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Turn the football fever into a fundraising frenzy

  • Do the three lions have you purring with pride or are you primed for a month of watching paint dry? 

    Either way, football will be dominating the headlines until mid-July and your charity or community group should be making the most of the opportunities it brings.

    Whether you are looking to highlight serious human rights issues or simply making the most of the energy in the air – it’s worth taking the time to think about how the World Cup can be tied in with your cause or fundraising effort.

    1) The sad reality is that many of the countries at this year’s World Cup suffer from serious human rights issues. For example, this year’s host, Russia, has seen as escalation in racism, homophobia and a crackdown on press freedoms in recent years. Leading human right groups have expressed fears that President Putin will use the World Cup to ‘sportswash’ Russia's image.

    The World Cup is a chance to show these issues the red card. Just a few social media posts can help bring these issues to the fore and encourage people in your community to get involved. 

    2) Every time there is a major sporting event there is a brief period in which we see a surge of kids out into the parks and playgrounds emulating their heroes.  Grassroots sports clubs should do their best to harness this energy and get these kids involved with their work long term.

    Why not set up a screening of a match, a mini world cup or penalty shoot out at your club and use it to distribute  information about your club, recruit new players or fundraise?

    3) With a little thought, any charity or community group can find a way of using the World cup to promote their cause or help hit their fundraising goals. Whether you arrange a charity lunch of 'World Cup cuisines' or a 'wear your kit or colours' day – there are no end of possible ways you can turn this month’s football fever into a fundraising frenzy.

    We look forward to seeing the amazing ideas that your group come up with!

    When promoting your campaign or event on social media, remember to use one of the World Cup's official hastags ( #WorldCup, #Russia2018, #CM2018 or #Copa2018) and also include a hashtag relevent to your local area such as the name of your nearest city or town.