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5 free tools to use to share your organisation's story

  • Your organisation is doing incredible work – you know it, your staff and volunteers know it, but does anyone else? By sharing stories of your work and the impact it is having you can attract more supporters, volunteers, staff, and even the people you are helping.

    While it is worth the effort in the long term, it is not easy to get your story the attention it deserves. With more and more content being shared it is really important to do everything you can to make your content stand out.

    Here are five free tools you can use to get your story heard:

    1) Pixabay

    You will have heard the phrase ‘a picture is worth a thousand words’. It is so true, especially today with more and more people and organisations writing blogs and newsletters. Having a good image can bring your story to life. Using your own photos of your work is ideal but if you need to use a stock photo Pixabay is the place to go.

    It can be difficult to find free images that are high quality, plus you need to think about copyright issues and attribution requirements. With Pixabay you have access – for free – to thousands of high quality royalty free stock images. You can use any image without attribution, so the only thing you need to spend time on is finding the image you want to use.

     A photo found on Pixabay

    2) Canva

    You have great images now, but what are you going to do with them? And how can you make them unique? Canva, an incredible tool which is free to use (for the most part), will help you create designs for the Internet or print. You can make graphics for your blog posts, presentations, Facebook covers, flyers, Christmas cards, event invitations, and more – all for free. Some of the images available do have a small charge ($1) but with the images available to you via Pixabay you shouldn’t need to pay for any images on Canva.

    Canva is so easy to use, you really don’t need to be an experienced designer to be able to create something on there.

     Each month I update the Good News Shared Facebook cover using Canva

    3) Mailchimp

    Once you have people interested in your organisation it is important to build a relationship with them. Mailchimp is a great tool to use for this, as you can manage your contacts and send them an email regularly without it taking up too much of your time. Best of all, it’s free for up to 2,000 subscribers and 12,000 emails per month.

    4) Charity Comms Ask Charity Service

    The AskCharity service is a great way for you to get your story seen and used by journalists. Charities sign up to receive requests from journalists looking for case studies, interviews or information. When you see a request your charity can help with you simply get in touch with the journalist using the contact details they have given. Smaller charities do not always have the time to pitch to journalists. Being part of the AskCharity service gives organisations the chance of raising awareness of their work by being included in articles without having to spend lots of time finding contacts and building relationships with journalists.

    5) Do-it Trust

    While there are so many tools available now to help charities share their story, using any or all of them can still be too time-consuming for smaller charities. A way to overcome this problem is to find people who can help by signing up to the Do-it Trust website.

    Do-it Trust, the UK’s first national database service for volunteering, has over 100,000 volunteers from across the UK signed up. It is quick and easy to use, and will help you find the volunteers you are looking for in no time at all.


    Nisha Kotecha is the Founder of Good News Shared, a website showcasing the impact and achievements of charitable organisations around the world. Nisha also hosts the Good News Shared podcast where she interviews volunteers to highlight stories that deserve to be heard.


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