Register your organisation

Set up a fundraising page

Subscribe to our mailing list



264 blogs
  • 11 Aug 2016
    The new Fundraising Regulator was launched on 7th July 2016. The Fundraising Regulator will set and maintain the standards for charitable fundraising in the United Kingdom – ensuring that fundraising is respectful, open, honest and accountable to the public. This regulator has been formed in the wake of the fundraising scandals that hit the third sector in 2015. It has been tasked with strengthening regulation following widespread public and media concern about how charities contact potential donors. The regulator’s role includes: Setting and promoting the standards for fundraising practice (‘the code’ and associated rulebooks) Investigateing cases where fundraising practices have led to significant public concern Adjudicating complaints from the public about fundraising practice Operate a fundraising preference service In the case of poor fundraising practice, recommending best practice guidance and taking remedial action. At Localgiving we are proud of the high fundraising standards that we set and of the conduct of our members.   Despite trust issues in the wider charity sector, confidence in local, grassroots charities has remained high. To ensure that these high standards are maintained,  we strongly recommend that all Localgiving members: Register with the Fundraising Regulator from Autumn 2016. Although this is voluntary, registering signals commitment to good practice Make sure that you are aware and up to date with the Fundraising Code of Practice. All charities that engage in fundraising come under the remit of the new fundraising regulator and are expected to adhere to the Code of Practice.
  • The new Fundraising Regulator was launched on 7th July 2016. The Fundraising Regulator will set and maintain the standards for charitable fundraising in the United Kingdom – ensuring that fundraising is respectful, open, honest and accountable to the public. This regulator has been formed in the wake of the fundraising scandals that hit the third sector in 2015. It has been tasked with strengthening regulation following widespread public and media concern about how charities contact potential donors. The regulator’s role includes: Setting and promoting the standards for fundraising practice (‘the code’ and associated rulebooks) Investigateing cases where fundraising practices have led to significant public concern Adjudicating complaints from the public about fundraising practice Operate a fundraising preference service In the case of poor fundraising practice, recommending best practice guidance and taking remedial action. At Localgiving we are proud of the high fundraising standards that we set and of the conduct of our members.   Despite trust issues in the wider charity sector, confidence in local, grassroots charities has remained high. To ensure that these high standards are maintained,  we strongly recommend that all Localgiving members: Register with the Fundraising Regulator from Autumn 2016. Although this is voluntary, registering signals commitment to good practice Make sure that you are aware and up to date with the Fundraising Code of Practice. All charities that engage in fundraising come under the remit of the new fundraising regulator and are expected to adhere to the Code of Practice.
    Aug 11, 2016 1305
  • 11 Aug 2016
    James  Ellis, a young rapper from Nottingham who was born with cerebral palsy, has a dream to perform at Bestival… and you could help him get there! The 26-year-old has been offered a once in a lifetime opportunity to play a 30 minute set at the popular four day music festival which draws a 60,000 strong crowd to the Isle of Wight. The offer came direct from festival founder Rob Da Bank after a campaign film which James made with Fixers, the charity which gives young people a voice, was tweeted to the renowned DJ. Bestival organisers are paying for James’ return ferry trip across the Solent but James is looking to fund the rest of the 420 mile round trip to play a set on September 9th. He needs to raise £855.20 to cover travel, including hiring a wheelchair accessible vehicle and one night’s accommodation for himself and a small team of three who will drive, support and care for him. In James’ poignant film, called ‘Self Belief’, James – who cannot walk unaided and uses a wheelchair - says he pushes himself to achieve challenging goals because he is determined not to be held back by his disabilities. James says: “When I step out of my comfort zone, I do think people are going to judge me. I’m the guy in a wheelchair, I’m going to be seen as different. But when I’m on stage rapping, whether it’s for one song for three minutes or six songs for 25 minutes, I’m free for that amount of time. I’m no longer the guy in the wheelchair. I’m the guy that’s rapping. The biggest dream that I would like to achieve is to play Bestival in my wheelchair. He who controls the dancefloor, controls the world!” You can watch James’ film here James says: "Having the opportunity to perform at Bestival shows that anything is possible with the right amount dedication and self-belief. I really hope people in Nottingham will support me to create a moment in history I’ll never forget." Adding: “I think a lot of disabled people don’t have confidence in themselves. It’s always important to have an end goal, even if it’s very small. My disability has never held me back. It doesn’t matter what you look like on the outside – what matters is your passion on the inside.” James’ local Member of Parliament, Graham Allen MP, commented: “This is a fantastic and deserving cause. James has demonstrated that having a disability does not mean you can’t participate in life to the full. I would urge everyone to donate whatever they can to help James perform at Bestival and make his dream a reality.” You can listen to James’ music here. Donate to James' campaign today: https://localgiving.org/appeal/getjamestobestival/ If James raises more than his target, funds will be used to support other young people to have the opportunity to become a Fixer and campaign on issues they feel strongly about. The charity has helped more than 19,000 youngsters across the UK to have a voice in their community on issues such as cyber-bullying, self-harm, suicide or transphobia.   Found this blog post useful? You may also like:    Rio 2016 Olympics: Podiums & Playing FieldsKeeping Art Alive in CoventryHealthy giving for Healthy Living!  
    1881 Posted by Meg Lawrence
  • James  Ellis, a young rapper from Nottingham who was born with cerebral palsy, has a dream to perform at Bestival… and you could help him get there! The 26-year-old has been offered a once in a lifetime opportunity to play a 30 minute set at the popular four day music festival which draws a 60,000 strong crowd to the Isle of Wight. The offer came direct from festival founder Rob Da Bank after a campaign film which James made with Fixers, the charity which gives young people a voice, was tweeted to the renowned DJ. Bestival organisers are paying for James’ return ferry trip across the Solent but James is looking to fund the rest of the 420 mile round trip to play a set on September 9th. He needs to raise £855.20 to cover travel, including hiring a wheelchair accessible vehicle and one night’s accommodation for himself and a small team of three who will drive, support and care for him. In James’ poignant film, called ‘Self Belief’, James – who cannot walk unaided and uses a wheelchair - says he pushes himself to achieve challenging goals because he is determined not to be held back by his disabilities. James says: “When I step out of my comfort zone, I do think people are going to judge me. I’m the guy in a wheelchair, I’m going to be seen as different. But when I’m on stage rapping, whether it’s for one song for three minutes or six songs for 25 minutes, I’m free for that amount of time. I’m no longer the guy in the wheelchair. I’m the guy that’s rapping. The biggest dream that I would like to achieve is to play Bestival in my wheelchair. He who controls the dancefloor, controls the world!” You can watch James’ film here James says: "Having the opportunity to perform at Bestival shows that anything is possible with the right amount dedication and self-belief. I really hope people in Nottingham will support me to create a moment in history I’ll never forget." Adding: “I think a lot of disabled people don’t have confidence in themselves. It’s always important to have an end goal, even if it’s very small. My disability has never held me back. It doesn’t matter what you look like on the outside – what matters is your passion on the inside.” James’ local Member of Parliament, Graham Allen MP, commented: “This is a fantastic and deserving cause. James has demonstrated that having a disability does not mean you can’t participate in life to the full. I would urge everyone to donate whatever they can to help James perform at Bestival and make his dream a reality.” You can listen to James’ music here. Donate to James' campaign today: https://localgiving.org/appeal/getjamestobestival/ If James raises more than his target, funds will be used to support other young people to have the opportunity to become a Fixer and campaign on issues they feel strongly about. The charity has helped more than 19,000 youngsters across the UK to have a voice in their community on issues such as cyber-bullying, self-harm, suicide or transphobia.   Found this blog post useful? You may also like:    Rio 2016 Olympics: Podiums & Playing FieldsKeeping Art Alive in CoventryHealthy giving for Healthy Living!  
    Aug 11, 2016 1881
  • 11 Aug 2016
    Hi, I’m Mollie, I’m 17 and I am Chair of EGO’s Youth Management team!                                                    This year EGO Performance is celebrating 10 years of working with hundreds of the most amazing people. People of all ages, from all walks of life, with different abilities and different needs.  We’ve had the greatest pleasure in offering them many opportunities and a creative space that has allowed them to find their confidence and discover their talents as well as making great friends along the way.  We have seen first hand how this work truly changes peoples lives and how it can bring communities together, and we plan to continue to develop our work for many more years to come.   At EGO we’re not scared of a challenge, but this one is  pretty massive!  We need to raise £1.1 million to purchase the building that we currently occupy.  We are in danger of being forced out of our home, an arts centre that the members, volunteers and staff have worked so hard to create. So we’ve decided there’s only one way forward, we need to buy it! EGO Arts Venue was a concept imagined by young people - that is now a reality.  It was created because there was a huge need for creative space in the city. Since we’ve been here we have worked with many different community organisations. It is now needed more than ever. Please help us keep our arts venue. It means a whole lot more to people than just a building; it’s a safe, caring environment where people are entertained and have fun. It is also a venue where they can get a hot meal, a hug, free wifi to speak to their family, even just to get out of the rain - all the things that make our city a better place. You can really help by making a cash donation, ideas, enthusiasm and contacts and sharing our story with your friends and family. Want to find out more? come and visit us! To donate, visit our EGO 1.1 appeal page to make a donation: www.localgiving.org/appeal/EGO/ Or donate monthly via credit or debit card visit on our Localgiving page: www.localgiving.com/charity/egoperformance Spread the word, join us on Facebook , Twitter, Instagram and, best of all, speak to people you know and tell them why EGO matters. Without the kind and generous support from people like you, we simply wouldn’t exist. Thank you! Mollie Smith, Chair of EGO’s Youth Management team:  "As the Chair of EGO's Youth Management Team I have the opportunity to work with all members from our various groups, along with the Board of Trustees to make important decisions about EGO's future- one of which being to purchase our building! I have never met a more diverse or interesting group of people than I have here at EGO and I can honestly say that they are like my second family. My life without EGO would be infinitely different: it has increased my confidence tenfold, given me lifelong friends and has taught me things school never could. I hope EGO continues for many more years to come so that other people can benefit from EGO's inspirational work, like I have.  I really hope that everyone reading this believes that EGO 1.1 is as important as I do, not only to the members, but also to the community and Coventry as a whole!" Found this blog post useful? You may also like:   Rio 2016 Olympics: Podiums & Playing FieldsHealthy giving for Healthy Living!4 Steps to the perfect charity VideoHow Small charities can overcome barriers to brand investment How Google Grants can provide £78,000 to your Charity  
    2078 Posted by Molly Smith
  • Hi, I’m Mollie, I’m 17 and I am Chair of EGO’s Youth Management team!                                                    This year EGO Performance is celebrating 10 years of working with hundreds of the most amazing people. People of all ages, from all walks of life, with different abilities and different needs.  We’ve had the greatest pleasure in offering them many opportunities and a creative space that has allowed them to find their confidence and discover their talents as well as making great friends along the way.  We have seen first hand how this work truly changes peoples lives and how it can bring communities together, and we plan to continue to develop our work for many more years to come.   At EGO we’re not scared of a challenge, but this one is  pretty massive!  We need to raise £1.1 million to purchase the building that we currently occupy.  We are in danger of being forced out of our home, an arts centre that the members, volunteers and staff have worked so hard to create. So we’ve decided there’s only one way forward, we need to buy it! EGO Arts Venue was a concept imagined by young people - that is now a reality.  It was created because there was a huge need for creative space in the city. Since we’ve been here we have worked with many different community organisations. It is now needed more than ever. Please help us keep our arts venue. It means a whole lot more to people than just a building; it’s a safe, caring environment where people are entertained and have fun. It is also a venue where they can get a hot meal, a hug, free wifi to speak to their family, even just to get out of the rain - all the things that make our city a better place. You can really help by making a cash donation, ideas, enthusiasm and contacts and sharing our story with your friends and family. Want to find out more? come and visit us! To donate, visit our EGO 1.1 appeal page to make a donation: www.localgiving.org/appeal/EGO/ Or donate monthly via credit or debit card visit on our Localgiving page: www.localgiving.com/charity/egoperformance Spread the word, join us on Facebook , Twitter, Instagram and, best of all, speak to people you know and tell them why EGO matters. Without the kind and generous support from people like you, we simply wouldn’t exist. Thank you! Mollie Smith, Chair of EGO’s Youth Management team:  "As the Chair of EGO's Youth Management Team I have the opportunity to work with all members from our various groups, along with the Board of Trustees to make important decisions about EGO's future- one of which being to purchase our building! I have never met a more diverse or interesting group of people than I have here at EGO and I can honestly say that they are like my second family. My life without EGO would be infinitely different: it has increased my confidence tenfold, given me lifelong friends and has taught me things school never could. I hope EGO continues for many more years to come so that other people can benefit from EGO's inspirational work, like I have.  I really hope that everyone reading this believes that EGO 1.1 is as important as I do, not only to the members, but also to the community and Coventry as a whole!" Found this blog post useful? You may also like:   Rio 2016 Olympics: Podiums & Playing FieldsHealthy giving for Healthy Living!4 Steps to the perfect charity VideoHow Small charities can overcome barriers to brand investment How Google Grants can provide £78,000 to your Charity  
    Aug 11, 2016 2078
  • 08 Aug 2016
    If your local charity doesn’t send a regular email newsletter, you’re probably missing a trick. And did you know that email newsletters can also help you with your local promotion and publicity? The importance of email Email is used by over 75% of UK adults, with the vast majority using it every week. This makes it still more popular than all social media platforms put together (60-65% of adults). Although we may complain about getting too many emails, we do appreciate hearing from organisations we like. If you’re able to collect a supporter’s email address, it’s better for you than if they ‘like’ you on Facebook or ‘follow’ you on Twitter. Email gives you permission to get your message directly into their inbox. Your subscribers are likely to see your email (even if they choose not to open it). In contrast, they may well not see your Facebook post as Facebook doesn’t always show your post to everyone who likes your page. Your Twitter followers are also likely to miss your tweets if they’re not using Twitter around the time you tweet. Businesses regularly report that email gives them the highest payback out of all the marketing methods they use. Writing a great email newsletter Write a good subject title and compose a couple of ‘stories’ for your email newsletter. Start with the story that is likely to be the most relevant and interesting. Good subject titles are titles which make people want to open your email. Avoid titles such as 'March e-newsletter' as this isn't compelling. Use titles such as '3 things that inspired us this month'. Because an email newsletter tool allows people to unsubscribe if they’re not enjoying your newsletter, you can relax. You know that you’re writing for people who want to hear from you. So write your emails as you would write to a friend. Using an email newsletter tool I recommend using an email newsletter tool that's designed for bulk emailing, instead of using your personal email account. An email newsletter tool will make your emails look better, allowing you to include images in-line with the text. It will allow you to send all your emails at once, make sure they all get safely delivered, and show you statistics on who has opened your emails. It will also make it easy for people to sign up to your emails and, just as importantly, to unsubscribe.  But email newsletter tools can sometimes be hard to use. Most have been designed for marketing professionals, rather than for volunteers or those of us for whom digital marketing is only a tiny fraction of our role.  That’s why we’ve built one that’s as easy to use as your own email account. Our email tool is for small charities and community groups who don’t have a dedicated marketing person. We've made it simple, stripping out all the unnecessary advanced features. We’ve also made it easy to re-use and share whatever you write for your email newsletter instantly on social media. This means you don’t need to write anything twice, and you’re always encouraging people to subscribe to your email list. Joining an email newsletter network An email newsletter network such as interests.me can help you get extra local publicity and awareness. Your charity joins an email newsletter network together with other local groups and charities. Then, any stories you want to share become available for other groups to use in their own emails. Local networks have their own website, where local charities can share stories. An example is Woking.interests.me in Surrey. You can also share other groups’ stories in your emails. If you're worried that you might not have enough to say in your emails, this helps you build up your content and collaborate with other local groups. If there isn’t an interests.me newsletter network in your area, email me at helen@interests.me to find out how to create one! Our networks are often co-ordinated and promoted by Councils for Voluntary Service or Libraries in a local area. Helen Cammack is one of the founders of interests.me, after she found herself frustrated with spending too much time on managing the communications for local non profit organisations. She believes every organisation, no matter how small, deserves great digital tools. Previously Helen worked at Virgin Media and founded a deals email business called Buyometric. Found this blog post useful? You may also like:   The Power of Storytelling: Six Top Tips by Mike Zywina  How Charities can tap into the hyperlocal by Zoe Amar4 Steps to the perfect charity VideoHow Small charities can overcome barriers to brand investment    
    1081 Posted by Helen Cammack
  • If your local charity doesn’t send a regular email newsletter, you’re probably missing a trick. And did you know that email newsletters can also help you with your local promotion and publicity? The importance of email Email is used by over 75% of UK adults, with the vast majority using it every week. This makes it still more popular than all social media platforms put together (60-65% of adults). Although we may complain about getting too many emails, we do appreciate hearing from organisations we like. If you’re able to collect a supporter’s email address, it’s better for you than if they ‘like’ you on Facebook or ‘follow’ you on Twitter. Email gives you permission to get your message directly into their inbox. Your subscribers are likely to see your email (even if they choose not to open it). In contrast, they may well not see your Facebook post as Facebook doesn’t always show your post to everyone who likes your page. Your Twitter followers are also likely to miss your tweets if they’re not using Twitter around the time you tweet. Businesses regularly report that email gives them the highest payback out of all the marketing methods they use. Writing a great email newsletter Write a good subject title and compose a couple of ‘stories’ for your email newsletter. Start with the story that is likely to be the most relevant and interesting. Good subject titles are titles which make people want to open your email. Avoid titles such as 'March e-newsletter' as this isn't compelling. Use titles such as '3 things that inspired us this month'. Because an email newsletter tool allows people to unsubscribe if they’re not enjoying your newsletter, you can relax. You know that you’re writing for people who want to hear from you. So write your emails as you would write to a friend. Using an email newsletter tool I recommend using an email newsletter tool that's designed for bulk emailing, instead of using your personal email account. An email newsletter tool will make your emails look better, allowing you to include images in-line with the text. It will allow you to send all your emails at once, make sure they all get safely delivered, and show you statistics on who has opened your emails. It will also make it easy for people to sign up to your emails and, just as importantly, to unsubscribe.  But email newsletter tools can sometimes be hard to use. Most have been designed for marketing professionals, rather than for volunteers or those of us for whom digital marketing is only a tiny fraction of our role.  That’s why we’ve built one that’s as easy to use as your own email account. Our email tool is for small charities and community groups who don’t have a dedicated marketing person. We've made it simple, stripping out all the unnecessary advanced features. We’ve also made it easy to re-use and share whatever you write for your email newsletter instantly on social media. This means you don’t need to write anything twice, and you’re always encouraging people to subscribe to your email list. Joining an email newsletter network An email newsletter network such as interests.me can help you get extra local publicity and awareness. Your charity joins an email newsletter network together with other local groups and charities. Then, any stories you want to share become available for other groups to use in their own emails. Local networks have their own website, where local charities can share stories. An example is Woking.interests.me in Surrey. You can also share other groups’ stories in your emails. If you're worried that you might not have enough to say in your emails, this helps you build up your content and collaborate with other local groups. If there isn’t an interests.me newsletter network in your area, email me at helen@interests.me to find out how to create one! Our networks are often co-ordinated and promoted by Councils for Voluntary Service or Libraries in a local area. Helen Cammack is one of the founders of interests.me, after she found herself frustrated with spending too much time on managing the communications for local non profit organisations. She believes every organisation, no matter how small, deserves great digital tools. Previously Helen worked at Virgin Media and founded a deals email business called Buyometric. Found this blog post useful? You may also like:   The Power of Storytelling: Six Top Tips by Mike Zywina  How Charities can tap into the hyperlocal by Zoe Amar4 Steps to the perfect charity VideoHow Small charities can overcome barriers to brand investment    
    Aug 08, 2016 1081
  • 05 Aug 2016
    From Murray’s tears of triumph to Ronaldo tears of pain – this is turning into a very special summer of sport. And with the Rio Olympics kicking off tonight –the longest leaps and greatest feats are yet to come! For two weeks the nation’s hopes will be tied the heels of Mo Farah and the gloves of Nicola Adams. For two weeks, our hearts will be forged to the fortunes of the Olympic Refugee Athletes. For two weeks we will all become armchair judges and referees for sports we’ve barely heard of.            However, what really matters is what happens once the medals are totted up and the flags taken down. At Localgiving, we have seen the life changing power of sport. We know that the podiums in Rio are no more important than the playing fields of Rotherham. We are proud to work with grassroots sports groups across the length and breadth of UK – from hockey in Armagh to athletics in Daventry to cricket in Kettering. We see the incredible impact that they have, every day - nurturing future athletes;  delivering  exercise classes for older people;  providing affordable activities for  disadvantaged people and a safe space for vulnerable groups. Below are just a few of the groups that Localgiving supports.   Search HERE to find a team near you. - Whether cheering for them on a wet Wednesday night or donating to them once a month - you can do your bit to keep grassroots sports alive.  Sport 4 Life UK - Birmingham – works with young people who have struggled at school or developed behavioural issues; experienced long-term unemployment or been involved in the criminal justice system.  Uses a sports-themed educational programmes to develop their life skills, improve their health, transform their behaviour, gain a qualification, or find a job. Belfast Community Sports Development Network – Belfast - provides sport and physical activity to clubs, community groups and school across Belfast. These programmes engage young people, older people, people with disabilities and people living in areas of deprivation. Sports Driving Unlimited - South West Scotland, Cumbria and Lancashire - provides opportunities for people of all ages with impairment, terminal illness or who are disadvantaged to take part in the exciting and challenging sport of pony driving. Steelers Wheelers Sports Club –  Scunthorpe - offers people with disabilities the opportunity to take part in sport.    Special Olympics clubs across the UK provide sport & leisure opportunities for local people with a learning disabilities. We have members in  Plymouth, Bournemouth, Sandwell and the Isle of Wight Hurstpierpoint Gymnastics Club  - Sussex - provides gymnastics training and sport related activities for boys & girls aged 3 to 16 years. The club  offers affordable fees and a free subsidised places.   Winchester Sport, Art and Leisure Trust – works to secure a sustainable legacy from the London 2012 Olympics and Paralympics for Winchester, in the form of new sports facilities. Sport in Mind - Reading – provides supported sport and physical activity sessions to help aid the recovery of people experiencing mental health problems and empowers them to build a positive future for themselves.   Isle of Mull Rugby Club - After growing tired of relying on favours from the local community (which meant having to stop games due to landing aircraft or cleaning up cowpats before games), Isle of Mull Rugby Club now provides sporting facilities for the island.       Found this blog post useful? You may also like:    The Refugee Crisis: make a difference on your doorstep by Lewis GarlandThe Sky is the limit for daring Granny WendyDawn rises over Mount KilimanjaroEuro 2016: A Time to Support your Grassroots Teams  Top image courtesy of Daventry Amateur Athletic Club
    1587 Posted by Lewis Garland
  • From Murray’s tears of triumph to Ronaldo tears of pain – this is turning into a very special summer of sport. And with the Rio Olympics kicking off tonight –the longest leaps and greatest feats are yet to come! For two weeks the nation’s hopes will be tied the heels of Mo Farah and the gloves of Nicola Adams. For two weeks, our hearts will be forged to the fortunes of the Olympic Refugee Athletes. For two weeks we will all become armchair judges and referees for sports we’ve barely heard of.            However, what really matters is what happens once the medals are totted up and the flags taken down. At Localgiving, we have seen the life changing power of sport. We know that the podiums in Rio are no more important than the playing fields of Rotherham. We are proud to work with grassroots sports groups across the length and breadth of UK – from hockey in Armagh to athletics in Daventry to cricket in Kettering. We see the incredible impact that they have, every day - nurturing future athletes;  delivering  exercise classes for older people;  providing affordable activities for  disadvantaged people and a safe space for vulnerable groups. Below are just a few of the groups that Localgiving supports.   Search HERE to find a team near you. - Whether cheering for them on a wet Wednesday night or donating to them once a month - you can do your bit to keep grassroots sports alive.  Sport 4 Life UK - Birmingham – works with young people who have struggled at school or developed behavioural issues; experienced long-term unemployment or been involved in the criminal justice system.  Uses a sports-themed educational programmes to develop their life skills, improve their health, transform their behaviour, gain a qualification, or find a job. Belfast Community Sports Development Network – Belfast - provides sport and physical activity to clubs, community groups and school across Belfast. These programmes engage young people, older people, people with disabilities and people living in areas of deprivation. Sports Driving Unlimited - South West Scotland, Cumbria and Lancashire - provides opportunities for people of all ages with impairment, terminal illness or who are disadvantaged to take part in the exciting and challenging sport of pony driving. Steelers Wheelers Sports Club –  Scunthorpe - offers people with disabilities the opportunity to take part in sport.    Special Olympics clubs across the UK provide sport & leisure opportunities for local people with a learning disabilities. We have members in  Plymouth, Bournemouth, Sandwell and the Isle of Wight Hurstpierpoint Gymnastics Club  - Sussex - provides gymnastics training and sport related activities for boys & girls aged 3 to 16 years. The club  offers affordable fees and a free subsidised places.   Winchester Sport, Art and Leisure Trust – works to secure a sustainable legacy from the London 2012 Olympics and Paralympics for Winchester, in the form of new sports facilities. Sport in Mind - Reading – provides supported sport and physical activity sessions to help aid the recovery of people experiencing mental health problems and empowers them to build a positive future for themselves.   Isle of Mull Rugby Club - After growing tired of relying on favours from the local community (which meant having to stop games due to landing aircraft or cleaning up cowpats before games), Isle of Mull Rugby Club now provides sporting facilities for the island.       Found this blog post useful? You may also like:    The Refugee Crisis: make a difference on your doorstep by Lewis GarlandThe Sky is the limit for daring Granny WendyDawn rises over Mount KilimanjaroEuro 2016: A Time to Support your Grassroots Teams  Top image courtesy of Daventry Amateur Athletic Club
    Aug 05, 2016 1587
  • 27 Jul 2016
    There have been many ways we’ve found to raise money for the Healthy Living Club @ Lingham Court (HLC@LC) – stalls at summer fairs, collections at tube stations and, of course, applying for grants. But the most heart-warming of all has to be through sponsored events and fund-raising via sites such as Localgiving. HLC@LC is a Lambeth-based community group primarily aimed at those living with dementia and their carers. So inspiring and innovative is the club’s approach that numerous people have taken part in sponsored events, just to raise money for us. However, it’s those who have a direct connection that know just how much good the club does for its 90+ members per year. One such example is a young man called Tom Sargeant, whose much-loved Grandfather, Patrick Fitzgerald, was a long-term member until his death earlier this year. Together, Patrick and his wife, Anne, benefitted from the love, support and downright fun generated by the members. Knowing that it would have made his grandfather very proud, Tom ran the London Marathon on 24 April this year in his memory. Tom said: ‘My grandfather made a huge impression on my life and on everyone who was fortunate enough to meet him. The Healthy Living Club provides people with dementia and their carers with an opportunity to be with each other and enjoy themselves together’. Because Patrick loved music and was a drummer in the Boys Brigade, it’s appropriate that the money Tom raised will be helping us to continue our programme of musical activities, including the hugely popular and innovative Rhythm NO Blues sessions. Inspired by his cousin’s efforts, former EastEnder’s star, Frankie Fitzgerald is planning to take part in the Tough Mudder Obstacle Race in September, together with some of his colleagues. Frankie explains: ‘My cousin, Tom, has put me to shame by raising a huge amount and has inspired me to take on the challenge, together with a number of colleagues.’ It’s not just relatives of our members who are inspired to do something amazing to support us. Having found out about the club from people who follow us on Twitter, a number of extraordinary individuals have kindly chosen to raise funds for us. While Steve Cordery was born near Lambeth where HLC@LC helps so many people, he had no connection with the club when he ran the Great South Race. But his father had vascular dementia and, as Steve says, ‘I know he really would have benefitted from such a club had one been available in his area.’ Steve raised more than £744 and the money was used as a contribution towards the cost of paying for our coordinator, which made a real difference, as core costs are so difficult to fund. In 2013, Jacqueline Grove ran the Paris Marathon on behalf of HLC@LC and promoted her fundraising efforts on Facebook, with a link to Localgiving, which resulted in the club benefitting from a very generous figure of around £1,000. Also from far afield, her sister, Jillian Grove walked a 13-mile section of the West Highland Way, despite suffering from chronic back pain. She exceeded her fund-raising target by a massive amount and chose the club just because her grandmother lived with dementia.Simply visiting the club once is often enough to inspire generous individuals to offer their time and raise much-needed money to help our members sing, dance, exercise and eat a healthy meal surrounded by friends and fun. Hannah’s parents visited the club just once before her father became too ill to attend, yet she continues to support members by running a regular Sunday ‘Crafternoon’ session and has also completed a sponsored walk. She knows that her father would have loved to continue attending the club and Hannah’s mother also benefitted from the advice and help she received at the carer’s support group, which takes place once a month during our Wednesday sessions. Localgiving not only gives supporters a way to maximize their fundraising efforts, but also runs an annual Local Hero initiative, where the site donates an extra £5,000 in prizes to the causes supported by the top 20 fundraisers. Our hero Tom Sargeant reached this year’s Local Hero Leaderboard and the club was the lucky recipient of additional funds. Please go to www.localgiving.org to see how you can help our heroes add even more to their totals and become local heroes! Found this blog post useful? You may also like:    Storytelling Tips for Charities by Becky Slack The Sky is the limit for daring Granny WendyDawn rises over Mount Kilimanjaro4 Steps to the perfect charity Video  
    1832 Posted by Debbi Scholes
  • There have been many ways we’ve found to raise money for the Healthy Living Club @ Lingham Court (HLC@LC) – stalls at summer fairs, collections at tube stations and, of course, applying for grants. But the most heart-warming of all has to be through sponsored events and fund-raising via sites such as Localgiving. HLC@LC is a Lambeth-based community group primarily aimed at those living with dementia and their carers. So inspiring and innovative is the club’s approach that numerous people have taken part in sponsored events, just to raise money for us. However, it’s those who have a direct connection that know just how much good the club does for its 90+ members per year. One such example is a young man called Tom Sargeant, whose much-loved Grandfather, Patrick Fitzgerald, was a long-term member until his death earlier this year. Together, Patrick and his wife, Anne, benefitted from the love, support and downright fun generated by the members. Knowing that it would have made his grandfather very proud, Tom ran the London Marathon on 24 April this year in his memory. Tom said: ‘My grandfather made a huge impression on my life and on everyone who was fortunate enough to meet him. The Healthy Living Club provides people with dementia and their carers with an opportunity to be with each other and enjoy themselves together’. Because Patrick loved music and was a drummer in the Boys Brigade, it’s appropriate that the money Tom raised will be helping us to continue our programme of musical activities, including the hugely popular and innovative Rhythm NO Blues sessions. Inspired by his cousin’s efforts, former EastEnder’s star, Frankie Fitzgerald is planning to take part in the Tough Mudder Obstacle Race in September, together with some of his colleagues. Frankie explains: ‘My cousin, Tom, has put me to shame by raising a huge amount and has inspired me to take on the challenge, together with a number of colleagues.’ It’s not just relatives of our members who are inspired to do something amazing to support us. Having found out about the club from people who follow us on Twitter, a number of extraordinary individuals have kindly chosen to raise funds for us. While Steve Cordery was born near Lambeth where HLC@LC helps so many people, he had no connection with the club when he ran the Great South Race. But his father had vascular dementia and, as Steve says, ‘I know he really would have benefitted from such a club had one been available in his area.’ Steve raised more than £744 and the money was used as a contribution towards the cost of paying for our coordinator, which made a real difference, as core costs are so difficult to fund. In 2013, Jacqueline Grove ran the Paris Marathon on behalf of HLC@LC and promoted her fundraising efforts on Facebook, with a link to Localgiving, which resulted in the club benefitting from a very generous figure of around £1,000. Also from far afield, her sister, Jillian Grove walked a 13-mile section of the West Highland Way, despite suffering from chronic back pain. She exceeded her fund-raising target by a massive amount and chose the club just because her grandmother lived with dementia.Simply visiting the club once is often enough to inspire generous individuals to offer their time and raise much-needed money to help our members sing, dance, exercise and eat a healthy meal surrounded by friends and fun. Hannah’s parents visited the club just once before her father became too ill to attend, yet she continues to support members by running a regular Sunday ‘Crafternoon’ session and has also completed a sponsored walk. She knows that her father would have loved to continue attending the club and Hannah’s mother also benefitted from the advice and help she received at the carer’s support group, which takes place once a month during our Wednesday sessions. Localgiving not only gives supporters a way to maximize their fundraising efforts, but also runs an annual Local Hero initiative, where the site donates an extra £5,000 in prizes to the causes supported by the top 20 fundraisers. Our hero Tom Sargeant reached this year’s Local Hero Leaderboard and the club was the lucky recipient of additional funds. Please go to www.localgiving.org to see how you can help our heroes add even more to their totals and become local heroes! Found this blog post useful? You may also like:    Storytelling Tips for Charities by Becky Slack The Sky is the limit for daring Granny WendyDawn rises over Mount Kilimanjaro4 Steps to the perfect charity Video  
    Jul 27, 2016 1832
  • 26 Jul 2016
    Recent research suggests us Brits are a charitable bunch, particularly happy to donate time and money to local causes. Combine that with our (admittedly un-researched!) love of tea and cake and you’ve got a sure-fire fundraising winner. Who doesn’t relish a coffee morning? Or a village fete? Simply set it up and away you go. Well, almost. Wise before the event Charity get-togethers are fraught with potential problems. There are plenty of unseen dangers waiting to scupper the unwary, and most of them involve the good old general public. We’ve all heard the ghastly cliché ‘where there’s blame there’s a claim’. Problem is, like most ghastly clichés, it’s true – and an indication of how compensation culture affects those trying to do good. Why? Because compensation culture is often the architect of a claim against your charity if someone’s injured or their property’s damaged, and it’s deemed your fault. In fact, 80% of people attending events assume you’ve ‘done something’ about their health and safety, and have insurance to cover them if something goes wrong. If you haven’t, it’s best for everyone they don’t find out the hard way. Unless you have deep pockets and a solid knowledge of health and safety legislation, you can’t afford to take chances. Fail to prepare, prepare to fail It’s useful to think about what can go wrong. For example, someone hurt during a village fete tug-of-war. Or a passer-by knocked out by an errant cricket ball. Perhaps a volunteer slipping on a wet kitchen floor. It’s a common misconception that the venue owner is liable for circumstances like these but unfortunately that’s not the case. If you’re the organiser, you’re liable.  And as you’re liable, a compensation claim could be made against your charity. If all this sounds a bit doom and gloom, don’t worry, it’s manageable. For starters, here are just three simple things you can do to reduce the chance of a claim: 1. Make a health and safety checklist. Have a good look around your venue, inside and out, and note any potential hazards. Pay particular attention to areas open to the public, and to any activities involving the public. For example, secure loose cables, smooth uneven terrain (if possible) and make it obvious where there’ll be moving vehicles. Make warning signs if needs be. 2. Look after your people. The law says you have a responsibility to provide a safe working environment, even for volunteers. If you’re asking them to do physical work (e.g. lifting) make sure they have training. Provide first aid kits, adequate toilet and washing facilities, and point out unsafe areas on site. Document everything. 3. Keep an eye out. Monitoring your event while it’s underway is as important as good planning before it. A turn in the weather, for example, can easily change a level playing field into a slip and trip minefield. Have a plan B, and make sure you have enough help to implement it. Risk management is prudent but it should be more than just a health and safety checklist. Mostly because, if someone’s injured and the HSE brings an action against the charity for a health and safety breach, the trustees can be personally liable. Charity insurance like MyCharityGuard.co.uk helps plug the gaps: public liability insurance covers third-party bodily injury and property damage claims while employers’ liability insurance covers employee illness and injury claims. Note: employers’ liability is legally required if you have employees, and volunteers are often classed as such. It’s sometimes a blurred line between the two and the HSE can fine those who get it wrong. As always, it’s best to ask your insurance broker for advice.           Found this blog post useful? You may also like:    5 free tools to share your organisation's story by Nisha Kotecha Get your charity’s voice heard by Duncan Hatfield4 Steps to the perfect charity VideoHow Google Grants can provide £78,000 to your Charity  
    1457 Posted by Kerri-Ann Hockley
  • Recent research suggests us Brits are a charitable bunch, particularly happy to donate time and money to local causes. Combine that with our (admittedly un-researched!) love of tea and cake and you’ve got a sure-fire fundraising winner. Who doesn’t relish a coffee morning? Or a village fete? Simply set it up and away you go. Well, almost. Wise before the event Charity get-togethers are fraught with potential problems. There are plenty of unseen dangers waiting to scupper the unwary, and most of them involve the good old general public. We’ve all heard the ghastly cliché ‘where there’s blame there’s a claim’. Problem is, like most ghastly clichés, it’s true – and an indication of how compensation culture affects those trying to do good. Why? Because compensation culture is often the architect of a claim against your charity if someone’s injured or their property’s damaged, and it’s deemed your fault. In fact, 80% of people attending events assume you’ve ‘done something’ about their health and safety, and have insurance to cover them if something goes wrong. If you haven’t, it’s best for everyone they don’t find out the hard way. Unless you have deep pockets and a solid knowledge of health and safety legislation, you can’t afford to take chances. Fail to prepare, prepare to fail It’s useful to think about what can go wrong. For example, someone hurt during a village fete tug-of-war. Or a passer-by knocked out by an errant cricket ball. Perhaps a volunteer slipping on a wet kitchen floor. It’s a common misconception that the venue owner is liable for circumstances like these but unfortunately that’s not the case. If you’re the organiser, you’re liable.  And as you’re liable, a compensation claim could be made against your charity. If all this sounds a bit doom and gloom, don’t worry, it’s manageable. For starters, here are just three simple things you can do to reduce the chance of a claim: 1. Make a health and safety checklist. Have a good look around your venue, inside and out, and note any potential hazards. Pay particular attention to areas open to the public, and to any activities involving the public. For example, secure loose cables, smooth uneven terrain (if possible) and make it obvious where there’ll be moving vehicles. Make warning signs if needs be. 2. Look after your people. The law says you have a responsibility to provide a safe working environment, even for volunteers. If you’re asking them to do physical work (e.g. lifting) make sure they have training. Provide first aid kits, adequate toilet and washing facilities, and point out unsafe areas on site. Document everything. 3. Keep an eye out. Monitoring your event while it’s underway is as important as good planning before it. A turn in the weather, for example, can easily change a level playing field into a slip and trip minefield. Have a plan B, and make sure you have enough help to implement it. Risk management is prudent but it should be more than just a health and safety checklist. Mostly because, if someone’s injured and the HSE brings an action against the charity for a health and safety breach, the trustees can be personally liable. Charity insurance like MyCharityGuard.co.uk helps plug the gaps: public liability insurance covers third-party bodily injury and property damage claims while employers’ liability insurance covers employee illness and injury claims. Note: employers’ liability is legally required if you have employees, and volunteers are often classed as such. It’s sometimes a blurred line between the two and the HSE can fine those who get it wrong. As always, it’s best to ask your insurance broker for advice.           Found this blog post useful? You may also like:    5 free tools to share your organisation's story by Nisha Kotecha Get your charity’s voice heard by Duncan Hatfield4 Steps to the perfect charity VideoHow Google Grants can provide £78,000 to your Charity  
    Jul 26, 2016 1457
  • 20 Jul 2016
      Jess is event planner for CharityComms, the membership network for communications professionals working in UK charities. At CharityComms we recognise that smaller charities face different communications challenges. How can you keep up with developments and trends across different communications disciplines when you cover them all? Who do you turn to for input and feedback when you're the only comms specialist in your organisation? And how do you make time for strategy when you may be the only one around to deal with the day-to-day? That’s why we’re delighted to announce the launch of our first dedicated small charities conference on 23 September. This will enable communicators from smaller organisations to connect with peers and access advice and shared experience on how to deliver comms impact with very limited resources. We’ve kept the cost as low as possible to make it accessible – just £80+vat for the full day for CharityComms members, £100+vat for non-members and £160+vat for corporate partners. See the full agenda and book now Understanding the comms needs of small charities Last year, we conducted a survey of small charity communicators to help us better understand their needs. Here’s what we learned: ‘Small’ is a relative term While the majority (64%) were from charities with income between £100k and £1m, 24% were at charities with over £1m turnover. A surprising 7% were from charities with over £5m turnover, but who presumably still considered themselves ‘small’. The NCVO’s Almanac classes a charity over £1m as ‘large’. We’ve targeted our event where we feel we can provide the best support, crucially to organisations which have at least part of a role specifically dedicated to communications. So our ‘small’ charity category encompasses incomes from £100k to £2m, though we reckon any charity of any size with just one person (either full or part-time) doing all the comms work also fits the bill. Training budgets are often the stuff of dreams Two-thirds of our survey respondents depend completely on free support. A quarter had attended no learning outside the office in the last year, and 30 respondents (27%) had attended no training, events or networking at all. This included charities in all size categories, including over £1m. One in three said they learn via networking with peers. Small charity communicators feel isolated Many of the people we spoke to said they felt the lack of a peer group, or of colleagues who understood their work. Said one, ‘I don’t have anyone to bounce ideas around with. My colleagues expect mine to be the last word on communications.’ Skills are missing across PR and digital – and time is always short The most frequently mentioned skills gaps were press and media relations, digital and social media skills and communications strategy, followed by the challenges of getting internal support, and of course, lack of time and resource. Targeted help We’ve developed the agenda for our small charities communications conference on 23 September in response to what we’ve learned, offering:  Expert sessions on some of the key areas raised in our research: strategy, PR, digital, brand and more Structured peer knowledge exchange using the Open Space model (sometimes called ‘unconference’ or ‘Birds of a feather’ sessions) Inspiring ‘Lightning talks’ from small charities doing great comms work on a shoestring What else does CharityComms have to offer small charities The CharityComms website has extensive free resources, including best practice guides to social media, crisis communications and more, and we’re looking at developing an online directory signposting good quality free or low-cost online resources and training opportunities. We’ve recently been awarded funding to provide free media training to small charities. More info on this in due course as we take this initiative forward. Find out more about the CharityComms Small charities communications conference Found this blog post useful? You may also like:    The Power of Storytelling: Six Top Tips by Mike Zywina  Storytelling Tips for Charities by Becky Slack 5 free tools to share your organisation's story by Nisha Kotecha How to make friend with the media by Kay ParrisGet your charity’s voice heard by Duncan Hatfield  
    1299 Posted by Jess Day
  •   Jess is event planner for CharityComms, the membership network for communications professionals working in UK charities. At CharityComms we recognise that smaller charities face different communications challenges. How can you keep up with developments and trends across different communications disciplines when you cover them all? Who do you turn to for input and feedback when you're the only comms specialist in your organisation? And how do you make time for strategy when you may be the only one around to deal with the day-to-day? That’s why we’re delighted to announce the launch of our first dedicated small charities conference on 23 September. This will enable communicators from smaller organisations to connect with peers and access advice and shared experience on how to deliver comms impact with very limited resources. We’ve kept the cost as low as possible to make it accessible – just £80+vat for the full day for CharityComms members, £100+vat for non-members and £160+vat for corporate partners. See the full agenda and book now Understanding the comms needs of small charities Last year, we conducted a survey of small charity communicators to help us better understand their needs. Here’s what we learned: ‘Small’ is a relative term While the majority (64%) were from charities with income between £100k and £1m, 24% were at charities with over £1m turnover. A surprising 7% were from charities with over £5m turnover, but who presumably still considered themselves ‘small’. The NCVO’s Almanac classes a charity over £1m as ‘large’. We’ve targeted our event where we feel we can provide the best support, crucially to organisations which have at least part of a role specifically dedicated to communications. So our ‘small’ charity category encompasses incomes from £100k to £2m, though we reckon any charity of any size with just one person (either full or part-time) doing all the comms work also fits the bill. Training budgets are often the stuff of dreams Two-thirds of our survey respondents depend completely on free support. A quarter had attended no learning outside the office in the last year, and 30 respondents (27%) had attended no training, events or networking at all. This included charities in all size categories, including over £1m. One in three said they learn via networking with peers. Small charity communicators feel isolated Many of the people we spoke to said they felt the lack of a peer group, or of colleagues who understood their work. Said one, ‘I don’t have anyone to bounce ideas around with. My colleagues expect mine to be the last word on communications.’ Skills are missing across PR and digital – and time is always short The most frequently mentioned skills gaps were press and media relations, digital and social media skills and communications strategy, followed by the challenges of getting internal support, and of course, lack of time and resource. Targeted help We’ve developed the agenda for our small charities communications conference on 23 September in response to what we’ve learned, offering:  Expert sessions on some of the key areas raised in our research: strategy, PR, digital, brand and more Structured peer knowledge exchange using the Open Space model (sometimes called ‘unconference’ or ‘Birds of a feather’ sessions) Inspiring ‘Lightning talks’ from small charities doing great comms work on a shoestring What else does CharityComms have to offer small charities The CharityComms website has extensive free resources, including best practice guides to social media, crisis communications and more, and we’re looking at developing an online directory signposting good quality free or low-cost online resources and training opportunities. We’ve recently been awarded funding to provide free media training to small charities. More info on this in due course as we take this initiative forward. Find out more about the CharityComms Small charities communications conference Found this blog post useful? You may also like:    The Power of Storytelling: Six Top Tips by Mike Zywina  Storytelling Tips for Charities by Becky Slack 5 free tools to share your organisation's story by Nisha Kotecha How to make friend with the media by Kay ParrisGet your charity’s voice heard by Duncan Hatfield  
    Jul 20, 2016 1299
  • 12 Jul 2016
    Video is a wonderful way of promoting your charity and showing people the work that you do. But it can be a daunting and expensive undertaking, especially for smaller charities. So here are my tips for making really good videos on a budget.  Keep it Real The most wonderful advocates for your charity are your beneficiaries and volunteers. Telling their stories can be a hugely effective way of communicating what you do and why someone should support you. And getting your volunteers to film themselves or to make films for you is a highly cost effective way of producing videos. The DIY approach not only adds authenticity but also means you can get some visually rich material: nothing makes people switch off quicker than ‘talking heads’. Anthony Nolan are masters of this approach: they empower their donors and volunteer fundraisers to make and up-load films to their YouTube Channels and fundraising pages. I love this film made by Annabelle Monks – it’s called My Friend the Stem Cell Donor and follows her friend Abbie as she makes a stem cell donation. Shot on a smart phone, Annabelle is able to be with Abbie all the way through and shows how easy it is to do. Keep it Short The YouTube stats are brutal: if a film is longer than a few minutes people stop watching in their droves. And Facebook counts anything longer than 3 seconds as a ‘view’. That means you should keep your films short – aim for a maximum of 3 minutes and if you can keep it to 90 secs then even better. To do this you need to be clear about your film’s message: it’s much better to say one thing clearly and engagingly, than 3 or 4 things in a long, muddled message. Fitness video for Age UK - NORMAN - PROMO VERSION from Magneto Films on Vimeo. We made this film for Age UK – it’s to promote their Fit For the Future campaign to get Older People moving. It tells the story of Norman: his wife’s death, a meeting with an old friend, their love of dancing and how Age UK helped him. All in 55 secs. But there is only one message: Fit For the Future works. Keep it Focused Even the best video is only a tool to help you communicate – simply making a film won’t bring more people to your website or increase your donations. To be successful you’ve got to focus on the audience. If you can answer 3 basic questions, then you’ve got a good chance of making something that will be effective: Who is going to watch this? Where will they watch it? What do we want them to do when they’ve watched it? This film from the Human Rights Commission answers these brilliantly: aimed at informing young mums about their employment rights it features blogger mums (the ‘who’), who all post on a mums’ channel (the ‘where’) and gives clear direction at the end (the ‘what’). Get it Out There! Once you’ve made your film, let people know it’s ready to watch. It’s no good just plopping it onto YouTube or embedding it on your website, you’ve got to promote and encourage people to share it. One of the simplest ways of doing this is to use your mailing list: email your supporters to let them know you’re making a film and tease them with some behind the scenes pics and quotes. You can put these on Twitter and Facebook too. Once the film’s made, email them again and tell them where they can watch it and ask them to share it. Make sure it goes on your Facebook page and consider doing paid promotion: it can be surprisingly cheap and very effective. Make short clips and put them out on Twitter. These clips from the Children’s Society are from a longer film but are still very powerful. Don’t forget the local papers – a well written press release along with some video content for their website is always welcome and a great way to reach new people. Jeremy Jeffs is a founding partner of Magneto Films, a video production company that specialises in working with charities, not-for-profits and the public sector. Jeremy’s an award winning film maker with credits for films and series for BBC TV, Channel 4 and NatGeo. At Magneto he’s worked with charities and brands that include Age UK, Children’s Society and Macmillan Cancer Support and with brands including Ford and Expedia. He blogs on the latest charity videos at www.magnetofilms.com   Found this blog post useful? You may also like:    Using  Video for Effective Fundraising How to make friend with the media Get your charity’s voice heard   
    2395 Posted by Jeremy Jeffs
  • Video is a wonderful way of promoting your charity and showing people the work that you do. But it can be a daunting and expensive undertaking, especially for smaller charities. So here are my tips for making really good videos on a budget.  Keep it Real The most wonderful advocates for your charity are your beneficiaries and volunteers. Telling their stories can be a hugely effective way of communicating what you do and why someone should support you. And getting your volunteers to film themselves or to make films for you is a highly cost effective way of producing videos. The DIY approach not only adds authenticity but also means you can get some visually rich material: nothing makes people switch off quicker than ‘talking heads’. Anthony Nolan are masters of this approach: they empower their donors and volunteer fundraisers to make and up-load films to their YouTube Channels and fundraising pages. I love this film made by Annabelle Monks – it’s called My Friend the Stem Cell Donor and follows her friend Abbie as she makes a stem cell donation. Shot on a smart phone, Annabelle is able to be with Abbie all the way through and shows how easy it is to do. Keep it Short The YouTube stats are brutal: if a film is longer than a few minutes people stop watching in their droves. And Facebook counts anything longer than 3 seconds as a ‘view’. That means you should keep your films short – aim for a maximum of 3 minutes and if you can keep it to 90 secs then even better. To do this you need to be clear about your film’s message: it’s much better to say one thing clearly and engagingly, than 3 or 4 things in a long, muddled message. Fitness video for Age UK - NORMAN - PROMO VERSION from Magneto Films on Vimeo. We made this film for Age UK – it’s to promote their Fit For the Future campaign to get Older People moving. It tells the story of Norman: his wife’s death, a meeting with an old friend, their love of dancing and how Age UK helped him. All in 55 secs. But there is only one message: Fit For the Future works. Keep it Focused Even the best video is only a tool to help you communicate – simply making a film won’t bring more people to your website or increase your donations. To be successful you’ve got to focus on the audience. If you can answer 3 basic questions, then you’ve got a good chance of making something that will be effective: Who is going to watch this? Where will they watch it? What do we want them to do when they’ve watched it? This film from the Human Rights Commission answers these brilliantly: aimed at informing young mums about their employment rights it features blogger mums (the ‘who’), who all post on a mums’ channel (the ‘where’) and gives clear direction at the end (the ‘what’). Get it Out There! Once you’ve made your film, let people know it’s ready to watch. It’s no good just plopping it onto YouTube or embedding it on your website, you’ve got to promote and encourage people to share it. One of the simplest ways of doing this is to use your mailing list: email your supporters to let them know you’re making a film and tease them with some behind the scenes pics and quotes. You can put these on Twitter and Facebook too. Once the film’s made, email them again and tell them where they can watch it and ask them to share it. Make sure it goes on your Facebook page and consider doing paid promotion: it can be surprisingly cheap and very effective. Make short clips and put them out on Twitter. These clips from the Children’s Society are from a longer film but are still very powerful. Don’t forget the local papers – a well written press release along with some video content for their website is always welcome and a great way to reach new people. Jeremy Jeffs is a founding partner of Magneto Films, a video production company that specialises in working with charities, not-for-profits and the public sector. Jeremy’s an award winning film maker with credits for films and series for BBC TV, Channel 4 and NatGeo. At Magneto he’s worked with charities and brands that include Age UK, Children’s Society and Macmillan Cancer Support and with brands including Ford and Expedia. He blogs on the latest charity videos at www.magnetofilms.com   Found this blog post useful? You may also like:    Using  Video for Effective Fundraising How to make friend with the media Get your charity’s voice heard   
    Jul 12, 2016 2395
  • 11 Jul 2016
    Joe Burns is the North West regional development manager for Localgiving. Before that he was a corporate fundraiser for a national charity, and worked with firms in the FTSE 100 as well as small family run businesses. Just 24 little hours are all some of our groups need to make a real difference in their communities… A few weeks back Localgiving formally ‘launched’ its regional development programme in the North West. To mark the launch we attended  a pond building session run by the Manchester social enterprise Sow the City, who were building the pond as part of Manchester City Council’s “Growing Manchester” initiative. To the uninitiated, a pond building session might seem like a small thing. But just by focusing on this one activity, we can get a real sense of the good work local charities do every day, the seemingly little things which can make a real difference.   For this was no ordinary pond, and this was no ordinary exercise in pond building either. For this pond was being built at a care and respite centre in Baguley, catering for adults with long term mental disabilities. Those of us who have never used or visited care centres may think of them as  dull, depressing places. Nothing could be further from the truth. Residents are encouraged to take part in a range of activities, activities which help to build a sense of community and fun. Of the many activities this care centre provides, one of the most popular is a green fingered gardening club for residents. This club has developed an overgrown garden into a veritable Eden in a few short years. It was for this reason that we were there building our pond. First and foremost, this pond building was an opportunity to further develop a green space used by all the residents; a chance to make the centre an even more pleasant place to be. A good wildlife pond acts as a magnet to a whole host of creatures and plants. And so, a small patch of Baguley is now teeming with greenery and life which wasn’t there only 24 hours earlier. Perhaps even more importantly, this was a chance for residents to get stuck in. A chance for them to get their hands dirty, to get a bit of exercise, to have a bit of banter, and a chance to learn a bit more about nature - a chance many residents took with aplomb! Building that pond turned a fairly mundane Wednesday into something memorable, something enjoyable and fun. And the pond was theirs. They had helped to build it, and in less than a day too. One pond building activity, taking place over one day. We see something that looks, on the surface, small and inconsequential. But like the ripples of a pebble dropped in water, the good vibrations spread out beyond that one day into an entire community. This is just one example I’ve seen amongst many with the groups we support on Localgiving. They all make real, lasting differences – and this is why local charities not only need, but in fact they deserve and demand our support.  Want to make a difference in less than 24 hours? You could do a lot worse than to donate to one of our charities.     Found this blog post useful? You may also like:  Corporate Fundraising for local charitiesHow small charities can overcome barriers to brand investmenThe Power of the Twitter Hour by Richard Barker  
    1156 Posted by Joe Burns
  • Joe Burns is the North West regional development manager for Localgiving. Before that he was a corporate fundraiser for a national charity, and worked with firms in the FTSE 100 as well as small family run businesses. Just 24 little hours are all some of our groups need to make a real difference in their communities… A few weeks back Localgiving formally ‘launched’ its regional development programme in the North West. To mark the launch we attended  a pond building session run by the Manchester social enterprise Sow the City, who were building the pond as part of Manchester City Council’s “Growing Manchester” initiative. To the uninitiated, a pond building session might seem like a small thing. But just by focusing on this one activity, we can get a real sense of the good work local charities do every day, the seemingly little things which can make a real difference.   For this was no ordinary pond, and this was no ordinary exercise in pond building either. For this pond was being built at a care and respite centre in Baguley, catering for adults with long term mental disabilities. Those of us who have never used or visited care centres may think of them as  dull, depressing places. Nothing could be further from the truth. Residents are encouraged to take part in a range of activities, activities which help to build a sense of community and fun. Of the many activities this care centre provides, one of the most popular is a green fingered gardening club for residents. This club has developed an overgrown garden into a veritable Eden in a few short years. It was for this reason that we were there building our pond. First and foremost, this pond building was an opportunity to further develop a green space used by all the residents; a chance to make the centre an even more pleasant place to be. A good wildlife pond acts as a magnet to a whole host of creatures and plants. And so, a small patch of Baguley is now teeming with greenery and life which wasn’t there only 24 hours earlier. Perhaps even more importantly, this was a chance for residents to get stuck in. A chance for them to get their hands dirty, to get a bit of exercise, to have a bit of banter, and a chance to learn a bit more about nature - a chance many residents took with aplomb! Building that pond turned a fairly mundane Wednesday into something memorable, something enjoyable and fun. And the pond was theirs. They had helped to build it, and in less than a day too. One pond building activity, taking place over one day. We see something that looks, on the surface, small and inconsequential. But like the ripples of a pebble dropped in water, the good vibrations spread out beyond that one day into an entire community. This is just one example I’ve seen amongst many with the groups we support on Localgiving. They all make real, lasting differences – and this is why local charities not only need, but in fact they deserve and demand our support.  Want to make a difference in less than 24 hours? You could do a lot worse than to donate to one of our charities.     Found this blog post useful? You may also like:  Corporate Fundraising for local charitiesHow small charities can overcome barriers to brand investmenThe Power of the Twitter Hour by Richard Barker  
    Jul 11, 2016 1156