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Our step-by-step guide to the new Facebook "Donate Now” button

  • With #GivingTuesday just around the corner, there’s no better time to get your social media pages up to date and to make it simpler for your supporters to donate!

    One really useful recent update made by Facebook allows you to add a free “Donate Now” button to the top of your organisation’s Facebook page. By linking the button to your Localgiving donation page, you can make it easier for supporters to give.

    To help you benefit from this, we thought we’d give you a little advice on how to get started.

    Firstly, you need to make sure that your Facebook page is set up under the category “non-profit organization”. If your page is currently set up as something else, you can change its category by following this quick guide from Facebook.

    To add the “Donate Now” Button just follow these simple instructions:

    1) Go to your Page’s cover photo and click “Create Call to Action”.

    2) This will give you a list of possible “Call to Action” buttons. Scroll through these buttons and choose “Donate Now”.               

    3) Below this list you will see a box with the title “Website”. This is where you need to add the URL of your Localgiving page. We recommend that you add your donation page URL here. This way your donors will only be one click away from donating!

    To find your Donation Page URL first open your Localgiving page in a new tab and then click on the “Donate Now” button at the top right of the page.                                                                                                                                                            

    When you are on this page simply copy the URL in the address bar.



    Then paste the URL into the box titled “Website”.  

    4) Once your URL is written in this box, all you need to do is click “Create” and, Voila, your “Donate Now” Button will be live!



    Once your “Donate Button” is active you can even find out how many people have clicked on it. Just click on the button, hover over “view Insights” and you will see a graph showing how many people have clicked on each of the last 7 days.So, now you are fully equipped with a shiny new “Donate Now” Button – it’s time to tell your supporters. Why not encourage them to donate £5 through Facebook on December 1st as part of our #GiveMe5 match fund campaign!


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