from your communications.  According to the 2014 UK Giving Report, 68% of respondents agreed that charities proving their impact was most likely to be valued by supporters. You probably want to show your supporters the successes you have had in your campaigns. The challenge is showing the impact in a way that reaches people. Supporters aren’t going to visit your website unless they have a reason to, and the standard email open rate is not very impressive. Communicating the impact your organization makes towards your campaigns needs to be done in a way that is direct and likely to be seen.  A channel that has a high chance of being read, like texting lets you do that and make your communications personal at the same time. Using text messages to tell and promote stories Messaging, whether it is through SMS, Whatsapp, or even Facebook Messenger, lets you have conversations with your supporters in real-time, without having to meet face-to-face. That means being able to provide updates on the people you are helping and answer questions as your supporters ask them. Of course, it’s not possible to reply to every text in person. You could automate texts to go out based on keywords in the messages you receive and jump in whenever you need to. Storytelling in the form of a text conversation Having conversations about your charity’s missions and goals can be made more personal and persuasive through peer-to-peer texting. With a messaging software, a single volunteer can have around one thousand conversations every hour.  For example, an initial text message could introduce them to your latest campaign and ask them if they would like to know more instead of asking them for a donation up front. If they respond positively, you can send a link to your donation page. After a successful donation, thank them through the same conversation. One thing to note about storytelling through text messages is that the story is in the form of a conversation. For it to be most effective, you need to keep them updated on how your mission is progressing, and how their support is helping your cause. Keep your supporters up-to-date and invested with your cause through follow up texts. Your next text could tell them about the funds raised from the last campaign: Your final update should let them know about how their funds were used and tell the stories of those who were positively impacted by your campaign. Your supporters will appreciate your transparency and willingness to keep them looped in. An invested and informed supporter is more likely to make further donations or volunteer for your cause. How else can you use texting? An alternative to peer-to-peer texting is to use text messages strictly as a way to link to your blog and website. This can be a broadcast message to all your supporters, telling them they can learn more about your campaign by following the link. There can be many other ways to use texting to engage your supporters. You can send reminders to campaigners and supporters to attend upcoming events and rallies (with their corresponding venue/timing details). Depending upon the volunteer’s role, you can also send texts reminding them of their respective duties on upcoming campaigns. It is evident that telling a charity’s stories in a way that can bring in donors and keep them engaged needs nonprofits to rethink donor communications. Channels like texting let supporters talk to you directly and make them feel like they truly are an important part of your cause. Augustus Franklin is the founder and CEO of CallHub, a California-based Voice and SMS service company bridging the communication gap for political campaigns and advocacy groups. When he is not working, he is either making toys with his kids or training for a marathon. *2018 Fundraising Effectiveness Survey Report  
    Jul 16, 2019 41
  • 12 Jul 2019
    It is a known fact that the UK has seen a spike in youth violence, particularly knife crime, over the last couple of years. Sadly, the news has become all too familiar: another grinning picture of a lost kid, another grieving parent’s pleas for the violence to end, another youth worker discussing the impact of local government cuts, another politician with a soundbite playing to his or her agenda. Most of us, read these ‘by-numbers’ articles, feel a pang of sadness, anger or guilt – and then move on with our lives, much as we do when we hear about a famine or war in the global south. Sometimes however the reality of the situation is driven home a little harder. Last year a 16 year old was shot-dead one road from my house in Tulse Hill in South London. On this occasion it was impossible to ignore the deafening-silence of the neighbours and friends stood behind the police tape. Then, just a matter of days ago, my friend’s son, who is 15, was threatened at knife-point and interrogated about whether he had any gang affiliation. This happened just yards from his house - in broad day-light. My friend’s voice trembled as she told me that, what made this so hard was that this had happened in the very place that both she and her son had been brought up – the place they call home. Nowhere felt safe anymore. Like thousands of young people in London and across the UK, my friend’s son is now approaching adulthood in a state of fear and faces stark questions around how to remain safe in this environment. Of course, there is not single cause or single solution. The government, police and schools undoubtedly have huge roles to play, particularly when it comes to addressing the underling socio-economic issues at play. However, in many cases it is the people living and working in the affected communities who have the best understanding of the dynamics on the ground and therefore the best solutions for tackling these issues at the local level. At Localgiving we work with grassroots organisations across the UK who work tirelessly, to tackle youth and gang violence and its multiple causes. Many of these groups have been set up by people who have first-hand experience of these issues, some by parents of victims and some by former gang members themselves. These groups are embedded in their communities and are therefore, not only acutely aware of the specific dynamics of the situation in their area, but also find it far easier to gain access to, and the trust of those they aim to help. This is a particularly important factor, given that many of the communities most adversely affected by the uptick in youth violence have also experienced a break-down in trust with police and local authorities. The type and level of support offered by these grassroots groups varies considerably. Many services are tailored to the specific needs of the young people they work with and communities they work in. Some groups provide peer-to-peer support, some provide safe spaces for healing, some help secure safe, stable housing and provide their young people with training and education opportunities. One thing they all offer however is hope. Hope that there is a way out of the current cycle of violence and evidence of the tangible difference that people can make in their own communities – even when faced with the most painful and seemingly intractable social problems. Below are some of the amazing groups on Localgiving who work to tackle youth violence and its causes.  Jags Foundation (Croyden, London) Real Action (Kensington, London) St. Matthews Project (Lambeth, London) Aik Saath - Together As One (Slough) The New Cross Gate Trust – “carrying knives costs lives” campaign (London) Safe (Oxford) Newark Youth London (Newark London) Prospex (Islington, London) Copenhagen Youth Project (Islington, London) Lambeth Action for Youth (Lambeth, London) C2C Social Action (Northampton) Fitzrovia Youth In Action (Camden, London) Fast Project (Battersea, London) Sports4Health CIC (London) The Reasons Why Foundation (London) The Jan Trust (Haringay, London)
    234 Posted by Lewis Garland
  • It is a known fact that the UK has seen a spike in youth violence, particularly knife crime, over the last couple of years. Sadly, the news has become all too familiar: another grinning picture of a lost kid, another grieving parent’s pleas for the violence to end, another youth worker discussing the impact of local government cuts, another politician with a soundbite playing to his or her agenda. Most of us, read these ‘by-numbers’ articles, feel a pang of sadness, anger or guilt – and then move on with our lives, much as we do when we hear about a famine or war in the global south. Sometimes however the reality of the situation is driven home a little harder. Last year a 16 year old was shot-dead one road from my house in Tulse Hill in South London. On this occasion it was impossible to ignore the deafening-silence of the neighbours and friends stood behind the police tape. Then, just a matter of days ago, my friend’s son, who is 15, was threatened at knife-point and interrogated about whether he had any gang affiliation. This happened just yards from his house - in broad day-light. My friend’s voice trembled as she told me that, what made this so hard was that this had happened in the very place that both she and her son had been brought up – the place they call home. Nowhere felt safe anymore. Like thousands of young people in London and across the UK, my friend’s son is now approaching adulthood in a state of fear and faces stark questions around how to remain safe in this environment. Of course, there is not single cause or single solution. The government, police and schools undoubtedly have huge roles to play, particularly when it comes to addressing the underling socio-economic issues at play. However, in many cases it is the people living and working in the affected communities who have the best understanding of the dynamics on the ground and therefore the best solutions for tackling these issues at the local level. At Localgiving we work with grassroots organisations across the UK who work tirelessly, to tackle youth and gang violence and its multiple causes. Many of these groups have been set up by people who have first-hand experience of these issues, some by parents of victims and some by former gang members themselves. These groups are embedded in their communities and are therefore, not only acutely aware of the specific dynamics of the situation in their area, but also find it far easier to gain access to, and the trust of those they aim to help. This is a particularly important factor, given that many of the communities most adversely affected by the uptick in youth violence have also experienced a break-down in trust with police and local authorities. The type and level of support offered by these grassroots groups varies considerably. Many services are tailored to the specific needs of the young people they work with and communities they work in. Some groups provide peer-to-peer support, some provide safe spaces for healing, some help secure safe, stable housing and provide their young people with training and education opportunities. One thing they all offer however is hope. Hope that there is a way out of the current cycle of violence and evidence of the tangible difference that people can make in their own communities – even when faced with the most painful and seemingly intractable social problems. Below are some of the amazing groups on Localgiving who work to tackle youth violence and its causes.  Jags Foundation (Croyden, London) Real Action (Kensington, London) St. Matthews Project (Lambeth, London) Aik Saath - Together As One (Slough) The New Cross Gate Trust – “carrying knives costs lives” campaign (London) Safe (Oxford) Newark Youth London (Newark London) Prospex (Islington, London) Copenhagen Youth Project (Islington, London) Lambeth Action for Youth (Lambeth, London) C2C Social Action (Northampton) Fitzrovia Youth In Action (Camden, London) Fast Project (Battersea, London) Sports4Health CIC (London) The Reasons Why Foundation (London) The Jan Trust (Haringay, London)
    Jul 12, 2019 234
  • 27 Jun 2019
    One question that we are frequently asked is how to develop a marketing strategy. To start with, we should be clear that a marketing strategy and marketing plan are different, albeit overlapping, things. Their relationship is similar to that of your vision and mission. Your strategy is about identifying your overarching goals and the tactics you will use to achieve these. Your plan is about the execution of this strategy – the actions that you will take to reach your goals. With that said, here are our top-tips for helping you develop your charity’s marketing strategy: Define Your Goals The first thing you need to consider is what you are trying to achieve with your strategy. Think carefully about how your marketing strategy supports your charity’s mission and vision. Are you looking to increase donations, raise awareness of a cause or reach new beneficiaries? Without clearly defined goals you’re not going to be able to work out which marketing channels you should and shouldn’t be using. Identify Your Key Audiences The next thing to ask yourself is who you are trying to engage with your strategy. This will depend on your chosen goals. If your goal is to bring in major donors, you should probably reconsider a strategy geared towards teenagers in socially deprived areas. Tailor Your Messaging Marketing is essentially about relationship building. As individuals, we naturally speak to different people about different subject – often (subconsciously or not) altering our vocabulary accordingly. We have our our literature friends, our football mates, and our political comrades (ok, just me). This is the way we should approach our audiences. Different demographic groups have different interests and consume and engage with content in very different ways. The messaging, tactics and channels you use to reach and ignite the passions of young people in central London will almost certainly diverge from those you use to engage older people in rural Norfolk (Hey Mum). Play To Your Strengths The last few years have seen some incredible charity campaigns using ground-breaking in-game advertising and VR campaigning.  Sadly, if your marketing department is a one-person team with a sub £1k annual budget you may not be best placed to take advantage of these technologies. Your strategy should seek to make the most out of the resources, time and skills that your organisation has at its disposal. In simple terms, you should begin by focussing on what you are already good at. If you and your team have specialist Social Media skills make this the fulcrum of your strategy. If you are a great, persuasive copy-writer – you may choose to focus more on email and content marketing. Data Counts (but not all data counts equally) There is a whole range of data that you can use to measure the success of your strategy and inform your work. For example, most social media platforms have inbuilt analytics tools that enable you to track and compare your likes , shares, opens.click through rates etc. The important thing is to identify and track the data that most relates to your goals – key performance metrics if you will.  In most cases only a couple of metrics really matter. While it may be interesting to explore why your latest newsletter was opened 7 times in Bishkek, your click-through rate on your Call-to-Action button will almost always be more important (ignore this if your goal is to increase readers in Kyrgyzstan) Learn From Other Charities Take the time to explore what other charities (similar to your own in size and cause area) are doing and don’t be afraid to replicate or adapt their ideas. We don’t all need to be great innovators all of the time. Borrowing ideas that have already been proven to have success can save a lot of time and resources.     
    1024 Posted by Lewis Garland
  • One question that we are frequently asked is how to develop a marketing strategy. To start with, we should be clear that a marketing strategy and marketing plan are different, albeit overlapping, things. Their relationship is similar to that of your vision and mission. Your strategy is about identifying your overarching goals and the tactics you will use to achieve these. Your plan is about the execution of this strategy – the actions that you will take to reach your goals. With that said, here are our top-tips for helping you develop your charity’s marketing strategy: Define Your Goals The first thing you need to consider is what you are trying to achieve with your strategy. Think carefully about how your marketing strategy supports your charity’s mission and vision. Are you looking to increase donations, raise awareness of a cause or reach new beneficiaries? Without clearly defined goals you’re not going to be able to work out which marketing channels you should and shouldn’t be using. Identify Your Key Audiences The next thing to ask yourself is who you are trying to engage with your strategy. This will depend on your chosen goals. If your goal is to bring in major donors, you should probably reconsider a strategy geared towards teenagers in socially deprived areas. Tailor Your Messaging Marketing is essentially about relationship building. As individuals, we naturally speak to different people about different subject – often (subconsciously or not) altering our vocabulary accordingly. We have our our literature friends, our football mates, and our political comrades (ok, just me). This is the way we should approach our audiences. Different demographic groups have different interests and consume and engage with content in very different ways. The messaging, tactics and channels you use to reach and ignite the passions of young people in central London will almost certainly diverge from those you use to engage older people in rural Norfolk (Hey Mum). Play To Your Strengths The last few years have seen some incredible charity campaigns using ground-breaking in-game advertising and VR campaigning.  Sadly, if your marketing department is a one-person team with a sub £1k annual budget you may not be best placed to take advantage of these technologies. Your strategy should seek to make the most out of the resources, time and skills that your organisation has at its disposal. In simple terms, you should begin by focussing on what you are already good at. If you and your team have specialist Social Media skills make this the fulcrum of your strategy. If you are a great, persuasive copy-writer – you may choose to focus more on email and content marketing. Data Counts (but not all data counts equally) There is a whole range of data that you can use to measure the success of your strategy and inform your work. For example, most social media platforms have inbuilt analytics tools that enable you to track and compare your likes , shares, opens.click through rates etc. The important thing is to identify and track the data that most relates to your goals – key performance metrics if you will.  In most cases only a couple of metrics really matter. While it may be interesting to explore why your latest newsletter was opened 7 times in Bishkek, your click-through rate on your Call-to-Action button will almost always be more important (ignore this if your goal is to increase readers in Kyrgyzstan) Learn From Other Charities Take the time to explore what other charities (similar to your own in size and cause area) are doing and don’t be afraid to replicate or adapt their ideas. We don’t all need to be great innovators all of the time. Borrowing ideas that have already been proven to have success can save a lot of time and resources.     
    Jun 27, 2019 1024
  • 13 Jun 2019
      NB. This blog was written by a colleague and friend who wishes to remain anonymous. The words “queer” and “Muslim” are a paradoxical association. You cannot be a good Muslim and be queer. Or partake in queer culture without giving up what is, effectively, an essential part of your identity and sense of self. Or that is what I thought. Growing up in Italy, a country where being brown and wearing a headscarf are no easy task, I spent way too much energy trying to prove to my peers that I was one of the “good ones”. Between acing school to demonstrate that I was just as clever, and being extremely hyper-aware of how I presented myself (be it the packed lunch I took to school, the clothes I wore, the languages I spoke), little energy was left to reckon with my sexuality. Along with this came the religious guilt, that overwhelming feeling that, by admitting what deep down I knew is true, I would let God down, I would fail at being a good Muslim and might as well throw the towel on all of my efforts. Part of this was certainly the lack of visible role models. I didn’t know any bisexual, brown, Muslim women. I thought I was alone, and I thought I was - quite literally - committing a crime. The guilt was unbearable. Sometimes it still is. I debated for years about whether I could reconcile my faith and my sexuality, and for a long time it felt like one of the two had to go. As I am getting older, however, and gaining more self-awareness and accountability, I am opening up to the possibility that the two – my faith and my sexuality – are not a zero-sum game. I am slowly learning to let go of the guilt, and to treat myself with kindness and compassion, just as I would treat any other friend on the same boat. If you or someone you know is going through a similar experience (regardless of religion, faith, or lack thereof), here’s what teenage me desperately needed to hear: You are not wrong or broken. The only thing you’ve done is to love other human beings. That couldn’t possibly be wrong, right? Faith is not black and white. Faith is at your service. It is meant to inspire and guide you. You are absolutely not alone. There are SO MANY PEOPLE that feel just like you! Related to the above, the internet is great. Do your googles. Find your tribe. There is no such thing as “queer culture”. Never feel like you have to suppress your faith and/or culture to conform to what a queer person is supposed to look and act like. Related to the above, being a “culturally diverse” member of the LGBT+ community can sometimes be seen as a form of “bravery” (the amount of “you are not like other Muslims” comments I receive, oh my!). Beware that. That is yet another form of othering! Localgiving is proud to work with LGBTQI+ groups from across the UK. There are many ways you can get involved with these groups - be it as a volunteer, beneficiary, donor or fundraiser. Why not find a group near you now? Here are just a few of the groups we work with: The Proud Trust Gendered Intelligence  The Kite Project  HERE NI  Q- Alliance  Viva LGBT+   Norwich Pride Norfolk LGBT+ Project Coventry Pride - Pride Cymru
    856 Posted by Lewis Garland
  •   NB. This blog was written by a colleague and friend who wishes to remain anonymous. The words “queer” and “Muslim” are a paradoxical association. You cannot be a good Muslim and be queer. Or partake in queer culture without giving up what is, effectively, an essential part of your identity and sense of self. Or that is what I thought. Growing up in Italy, a country where being brown and wearing a headscarf are no easy task, I spent way too much energy trying to prove to my peers that I was one of the “good ones”. Between acing school to demonstrate that I was just as clever, and being extremely hyper-aware of how I presented myself (be it the packed lunch I took to school, the clothes I wore, the languages I spoke), little energy was left to reckon with my sexuality. Along with this came the religious guilt, that overwhelming feeling that, by admitting what deep down I knew is true, I would let God down, I would fail at being a good Muslim and might as well throw the towel on all of my efforts. Part of this was certainly the lack of visible role models. I didn’t know any bisexual, brown, Muslim women. I thought I was alone, and I thought I was - quite literally - committing a crime. The guilt was unbearable. Sometimes it still is. I debated for years about whether I could reconcile my faith and my sexuality, and for a long time it felt like one of the two had to go. As I am getting older, however, and gaining more self-awareness and accountability, I am opening up to the possibility that the two – my faith and my sexuality – are not a zero-sum game. I am slowly learning to let go of the guilt, and to treat myself with kindness and compassion, just as I would treat any other friend on the same boat. If you or someone you know is going through a similar experience (regardless of religion, faith, or lack thereof), here’s what teenage me desperately needed to hear: You are not wrong or broken. The only thing you’ve done is to love other human beings. That couldn’t possibly be wrong, right? Faith is not black and white. Faith is at your service. It is meant to inspire and guide you. You are absolutely not alone. There are SO MANY PEOPLE that feel just like you! Related to the above, the internet is great. Do your googles. Find your tribe. There is no such thing as “queer culture”. Never feel like you have to suppress your faith and/or culture to conform to what a queer person is supposed to look and act like. Related to the above, being a “culturally diverse” member of the LGBT+ community can sometimes be seen as a form of “bravery” (the amount of “you are not like other Muslims” comments I receive, oh my!). Beware that. That is yet another form of othering! Localgiving is proud to work with LGBTQI+ groups from across the UK. There are many ways you can get involved with these groups - be it as a volunteer, beneficiary, donor or fundraiser. Why not find a group near you now? Here are just a few of the groups we work with: The Proud Trust Gendered Intelligence  The Kite Project  HERE NI  Q- Alliance  Viva LGBT+   Norwich Pride Norfolk LGBT+ Project Coventry Pride - Pride Cymru
    Jun 13, 2019 856
  • 29 May 2019
    We are delighted to have distributed £92,000 in grant funding to 184 groups in the first round of our Magic Little Grants Fund 2019.   This round has seen us support a wide range of local organisations across Great Britain including walking groups, wheelchair basketball teams, swimming clubs and many more!   Our Magic Little Grants, funded by Postcode Community Trust, are open to local charities and community groups in Great Britain that support and inspire people to participate in sports or exercise.   As well as receiving a £500 Magic Little Grant, successful organisations that are new to Localgiving will also be given a free annual membership with Localgiving worth £96. Applicants for Magic Little Grants must either be in their first year of operation or have an annual income under £250,000. Preference will be given to projects that encourage social cohesion and help vulnerable people to overcome barriers to participation in physical activities. The deadline for applications for Magic Little Grants 2019 is midnight on 30th November 2019. Find out more and apply HERE.        
  • We are delighted to have distributed £92,000 in grant funding to 184 groups in the first round of our Magic Little Grants Fund 2019.   This round has seen us support a wide range of local organisations across Great Britain including walking groups, wheelchair basketball teams, swimming clubs and many more!   Our Magic Little Grants, funded by Postcode Community Trust, are open to local charities and community groups in Great Britain that support and inspire people to participate in sports or exercise.   As well as receiving a £500 Magic Little Grant, successful organisations that are new to Localgiving will also be given a free annual membership with Localgiving worth £96. Applicants for Magic Little Grants must either be in their first year of operation or have an annual income under £250,000. Preference will be given to projects that encourage social cohesion and help vulnerable people to overcome barriers to participation in physical activities. The deadline for applications for Magic Little Grants 2019 is midnight on 30th November 2019. Find out more and apply HERE.        
    May 29, 2019 1142
  • 29 May 2019
    In April 2019 hundreds of fundraisers took part in our annual Local Hero fundraiser competition. After a tightly fought race, Nathan Swain took bronze position in the competition, having run the London Marathon in support of Safe Families for Children Wales. Thanks to Nathan’s third place finish, Safe Families for Children Wales were awarded a prize of £500, adding to the phenomenal £2,300 he had already accrued through online donations. Once his calves had recovered, Nathan kindly took the time to talk to us about his challenge and his charity of choice. How did you get involved with Safe Families for Children? “Through my line of work I am aware of the adverse impact children placed in foster care can experience, and the residual effect it can have for years to come. Through a notice on my local church notice board I became aware of the work of Safe Families for Children, a charity working hand-in-hand with local children’s services to link families in need with a network of local volunteers who can offer them support, intervening before formal involvement of the care system." How did you decide upon you challenge and what preparation did you need to do? "Having been a runner for around three years, and becoming comfortable at the Half Marathon distance, I felt it was time to challenge myself with a marathon and managed to secure a ballot place at the London Marathon. What should’ve been prime running time over the winter was ridden with injuries which prevented me running, but I managed to keep fit through cycling. In early spring I was able to get running again and got out two or three times a week to get race ready.” What did you most enjoy most about your challenge and taking part in the Local Hero competition? “I really enjoyed pushing myself, and knowing that my efforts were not only for my personal gain, but had helped secure important finances for a small volunteer led charity I found it enjoyable getting on the leaderboard early which spurred me on to encourage more people to donate and help secure additional prize money funding for the charity.” Why do you think your campaign was such a success? “It was a combination of a marathon being a big challenge and choosing a charity that people could relate to and see tangible benefits through their donations. I feel more people were willing to donate to support me because I wasn’t running for a large national charity, I wouldn’t be part of 100 runners fundraising for the same cause – instead I would be the only runner wearing Safe Families colours, and would be the only person fundraising to support their work.” What channels did you use to promote your challenge and why? “I predominantly promoted my fundraising to friends and family through my social media accounts on Instagram and Facebook. My posts were also shared through Safe Families for Children’s accounts, which raised awareness to a wider audience of individuals who were already aware of and supportive of their work.” Do you know if Safe families have any specific plans or projects for this funding /what will be the impact of this funding. “I am due to meet with the Chairman of Trustees soon, to gain an understanding of the impact my fundraising will have for this charity and the work it will support.” What advice would you give to someone interested in fundraising for a local charity? “People tend to be unaware of the great work undertaken by small charities in their area. Fundraising for them will not only help fund their activities, but raise their profile in the community. Having fundraised for both national and small charities such as Safe Families, I found it more rewarding to be promoting the work of a small charity, and more encouraging to know that the money I raise will be going directly to helping their cause rather than covering overheads.” Set up a fundraising page for a local charity today.
    775 Posted by Lewis Garland
  • In April 2019 hundreds of fundraisers took part in our annual Local Hero fundraiser competition. After a tightly fought race, Nathan Swain took bronze position in the competition, having run the London Marathon in support of Safe Families for Children Wales. Thanks to Nathan’s third place finish, Safe Families for Children Wales were awarded a prize of £500, adding to the phenomenal £2,300 he had already accrued through online donations. Once his calves had recovered, Nathan kindly took the time to talk to us about his challenge and his charity of choice. How did you get involved with Safe Families for Children? “Through my line of work I am aware of the adverse impact children placed in foster care can experience, and the residual effect it can have for years to come. Through a notice on my local church notice board I became aware of the work of Safe Families for Children, a charity working hand-in-hand with local children’s services to link families in need with a network of local volunteers who can offer them support, intervening before formal involvement of the care system." How did you decide upon you challenge and what preparation did you need to do? "Having been a runner for around three years, and becoming comfortable at the Half Marathon distance, I felt it was time to challenge myself with a marathon and managed to secure a ballot place at the London Marathon. What should’ve been prime running time over the winter was ridden with injuries which prevented me running, but I managed to keep fit through cycling. In early spring I was able to get running again and got out two or three times a week to get race ready.” What did you most enjoy most about your challenge and taking part in the Local Hero competition? “I really enjoyed pushing myself, and knowing that my efforts were not only for my personal gain, but had helped secure important finances for a small volunteer led charity I found it enjoyable getting on the leaderboard early which spurred me on to encourage more people to donate and help secure additional prize money funding for the charity.” Why do you think your campaign was such a success? “It was a combination of a marathon being a big challenge and choosing a charity that people could relate to and see tangible benefits through their donations. I feel more people were willing to donate to support me because I wasn’t running for a large national charity, I wouldn’t be part of 100 runners fundraising for the same cause – instead I would be the only runner wearing Safe Families colours, and would be the only person fundraising to support their work.” What channels did you use to promote your challenge and why? “I predominantly promoted my fundraising to friends and family through my social media accounts on Instagram and Facebook. My posts were also shared through Safe Families for Children’s accounts, which raised awareness to a wider audience of individuals who were already aware of and supportive of their work.” Do you know if Safe families have any specific plans or projects for this funding /what will be the impact of this funding. “I am due to meet with the Chairman of Trustees soon, to gain an understanding of the impact my fundraising will have for this charity and the work it will support.” What advice would you give to someone interested in fundraising for a local charity? “People tend to be unaware of the great work undertaken by small charities in their area. Fundraising for them will not only help fund their activities, but raise their profile in the community. Having fundraised for both national and small charities such as Safe Families, I found it more rewarding to be promoting the work of a small charity, and more encouraging to know that the money I raise will be going directly to helping their cause rather than covering overheads.” Set up a fundraising page for a local charity today.
    May 29, 2019 775
  • 28 May 2019
    This year’s Local Hero campaign came to a thrilling end at the stroke of midnight on 30th April 2019. Thank you to every fundraiser, group and donor who participated in this year’s Local Hero campaign. A particular congratulations must go to those fundraisers who made it onto our hallowed Local Hero leaderboard. Your incredible effort, creativity and generosity made this our most successful Local Hero campaign to date.During the month of April, 453 fundraisers raised £160k from 6,261 donors for 209 local groups.After a nail-biting finish, we are delighted to announce Ben Kane as our Local Hero champion 2019. Ben secured a phenomenal 218 donations worth £10K for Park In The Past Community Interest Company, plus an extra £1000 in prize money. Ben, a Best-Selling historical-fiction author, used the competition to bring his passion for the Roman Empire to life. Ben Kane walked the length of Hadrian's wall in full centurion attire, accompanied by his 12 year old son. The author secured an incredible 218 unique donations for his walk, raising over £10k including £1000 in prize money for Park in the Past CIC. Local Hero Champion 2019, Ben Kane, said: "I've been interested in the idea of Park in the Past ever since hearing about it.The idea of a living Roman museum, the likes of which does not exist in the UK, is absolutely thrilling, and I intend to do everything in my power to make sure it becomes a reality. I really enjoyed taking part in the Local Hero competition and I hope that the money raised in April will go a long way to achieving this dream". Park in the Past said: “Localgiving and their superb initiative Local Hero has made a really big difference to our heritage project, Park in the Past. Sunday Times Award winning author Ben Kane has walked Hadrian's Wall with his 12 year old son Ferdia to highlight what we are aiming to achieve on our 120 acre site in North Wales creating a huge amount of interest and money in the process. The funds from Local Hero will make a big impact this year as we continue building a full size Roman fort and Celtic village using authentic construction techniques and materials. Ben is a real life hero having raised tens of thousands of pounds to date. His boundless enthusiasm and determination with the help of the Localgiving team will enable us to turn our vision into a extraordinary reality for everyone to enjoy as they step back to a land lost in time!" Another £4,000 in prizes have been awarded to the causes supported by the other top 19 fundraisers. Nathan S who finished in third place, securing a £500 prize for Safe Families for Children Wales, said: “I really enjoyed pushing myself, and knowing that my efforts were not only for my personal gain, but had helped secure important finances for a small volunteer led charity I found it enjoyable getting on the leaderboard early which spurred me on to encourage more people to donate and help secure additional prize money funding for the charity". You can read a full interview with Nathan about his Local Hero 2019 experience here.
  • This year’s Local Hero campaign came to a thrilling end at the stroke of midnight on 30th April 2019. Thank you to every fundraiser, group and donor who participated in this year’s Local Hero campaign. A particular congratulations must go to those fundraisers who made it onto our hallowed Local Hero leaderboard. Your incredible effort, creativity and generosity made this our most successful Local Hero campaign to date.During the month of April, 453 fundraisers raised £160k from 6,261 donors for 209 local groups.After a nail-biting finish, we are delighted to announce Ben Kane as our Local Hero champion 2019. Ben secured a phenomenal 218 donations worth £10K for Park In The Past Community Interest Company, plus an extra £1000 in prize money. Ben, a Best-Selling historical-fiction author, used the competition to bring his passion for the Roman Empire to life. Ben Kane walked the length of Hadrian's wall in full centurion attire, accompanied by his 12 year old son. The author secured an incredible 218 unique donations for his walk, raising over £10k including £1000 in prize money for Park in the Past CIC. Local Hero Champion 2019, Ben Kane, said: "I've been interested in the idea of Park in the Past ever since hearing about it.The idea of a living Roman museum, the likes of which does not exist in the UK, is absolutely thrilling, and I intend to do everything in my power to make sure it becomes a reality. I really enjoyed taking part in the Local Hero competition and I hope that the money raised in April will go a long way to achieving this dream". Park in the Past said: “Localgiving and their superb initiative Local Hero has made a really big difference to our heritage project, Park in the Past. Sunday Times Award winning author Ben Kane has walked Hadrian's Wall with his 12 year old son Ferdia to highlight what we are aiming to achieve on our 120 acre site in North Wales creating a huge amount of interest and money in the process. The funds from Local Hero will make a big impact this year as we continue building a full size Roman fort and Celtic village using authentic construction techniques and materials. Ben is a real life hero having raised tens of thousands of pounds to date. His boundless enthusiasm and determination with the help of the Localgiving team will enable us to turn our vision into a extraordinary reality for everyone to enjoy as they step back to a land lost in time!" Another £4,000 in prizes have been awarded to the causes supported by the other top 19 fundraisers. Nathan S who finished in third place, securing a £500 prize for Safe Families for Children Wales, said: “I really enjoyed pushing myself, and knowing that my efforts were not only for my personal gain, but had helped secure important finances for a small volunteer led charity I found it enjoyable getting on the leaderboard early which spurred me on to encourage more people to donate and help secure additional prize money funding for the charity". You can read a full interview with Nathan about his Local Hero 2019 experience here.
    May 28, 2019 448
  • 23 May 2019
    Charitable causes across Wales have now raised over £500,000 in funding through Localgiving. Localgiving’s Wales Development Programme has been running since July 2016. In this time over 350 charities and community groups have received a year of free fundraising support. Through the programme groups can access face-to-face training wherever they are based, Gift Aid and access to Localgiving’s incentivised giving campaigns. Each group is given £200 match funding, making it as easy as possible for them to launch their fundraising, as online donations are doubled until this is used up. The Wales members cover all 22 counties and range from tiny local groups run by volunteers to charities with staff operating across a larger area or county. Lauren Swain, Localgiving’s Wales Development Manager, runs the programme. There are 7 free places left on the programme, as it is now almost fully subscribed 8 months ahead of target. After 34 months of the programme, Localgiving has already helped groups to raise over £500,000 and provided 255 1:1 training sessions. In a recent funder report, 87% of members have seen a positive impact on their fundraising and 89% are more confident with online fundraising. The programme has vitally filled a gap in Wales, as 94% of groups previously had no access to online fundraising training and support locally. Localgiving has worked closely with the WCVA and the 19 CVCs to reach groups across every area. The CVCs have been brilliant in promoting the opportunity and hosting the 75 workshops that Localgiving has run for 485 across every county in Wales. The programme is funded by National Lottery Community Fund and Garfield Weston Foundation – we are very excited at how much amazing impact their support has had!   These are some of our Wales members and how they feel about the programme: Paul Popham Fund have been members of Localgiving since October 2016 and have raised over £14,500 from 445 donations, including £425 of match funding. The Bridge Mentoring Plus Scheme have been members of Localgiving since August 2016 and have raised over £6100, including £720 of match funding. Colwyn Victoria Pier Trust have been members of Localgiving since June 2017 and have raised over £2100 from 74 donations, including £610 of match funding.    
  • Charitable causes across Wales have now raised over £500,000 in funding through Localgiving. Localgiving’s Wales Development Programme has been running since July 2016. In this time over 350 charities and community groups have received a year of free fundraising support. Through the programme groups can access face-to-face training wherever they are based, Gift Aid and access to Localgiving’s incentivised giving campaigns. Each group is given £200 match funding, making it as easy as possible for them to launch their fundraising, as online donations are doubled until this is used up. The Wales members cover all 22 counties and range from tiny local groups run by volunteers to charities with staff operating across a larger area or county. Lauren Swain, Localgiving’s Wales Development Manager, runs the programme. There are 7 free places left on the programme, as it is now almost fully subscribed 8 months ahead of target. After 34 months of the programme, Localgiving has already helped groups to raise over £500,000 and provided 255 1:1 training sessions. In a recent funder report, 87% of members have seen a positive impact on their fundraising and 89% are more confident with online fundraising. The programme has vitally filled a gap in Wales, as 94% of groups previously had no access to online fundraising training and support locally. Localgiving has worked closely with the WCVA and the 19 CVCs to reach groups across every area. The CVCs have been brilliant in promoting the opportunity and hosting the 75 workshops that Localgiving has run for 485 across every county in Wales. The programme is funded by National Lottery Community Fund and Garfield Weston Foundation – we are very excited at how much amazing impact their support has had!   These are some of our Wales members and how they feel about the programme: Paul Popham Fund have been members of Localgiving since October 2016 and have raised over £14,500 from 445 donations, including £425 of match funding. The Bridge Mentoring Plus Scheme have been members of Localgiving since August 2016 and have raised over £6100, including £720 of match funding. Colwyn Victoria Pier Trust have been members of Localgiving since June 2017 and have raised over £2100 from 74 donations, including £610 of match funding.    
    May 23, 2019 691
  • 09 Apr 2019
    An African family with two little girls under the age of 4 and a third child on the way need your help. They are fighting the threat of deportation to their home country which would put both of their little girls in danger of female genital mutilation (FGM). FGM is a ritual that takes place in some countries that involves the cutting or removal of some or all of the external female genitalia. If the family is forced to return home, there is a high risk that the local community would force the family to have FGM inflicted on the little girls. This would violate their human rights and put their physical and mental health at serious risk. If they are deported and refuse to have FGM carried out on their children, they will be ostracised from their communities and the girls will face stigma and difficulties to marry and integrate later in life.  The family applied for asylum in the UK in the search for a safer future but their case has been refused, and their situation has been unresolved since 2014. Since then, the family have remained in limbo, living in destitution and the threat of deportation has resulted in anxiety and poor mental health for the family. We need to raise a total of £1,500 to cover the solicitor and barrister fees involved with the appeal. These fees have been lowered at the discretion of the solicitor, as he has been working with the family for some time now and he sympathises with their case. The family have lived in the UK for 17 years now and have made it their home. Their little girls were born in England and also see it as their home - they do not know any other country or culture. The family has integrated into British culture, become a part of the local parish and are valued members of the Borderlands community. The parents volunteer in their spare time, including at the local farm which benefits local agriculture and food production in Bristol. This young family needs your support to ensure they can continue their lives here and to keep their children safe from this highly dangerous, damaging and traumatic procedure. April Humble is Director of Borderlands, a charity working with refugees and asylum seekers in Bristol, and has been working in the field internationally for 10 years. Donate Now
    1609 Posted by April Humble
  • An African family with two little girls under the age of 4 and a third child on the way need your help. They are fighting the threat of deportation to their home country which would put both of their little girls in danger of female genital mutilation (FGM). FGM is a ritual that takes place in some countries that involves the cutting or removal of some or all of the external female genitalia. If the family is forced to return home, there is a high risk that the local community would force the family to have FGM inflicted on the little girls. This would violate their human rights and put their physical and mental health at serious risk. If they are deported and refuse to have FGM carried out on their children, they will be ostracised from their communities and the girls will face stigma and difficulties to marry and integrate later in life.  The family applied for asylum in the UK in the search for a safer future but their case has been refused, and their situation has been unresolved since 2014. Since then, the family have remained in limbo, living in destitution and the threat of deportation has resulted in anxiety and poor mental health for the family. We need to raise a total of £1,500 to cover the solicitor and barrister fees involved with the appeal. These fees have been lowered at the discretion of the solicitor, as he has been working with the family for some time now and he sympathises with their case. The family have lived in the UK for 17 years now and have made it their home. Their little girls were born in England and also see it as their home - they do not know any other country or culture. The family has integrated into British culture, become a part of the local parish and are valued members of the Borderlands community. The parents volunteer in their spare time, including at the local farm which benefits local agriculture and food production in Bristol. This young family needs your support to ensure they can continue their lives here and to keep their children safe from this highly dangerous, damaging and traumatic procedure. April Humble is Director of Borderlands, a charity working with refugees and asylum seekers in Bristol, and has been working in the field internationally for 10 years. Donate Now
    Apr 09, 2019 1609
  • 01 Apr 2019
    Hi there, I’m Simi, Junior Web Developer at Localgiving. We have been working on making improvements to our Search Interface. We’ve thought very carefully about how to improve the way our users will interact with the platform on both desktop and mobile devices.   You can now search from the home page and you will be taken straight to the new search page where you’ll immediately find the results. This will save you the time it would take to navigate to different pages. You can see all the results neatly packed in the sidebar of the page while still having a full view of the map. Your results will be split between 4 tabs located at the top of the sidebar (similar to the old search interface). From here you can navigate to the charity page or make donations directly to your charity of choice.  To get a better view of where charities are on the map you can use the orange arrow button by the side of the sidebar to toggle the search results siderbar open and close. Results can be narrowed down by area and causes using the filters tab. We always want to provide our users with the best experience on Localgiving. We are therefore looking forward to getting feedback from you so that we can continue to improve the site!   
    1743 Posted by Simisola Adejumo
  • Hi there, I’m Simi, Junior Web Developer at Localgiving. We have been working on making improvements to our Search Interface. We’ve thought very carefully about how to improve the way our users will interact with the platform on both desktop and mobile devices.   You can now search from the home page and you will be taken straight to the new search page where you’ll immediately find the results. This will save you the time it would take to navigate to different pages. You can see all the results neatly packed in the sidebar of the page while still having a full view of the map. Your results will be split between 4 tabs located at the top of the sidebar (similar to the old search interface). From here you can navigate to the charity page or make donations directly to your charity of choice.  To get a better view of where charities are on the map you can use the orange arrow button by the side of the sidebar to toggle the search results siderbar open and close. Results can be narrowed down by area and causes using the filters tab. We always want to provide our users with the best experience on Localgiving. We are therefore looking forward to getting feedback from you so that we can continue to improve the site!   
    Apr 01, 2019 1743