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270 blogs
  • 28 Feb 2017
    Dydd Gwŷl Dewi Sant hapus! To celebrate St David’s Day, Lauren & Emma from Localgiving’s Wales Development Programme are delighted to share some online fundraising success stories from across Wales. When starting out with online fundraising, it can seem a bit daunting. You might get so frustrated at times that you just want to… Oh, what’s that phrase? Rhoi’r ffidil yn y tô! But, don’t despair! Localgiving is here to make things that little bit easier. It won’t be an overnight success - you know what they say,  ara’ deg mae dal iar - and we all know that feeling, nervously waiting for the donations to start rolling in. But just remind yourself, “hir yw pob aros”. With every new campaign, you’ll get better and better. Meistr pob gwaith yw ymarfer, and all that. Try new things, and experiment. If something doesn’t work, try something else!  Mae mwy nag un ffordd i gael Wil i'w wely, you know. The most important thing is, to never give up. After all, dyfal donc a dyr y garreg. And remember, when it comes to match funding campaigns (of which we have plenty), y cyntaf i'r felin caiff falu - so don’t delay! Plan ahead and make the most of every opportunity. Which reminds me. Have you got any fundraisers lined up for Local Hero yet? It starts on the 1st of April! Encourage one of your supporters to take part, and they could win up to £1,000 for your cause. Imagine how great that would feel! Fel ceiliog ar ei domen ei hun. Well, we hope that pep talk has inspired you to do some fundraising today! If you’re feeling a bit baffled, check out the handy translation list at the end of this blog... Stay with us for a tour of Wales, as we introduce you to some fantastic groups raising money online with Localgiving. North Wales  - TAPE Community Music & Film - Ghostbuskers Road To Eden appeal TAPE Community Music & Film is an award-winning community arts charity in Old Colwyn which, for over 8 years, has supported hundreds of people to explore and develop their creative ideas. At the moment, TAPE are running an appeal to get their music group “Ghostbuskers” to the Eden Project in Cornwall, where they hope to perform at the Community Camp event this coming May. Ghostbuskers is a musical performance project welcoming people of all ages and abilities. The group rehearses weekly at TAPE’s Community Arts Centre and then performs across the country at community events and concerts throughout the year. Since starting the appeal less than 3 weeks ago, TAPE have raised £120 plus £28 of Gift Aid. The group plans to use their remaining £100 of match funding to encourage more people to support the appeal. TAPE have made great use of the Localgiving appeal page’s video hosting function to showcase the brilliant Ghostbuskers band. Mid Wales - Play Radnor - Welcome to the Hub appeal Play Radnor is a voluntary organisation committed to the development of play opportunities for the children and young people of Radnorshire. The group  provides quality play provision for children and young people, and raises the awareness of the importance of play. At the beginning of February, Play Radnor attended a free workshop entitled “Getting started with Online Fundraising”, where they were able to learn the basics of online fundraising, get online with Localgiving and set up an appeal page the very same day! Play Radnor decided to raise money to build a cob oven at their play hub, so they could make tasty wood-fired pizzas for the community. They raised awareness of the appeal by posting to facebook and, within the week, the appeal had raised £125. Localgiving matched this amount as part of the Big Lottery-funded Wales Development Programme, meaning Play Radnor reached and exceeded their £200 target only 5 days after joining Localgiving! West Wales - The Shared Earth Trust The Shared Earth Trust are a Lampeter based group that helps people to connect with nature through Denmark Farm, a 40 acre nature reserve and visitor centre that run an environmental education programme. Since joining Localgiving in October, The Shared Earth Trust have now raised over £2,500 and have found a number of things have worked well. They did a crowdfunder a year ago and found it really hard work and not very successful, even though they were offering rewards for donations. They found Localgiving much easier and have done really well with Grow Your Tenner, as they have found it sounds almost too good to be true and so people really engage with it. The most successful form of promotion they found was personal emails from their staff and trustees. These had a very high 50% success rate and many donations were made within minutes of people receiving these emails. They are now adding a Localgiving donation button to their website and encouraging their members to pay their direct debits through their Localgiving page. South Wales - Friends of the City Of Swansea Botanical Complex Friends of the City of Swansea Botanical Complex supports 3 public parks in Swansea and is entirely volunteer-led. In the Autumn we supported them to run their first ever fundraising appeal to raise money for a new Wildflower/Wellbeing Garden in Singleton Park. They raised a whopping £4384.50, which includes Grow Your Tenner matchfunding and their £200 matchfunding for taking part in the Wales Development Programme. To support them with this, we met them face-to-face at their park base, have had many phone conversations and they have attended 2 Localgiving group training sessions.   Saying: Rhoi’r ffidil yn y tô Literal translation: Put the fiddle in the roof English equivalent: Reach the end of one’s tether   Saying: Ara’ deg mae dal iar Literal translation: Slowly is the way to catch chickens English equivalent: Patience is a virtue   Saying: Hir yw pob aros Literal translation: All waiting is long English equivalent: A watched pot never boils   Saying: Meistr pob gwaith yw ymarfer Literal translation: The master of all work is practice English equivalent: Practice makes perfect   Saying: Mae mwy nag un ffordd i gael Wil i'w wely  Literal translation: There’s more than one to send Will to his bed  English equivalent: There’s more than one way to skin a cat   Saying: Dyfal donc a dyr y garreg  Literal translation: Persistent blows shatter the stone  English equivalent: If at first you don’t succeed, try and try again   Saying: Y cyntaf i'r felin caiff falu Literal translation: The first to the mill gets to grind  English equivalent: First come, first served   Saying: Fel ceiliog ar ei domen ei hun Literal translation: Like a cockerel on top of his heap English equivalent: Cock of the walk   
    1827 Posted by Lauren Swain
  • Dydd Gwŷl Dewi Sant hapus! To celebrate St David’s Day, Lauren & Emma from Localgiving’s Wales Development Programme are delighted to share some online fundraising success stories from across Wales. When starting out with online fundraising, it can seem a bit daunting. You might get so frustrated at times that you just want to… Oh, what’s that phrase? Rhoi’r ffidil yn y tô! But, don’t despair! Localgiving is here to make things that little bit easier. It won’t be an overnight success - you know what they say,  ara’ deg mae dal iar - and we all know that feeling, nervously waiting for the donations to start rolling in. But just remind yourself, “hir yw pob aros”. With every new campaign, you’ll get better and better. Meistr pob gwaith yw ymarfer, and all that. Try new things, and experiment. If something doesn’t work, try something else!  Mae mwy nag un ffordd i gael Wil i'w wely, you know. The most important thing is, to never give up. After all, dyfal donc a dyr y garreg. And remember, when it comes to match funding campaigns (of which we have plenty), y cyntaf i'r felin caiff falu - so don’t delay! Plan ahead and make the most of every opportunity. Which reminds me. Have you got any fundraisers lined up for Local Hero yet? It starts on the 1st of April! Encourage one of your supporters to take part, and they could win up to £1,000 for your cause. Imagine how great that would feel! Fel ceiliog ar ei domen ei hun. Well, we hope that pep talk has inspired you to do some fundraising today! If you’re feeling a bit baffled, check out the handy translation list at the end of this blog... Stay with us for a tour of Wales, as we introduce you to some fantastic groups raising money online with Localgiving. North Wales  - TAPE Community Music & Film - Ghostbuskers Road To Eden appeal TAPE Community Music & Film is an award-winning community arts charity in Old Colwyn which, for over 8 years, has supported hundreds of people to explore and develop their creative ideas. At the moment, TAPE are running an appeal to get their music group “Ghostbuskers” to the Eden Project in Cornwall, where they hope to perform at the Community Camp event this coming May. Ghostbuskers is a musical performance project welcoming people of all ages and abilities. The group rehearses weekly at TAPE’s Community Arts Centre and then performs across the country at community events and concerts throughout the year. Since starting the appeal less than 3 weeks ago, TAPE have raised £120 plus £28 of Gift Aid. The group plans to use their remaining £100 of match funding to encourage more people to support the appeal. TAPE have made great use of the Localgiving appeal page’s video hosting function to showcase the brilliant Ghostbuskers band. Mid Wales - Play Radnor - Welcome to the Hub appeal Play Radnor is a voluntary organisation committed to the development of play opportunities for the children and young people of Radnorshire. The group  provides quality play provision for children and young people, and raises the awareness of the importance of play. At the beginning of February, Play Radnor attended a free workshop entitled “Getting started with Online Fundraising”, where they were able to learn the basics of online fundraising, get online with Localgiving and set up an appeal page the very same day! Play Radnor decided to raise money to build a cob oven at their play hub, so they could make tasty wood-fired pizzas for the community. They raised awareness of the appeal by posting to facebook and, within the week, the appeal had raised £125. Localgiving matched this amount as part of the Big Lottery-funded Wales Development Programme, meaning Play Radnor reached and exceeded their £200 target only 5 days after joining Localgiving! West Wales - The Shared Earth Trust The Shared Earth Trust are a Lampeter based group that helps people to connect with nature through Denmark Farm, a 40 acre nature reserve and visitor centre that run an environmental education programme. Since joining Localgiving in October, The Shared Earth Trust have now raised over £2,500 and have found a number of things have worked well. They did a crowdfunder a year ago and found it really hard work and not very successful, even though they were offering rewards for donations. They found Localgiving much easier and have done really well with Grow Your Tenner, as they have found it sounds almost too good to be true and so people really engage with it. The most successful form of promotion they found was personal emails from their staff and trustees. These had a very high 50% success rate and many donations were made within minutes of people receiving these emails. They are now adding a Localgiving donation button to their website and encouraging their members to pay their direct debits through their Localgiving page. South Wales - Friends of the City Of Swansea Botanical Complex Friends of the City of Swansea Botanical Complex supports 3 public parks in Swansea and is entirely volunteer-led. In the Autumn we supported them to run their first ever fundraising appeal to raise money for a new Wildflower/Wellbeing Garden in Singleton Park. They raised a whopping £4384.50, which includes Grow Your Tenner matchfunding and their £200 matchfunding for taking part in the Wales Development Programme. To support them with this, we met them face-to-face at their park base, have had many phone conversations and they have attended 2 Localgiving group training sessions.   Saying: Rhoi’r ffidil yn y tô Literal translation: Put the fiddle in the roof English equivalent: Reach the end of one’s tether   Saying: Ara’ deg mae dal iar Literal translation: Slowly is the way to catch chickens English equivalent: Patience is a virtue   Saying: Hir yw pob aros Literal translation: All waiting is long English equivalent: A watched pot never boils   Saying: Meistr pob gwaith yw ymarfer Literal translation: The master of all work is practice English equivalent: Practice makes perfect   Saying: Mae mwy nag un ffordd i gael Wil i'w wely  Literal translation: There’s more than one to send Will to his bed  English equivalent: There’s more than one way to skin a cat   Saying: Dyfal donc a dyr y garreg  Literal translation: Persistent blows shatter the stone  English equivalent: If at first you don’t succeed, try and try again   Saying: Y cyntaf i'r felin caiff falu Literal translation: The first to the mill gets to grind  English equivalent: First come, first served   Saying: Fel ceiliog ar ei domen ei hun Literal translation: Like a cockerel on top of his heap English equivalent: Cock of the walk   
    Feb 28, 2017 1827
  • 27 Feb 2017
    Lessons for charities about cost and value So there I was, almost in tears, lost in reverie, alone in a crowd on an airfield just outside Newark in Nottinghamshire. But what had happened, and why I am I telling you about it in a blog about charities?  You see, I was at this airfield to attend an antiques fair (I know what you’re thinking, my weekends must really fly by), when I came across a table of old football programmes. Now, forgive me, but it’s my affliction to be a lifelong Arsenal fan and a season ticket holder for the last 22 years. And what I found, after a few minutes of flicking through the piles, was the programme of the very first match I had attended. It was on Saturday 20 October, 1979, but I remember the game like it was yesterday. A nil nil draw versus Stoke City, but for this seven-year-old, it was all high-octane excitement. Hands trembling, I bought the programme for the marked price: £1.50. But for me it was worth so much more than that. And this historic memento is now framed and displayed for posterity (in my downstairs loo). Think about the difference between cost and value But what can charities learn from this somewhat particular experience? Well, I think it’s a particularly appropriate illustration of the distinction between cost and value, which charities should pay greater heed to. The programme would have cost 20p in 1979. I ‘bought it back’ a few decades later for £1.50. But what was its value? The significance of it to me emotionally, and the way it was a gateway to a formative experience for me meant I would have paid much, much more for it. This is because cost and value are rarely the same. In fact, for charities if the value of our work wasn’t greater than the cost of doing it, are we the best people for the job? Shouldn’t a funder be doing it themselves in that case? What added value do we bring? Inputs, outputs and outcomes Or, putting it another way, we need to be clearer about the differences between inputs, outputs and outcomes. So often, I’ve seen charities cost up their work in their project proposal, assuming that the outputs of the work, or what they’re planning to do with funds raised, is the most important aspect of the proposal. It isn’t. The vital element of your plans is what will change as a result of what you’re planning to do. It’s not the cost, it’s the value. If the work you’re doing will increase the chances, for example, of your beneficiary earning themselves a decent living rather than being unemployed, how much money is saved in the long run from your ‘intervention’? You need to be able to prove your value, and if it’s not greater than the cost, then, quite frankly, you shouldn’t be doing it. And what about the value from a funder’s perspective? And there is another element of the cost/value distinction that I believe charities also neglect, and that’s in our fundraising. Applications to charitable trusts are rightly normally focused on asking to cover a project’s costs. But this leads me to two questions that I think we all need to consider: Have you made it clear, even so, what the value of the work will be? This is what will lead to donors and supporters, in effect, investing their money in you. Have you reflected the full costs of your organisation doing the work? There should, after all, be an added value in your expertise and management, otherwise, again, the funder would be wise to consider “cutting out the middle man.” Proposals to companies, on the other hand, ought also to take into account the value to the company of associating with our organisations. Are we fully aware of the power of our brands? Do we under-sell ourselves? Remember that wide-eyed seven year old But there’s a final, and arguably more important, lesson from my airfield story. It’s about my willingness to part with my money for a reminder of a special moment in my life. What does that tell us about the importance of memory, emotion, and excitement in reaching our supporters? For me, it’s got something to do with understanding them and their identity. My somewhat blind faith in a football team is part of what defines me as a person. And likewise, we need our supporters to get to the point where their allegiance to our cause is part of who they are. Now that is value. Richard Sved, founder and director at 3rd Sector Mission Control, is a charity consultant specialising in fundraising, charity strategic planning, governance and communications. Found this blog post useful? You may also like:    Do you have the courage to let your supporters own their story? 7 digital tactics for small charities in volatile times  
    1825 Posted by Richard Sved
  • Lessons for charities about cost and value So there I was, almost in tears, lost in reverie, alone in a crowd on an airfield just outside Newark in Nottinghamshire. But what had happened, and why I am I telling you about it in a blog about charities?  You see, I was at this airfield to attend an antiques fair (I know what you’re thinking, my weekends must really fly by), when I came across a table of old football programmes. Now, forgive me, but it’s my affliction to be a lifelong Arsenal fan and a season ticket holder for the last 22 years. And what I found, after a few minutes of flicking through the piles, was the programme of the very first match I had attended. It was on Saturday 20 October, 1979, but I remember the game like it was yesterday. A nil nil draw versus Stoke City, but for this seven-year-old, it was all high-octane excitement. Hands trembling, I bought the programme for the marked price: £1.50. But for me it was worth so much more than that. And this historic memento is now framed and displayed for posterity (in my downstairs loo). Think about the difference between cost and value But what can charities learn from this somewhat particular experience? Well, I think it’s a particularly appropriate illustration of the distinction between cost and value, which charities should pay greater heed to. The programme would have cost 20p in 1979. I ‘bought it back’ a few decades later for £1.50. But what was its value? The significance of it to me emotionally, and the way it was a gateway to a formative experience for me meant I would have paid much, much more for it. This is because cost and value are rarely the same. In fact, for charities if the value of our work wasn’t greater than the cost of doing it, are we the best people for the job? Shouldn’t a funder be doing it themselves in that case? What added value do we bring? Inputs, outputs and outcomes Or, putting it another way, we need to be clearer about the differences between inputs, outputs and outcomes. So often, I’ve seen charities cost up their work in their project proposal, assuming that the outputs of the work, or what they’re planning to do with funds raised, is the most important aspect of the proposal. It isn’t. The vital element of your plans is what will change as a result of what you’re planning to do. It’s not the cost, it’s the value. If the work you’re doing will increase the chances, for example, of your beneficiary earning themselves a decent living rather than being unemployed, how much money is saved in the long run from your ‘intervention’? You need to be able to prove your value, and if it’s not greater than the cost, then, quite frankly, you shouldn’t be doing it. And what about the value from a funder’s perspective? And there is another element of the cost/value distinction that I believe charities also neglect, and that’s in our fundraising. Applications to charitable trusts are rightly normally focused on asking to cover a project’s costs. But this leads me to two questions that I think we all need to consider: Have you made it clear, even so, what the value of the work will be? This is what will lead to donors and supporters, in effect, investing their money in you. Have you reflected the full costs of your organisation doing the work? There should, after all, be an added value in your expertise and management, otherwise, again, the funder would be wise to consider “cutting out the middle man.” Proposals to companies, on the other hand, ought also to take into account the value to the company of associating with our organisations. Are we fully aware of the power of our brands? Do we under-sell ourselves? Remember that wide-eyed seven year old But there’s a final, and arguably more important, lesson from my airfield story. It’s about my willingness to part with my money for a reminder of a special moment in my life. What does that tell us about the importance of memory, emotion, and excitement in reaching our supporters? For me, it’s got something to do with understanding them and their identity. My somewhat blind faith in a football team is part of what defines me as a person. And likewise, we need our supporters to get to the point where their allegiance to our cause is part of who they are. Now that is value. Richard Sved, founder and director at 3rd Sector Mission Control, is a charity consultant specialising in fundraising, charity strategic planning, governance and communications. Found this blog post useful? You may also like:    Do you have the courage to let your supporters own their story? 7 digital tactics for small charities in volatile times  
    Feb 27, 2017 1825
  • 21 Feb 2017
    Conchita Garcia, Head of Projects and Fund Development at the FSI discusses skills gaps in the charity sector and how the FSI plans to support small charities. Supporting the small charity sector Small charities carry out some amazing work, aiding some of the most vulnerable communities; they are a key part of civil society. They play an important role in supporting the economy, in building social cohesion and in integrating those individuals who are in danger of being marginalised from society.   Having the relevant skills to undertake this important role is vital to ensure an efficient, effective and sustainable small charity sector. However, our research shows time and time again that small organisations often struggle to train staff in the skills and practices that would support them to secure more funding and run their services more effectively. That is why every two years The FSI assesses the skills gaps within the small charity sector to get a sense of training needs, to ensure the services of small charities are meeting the needs of those that use them. What are the gaps? Our skills survey showed that the areas in need of expertise, according to respondents, were lobbying (49%), using social media (44%), structuring communications (46%) and the latest HR laws and practices (27%). Areas where small charities rated themselves as performing well included team working, basic computer literacy and leadership, as well as working in partnership with other organisations. Why do these gaps exist? Respondents cited a lack of funding (64%), time (56%) and locally available training (23%) as the main reasons why small charities fail to fill these skill gaps. Our research also shows that the impact of these skills gaps is an increased workload across the organisation (61%) and an increased time taken to deliver the work (51%). Going forward We feel passionately that when skills gaps directly cause an increase in workload and time taken to deliver services, something needs to change. The demand for training continues to be significant and clearly remains a core element in addressing skills gaps in the sector. It is therefore essential to consider what the nature of available training is, and how this can be tailored to effectively address the needs of small charities. In order to support small charities and community groups to fill these training needs, the FSI run an annual, heavily subsidised skills conference, taking place in Central London on 9th March 2017. This year’s Skills Conference will provide 200 small charity delegates the chance to access a range of expert speakers to help build essential, back office skills. Small charities and community groups are encouraged to select their skills gaps and we will match them to workshops taking place throughout the conference. On the day, delegates will take away relevant and practical skills from four out of 20 interactive workshops. To find out what topics are on offer, and to book on to the conference click here. Venue: Resource for London, 356 Holloway Rd, London N7 6PA Date: Thursday 9th March Time: 9.30am-4.30pm (registration from 9.00am) Cost: £15 for FSI members (value of equivalent conference £295)   Found this blog post useful? You may also like:    Local Charity and Community Group Sustainability Report 2016 What Makes Local Charities Unique? Open University Launches New Voluntary Sector Courses
    1516 Posted by Conchita Garcia
  • Conchita Garcia, Head of Projects and Fund Development at the FSI discusses skills gaps in the charity sector and how the FSI plans to support small charities. Supporting the small charity sector Small charities carry out some amazing work, aiding some of the most vulnerable communities; they are a key part of civil society. They play an important role in supporting the economy, in building social cohesion and in integrating those individuals who are in danger of being marginalised from society.   Having the relevant skills to undertake this important role is vital to ensure an efficient, effective and sustainable small charity sector. However, our research shows time and time again that small organisations often struggle to train staff in the skills and practices that would support them to secure more funding and run their services more effectively. That is why every two years The FSI assesses the skills gaps within the small charity sector to get a sense of training needs, to ensure the services of small charities are meeting the needs of those that use them. What are the gaps? Our skills survey showed that the areas in need of expertise, according to respondents, were lobbying (49%), using social media (44%), structuring communications (46%) and the latest HR laws and practices (27%). Areas where small charities rated themselves as performing well included team working, basic computer literacy and leadership, as well as working in partnership with other organisations. Why do these gaps exist? Respondents cited a lack of funding (64%), time (56%) and locally available training (23%) as the main reasons why small charities fail to fill these skill gaps. Our research also shows that the impact of these skills gaps is an increased workload across the organisation (61%) and an increased time taken to deliver the work (51%). Going forward We feel passionately that when skills gaps directly cause an increase in workload and time taken to deliver services, something needs to change. The demand for training continues to be significant and clearly remains a core element in addressing skills gaps in the sector. It is therefore essential to consider what the nature of available training is, and how this can be tailored to effectively address the needs of small charities. In order to support small charities and community groups to fill these training needs, the FSI run an annual, heavily subsidised skills conference, taking place in Central London on 9th March 2017. This year’s Skills Conference will provide 200 small charity delegates the chance to access a range of expert speakers to help build essential, back office skills. Small charities and community groups are encouraged to select their skills gaps and we will match them to workshops taking place throughout the conference. On the day, delegates will take away relevant and practical skills from four out of 20 interactive workshops. To find out what topics are on offer, and to book on to the conference click here. Venue: Resource for London, 356 Holloway Rd, London N7 6PA Date: Thursday 9th March Time: 9.30am-4.30pm (registration from 9.00am) Cost: £15 for FSI members (value of equivalent conference £295)   Found this blog post useful? You may also like:    Local Charity and Community Group Sustainability Report 2016 What Makes Local Charities Unique? Open University Launches New Voluntary Sector Courses
    Feb 21, 2017 1516
  • 20 Feb 2017
    Do you have a big fundraising event or appeal coming up?   Do you have case study that perfectly explains  your work or cause? Reaching and engaging your key audiences (beneficiaries, funders, fundraisers and supporters) can be a real challenge.  One of the best ways to get your story out into the community and to the people who matter is through your local press. However, knowing who to contact and how can be a daunting task. The great news is that we have made this easier than ever.  We've compiled a list of local newspaper websites so that you can directly upload your story to the most relevant place(s). This allows you to get your stories straight to journalists working in your area directly through Localgiving. Find out more and contact your Local Newspaper Now  
  • Do you have a big fundraising event or appeal coming up?   Do you have case study that perfectly explains  your work or cause? Reaching and engaging your key audiences (beneficiaries, funders, fundraisers and supporters) can be a real challenge.  One of the best ways to get your story out into the community and to the people who matter is through your local press. However, knowing who to contact and how can be a daunting task. The great news is that we have made this easier than ever.  We've compiled a list of local newspaper websites so that you can directly upload your story to the most relevant place(s). This allows you to get your stories straight to journalists working in your area directly through Localgiving. Find out more and contact your Local Newspaper Now  
    Feb 20, 2017 2908
  • 14 Feb 2017
    Zoe Amar is Director of Zoe Amar Communications. She also writes for The Guardian Voluntary Sector Network about charities and digital marketing. I don’t know about you, but on 1st  January this year I was bracing myself for what 2017 might bring. Politically and economically this year is set to be rocky to say the least, and all the charities I’m speaking to are readying themselves for a challenging period ahead. At times like this it’s the most natural thing in the world to batten down the hatches. I’ve worked with many small charities as well as large ones and I’ve observed similar patterns of behaviour at both during tough times. I was guilty of it myself occasionally during the 5 years I worked in-house at a charity. Running around, putting out numerous fires, juggling diaries and the ever shifting wants and needs of stakeholders, preparing for funding cuts… on top of all of that, digital can feel like another huge item to add to the to do list. Yet I would argue that digital is one thing that every charity should look to grapple with if they are going to thrive through the undoubtedly hard times ahead. Best of all, it’s something that you can control, even if you have a small budget. Here are my 7 top tips that every charity can follow to put them in the best position now.  They’re a great way to help you upskill in digital, and create strong foundations for everything you do. Whilst we’re at it, I’d love to hear from more small local charities about how they are using digital so that we can map skills across the charity sector, so do take our survey with Skills Platform by Friday 17 February. Test your website for mobile friendliness. This may sound obvious but there are still too many websites out there that aren’t. If your website isn’t optimised correctly it’ going to hurt your Google rankings. Hubspot have a helpful checklist of free tips to get you started. Get on social media If you aren’t on there already, social media is a brilliant way to connect with people in your community, from local MPs to businesses who might want to support you. There is lots of advice in the Charity Social Media Toolkit.  Know your audience Your beneficiaries are the cornerstone of what you do- they are the why. Yet I know myself from when I worked for a charity that my team was sometimes so busy it wasn’t always easy to keep in touch with what our audience wanted. In every single charity that I’ve ever worked with I’m struck by how many untapped, valuable insights there are about stakeholders. It costs nothing to define your audience and map out how they will interact with your services on and offline, so why not take a Friday afternoon with your colleagues to nail that down? Improve your email newsletter Did you know that people are 8 times more likely to donate via email than via your social media? Simple, regular email newsletters with a clear call to action are a great way to keep in touch with supporters and grow the relationship.   Look at what other charities are doing Again it costs nothing to keep tabs on what other charities are doing online. Just taking a look at what they’re saying on social media and on their websites regularly is a good substitute if you don’t have a budget for market research. Get on top of Google Analytics There is so much useful information hidden away in Google Analytics and it’s free to use. It can feel a little overwhelming if you’re new to it so James Yorke has broken down how to use it step by step in this useful guide. Try new things out It is so easy to be overcome by analysis paralysis about digital. If you do one thing after reading this blog, promise me you’ll try something out, however small. It could be an update to the copy on a website or looking into a tweak to your database, but just experimenting with something low risk and learning from the results will help you and your charity feel more confident with digital. Do this once a week and within no time your charity will be doing better and better things online. Follow these 7 quick tips and they’ll not only improve your charity’s digital efforts but they will also help other areas of your work. Let me know how you get on. Found this blog post useful? You may also like:     Do you have the courage to let your supporters own their story? by Mike Zywina  Storytelling Tips for Charities by Becky Slack Local Charity and Community Group Sustainability Report 2016  
    4832 Posted by Zoe Amar
  • Zoe Amar is Director of Zoe Amar Communications. She also writes for The Guardian Voluntary Sector Network about charities and digital marketing. I don’t know about you, but on 1st  January this year I was bracing myself for what 2017 might bring. Politically and economically this year is set to be rocky to say the least, and all the charities I’m speaking to are readying themselves for a challenging period ahead. At times like this it’s the most natural thing in the world to batten down the hatches. I’ve worked with many small charities as well as large ones and I’ve observed similar patterns of behaviour at both during tough times. I was guilty of it myself occasionally during the 5 years I worked in-house at a charity. Running around, putting out numerous fires, juggling diaries and the ever shifting wants and needs of stakeholders, preparing for funding cuts… on top of all of that, digital can feel like another huge item to add to the to do list. Yet I would argue that digital is one thing that every charity should look to grapple with if they are going to thrive through the undoubtedly hard times ahead. Best of all, it’s something that you can control, even if you have a small budget. Here are my 7 top tips that every charity can follow to put them in the best position now.  They’re a great way to help you upskill in digital, and create strong foundations for everything you do. Whilst we’re at it, I’d love to hear from more small local charities about how they are using digital so that we can map skills across the charity sector, so do take our survey with Skills Platform by Friday 17 February. Test your website for mobile friendliness. This may sound obvious but there are still too many websites out there that aren’t. If your website isn’t optimised correctly it’ going to hurt your Google rankings. Hubspot have a helpful checklist of free tips to get you started. Get on social media If you aren’t on there already, social media is a brilliant way to connect with people in your community, from local MPs to businesses who might want to support you. There is lots of advice in the Charity Social Media Toolkit.  Know your audience Your beneficiaries are the cornerstone of what you do- they are the why. Yet I know myself from when I worked for a charity that my team was sometimes so busy it wasn’t always easy to keep in touch with what our audience wanted. In every single charity that I’ve ever worked with I’m struck by how many untapped, valuable insights there are about stakeholders. It costs nothing to define your audience and map out how they will interact with your services on and offline, so why not take a Friday afternoon with your colleagues to nail that down? Improve your email newsletter Did you know that people are 8 times more likely to donate via email than via your social media? Simple, regular email newsletters with a clear call to action are a great way to keep in touch with supporters and grow the relationship.   Look at what other charities are doing Again it costs nothing to keep tabs on what other charities are doing online. Just taking a look at what they’re saying on social media and on their websites regularly is a good substitute if you don’t have a budget for market research. Get on top of Google Analytics There is so much useful information hidden away in Google Analytics and it’s free to use. It can feel a little overwhelming if you’re new to it so James Yorke has broken down how to use it step by step in this useful guide. Try new things out It is so easy to be overcome by analysis paralysis about digital. If you do one thing after reading this blog, promise me you’ll try something out, however small. It could be an update to the copy on a website or looking into a tweak to your database, but just experimenting with something low risk and learning from the results will help you and your charity feel more confident with digital. Do this once a week and within no time your charity will be doing better and better things online. Follow these 7 quick tips and they’ll not only improve your charity’s digital efforts but they will also help other areas of your work. Let me know how you get on. Found this blog post useful? You may also like:     Do you have the courage to let your supporters own their story? by Mike Zywina  Storytelling Tips for Charities by Becky Slack Local Charity and Community Group Sustainability Report 2016  
    Feb 14, 2017 4832
  • 13 Feb 2017
    I recently went to SOFII's annual ‘I Wish I Thought of That’ (IWITOT) event, where 17 fundraisers present an inspiring fundraising campaign or idea that they wish they'd come up with. I’ve always thought this is a great concept, as it’s nice to listen to people wax lyrical about somebody else’s work, rather than promoting themselves. And no matter how big or small your charity is, there are always a few ideas to take away with you as inspiration! There’s often a recurring theme at IWITOT that links together the presentations, and this time was no exception. Many of the fundraising ideas featured a charity that had taken a backseat and allowed their supporters and beneficiaries to tell a story in their own voice. Doing this can be really powerful, especially in the social media age where people engage with and share content instantly. Storytelling, authenticity and spontaneity are crucial, and people are increasingly suspicious of ‘formal’ advertising and contrived campaigns. This is something that charities often miss when they set their sights on creating the next Ice Bucket Challenge or No Makeup Selfie. These campaigns are almost impossible to replicate, because their organic beginning – somebody sharing a personal, engaging update with no grand plan – is what made them successful.  The best campaigns aren’t dreamed up in a boardroom or on flipchart paper. It’s the organic messages, the simple supporter stories that aren’t put through a brand filter, that really capture people's imagination. So when charities are too eager to raise awareness about their organisation and ‘get their message out there’, all too often they manage to achieve the complete opposite. I’d like to share a couple of really personal, spontaneous campaigns that were showcased at IWITOT:  1. Emmy and Jake’s tandem fundraising challenge When Emmy Collett received the heartbreaking news that she had thyroid cancer, she embarked on a 2,000km tandem cycling challenge from London to Copenhagen with her childhood sweetheart Jake to raise money for The Royal Marsden Cancer Charity. Emmy’s inspirational efforts showed that it’s possible to remain active and upbeat despite having cancer. Her updates were also brutally honest, showing people the true side of her illness, treatment and painful symptoms. As Emmy and Jake’s poignant tale quickly gained publicity, the Royal Marsden made a conscious decision. They committed to remaining in the background, letting the young couple keep telling their story their way, without controlling what they said to the media. It was a brilliant decision – while donors felt compelled to give to two amazing individuals, it was the charity that really gained.  2. Paul Trueman’s ‘The Archers’ campaign After BBC Radio’s long-standing programme ‘The Archers’ featured a hard-hitting domestic abuse storyline, Paul Trueman was inspired to use it as an opportunity to raise money for a good cause: ‘Because Kirsty can't do this on her own, people. If over the last year or two you've sworn at the radio, tweeted in outrage, taken the name 'Robert' in vain, or posted your disgust at the worsening situation in Blossom Hill Cottage, then now's your chance to do something constructive about it. A fiver could get Helen (and Henry) a taxi round to the safety of her mum's farm (she's not 'allowed' to drive). A tenner could get her that maternity top (he made her send back). Just a crisp twenty could order a seasonal starter at Grey Gables and perhaps a quiet, conciliatory word with its head chef.    Time to do something constructive and think of all the women who are genuinely stuck in relationships like this - and much, much worse. So, joking apart, all the money from the Rescue Fund will go to the brilliant Refuge, helping all those women who don't have a mate like Kirsty and their own organic cheese shop waiting for them at the end of it.’ This highly unusual fundraising campaign used a fictional storyline and ‘ask’ to highlight the plight of real women. Refuge, the beneficiary charity, could have jumped on this and taken the opportunity to liken it to their own case studies, sell their work and 'polish up' the message. Instead, like the Royal Marsden, they trusted the creator of the story to be its best ambassador. After raising over £170,000, it seems like a pretty good decision. Now over to you… In today's world of spontaneous online interactions, I think that too many charities underestimate how well others can tell their story for them. So here’s the question – is your charity is brave enough to take a step back and let your supporters tell their own story too? This requires courage, faith in the people who represent you, and a willingness to relinquish control. For small charities, the chance to gain publicity and raise awareness is all too rare. So when it comes, you might understandably feel the need to refine and maximise your message as much as possible. Trouble is, when you reframe things using words that matter to you, and put your charity front and centre, you usually lose that vital authenticity and those all-important shares as a result. However, if you can resist the temptation to do this, maybe someday people will be talking about your high-profile and inspiring campaign and wondering how they could replicate it. This blog is based on a blog that first appeared on www.limegreenconsulting.co.uk on 20 December 2016 Found this blog post useful? You may also like:     Rod's Top Tips on Running for Fun and Funds! Developing a Fundraising Plan - Strategies and Ideas Sexual Abuse & Sexual Violence Awareness Week 2017 Wise Words from Alistair Sill: Local Hero Champion 2016
    2942 Posted by Mike Zywina
  • I recently went to SOFII's annual ‘I Wish I Thought of That’ (IWITOT) event, where 17 fundraisers present an inspiring fundraising campaign or idea that they wish they'd come up with. I’ve always thought this is a great concept, as it’s nice to listen to people wax lyrical about somebody else’s work, rather than promoting themselves. And no matter how big or small your charity is, there are always a few ideas to take away with you as inspiration! There’s often a recurring theme at IWITOT that links together the presentations, and this time was no exception. Many of the fundraising ideas featured a charity that had taken a backseat and allowed their supporters and beneficiaries to tell a story in their own voice. Doing this can be really powerful, especially in the social media age where people engage with and share content instantly. Storytelling, authenticity and spontaneity are crucial, and people are increasingly suspicious of ‘formal’ advertising and contrived campaigns. This is something that charities often miss when they set their sights on creating the next Ice Bucket Challenge or No Makeup Selfie. These campaigns are almost impossible to replicate, because their organic beginning – somebody sharing a personal, engaging update with no grand plan – is what made them successful.  The best campaigns aren’t dreamed up in a boardroom or on flipchart paper. It’s the organic messages, the simple supporter stories that aren’t put through a brand filter, that really capture people's imagination. So when charities are too eager to raise awareness about their organisation and ‘get their message out there’, all too often they manage to achieve the complete opposite. I’d like to share a couple of really personal, spontaneous campaigns that were showcased at IWITOT:  1. Emmy and Jake’s tandem fundraising challenge When Emmy Collett received the heartbreaking news that she had thyroid cancer, she embarked on a 2,000km tandem cycling challenge from London to Copenhagen with her childhood sweetheart Jake to raise money for The Royal Marsden Cancer Charity. Emmy’s inspirational efforts showed that it’s possible to remain active and upbeat despite having cancer. Her updates were also brutally honest, showing people the true side of her illness, treatment and painful symptoms. As Emmy and Jake’s poignant tale quickly gained publicity, the Royal Marsden made a conscious decision. They committed to remaining in the background, letting the young couple keep telling their story their way, without controlling what they said to the media. It was a brilliant decision – while donors felt compelled to give to two amazing individuals, it was the charity that really gained.  2. Paul Trueman’s ‘The Archers’ campaign After BBC Radio’s long-standing programme ‘The Archers’ featured a hard-hitting domestic abuse storyline, Paul Trueman was inspired to use it as an opportunity to raise money for a good cause: ‘Because Kirsty can't do this on her own, people. If over the last year or two you've sworn at the radio, tweeted in outrage, taken the name 'Robert' in vain, or posted your disgust at the worsening situation in Blossom Hill Cottage, then now's your chance to do something constructive about it. A fiver could get Helen (and Henry) a taxi round to the safety of her mum's farm (she's not 'allowed' to drive). A tenner could get her that maternity top (he made her send back). Just a crisp twenty could order a seasonal starter at Grey Gables and perhaps a quiet, conciliatory word with its head chef.    Time to do something constructive and think of all the women who are genuinely stuck in relationships like this - and much, much worse. So, joking apart, all the money from the Rescue Fund will go to the brilliant Refuge, helping all those women who don't have a mate like Kirsty and their own organic cheese shop waiting for them at the end of it.’ This highly unusual fundraising campaign used a fictional storyline and ‘ask’ to highlight the plight of real women. Refuge, the beneficiary charity, could have jumped on this and taken the opportunity to liken it to their own case studies, sell their work and 'polish up' the message. Instead, like the Royal Marsden, they trusted the creator of the story to be its best ambassador. After raising over £170,000, it seems like a pretty good decision. Now over to you… In today's world of spontaneous online interactions, I think that too many charities underestimate how well others can tell their story for them. So here’s the question – is your charity is brave enough to take a step back and let your supporters tell their own story too? This requires courage, faith in the people who represent you, and a willingness to relinquish control. For small charities, the chance to gain publicity and raise awareness is all too rare. So when it comes, you might understandably feel the need to refine and maximise your message as much as possible. Trouble is, when you reframe things using words that matter to you, and put your charity front and centre, you usually lose that vital authenticity and those all-important shares as a result. However, if you can resist the temptation to do this, maybe someday people will be talking about your high-profile and inspiring campaign and wondering how they could replicate it. This blog is based on a blog that first appeared on www.limegreenconsulting.co.uk on 20 December 2016 Found this blog post useful? You may also like:     Rod's Top Tips on Running for Fun and Funds! Developing a Fundraising Plan - Strategies and Ideas Sexual Abuse & Sexual Violence Awareness Week 2017 Wise Words from Alistair Sill: Local Hero Champion 2016
    Feb 13, 2017 2942
  • 06 Feb 2017
    6th – 12th February is Sexual Abuse and Sexual Violence Awareness Week 2017 The prevalence of sexual abuse and violence is truly shocking, both at the global and national level: The World Health Organisation estimates that 1 in 3 women will be raped in their lifetime, worldwide. In the UK, 20% of  women aged between 16 and 59 have experienced some form of sexual violence since the age of 16 85,000 women are raped every year in England and Wales Sadly there is still a huge amount of ignorance and denial around this area – what is particularly worrying is the continued, widespread culture of victims blaming. This awareness week aims to empower those affected by sexual abuse and violence and to send out a  clear message that there is absolutely no situation in which sexual abuse or violence are acceptable in any form. At Localgiving we are proud to work alongside numerous charities and community groups that focus on these issues on a  daily basis – supporting victims of sexual violence and raising awareness of these issues. To recognise Sexual abuse and Sexual violence awareness week (6th -12th Feb 2017) we recommend: A) Joining the conversation on social media using the hashtag #ItsNotOK B) Finding out about a charity in your area and supporting their cause through donating, volunteering or advocating: Search here for a charity near you. To help you we have compiled a list of some of the Localgiving groups working in this area: SARSAS -Somerset and Avon Rape and Sexual Abuse Support (Somerset) RSVP -Rape and Sexual Violence Project (Birmingham) (RACS)Rotherham Abuse Counselling Service (Rotherham) VOICES - Domestic Abuse Charity (Bath) Behind Closed Doors (Leeds) Peterborough Rape Crisis Care Group (Peterborough) SHE UK (Mansfield) The Dash Charity (Slough) Safe and Sound (Derby) Breaking Free female Support Project (Swindon) Survivors' Network (Brighton) Male Survivors Berkshire CIC (Berkshire)      
    2760 Posted by Lewis Garland
  • 6th – 12th February is Sexual Abuse and Sexual Violence Awareness Week 2017 The prevalence of sexual abuse and violence is truly shocking, both at the global and national level: The World Health Organisation estimates that 1 in 3 women will be raped in their lifetime, worldwide. In the UK, 20% of  women aged between 16 and 59 have experienced some form of sexual violence since the age of 16 85,000 women are raped every year in England and Wales Sadly there is still a huge amount of ignorance and denial around this area – what is particularly worrying is the continued, widespread culture of victims blaming. This awareness week aims to empower those affected by sexual abuse and violence and to send out a  clear message that there is absolutely no situation in which sexual abuse or violence are acceptable in any form. At Localgiving we are proud to work alongside numerous charities and community groups that focus on these issues on a  daily basis – supporting victims of sexual violence and raising awareness of these issues. To recognise Sexual abuse and Sexual violence awareness week (6th -12th Feb 2017) we recommend: A) Joining the conversation on social media using the hashtag #ItsNotOK B) Finding out about a charity in your area and supporting their cause through donating, volunteering or advocating: Search here for a charity near you. To help you we have compiled a list of some of the Localgiving groups working in this area: SARSAS -Somerset and Avon Rape and Sexual Abuse Support (Somerset) RSVP -Rape and Sexual Violence Project (Birmingham) (RACS)Rotherham Abuse Counselling Service (Rotherham) VOICES - Domestic Abuse Charity (Bath) Behind Closed Doors (Leeds) Peterborough Rape Crisis Care Group (Peterborough) SHE UK (Mansfield) The Dash Charity (Slough) Safe and Sound (Derby) Breaking Free female Support Project (Swindon) Survivors' Network (Brighton) Male Survivors Berkshire CIC (Berkshire)      
    Feb 06, 2017 2760
  • 02 Feb 2017
    Hello! I’m Rod, and I make music as Bright Light Bright Light. I’m a very independent (until last October, totally independent) musician, so I know how hard people are working to run charities from grassroots levels, which is why I am so thrilled to be a Localgiving ambassador. I recently set up my own fundraising page to raise money for Pride Cymru, and it was very easy to do so! Here’s how: 1) Choose a charity that means a lot to you. I grew up in the South Wales valleys as a gay man, and in places further from towns, that can be a very scary and overwhelming experience. I think Pride Cymru do excellent, year round, work to provide support for LGBTQ people, and I want to help them to keep that excellent work going, providing essential support and awareness for people. 2) Pick a challenge you'll enjoy I love running, and I have a single coming out called ‘Running Back To You’, so I thought it would fit together nicely to set up a running challenge. Not everyone can find time to be free when official races happen, and not everyone can raise the amount needed to enter, so setting up a smaller target, or fundraising for a charity closer to your heart, can be a good way to make a difference. 3) Set up you Localgiving fundraiser page Setting up the page was so easy. It took less than 5 minutes (depending on your typing speed!) I simply did it on the Localgiving page via this link : it’s painless! 4) Raising funds means raising awareness Depending on your fundraising target, you can be less or more pushy about raising awareness of the event. Social media is perfect to share what you’re doing, especially with friends or family on Facebook. They can share and re-post to their friends and family, and you can make it almost a team effort very easily. For me, I also used my artist social media like my Twitter, Facebook and Instagram accounts. 5) Become a Local Hero Signing up before April also means that Localgiving will include you as a “Local Hero”. I love the way that they treat their charities, and their fundraisers, as without everyone making the effort, the whole thing wouldn’t work. Be a local hero, and help out a cause that you care about with their network of lovely people who can guide you through the process. In this video Rod discusses why he become a Localgiving ambassador    
    3057 Posted by Rod Thomas
  • Hello! I’m Rod, and I make music as Bright Light Bright Light. I’m a very independent (until last October, totally independent) musician, so I know how hard people are working to run charities from grassroots levels, which is why I am so thrilled to be a Localgiving ambassador. I recently set up my own fundraising page to raise money for Pride Cymru, and it was very easy to do so! Here’s how: 1) Choose a charity that means a lot to you. I grew up in the South Wales valleys as a gay man, and in places further from towns, that can be a very scary and overwhelming experience. I think Pride Cymru do excellent, year round, work to provide support for LGBTQ people, and I want to help them to keep that excellent work going, providing essential support and awareness for people. 2) Pick a challenge you'll enjoy I love running, and I have a single coming out called ‘Running Back To You’, so I thought it would fit together nicely to set up a running challenge. Not everyone can find time to be free when official races happen, and not everyone can raise the amount needed to enter, so setting up a smaller target, or fundraising for a charity closer to your heart, can be a good way to make a difference. 3) Set up you Localgiving fundraiser page Setting up the page was so easy. It took less than 5 minutes (depending on your typing speed!) I simply did it on the Localgiving page via this link : it’s painless! 4) Raising funds means raising awareness Depending on your fundraising target, you can be less or more pushy about raising awareness of the event. Social media is perfect to share what you’re doing, especially with friends or family on Facebook. They can share and re-post to their friends and family, and you can make it almost a team effort very easily. For me, I also used my artist social media like my Twitter, Facebook and Instagram accounts. 5) Become a Local Hero Signing up before April also means that Localgiving will include you as a “Local Hero”. I love the way that they treat their charities, and their fundraisers, as without everyone making the effort, the whole thing wouldn’t work. Be a local hero, and help out a cause that you care about with their network of lovely people who can guide you through the process. In this video Rod discusses why he become a Localgiving ambassador    
    Feb 02, 2017 3057
  • 02 Feb 2017
    In this blog I look at developing ideas and strategies around a new fundraising campaign. We also have numerous resources and blogs on delivering campaigns which you can view here.  First steps Before starting any successful fundraising campaign it is always worth thinking about what will work best for your charity. Whether it is developing an existing campaign idea, or starting from scratch with a new strategy, thinking about how your charity can play to your strengths is key. The first step should be looking at your charity’s mission as well as what interests your supporters in your work. The key to any well-run campaign is linking these two things together. Designing a campaign Deciding on what your campaign's ‘mission’  is and why it will appeal to supporters should be your first step. Question yourself on issues like: What does your charity seek to address? How can you communicate that message? Is it a niche issue you deal with or do you have a large basis of public support? What could you do with this many people's support? Would it be helpful to hold an event? How could you link in other organisations and what could they bring to the table? How can you use your Localgiving page to promote what your organisation does? Why is it that you need funding to support you charity's work in the first place? You need to build a campaign around a compelling reason to fundraise. For example, a charity dealing with youth activities can draw attention to the impact you have on kids lives by getting the children and their parents to take part in the campaign. Once you have thought about your charity’s appeal you should also try to shape a campaign that plays to your strengths. For example, a sports clubs should focus on fundraising challenges that appeal to their large network of members, while a small arts groups could be creative and think of a community project that will capture people's attention. A charity dealing with a societal problem like homelessness should seek to raise awareness of their work in the wider community, while an after school children's club could focus on appealing to the people connected to the children attending. An appeal or fundraising challenge should focus on who it is that’s interested in your charity. Engaging them with a campaign that is tailored to their interests is what leads to donations. Targeting donations Once you have an idea of what kind of campaign would interest your supporters start thinking about how to get them to actually make a donation. Questions like: What would capture the interest of people who care but are are unaware of the specifics of what you do? Have you had a responsive supporter base in the past? Is there a need to raise awareness of your reason for fundraising first or is asking previous donors more important? Can your supporters help you promote the campaign online and with their networks? What sort of skills or networks do your volunteers/supporters bring to your fundraising project? Would engaged volunteers consider becoming fundraisers themselves? Once you have a better picture of how your supporters would respond to a campaign launch its time to link this in with your mission. For example, a sports club should appeal to their member base by getting their members to do a  physical challenge (like a 5k run in the local park) while a community arts group should capitalize on their supporters interest in local creative projects by doing something creative (like painting an issue raising mural in a local space). Groups with large networks of supporters could ask that everyone contribute a small amount to reach your collective target, while charities that deal with an important but niche issue could ask for larger donations from the select people who really care. ‘Targeting’ donors is simply thinking about the smartest way to go about reaching your fundraising target with your charity’s supporters in mind. Taking advantage of opportunities and putting the idea into action Once you have put the finer details of your fundraising campaign idea together it's always worth having a think about what kind of things your group has at its disposal to take advantage of. Do you have board members or trustees that can help out? What skills and networks do they have? Could you tie the campaign in with an anniversary or an event that is already coming up? Can you highlight an award your charity has won or some other significant achievement? It’s also worth thinking of media attention you can get for your campaign by linking it in with current news stories. Awareness campaigns  (e.g. ‘Mental Health Week’, ‘Black History Month’, ‘National Day of Action for the Homeless’) can be good events to link in with. Every charity has aspects that make you unique. The way to maximize your outreach is to tap into this and use it to promote your campaign. Once you have your campaign strategy you can begin putting your plan into action Remember - Localgiving has a fundraiser campaign coming up in April, Local Hero. Find out more here and best of luck fundraising! Found this blog post useful? You may also like:    Local Charity and Community Group Sustainability Report 2016 Wise Words from Alistair Sill: Local Hero Champion 2016 Bright Lightx2 gives his Top Tips on Running for Fun and Funds!
    2596 Posted by Conor Kelly
  • In this blog I look at developing ideas and strategies around a new fundraising campaign. We also have numerous resources and blogs on delivering campaigns which you can view here.  First steps Before starting any successful fundraising campaign it is always worth thinking about what will work best for your charity. Whether it is developing an existing campaign idea, or starting from scratch with a new strategy, thinking about how your charity can play to your strengths is key. The first step should be looking at your charity’s mission as well as what interests your supporters in your work. The key to any well-run campaign is linking these two things together. Designing a campaign Deciding on what your campaign's ‘mission’  is and why it will appeal to supporters should be your first step. Question yourself on issues like: What does your charity seek to address? How can you communicate that message? Is it a niche issue you deal with or do you have a large basis of public support? What could you do with this many people's support? Would it be helpful to hold an event? How could you link in other organisations and what could they bring to the table? How can you use your Localgiving page to promote what your organisation does? Why is it that you need funding to support you charity's work in the first place? You need to build a campaign around a compelling reason to fundraise. For example, a charity dealing with youth activities can draw attention to the impact you have on kids lives by getting the children and their parents to take part in the campaign. Once you have thought about your charity’s appeal you should also try to shape a campaign that plays to your strengths. For example, a sports clubs should focus on fundraising challenges that appeal to their large network of members, while a small arts groups could be creative and think of a community project that will capture people's attention. A charity dealing with a societal problem like homelessness should seek to raise awareness of their work in the wider community, while an after school children's club could focus on appealing to the people connected to the children attending. An appeal or fundraising challenge should focus on who it is that’s interested in your charity. Engaging them with a campaign that is tailored to their interests is what leads to donations. Targeting donations Once you have an idea of what kind of campaign would interest your supporters start thinking about how to get them to actually make a donation. Questions like: What would capture the interest of people who care but are are unaware of the specifics of what you do? Have you had a responsive supporter base in the past? Is there a need to raise awareness of your reason for fundraising first or is asking previous donors more important? Can your supporters help you promote the campaign online and with their networks? What sort of skills or networks do your volunteers/supporters bring to your fundraising project? Would engaged volunteers consider becoming fundraisers themselves? Once you have a better picture of how your supporters would respond to a campaign launch its time to link this in with your mission. For example, a sports club should appeal to their member base by getting their members to do a  physical challenge (like a 5k run in the local park) while a community arts group should capitalize on their supporters interest in local creative projects by doing something creative (like painting an issue raising mural in a local space). Groups with large networks of supporters could ask that everyone contribute a small amount to reach your collective target, while charities that deal with an important but niche issue could ask for larger donations from the select people who really care. ‘Targeting’ donors is simply thinking about the smartest way to go about reaching your fundraising target with your charity’s supporters in mind. Taking advantage of opportunities and putting the idea into action Once you have put the finer details of your fundraising campaign idea together it's always worth having a think about what kind of things your group has at its disposal to take advantage of. Do you have board members or trustees that can help out? What skills and networks do they have? Could you tie the campaign in with an anniversary or an event that is already coming up? Can you highlight an award your charity has won or some other significant achievement? It’s also worth thinking of media attention you can get for your campaign by linking it in with current news stories. Awareness campaigns  (e.g. ‘Mental Health Week’, ‘Black History Month’, ‘National Day of Action for the Homeless’) can be good events to link in with. Every charity has aspects that make you unique. The way to maximize your outreach is to tap into this and use it to promote your campaign. Once you have your campaign strategy you can begin putting your plan into action Remember - Localgiving has a fundraiser campaign coming up in April, Local Hero. Find out more here and best of luck fundraising! Found this blog post useful? You may also like:    Local Charity and Community Group Sustainability Report 2016 Wise Words from Alistair Sill: Local Hero Champion 2016 Bright Lightx2 gives his Top Tips on Running for Fun and Funds!
    Feb 02, 2017 2596
  • 24 Jan 2017
      Cleveland Pools is the only surviving Georgian Swimming Pool in the UK. Sadly the pools have been closed for swimming for over quarter of a century. However there is now an appeal being run through Localgiving to rejuvenate and reopen this forgotten landmark. This appeal, led by local resident Suzy Granger, has really caught the imagination of the local community.  On the week commencing 6th February, 8 local swim schools and approximately 700 children will be participating in a swimathon to raise money for the campaign. We spoke to Suzy in advance of the big swim to find out what inspired the campaign, what makes Cleveland Pools so important and how supporters can get involved with the campaign. What makes Cleveland Pools special and how will this campaign benefit the local community? “The Cleveland Pools is the only surviving Georgian swimming pool in the UK. Closed for swimming in 1984, a trust was formed in 2005 by local campaigners to save the 200 year old site with it crescent-shaped cottage and changing cubicles.  Situated on the banks of the river Avon it is a peaceful and beautiful location to enjoy an outdoor swimming experience.  It will be the only public outdoor swimming pool in Bath so will be a great asset to the local community in the summer months, especially as it will be naturally heated and treated for the first time in its history. Outdoor swimming has had a revival in recent years and it will be a great opportunity for Bath to have such an offering for its local community.” Tell us about the challenge? “I thought it would be great to get the swimming community in Bath involved in raising money for Cleveland Pools.  I have organised sponsored swims before at my swim school, Bath School of Swimming.  However I have never organised a sponsored swim of this scale with so many swim schools involved.  To my knowledge this is the first time the whole swimming community in Bath have come together to raise money collectively.” What are you enjoying and looking forward to about running this appeal? “Lots of people have heard about the Cleveland Pools but don’t know where they are in Bath and know little of their history.  This is an opportunity to raise awareness of the pools with the swimming community.  I am also looking forward to witnessing the swimming community coming together and collectively raising money for such a great cause.” How can people get involved with the appeal? If you would like to make a donation to support the Swimathon then please go here. If any local companies want to match fund what the swimmers raise we would be really grateful and they should get in touch with suzy@clevelandpools.org.uk. Likewise get in touch with Suzy if you would like your swim school to take part.  Found this blog post useful? You may also like:    Local Charity and Community Group Sustainability Report 2016 3 Top Tips On Creating Great Social Media Content For Charities Big Strong Heart: Tips for your Charity Challenge  
    3151 Posted by Lewis Garland
  •   Cleveland Pools is the only surviving Georgian Swimming Pool in the UK. Sadly the pools have been closed for swimming for over quarter of a century. However there is now an appeal being run through Localgiving to rejuvenate and reopen this forgotten landmark. This appeal, led by local resident Suzy Granger, has really caught the imagination of the local community.  On the week commencing 6th February, 8 local swim schools and approximately 700 children will be participating in a swimathon to raise money for the campaign. We spoke to Suzy in advance of the big swim to find out what inspired the campaign, what makes Cleveland Pools so important and how supporters can get involved with the campaign. What makes Cleveland Pools special and how will this campaign benefit the local community? “The Cleveland Pools is the only surviving Georgian swimming pool in the UK. Closed for swimming in 1984, a trust was formed in 2005 by local campaigners to save the 200 year old site with it crescent-shaped cottage and changing cubicles.  Situated on the banks of the river Avon it is a peaceful and beautiful location to enjoy an outdoor swimming experience.  It will be the only public outdoor swimming pool in Bath so will be a great asset to the local community in the summer months, especially as it will be naturally heated and treated for the first time in its history. Outdoor swimming has had a revival in recent years and it will be a great opportunity for Bath to have such an offering for its local community.” Tell us about the challenge? “I thought it would be great to get the swimming community in Bath involved in raising money for Cleveland Pools.  I have organised sponsored swims before at my swim school, Bath School of Swimming.  However I have never organised a sponsored swim of this scale with so many swim schools involved.  To my knowledge this is the first time the whole swimming community in Bath have come together to raise money collectively.” What are you enjoying and looking forward to about running this appeal? “Lots of people have heard about the Cleveland Pools but don’t know where they are in Bath and know little of their history.  This is an opportunity to raise awareness of the pools with the swimming community.  I am also looking forward to witnessing the swimming community coming together and collectively raising money for such a great cause.” How can people get involved with the appeal? If you would like to make a donation to support the Swimathon then please go here. If any local companies want to match fund what the swimmers raise we would be really grateful and they should get in touch with suzy@clevelandpools.org.uk. Likewise get in touch with Suzy if you would like your swim school to take part.  Found this blog post useful? You may also like:    Local Charity and Community Group Sustainability Report 2016 3 Top Tips On Creating Great Social Media Content For Charities Big Strong Heart: Tips for your Charity Challenge  
    Jan 24, 2017 3151