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3 Tips on How To Tell Your Charity Story on Instagram

  • Great photos and good use of hashtags are common tips when it comes to Instagram. But surely it takes more than this to get an engaged following on Instagram? Here are three tips shared at a Social Misfits Media event I attended at Instagram HQ in London recently:

    What Story Are You Trying To Tell?

    Instagram is a powerful visual storytelling platform. Before you start posting your photos and telling your story you need to decide what you are actually trying to tell your audience. You can decide on the sort of photos you should share and how you will take them only once you have figured out your story.

    Engage with Influencers

    There are a lot of people on Instagram – in the UK there are 14 million people actively using it every month. As with other platforms, it can be difficult to get your posts seen, especially if you do not have a budget to spend on advertising.

    A good way to get your posts in front of your ideal audience is to engage with influencers. The best way to do this is to send them a direct message via the Instagram App itself.

    It’s important to remember than an influencer doesn’t necessarily need to have a lot of followers – an engaged smaller audience is much more useful than a large audience who will not respond to any calls to action.

    Engage with your Instagram Audience Offline

    Instagram’s Community Team has the aim of ‘connecting people to their passions’. This is an online and offline mission. Instameets - events where Instagrammers meet each other, share photography advice and create content together to post on their personal feeds – are a great way to connect with your community.

    You don’t need to think of your own event, you can get involved in events that are already being organised, like #WWIM13 (World Wide Instameet). For example, If you have an interesting building to show off, #Empty (where Instagrammers are invited to an empty building and given the opportunity to push their creative boundaries while taking some great shots and thereby creating great publicity for the organisation) is a great movement to get involved in.

    Instagram have been testing a new algorithm recently, and they have also increased the video lengths allowed on the platform. With social media changing so rapidly it can be easy to feel overwhelmed and not know where to start. By focusing on these three tips you will be able to grow an active, engaged following on Instagram.

    Nisha Kotecha is the Founder of Good News Shared, a website showcasing the impact and achievements of charitable organisations around the world. Nisha also hosts the Good News Shared podcast where she interviews volunteers to highlight stories that deserve to be heard.


    If you liked this blog post, why not also read:

    5 free tools to share your organisation's story by Nisha Kotecha 
    A Picture is worth a thousand characters by Jeanne- Claire Morley
    The Power of the Twitter Hour by Richard Barker


    Image: Instagram: ZoboLondon