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264 blogs
  • 10 Oct 2016
    For those of you who are involved with small charities and groups the idea of running a telephone fundraising campaign probably seems beyond your capabilities but as long as you have a phone, a list of previous donors and some perseverance it can be a great way to directly engage with your audience. For example as part of the Bath City FC Supporters Society "Back the Bid" scheme to buy the club on behalf of the community I set up a makeshift call centre in our Treasurer’s hallway one Friday afternoon in 2015. I had a spreadsheet of all the Society's members, a battered landline phone, and a stool to sit on. I called each member in turn asking if they had heard of the bid, whether they were going to support it and if they had any questions. Many people told me it was the first time they had ever had a phone call from Bath City FC and the response was fantastic with a number saying that this had been a great reminder and they were going to purchase shares immediately. For those that weren't able to support it was still worth taking the time to correct basic details like email address and update them on the latest "Back the Bid" news.  In September 2016 we had to reconfirm the pledges made in 2015 so that we could relaunch our ultimately successful bid to become a majority shareholder. Four volunteers called over 100 people during the course of 3 hours and we confirmed pledges worth £10,000 in that time. Smaller charities and groups have a great opportunity to build a personal connection with their supporters as the volumes are typically much smaller, they will often know many of the people in person and they have all believed in your cause at some point in the past. Some of the larger charities have lost this personal connection due to their size, outsourcing of operations and the sheer complexity of their business processes. This presents a great opportunity for smaller charities and groups to demonstrate their agility and reach out to people directly. I would recommend you start any call with a simple thank you for previous support, provide an update on any new appeals that you might be running and finish with a pointer to where they can donate online. Do not take card details over the phone, just refer them to your Localgiving page, if you have one. Remember that taking time over each call and really listening might make all the difference to a supporter who receives frequent, more impersonal requests from larger organisations. Follow the legislation and make personal connections Last year, just as I'd started my previous role as Telephone Fundraising Manager for the University of Bristol, the tragic events of the Olive Cooke story were all over the newspapers and many Universities decided not to run their telephone campaigns that academic year. Unfortunately a handful of unscrupulous telemarketing agencies had given the wider telephone fundraising sector a bad name so make sure you follow the new legislation which was issued in response to those complaints. This includes handling each call sensitively, never asking for a donation more than 3 times, use a telephone number which can be identified by the recipient and end the call immediately if requested. Provided you follow the legislation then there is no need to shy away from a channel that allows you to make a personal connection with your donors, is essentially free (other than call charges and your time) and requires significantly less administration than say putting on a fundraising event.  Finally, it is crucial to check that you have permission to call your supporters in future so make sure you explicitly ask for permission to make fundraising calls at some point in the conversation and then record this consent in your spreadsheet, list or database. As a general rule I would avoid calling anyone over 80, anyone who appears to be confused or vulnerable and I would never makes calls after 8pm because many people find this intrusive. Provided you follow these guidelines and the legislation mentioned above then you should find that a telephone call can be a great opportunity to really connect with your most loyal supporters. Found this blog post useful? You may also like:    Storytelling Tips for Charities by Becky Slack  How to make friend with the media by Kay Parris  Get your charity’s voice heard by Duncan Hatfield How Charities can tap into the hyperlocal by Zoe Amar Shining a Bright Light on local charities   Photographer: Karolina Grabowska.
    5939 Posted by James Carlin
  • For those of you who are involved with small charities and groups the idea of running a telephone fundraising campaign probably seems beyond your capabilities but as long as you have a phone, a list of previous donors and some perseverance it can be a great way to directly engage with your audience. For example as part of the Bath City FC Supporters Society "Back the Bid" scheme to buy the club on behalf of the community I set up a makeshift call centre in our Treasurer’s hallway one Friday afternoon in 2015. I had a spreadsheet of all the Society's members, a battered landline phone, and a stool to sit on. I called each member in turn asking if they had heard of the bid, whether they were going to support it and if they had any questions. Many people told me it was the first time they had ever had a phone call from Bath City FC and the response was fantastic with a number saying that this had been a great reminder and they were going to purchase shares immediately. For those that weren't able to support it was still worth taking the time to correct basic details like email address and update them on the latest "Back the Bid" news.  In September 2016 we had to reconfirm the pledges made in 2015 so that we could relaunch our ultimately successful bid to become a majority shareholder. Four volunteers called over 100 people during the course of 3 hours and we confirmed pledges worth £10,000 in that time. Smaller charities and groups have a great opportunity to build a personal connection with their supporters as the volumes are typically much smaller, they will often know many of the people in person and they have all believed in your cause at some point in the past. Some of the larger charities have lost this personal connection due to their size, outsourcing of operations and the sheer complexity of their business processes. This presents a great opportunity for smaller charities and groups to demonstrate their agility and reach out to people directly. I would recommend you start any call with a simple thank you for previous support, provide an update on any new appeals that you might be running and finish with a pointer to where they can donate online. Do not take card details over the phone, just refer them to your Localgiving page, if you have one. Remember that taking time over each call and really listening might make all the difference to a supporter who receives frequent, more impersonal requests from larger organisations. Follow the legislation and make personal connections Last year, just as I'd started my previous role as Telephone Fundraising Manager for the University of Bristol, the tragic events of the Olive Cooke story were all over the newspapers and many Universities decided not to run their telephone campaigns that academic year. Unfortunately a handful of unscrupulous telemarketing agencies had given the wider telephone fundraising sector a bad name so make sure you follow the new legislation which was issued in response to those complaints. This includes handling each call sensitively, never asking for a donation more than 3 times, use a telephone number which can be identified by the recipient and end the call immediately if requested. Provided you follow the legislation then there is no need to shy away from a channel that allows you to make a personal connection with your donors, is essentially free (other than call charges and your time) and requires significantly less administration than say putting on a fundraising event.  Finally, it is crucial to check that you have permission to call your supporters in future so make sure you explicitly ask for permission to make fundraising calls at some point in the conversation and then record this consent in your spreadsheet, list or database. As a general rule I would avoid calling anyone over 80, anyone who appears to be confused or vulnerable and I would never makes calls after 8pm because many people find this intrusive. Provided you follow these guidelines and the legislation mentioned above then you should find that a telephone call can be a great opportunity to really connect with your most loyal supporters. Found this blog post useful? You may also like:    Storytelling Tips for Charities by Becky Slack  How to make friend with the media by Kay Parris  Get your charity’s voice heard by Duncan Hatfield How Charities can tap into the hyperlocal by Zoe Amar Shining a Bright Light on local charities   Photographer: Karolina Grabowska.
    Oct 10, 2016 5939
  • 10 Oct 2016
    Since the inaugural Small Charity CEO Support Network event (must find a catchier name for this – suggestions welcome!), I’ve been considering the feedback of those who joined us, and researching peer support and peer support networks. I’m a firm advocate of the KISS principle (Keep It Simple, Stupid), and everything suggests this network should be simply that – a peer support network. We are not alone It quickly became clear from contributions, networking and feedback that what leaders of small charities want and need from this group is the chance to share problems and challenges confidentially, with those in the same boat; to explore potential solutions and develop their knowledge; to get support. As soon as we understand that we are not alone, the load (and the isolation that can come from being at the top of a small organisation) lightens considerably. There are some superb services out there providing lifelines for CEOs who need practical and legal support – such as ACEVO’s CEOs in Crisis service. However, I (and many of you) know from painful experience, that prevention is better than cure. Those who have faced similar challenges and feelings can be better placed to offer the kind of support that prevents crisis. It is critical that the sector galvanizes to support this group of passionate and committed professionals and their charities, to avoid crisis and burnout, and the toll that takes on mental and physical health. Preventing burnout and preserving strong mental health in this valuable group of sector leaders requires more than practical approaches. Peer support offers benefits that are the fundamentals for effectiveness and strong performance As peer support develops as a practice, research is increasingly finding that sharing challenges with peers who have lived experience of the same issues increases knowledge, confidence and effectiveness, and decreases anxiety, isolation, depression and suicidal ideation. Peer support provides hope, helps people make sense of their situations, find meaning in their lives, take control over their destinies, develop their knowledge-base and manage their challenges. The power of social networks has become increasingly apparent over recent years. I believe passionately that a national peer support network of small charity CEOs can not only improve the mental health and effectiveness of leaders in our wonderful, innovative and highly professional sector, but also thereby improve the efficiency of our hundreds of thousands of small charities. I believe passionately that structured support is needed for small charity CEOs. This means support for charities and ultimately better services for our beneficiaries – a goal we should all aspire to. Since its launch, there has been a phenomenal amount of interest in the network from individuals, groups and organisations; this suggests there is an appetite for change in the sector. The CEO network is an influential group of innovative and skilled leaders, committed to peer support, and that’s a step towards change for the better. So, if you’re a small charity CEO and you’re wondering about whether to join the network, please don’t hesitate. It is full of fellow small charity experts who can help you solve your work challenges! It is full of people who are tackling the same issues as you and probably feeling the same way too. It is full of people ready to support you, and that means support for your charity, your beneficiaries, volunteers, staff. Some of you have already suggested topics for discussion, such as managing workload, when to outsource, finding a mentor and many more (we will be exploring your ideas for future sessions during the event!). The group is restricted to charity CEOs, Directors and Leaders – whether a registered charity or informal voluntary organisation, whatever the legal structure – you are welcome. We will observe Chatham House rules – you can speak freely and be heard. At each monthly meeting, someone from the network will present a problem, challenge, solution or simply their thoughts on a topic, and the group will then do their magic! There will be plenty of networking time too. I look forward to seeing you in October, and setting out on this journey with you!   Jane Hudson Jones is CEO at Lotus Consultancy & Coaching: www.lotusconsultancy.org    Follow @jane_ceo    Found this article useful? Why not read more by this contributor?   The loneliness of the Small Charity Chief Executive   
    1084 Posted by Jane Hudson Jones
  • Since the inaugural Small Charity CEO Support Network event (must find a catchier name for this – suggestions welcome!), I’ve been considering the feedback of those who joined us, and researching peer support and peer support networks. I’m a firm advocate of the KISS principle (Keep It Simple, Stupid), and everything suggests this network should be simply that – a peer support network. We are not alone It quickly became clear from contributions, networking and feedback that what leaders of small charities want and need from this group is the chance to share problems and challenges confidentially, with those in the same boat; to explore potential solutions and develop their knowledge; to get support. As soon as we understand that we are not alone, the load (and the isolation that can come from being at the top of a small organisation) lightens considerably. There are some superb services out there providing lifelines for CEOs who need practical and legal support – such as ACEVO’s CEOs in Crisis service. However, I (and many of you) know from painful experience, that prevention is better than cure. Those who have faced similar challenges and feelings can be better placed to offer the kind of support that prevents crisis. It is critical that the sector galvanizes to support this group of passionate and committed professionals and their charities, to avoid crisis and burnout, and the toll that takes on mental and physical health. Preventing burnout and preserving strong mental health in this valuable group of sector leaders requires more than practical approaches. Peer support offers benefits that are the fundamentals for effectiveness and strong performance As peer support develops as a practice, research is increasingly finding that sharing challenges with peers who have lived experience of the same issues increases knowledge, confidence and effectiveness, and decreases anxiety, isolation, depression and suicidal ideation. Peer support provides hope, helps people make sense of their situations, find meaning in their lives, take control over their destinies, develop their knowledge-base and manage their challenges. The power of social networks has become increasingly apparent over recent years. I believe passionately that a national peer support network of small charity CEOs can not only improve the mental health and effectiveness of leaders in our wonderful, innovative and highly professional sector, but also thereby improve the efficiency of our hundreds of thousands of small charities. I believe passionately that structured support is needed for small charity CEOs. This means support for charities and ultimately better services for our beneficiaries – a goal we should all aspire to. Since its launch, there has been a phenomenal amount of interest in the network from individuals, groups and organisations; this suggests there is an appetite for change in the sector. The CEO network is an influential group of innovative and skilled leaders, committed to peer support, and that’s a step towards change for the better. So, if you’re a small charity CEO and you’re wondering about whether to join the network, please don’t hesitate. It is full of fellow small charity experts who can help you solve your work challenges! It is full of people who are tackling the same issues as you and probably feeling the same way too. It is full of people ready to support you, and that means support for your charity, your beneficiaries, volunteers, staff. Some of you have already suggested topics for discussion, such as managing workload, when to outsource, finding a mentor and many more (we will be exploring your ideas for future sessions during the event!). The group is restricted to charity CEOs, Directors and Leaders – whether a registered charity or informal voluntary organisation, whatever the legal structure – you are welcome. We will observe Chatham House rules – you can speak freely and be heard. At each monthly meeting, someone from the network will present a problem, challenge, solution or simply their thoughts on a topic, and the group will then do their magic! There will be plenty of networking time too. I look forward to seeing you in October, and setting out on this journey with you!   Jane Hudson Jones is CEO at Lotus Consultancy & Coaching: www.lotusconsultancy.org    Follow @jane_ceo    Found this article useful? Why not read more by this contributor?   The loneliness of the Small Charity Chief Executive   
    Oct 10, 2016 1084
  • 03 Oct 2016
    You wake at 5am, bleary eyed, from a troubled night, the alarm saving you from sinking back into sleep. You don’t feel rested today. Around 3am you were surreptitiously whispering into your phone’s audio recorder. Your partner heard you anyway, and so your work disrupted their sleep once again. Yes, that’s right – you were working. Adding to your to-do list – operational tasks you’ve remembered that slipped under the radar earlier on. An exciting idea for fundraising that you really must explore. A difficult staff appraisal to prepare for. Inspiration for solving a common problem a beneficiary told you about over coffee. Worrying about covering the budget without any statutory funding. Wondering how much more you can ask your heroic staff to take on, over and above the 45 hours a week they already work, for a salary that is modest to say the least. Wondering how you will cope with tomorrow’s challenges without a decent night’s sleep yet again, and feeling overwhelmed…   Yes, I feel your pain, because I’ve been there. I’ve been a new small charity Chief Executive and I’ve been a seasoned one – and I know it doesn’t feel much easier either way. Feeling overwhelmed can dampen all the passion in the world. Why is this peculiar to small charities? Because conventional organisation structure – Board, CEO, staff – applies to small charities too, but doesn’t fit. Four or five key, but junior people staff the majority of small charities. So the small charity Chief Executive is also the Director of Finance. Director of HR too. And Director of Fundraising. Yes, and Service Director. Oh, and Facilities Manager and PA. And don’t forget they’re the Chief Executive, responsible for strategy, ambassadoring, leading and thinking – those exciting and wonderful aspects of the role that they rarely get time to do. I know of small charity Chief Execs who literally work round the clock, sending emails at 1am on Monday morning, just to be able to keep up with a workload that is Herculean in breadth and volume. I know some live on the verge of breakdown. All Chief Executives, in any sector or organization, expect a heavy workload, but this is a real structural problem for which there seems to be no impetus to change. There’s no time for that, and perhaps there are appearances to keep up. There are no peers for the small charity Chief Exec – no one within the organisation you can talk to for support. This is a long distance runner who carries a whole organisation on their back. Can this really be acceptable? And how does this segment of the wider sector find the time to fight back against the current charity-bashing trend (which could actually be one manifestation of a paradigm change for the sector, but that’s another blog!). Trustees of small charities can often be found feeling depleted – they generally take a far more hands-on role than their colleagues in big organisations. But it is the Chief Executives who are paid to run the show, and – given the current structure - there’s a huge amount of pressure to perform. All of this usually with ever decreasing resources. Of course Chairs can and should be a strong source of support and partnership for the small charity Chief Exec, though in reality it doesn’t always work out that way. I’ll talk about working relationships in small charities more in a forthcoming blog. 97% of registered charities are defined as ‘small’ – that means there are up to 155,000 small charity Chief Execs in the UK (Small Charities Coalition, 2016). I have begun to wonder why this ill-fitting structure exists for the majority of the sector. I don’t have answers yet, but I hope to find them in partnership with sector leaders. So I’ve taken the plunge and gone freelance to unleash my passion for supporting charity leaders and their teams. With a fellow former small charity Chief Exec (who calls herself a ‘reformed Chief Executive’) I’m setting up a peer support system for this dynamic and dedicated, but beleaguered group. We’re not sure exactly how it will look yet – we want your steer on that, but we know from our networks that it is much needed. We know that it will be a supportive group, but also an expert group that comes up with solutions to common problems. Hopefully we can work together to find support and innovations. Watch this space! Jane Hudson Jones is CEO at Lotus Consultancy & Coaching: www.lotusconsultancy.org  Follow @jane_ceo  Found this blog post useful? You may also like:    How Google Grants can provide £78,000 to your Charity Shining a Bright Light on local charities NCVO, FSI, Sported & SCC offer free Localgiving memberships  
    2787 Posted by Jane Hudson Jones
  • You wake at 5am, bleary eyed, from a troubled night, the alarm saving you from sinking back into sleep. You don’t feel rested today. Around 3am you were surreptitiously whispering into your phone’s audio recorder. Your partner heard you anyway, and so your work disrupted their sleep once again. Yes, that’s right – you were working. Adding to your to-do list – operational tasks you’ve remembered that slipped under the radar earlier on. An exciting idea for fundraising that you really must explore. A difficult staff appraisal to prepare for. Inspiration for solving a common problem a beneficiary told you about over coffee. Worrying about covering the budget without any statutory funding. Wondering how much more you can ask your heroic staff to take on, over and above the 45 hours a week they already work, for a salary that is modest to say the least. Wondering how you will cope with tomorrow’s challenges without a decent night’s sleep yet again, and feeling overwhelmed…   Yes, I feel your pain, because I’ve been there. I’ve been a new small charity Chief Executive and I’ve been a seasoned one – and I know it doesn’t feel much easier either way. Feeling overwhelmed can dampen all the passion in the world. Why is this peculiar to small charities? Because conventional organisation structure – Board, CEO, staff – applies to small charities too, but doesn’t fit. Four or five key, but junior people staff the majority of small charities. So the small charity Chief Executive is also the Director of Finance. Director of HR too. And Director of Fundraising. Yes, and Service Director. Oh, and Facilities Manager and PA. And don’t forget they’re the Chief Executive, responsible for strategy, ambassadoring, leading and thinking – those exciting and wonderful aspects of the role that they rarely get time to do. I know of small charity Chief Execs who literally work round the clock, sending emails at 1am on Monday morning, just to be able to keep up with a workload that is Herculean in breadth and volume. I know some live on the verge of breakdown. All Chief Executives, in any sector or organization, expect a heavy workload, but this is a real structural problem for which there seems to be no impetus to change. There’s no time for that, and perhaps there are appearances to keep up. There are no peers for the small charity Chief Exec – no one within the organisation you can talk to for support. This is a long distance runner who carries a whole organisation on their back. Can this really be acceptable? And how does this segment of the wider sector find the time to fight back against the current charity-bashing trend (which could actually be one manifestation of a paradigm change for the sector, but that’s another blog!). Trustees of small charities can often be found feeling depleted – they generally take a far more hands-on role than their colleagues in big organisations. But it is the Chief Executives who are paid to run the show, and – given the current structure - there’s a huge amount of pressure to perform. All of this usually with ever decreasing resources. Of course Chairs can and should be a strong source of support and partnership for the small charity Chief Exec, though in reality it doesn’t always work out that way. I’ll talk about working relationships in small charities more in a forthcoming blog. 97% of registered charities are defined as ‘small’ – that means there are up to 155,000 small charity Chief Execs in the UK (Small Charities Coalition, 2016). I have begun to wonder why this ill-fitting structure exists for the majority of the sector. I don’t have answers yet, but I hope to find them in partnership with sector leaders. So I’ve taken the plunge and gone freelance to unleash my passion for supporting charity leaders and their teams. With a fellow former small charity Chief Exec (who calls herself a ‘reformed Chief Executive’) I’m setting up a peer support system for this dynamic and dedicated, but beleaguered group. We’re not sure exactly how it will look yet – we want your steer on that, but we know from our networks that it is much needed. We know that it will be a supportive group, but also an expert group that comes up with solutions to common problems. Hopefully we can work together to find support and innovations. Watch this space! Jane Hudson Jones is CEO at Lotus Consultancy & Coaching: www.lotusconsultancy.org  Follow @jane_ceo  Found this blog post useful? You may also like:    How Google Grants can provide £78,000 to your Charity Shining a Bright Light on local charities NCVO, FSI, Sported & SCC offer free Localgiving memberships  
    Oct 03, 2016 2787
  • 29 Sep 2016
    Huge congratulations go to Community Foundation for Calderdale for winning both best fundraising campaign at the Third Sector Awards 2016 and Fundraising Team of the Year: with an income under £5 million at the Charity Times Awards 2016.  On Boxing Day 2015 Storm Eva caused the River Calder to burst it's banks – the subsequent flooding had a devestating impact on businesses and homes across Calderdale. CFFC Immediately responded by launching its Calderdale Flood Fund to help rebuild the community.  Working closely with both local and national media, corporates and voluntary goups, CFFC raised over £2.5 million to support the community in its recovery - £250,000 of which came through its Localgiving appeal page. It was truly inspiring to witness the creativity and hard-work put into this campaign, and to have had the opportunity to play a role in its success.  In March we spoke to Emma Bolger of CFFC about the lessons that other local charities and community groups could take from their extraordinary campaign. Why not read more here!    
    1512 Posted by Lewis Garland
  • Huge congratulations go to Community Foundation for Calderdale for winning both best fundraising campaign at the Third Sector Awards 2016 and Fundraising Team of the Year: with an income under £5 million at the Charity Times Awards 2016.  On Boxing Day 2015 Storm Eva caused the River Calder to burst it's banks – the subsequent flooding had a devestating impact on businesses and homes across Calderdale. CFFC Immediately responded by launching its Calderdale Flood Fund to help rebuild the community.  Working closely with both local and national media, corporates and voluntary goups, CFFC raised over £2.5 million to support the community in its recovery - £250,000 of which came through its Localgiving appeal page. It was truly inspiring to witness the creativity and hard-work put into this campaign, and to have had the opportunity to play a role in its success.  In March we spoke to Emma Bolger of CFFC about the lessons that other local charities and community groups could take from their extraordinary campaign. Why not read more here!    
    Sep 29, 2016 1512
  • 19 Sep 2016
    How to obtain, train and retain good trustees. Non-profit organisations, as you will know, really struggle to recruit good trustees: trustees who are fully engaged, know how they can make a difference and where they fit into the organisation. Recruiting new trustees is about getting the right people. Training trustees is about growing the right people. Retaining trustees is about engaging the right people. Recruiting A recent figure from the UK governing bodies showed that 47 per cent of organisations have a vacancy for a trustee at any given time. This matches my experience of working with non-profit organisations in general, and trustees in particular. So, how do you recruit a trustee who is the right fit for your organisation? Many organisations naturally look to their supporters, service users, family, friends and colleagues as a first step. However, this can be difficult, especially if the potential trustee is known to you, as they will be expected to question and challenge the status quo! Is that going to be uncomfortable? Organisations which have trustees with long-term involvement who are not prepared to ask those challenging questions will run into problems. You know the famous saying – never work with family and friends! You will, of course, have to consider your networks, but before that, map out and be clear about what skills are missing from your existing trustees, and what is needed to drive your organisation forward, e.g. operations, finance, HR, third sector, communications or legal. Compare your organisation’s priorities with an assessment of your existing  trustees’ skills. Why not ask your existing board members what motivated them to join? Try to create a trustee advert that reflects this feedback. Many people will not understand what a trustee is – help them by explaining in your advert the key skills and responsibilities needed to fulfil the role. Training An induction programme is a clear and simple way to provide your newest trustee with all the information they need to be confident and productive in their role. So make sure you have a role description document which sets out the trustee’s purpose and main duties. Your induction programme can last for a few weeks or months; to find out more about what should be included, click here: http://charitypeeks.com/charity-trustee-induction/ Retaining What would make you stay interested and engaged in an organisation? Here are some points to bear in mind: Good communication – making sure trustees communicate and support one another. Provide papers for board meetings well in advance and take extra time to prepare a new trustee so that they are aware of the background of certain agenda items. Encourage and motivate trustees by thanking them for their support and contribution – they are often the forgotten volunteers! Remember that without trustees you will struggle to drive your organisation forward, and governance will get lost in the ‘to-do’ list. After a few months it is worth reviewing the process – ask your trustee how they are settling in to the role and if there’s any more you can do to support them, and remember to ask their opinions on how things could work better. 8 Top Tips Make sure you have an honest role description. Identify gaps in your current board. Create an advert that promotes those areas of expertise. Sell the role in an honest way – could you do an interview with existing trustees? Create an induction pack that helps trustees to understand their key duties. Make sure they meet the staff, volunteers and beneficiaries to engage with the work of the organisation. Assign a ‘board member buddy’ that they can ask questions to outside of board meetings. Review how your trustees are settling into their role: ask how the process has been for them, and what could be done better or differently in the future.   Caroline is a Charity Leader, Trustee and Consultant. Her passion lies in helping not-for-profit organisations grow. She is the owner of Charity Peeks, an organisation designed to inspire and educate charity and social enterprise leaders. With 25 years of business experience, Caroline helps Trustees and Managers to have clarity on what they need to do in their organisation to deliver results. Her energy for supporting organisations to build trust and be open and transparent shines through in her training seminars, speaking roles and consultancy work. Why not join the Charity Peeks facebook group? It's free and full of hints and tips for manager and trustees, just click here to join   Found this blog post useful? You may also like:    Why a newsletter?NCVO, FSI, Sported & SCC offer free Localgiving membershipsStorytelling Tips for CharitiesHow Google Grants can provide £78,000 to your Charity  
    2138 Posted by Caroline Mckenna
  • How to obtain, train and retain good trustees. Non-profit organisations, as you will know, really struggle to recruit good trustees: trustees who are fully engaged, know how they can make a difference and where they fit into the organisation. Recruiting new trustees is about getting the right people. Training trustees is about growing the right people. Retaining trustees is about engaging the right people. Recruiting A recent figure from the UK governing bodies showed that 47 per cent of organisations have a vacancy for a trustee at any given time. This matches my experience of working with non-profit organisations in general, and trustees in particular. So, how do you recruit a trustee who is the right fit for your organisation? Many organisations naturally look to their supporters, service users, family, friends and colleagues as a first step. However, this can be difficult, especially if the potential trustee is known to you, as they will be expected to question and challenge the status quo! Is that going to be uncomfortable? Organisations which have trustees with long-term involvement who are not prepared to ask those challenging questions will run into problems. You know the famous saying – never work with family and friends! You will, of course, have to consider your networks, but before that, map out and be clear about what skills are missing from your existing trustees, and what is needed to drive your organisation forward, e.g. operations, finance, HR, third sector, communications or legal. Compare your organisation’s priorities with an assessment of your existing  trustees’ skills. Why not ask your existing board members what motivated them to join? Try to create a trustee advert that reflects this feedback. Many people will not understand what a trustee is – help them by explaining in your advert the key skills and responsibilities needed to fulfil the role. Training An induction programme is a clear and simple way to provide your newest trustee with all the information they need to be confident and productive in their role. So make sure you have a role description document which sets out the trustee’s purpose and main duties. Your induction programme can last for a few weeks or months; to find out more about what should be included, click here: http://charitypeeks.com/charity-trustee-induction/ Retaining What would make you stay interested and engaged in an organisation? Here are some points to bear in mind: Good communication – making sure trustees communicate and support one another. Provide papers for board meetings well in advance and take extra time to prepare a new trustee so that they are aware of the background of certain agenda items. Encourage and motivate trustees by thanking them for their support and contribution – they are often the forgotten volunteers! Remember that without trustees you will struggle to drive your organisation forward, and governance will get lost in the ‘to-do’ list. After a few months it is worth reviewing the process – ask your trustee how they are settling in to the role and if there’s any more you can do to support them, and remember to ask their opinions on how things could work better. 8 Top Tips Make sure you have an honest role description. Identify gaps in your current board. Create an advert that promotes those areas of expertise. Sell the role in an honest way – could you do an interview with existing trustees? Create an induction pack that helps trustees to understand their key duties. Make sure they meet the staff, volunteers and beneficiaries to engage with the work of the organisation. Assign a ‘board member buddy’ that they can ask questions to outside of board meetings. Review how your trustees are settling into their role: ask how the process has been for them, and what could be done better or differently in the future.   Caroline is a Charity Leader, Trustee and Consultant. Her passion lies in helping not-for-profit organisations grow. She is the owner of Charity Peeks, an organisation designed to inspire and educate charity and social enterprise leaders. With 25 years of business experience, Caroline helps Trustees and Managers to have clarity on what they need to do in their organisation to deliver results. Her energy for supporting organisations to build trust and be open and transparent shines through in her training seminars, speaking roles and consultancy work. Why not join the Charity Peeks facebook group? It's free and full of hints and tips for manager and trustees, just click here to join   Found this blog post useful? You may also like:    Why a newsletter?NCVO, FSI, Sported & SCC offer free Localgiving membershipsStorytelling Tips for CharitiesHow Google Grants can provide £78,000 to your Charity  
    Sep 19, 2016 2138
  • 15 Sep 2016
    Blogging, newsletters, vlogging, online marketing, hashtags, tweeting, snapchatting....connecting with people these days seems to have developed a language of its own. As a small charity it’s easy to feel drowned by the very idea of trying to market your cause, and you’d be forgiven for thinking you need a degree in social media to even start. As a small organisation with a small team, but with a big heart and even bigger aspirations for our work in our community, we decided to launch a newsletter. Why? As a small community group in Manchester passionate about our role, we had over the years built up a core of supporters. We felt a duty to let them know their support was valid and contributed to our ongoing work which continued to be rewarding. It was the simplest way to reach out to our baseline supporters and also, an opportunity for supporters to choose us! Offering individuals and companies to be added to our mailing list means that you give them the choice to find out more and the peace of mind that they are already interested in what you do. And those then receiving your newsletter are more likely to pass it on to like minded people. Since our first newsletter, we have been offered to write guest blogs, approached by local media and increased traffic to our website. So it does work! Here is what to do next. How to start your newsletter Do you know that clipboard of email addresses you collect when you’re networking or holding events? Yes that one that may be a bit dog eared or crying out to be added onto your email account. It starts with that. The people that have given their email addresses are already interested in what you are doing.  So dust it off, switch on your computer and create a list Write. Sounds simple right? The problem is in our brains, maybe we think we’re not great writers or we feel that we don’t have what it takes to engage our audience. Start with a list of what your charity has done in the last month/quarter List what you have planned for the next month/quarter Embellish the lists with your motivations/feelings around your activities. Are you particularly proud of a project/achievement? Did an experience move you emotionally? Are you passionate about any particular aspect? Tell your audience! Acknowledge your supporters. Thank them for their contributions. There’s nothing like feeling valued. Call to action: What is going on in your organisation which needs the further support of your followers? Maybe a fundraising campaign or a callout for volunteers Trust yourself; your work is valid and authentic: get that across in your newsletters and you will connect with the right people As an exercise itself, writing the newsletter is a useful reflective tool and confidence booster. It’s often amazing to actually write down all the great stuff you have done and are yet planning to do to re-affirm your own dedication to your cause. Be positive. When you start, great things happen. Remember if you don’t tell people they won’t know. Be heard! Start today.   Aisha Malik is a medical doctor and co-founder of Capoeira Conviver Community Group and Manchester Capoeira Academy. The group has been offering Brazilian Dance-Martial Arts classes in inner city Manchester since 2007, and has gone strength to strength opening a new space this year and being featured on That's Manchester TV. Capoeira Conviver continues to hold classes and provide outreach work, promoting health, well being, fitness and embracing diversity throughout the arts.   Found this blog post useful? You may also like:    Storytelling Tips for Charities by Becky Slack 5 free tools to share your organisation's story by Nisha Kotecha How to make friend with the media by Kay ParrisGet your charity’s voice heard by Duncan Hatfield  
    1865 Posted by Aisha Malik
  • Blogging, newsletters, vlogging, online marketing, hashtags, tweeting, snapchatting....connecting with people these days seems to have developed a language of its own. As a small charity it’s easy to feel drowned by the very idea of trying to market your cause, and you’d be forgiven for thinking you need a degree in social media to even start. As a small organisation with a small team, but with a big heart and even bigger aspirations for our work in our community, we decided to launch a newsletter. Why? As a small community group in Manchester passionate about our role, we had over the years built up a core of supporters. We felt a duty to let them know their support was valid and contributed to our ongoing work which continued to be rewarding. It was the simplest way to reach out to our baseline supporters and also, an opportunity for supporters to choose us! Offering individuals and companies to be added to our mailing list means that you give them the choice to find out more and the peace of mind that they are already interested in what you do. And those then receiving your newsletter are more likely to pass it on to like minded people. Since our first newsletter, we have been offered to write guest blogs, approached by local media and increased traffic to our website. So it does work! Here is what to do next. How to start your newsletter Do you know that clipboard of email addresses you collect when you’re networking or holding events? Yes that one that may be a bit dog eared or crying out to be added onto your email account. It starts with that. The people that have given their email addresses are already interested in what you are doing.  So dust it off, switch on your computer and create a list Write. Sounds simple right? The problem is in our brains, maybe we think we’re not great writers or we feel that we don’t have what it takes to engage our audience. Start with a list of what your charity has done in the last month/quarter List what you have planned for the next month/quarter Embellish the lists with your motivations/feelings around your activities. Are you particularly proud of a project/achievement? Did an experience move you emotionally? Are you passionate about any particular aspect? Tell your audience! Acknowledge your supporters. Thank them for their contributions. There’s nothing like feeling valued. Call to action: What is going on in your organisation which needs the further support of your followers? Maybe a fundraising campaign or a callout for volunteers Trust yourself; your work is valid and authentic: get that across in your newsletters and you will connect with the right people As an exercise itself, writing the newsletter is a useful reflective tool and confidence booster. It’s often amazing to actually write down all the great stuff you have done and are yet planning to do to re-affirm your own dedication to your cause. Be positive. When you start, great things happen. Remember if you don’t tell people they won’t know. Be heard! Start today.   Aisha Malik is a medical doctor and co-founder of Capoeira Conviver Community Group and Manchester Capoeira Academy. The group has been offering Brazilian Dance-Martial Arts classes in inner city Manchester since 2007, and has gone strength to strength opening a new space this year and being featured on That's Manchester TV. Capoeira Conviver continues to hold classes and provide outreach work, promoting health, well being, fitness and embracing diversity throughout the arts.   Found this blog post useful? You may also like:    Storytelling Tips for Charities by Becky Slack 5 free tools to share your organisation's story by Nisha Kotecha How to make friend with the media by Kay ParrisGet your charity’s voice heard by Duncan Hatfield  
    Sep 15, 2016 1865
  • 14 Sep 2016
    We are thrilled to announce the launch of a new partnership programme with the FSI, NCVO, Sported, and the Small Charities Coalition.  Local charities and community groups that are members of these organisations are now able to claim their first year membership of Localgiving for free. This offer is initially running until the end of 2016.  This collaboration will give thousands of local groups across the UK the opportunity to benefit from regular match funding campaigns, fundraising skills training and digital resources at zero cost. Those groups that join up before October 18th will be able to take part in our upcoming national match fund campaign, Grow Your Tenner. In 2015, Grow Your Tenner raised £631,245 for 899 local charities and is set to be even bigger this year. Our partners are equally enthusiastic about the opportunity that this collaboration presents to their members: Amber Shotton, Head of Membership and Learning at The FSI has said: “Localgiving is a fantastic resource for small, local charities and we at the FSI are delighted to offer our members free membership with Localgiving. This gives access to match fund initiatives like the Grow Your Tenner campaign as well as resources and support with online fundraising.”   Kathryn Berry, Head of Member Services for Sported said: “The opportunity that Localgiving provides for community organisations is fantastic! Sported members have accessed a huge amount of funding through Localgiving already, enabling them to strengthen their organisations and offer more opportunities for disadvantaged young people to get involved in sport for development activities. To be able to offer free memberships to all our members is invaluable and something that we hope that they will take up.”   Felicity Christensen, Communications & Events Manager at Small Charities Coalition said: "We are delighted to be partnering with Localgiving to reach more small charities across the UK and provide them with training that will strengthen their fundraising activity. It's fantastic that our members will be able to benefit from free Localgiving membership and all the opportunities that this will afford them."   Gillen Knight, Head of Marketing & Membership at NCVO said: “These are tight times for small and local charities, so we are very pleased to support this new partnership. NCVO provides a whole package of support to our members and it’s great to be able to give them even more so they can really develop their digital fundraising skills to help them make a bigger difference.”   If you are a member of the FSI, Small Charities Coalition, Sported or NCVO then why not become a member today!
  • We are thrilled to announce the launch of a new partnership programme with the FSI, NCVO, Sported, and the Small Charities Coalition.  Local charities and community groups that are members of these organisations are now able to claim their first year membership of Localgiving for free. This offer is initially running until the end of 2016.  This collaboration will give thousands of local groups across the UK the opportunity to benefit from regular match funding campaigns, fundraising skills training and digital resources at zero cost. Those groups that join up before October 18th will be able to take part in our upcoming national match fund campaign, Grow Your Tenner. In 2015, Grow Your Tenner raised £631,245 for 899 local charities and is set to be even bigger this year. Our partners are equally enthusiastic about the opportunity that this collaboration presents to their members: Amber Shotton, Head of Membership and Learning at The FSI has said: “Localgiving is a fantastic resource for small, local charities and we at the FSI are delighted to offer our members free membership with Localgiving. This gives access to match fund initiatives like the Grow Your Tenner campaign as well as resources and support with online fundraising.”   Kathryn Berry, Head of Member Services for Sported said: “The opportunity that Localgiving provides for community organisations is fantastic! Sported members have accessed a huge amount of funding through Localgiving already, enabling them to strengthen their organisations and offer more opportunities for disadvantaged young people to get involved in sport for development activities. To be able to offer free memberships to all our members is invaluable and something that we hope that they will take up.”   Felicity Christensen, Communications & Events Manager at Small Charities Coalition said: "We are delighted to be partnering with Localgiving to reach more small charities across the UK and provide them with training that will strengthen their fundraising activity. It's fantastic that our members will be able to benefit from free Localgiving membership and all the opportunities that this will afford them."   Gillen Knight, Head of Marketing & Membership at NCVO said: “These are tight times for small and local charities, so we are very pleased to support this new partnership. NCVO provides a whole package of support to our members and it’s great to be able to give them even more so they can really develop their digital fundraising skills to help them make a bigger difference.”   If you are a member of the FSI, Small Charities Coalition, Sported or NCVO then why not become a member today!
    Sep 14, 2016 3206
  • 20 Sep 2016
    Welsh electro-pop musician Bright Light Bright Light aka Rod Thomas, recently became an ambassador for Localgiving. It has been an exciting and hectic few months for Rod including an appearance on The Graham Norton Show, a support slot for Take That and the release of his third album, Choreography. While in London, Rod swung by for a chat. During our conversation Rod explained why he feels so passionately about grassroots charities, how his friendship with Elton John has influenced his desire to ‘give back’ and his experience of growing up in South Wales as a young artist. Can you sum your incredible year up in 3 words? “Amazing, Brilliant and Exhausting” What makes you so passionate about grassroots charities and community groups? “It’s really cool to be involved in something that isn’t just music based – as well as music based. Getting involved with Localgiving is really nice because you get to think about the real world outside of music which is a really refreshing change. Nobody knows what a community needs more than the people within that community, so grassroots charities are very important. It is people addressing specific needs within a specific location and trying to improve things from the bottom up When I was growing up I didn’t feel connected to places like London or New York or even really Britain generally because it felt like such a small part of the world. It was south Wales and a lot of the talk of what was happening in culture or education or finance was very localised. So I think that having charities that really focus on localised operations and localised problems is important”. You  are friends with Elton John, one of Music’s leading philanthropists. How has he influenced you? “It is really inspiring seeing someone who is one of the busiest musicians in the world and one of the most successful musicians in the world also finding as much time as he possibly can to raise awareness and raise money for charities. I think this is so incredible and I think that’s something that very very few people make the time to do when potentially they’ve got a platform to do that.” If you could set up a charity in your home town of Neath what would it do? “It would probably be something quite arts based, particularly focussing on business skills. When I was growing up people weren’t really taught about ways they could make the arts into a sustainable career or even an option. I always thought that music would be alongside a job and be a labour of love. I think being taught younger about how to make long-term plans would really help a lot of people to have a feeling that there is support and possibility for their ambitions because a lot of talent goes to waste because people just don’t know how to translate that talent into success.” Why should people support local charities? “Whether you like it or not you are always thinking about your locale and your neighbourhood, you town, your city, your friends… or at least you should be. So whatever you can do to support people within that immediate network is really important Localgiving is an excellent opportunity to do something small that makes a big difference!” Find out more about Bright Light Bright Light, including his music and his work with Localgiving by following him on twitter @Brightlightx2 and facebook.  And why not take this opportunity to find a charity near you?    
    1293 Posted by Lewis Garland
  • Welsh electro-pop musician Bright Light Bright Light aka Rod Thomas, recently became an ambassador for Localgiving. It has been an exciting and hectic few months for Rod including an appearance on The Graham Norton Show, a support slot for Take That and the release of his third album, Choreography. While in London, Rod swung by for a chat. During our conversation Rod explained why he feels so passionately about grassroots charities, how his friendship with Elton John has influenced his desire to ‘give back’ and his experience of growing up in South Wales as a young artist. Can you sum your incredible year up in 3 words? “Amazing, Brilliant and Exhausting” What makes you so passionate about grassroots charities and community groups? “It’s really cool to be involved in something that isn’t just music based – as well as music based. Getting involved with Localgiving is really nice because you get to think about the real world outside of music which is a really refreshing change. Nobody knows what a community needs more than the people within that community, so grassroots charities are very important. It is people addressing specific needs within a specific location and trying to improve things from the bottom up When I was growing up I didn’t feel connected to places like London or New York or even really Britain generally because it felt like such a small part of the world. It was south Wales and a lot of the talk of what was happening in culture or education or finance was very localised. So I think that having charities that really focus on localised operations and localised problems is important”. You  are friends with Elton John, one of Music’s leading philanthropists. How has he influenced you? “It is really inspiring seeing someone who is one of the busiest musicians in the world and one of the most successful musicians in the world also finding as much time as he possibly can to raise awareness and raise money for charities. I think this is so incredible and I think that’s something that very very few people make the time to do when potentially they’ve got a platform to do that.” If you could set up a charity in your home town of Neath what would it do? “It would probably be something quite arts based, particularly focussing on business skills. When I was growing up people weren’t really taught about ways they could make the arts into a sustainable career or even an option. I always thought that music would be alongside a job and be a labour of love. I think being taught younger about how to make long-term plans would really help a lot of people to have a feeling that there is support and possibility for their ambitions because a lot of talent goes to waste because people just don’t know how to translate that talent into success.” Why should people support local charities? “Whether you like it or not you are always thinking about your locale and your neighbourhood, you town, your city, your friends… or at least you should be. So whatever you can do to support people within that immediate network is really important Localgiving is an excellent opportunity to do something small that makes a big difference!” Find out more about Bright Light Bright Light, including his music and his work with Localgiving by following him on twitter @Brightlightx2 and facebook.  And why not take this opportunity to find a charity near you?    
    Sep 20, 2016 1293
  • 31 Aug 2016
    Alex Swallow is The Influence Expert, helping you to grow your influence to increase the impact that you have on the world. He is also the Founder of Young Charity Trustees and the owner of the Social Good Six interview series. He is the previous Chief Executive of the Small Charities Coalition and maintains a keen interest in the work of small charities. Having only worked in the charity sector at small charities and having been the Chief Executive of a support organisation for small charities, I know the pressure that you are under. Pressure to gain supporters behind your cause, get in enough money and cope in a challenging environment. There are three things that I’d recommend: Don’t fight alone, value your work and grow your influence.   Don’t fight alone I hope that you are already getting help from other people. This post that I wrote for Small Charity Week last year explains some of the help that you can get. You need to get all the support that you can, including bringing in new Trustees and other volunteers if you feel that you need new skills, experience or ideas. Trustees’ Week is coming up in November and is an ideal time to recruit. Value your work I hope that you are proud of the work that you do. However, it is likely that you don’t get enough recognition for it. Many small charities are not in the public spotlight despite doing amazing things for parts of society where no-one else really helps. I’m a supporter of Good News Shared- you can send them your stories if you would like to get a bit of attention! However you do it, you need to find a way to make sure that you are proud of your work because then you will be able to engage other people in what you are doing. Plus, being proud will be good motivation for you in those lonely hours when you are slogging away trying to make the world a better place. Also, this talk that I gave for The Media Trust shows why small charities should be excited about some of the opportunities that the online world now provides. Remember, among all the challenges there are lots of possibilities to take advantage of too. Grow your influence This article gives a comprehensive discussion of what I mean by influence. As a small charity you might not always be able to compete with the big boys all the time, but you can certainly punch above your weight. To have the impact that you want you need to find the appropriate ways to influence the world around you. In this speech that I gave earlier this year at an international charity conference, I outline some of those ways. Using a model called the LEAPS Model, featured in the video, I show how you can grow your influence as an individual, or apply the same concepts to an organisation. If you can effectively grow your influence you have the chance to achieve all of the things that you need to make sure that your charity not only survives, but thrives. I thank you for your important work and hope that the three principles I have outlined help you get to where you want to be. Found this blog post useful? You may also like:   5 free tools to share your organisation's story by Nisha Kotecha The Refugee Crisis: make a difference on your doorstep by Lewis GarlandGet your charity’s voice heard by Duncan HatfieldDon’t save your pitch for the elevator by Emma Beeston  
    22385 Posted by Alex Swallow
  • Alex Swallow is The Influence Expert, helping you to grow your influence to increase the impact that you have on the world. He is also the Founder of Young Charity Trustees and the owner of the Social Good Six interview series. He is the previous Chief Executive of the Small Charities Coalition and maintains a keen interest in the work of small charities. Having only worked in the charity sector at small charities and having been the Chief Executive of a support organisation for small charities, I know the pressure that you are under. Pressure to gain supporters behind your cause, get in enough money and cope in a challenging environment. There are three things that I’d recommend: Don’t fight alone, value your work and grow your influence.   Don’t fight alone I hope that you are already getting help from other people. This post that I wrote for Small Charity Week last year explains some of the help that you can get. You need to get all the support that you can, including bringing in new Trustees and other volunteers if you feel that you need new skills, experience or ideas. Trustees’ Week is coming up in November and is an ideal time to recruit. Value your work I hope that you are proud of the work that you do. However, it is likely that you don’t get enough recognition for it. Many small charities are not in the public spotlight despite doing amazing things for parts of society where no-one else really helps. I’m a supporter of Good News Shared- you can send them your stories if you would like to get a bit of attention! However you do it, you need to find a way to make sure that you are proud of your work because then you will be able to engage other people in what you are doing. Plus, being proud will be good motivation for you in those lonely hours when you are slogging away trying to make the world a better place. Also, this talk that I gave for The Media Trust shows why small charities should be excited about some of the opportunities that the online world now provides. Remember, among all the challenges there are lots of possibilities to take advantage of too. Grow your influence This article gives a comprehensive discussion of what I mean by influence. As a small charity you might not always be able to compete with the big boys all the time, but you can certainly punch above your weight. To have the impact that you want you need to find the appropriate ways to influence the world around you. In this speech that I gave earlier this year at an international charity conference, I outline some of those ways. Using a model called the LEAPS Model, featured in the video, I show how you can grow your influence as an individual, or apply the same concepts to an organisation. If you can effectively grow your influence you have the chance to achieve all of the things that you need to make sure that your charity not only survives, but thrives. I thank you for your important work and hope that the three principles I have outlined help you get to where you want to be. Found this blog post useful? You may also like:   5 free tools to share your organisation's story by Nisha Kotecha The Refugee Crisis: make a difference on your doorstep by Lewis GarlandGet your charity’s voice heard by Duncan HatfieldDon’t save your pitch for the elevator by Emma Beeston  
    Aug 31, 2016 22385
  • 23 Aug 2016
    Localgiving has recently released Striking a Match: Incentivised Giving Report 2016. In recent years we have been exploring incentivisation as a way to engage people with their local charities and community groups. In 2015 we gathered these ideas into a coherent calendar programme for the first time. Over the year we ran six match fund campaigns featuring a range of different incentives to encourage donations. These included 1:1 match funding, ‘randomised’ match funding and fundraiser competitions. Striking a Match compares and contrasts these Incentivised Giving Campaigns. Using donation data and donor feedback, this report looks at the impact of each campaign on the overall amount raised; charity and donor participation rates; donation size and frequency; donor sentiment and retention.  This report provides an insight into how financial incentives affect people’s donation decisions. The findings show that different incentives – ranging from match funding to competition prizes – can be used to engage supporters in charitable causes, as well as stimulating higher, more frequent donations. The report finds that: The vast majority of donor survey respondents see campaign incentives as a crucial factor in their decision to donate. In the February 2015 #GiveMe5 survey 83.4% of respondents said that match funding had influenced their decision “a lot” or was the “only reason” that they had donated. Donor surveys show a clear, positive correlation between the likelihood of a donation being matched and the amount donors are willing to donate. Deterministic match funds (in which donations are guaranteed to be matched) see the highest participation levels, but require substantial initial investment in terms of match funding.  Competitions increase the average donation size and provide the best leverage for campaign funders, but show lower participation rates amongst charities. Download the full PDF report Our next national match fund campaign, Grow Your Tenner 2016, will be launching on 18th October and will run for a month or until the match fund runs out. During this campaign Localgiving will be matching monthly donations of up to £10 given to our members for up to three months. Why not take a look at our campaign page to find out how you and your charity can benefit.   Found this blog post useful? You may also like:    4 Steps to the perfect charity VideoHow Small charities can overcome barriers to brand investmentHow Google Grants can provide £78,000 to your Charity
    1210 Posted by Lewis Garland
  • Localgiving has recently released Striking a Match: Incentivised Giving Report 2016. In recent years we have been exploring incentivisation as a way to engage people with their local charities and community groups. In 2015 we gathered these ideas into a coherent calendar programme for the first time. Over the year we ran six match fund campaigns featuring a range of different incentives to encourage donations. These included 1:1 match funding, ‘randomised’ match funding and fundraiser competitions. Striking a Match compares and contrasts these Incentivised Giving Campaigns. Using donation data and donor feedback, this report looks at the impact of each campaign on the overall amount raised; charity and donor participation rates; donation size and frequency; donor sentiment and retention.  This report provides an insight into how financial incentives affect people’s donation decisions. The findings show that different incentives – ranging from match funding to competition prizes – can be used to engage supporters in charitable causes, as well as stimulating higher, more frequent donations. The report finds that: The vast majority of donor survey respondents see campaign incentives as a crucial factor in their decision to donate. In the February 2015 #GiveMe5 survey 83.4% of respondents said that match funding had influenced their decision “a lot” or was the “only reason” that they had donated. Donor surveys show a clear, positive correlation between the likelihood of a donation being matched and the amount donors are willing to donate. Deterministic match funds (in which donations are guaranteed to be matched) see the highest participation levels, but require substantial initial investment in terms of match funding.  Competitions increase the average donation size and provide the best leverage for campaign funders, but show lower participation rates amongst charities. Download the full PDF report Our next national match fund campaign, Grow Your Tenner 2016, will be launching on 18th October and will run for a month or until the match fund runs out. During this campaign Localgiving will be matching monthly donations of up to £10 given to our members for up to three months. Why not take a look at our campaign page to find out how you and your charity can benefit.   Found this blog post useful? You may also like:    4 Steps to the perfect charity VideoHow Small charities can overcome barriers to brand investmentHow Google Grants can provide £78,000 to your Charity
    Aug 23, 2016 1210