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Follow These 6 Easy Steps & Find Your Next Fundraiser

  • We all know that individual fundraisers raise lots of money for charities, but it's important to remember that they are also fantastic at spreading goodwill and encouraging support for worthy causes. Fundraisers can be of particular benefit to local charities by raising awareness amongst the community and inspiring more local people to get involved with the group's work.

    Each fundraising page set up through Localgiving typically attracts 10 new donors and raises an average of over £400, so following these 6 easy steps to inspire someone in your community to fundraise on your behalf is certainly worth the effort!

    1. Build your story

    The first step towards successfully inspiring any new type of supporter is to build a strong, clear and cohesive story around your organisation. One easy trick to help you structure your story is to use the 5 W's and 1 H technique: Who, What, Why, When, Where and How.

     

    Who: Who does your organisation help? 

    What: What are your objectives? What initiatives do you currently have in place?

    Why: Why was your organisation founded? What are the key issues that it addresses?

    When: When was your organisation founded? When do you deliver specific activities?

    Where: Where do you operate? Be specific within the local area.

    How: How do you meet your goals and objectives? How do you run your initiatives?

    Try to use the above questions to paint a compelling picture about how your group makes a difference within your community. Make it clear how things would be different if your group did not exist and try to include your passion for the work you do to inspire support from others.

    2. Evidence your impact

    Evidencing impact is vital to show would-be fundraisers how the money they raise on your behalf will be put to good use. If someone is to put themselves through a gruelling marathon to support your work, it is critical that they understand the impact that their actions can have!

    One way to do this is to use real-life examples of how previous funding has been used to demonstrate the "return on investment". The key to evidencing impact effectively is to follow the story through to it's conclusion.

    Try to answer the following questions:

    How much funding did you raise? Include the total amount and how your raised it – if it was through public donations, say so, this shows that you already have people supporting you, which in turn is likely to inspire trust and support from others.

    What did you do with the funding? This could be a clear-cut, like buying a new tool or resource, or it could be more abstract, like going towards energy bills or rent. Either way, make sure to be clear about how the money was spent.

    What was the result of this for the people you help? If you were able to buy a new resource, evidence how this affected your service users – were you able to help more people? Provide better help for those that you already support? Deliver a specific event or service?

    If your funding went towards your core costs, evidence how the money enabled you to continue to help the people you already support. The most effective examples will use numbers and statistics to clearly show your impact. 

    For example, a community transport group might say the following: 

    In 2014 we were able to raise a total of £2,500 through individual donations and fundraisers. The money enabled us to upgrade our minibus with features to enable wheelchair users to easily access the bus. This has resulted in a 20% increase in the number of people we are able to help, meaning that an additional 30 people have been assisted to get from A to B over the past 6 months.

    3. Use case studies

    Now that you've given clear examples of how the money you've raised in the past has been spent, using numbers and statistics to show your return on investment, it's time to connect with your supporters on a more emotional levelCase studies are an ideal way to do this.

    Think of a case study as a story – you can try using the 5 W's and 1 H technique described above to help you build a compelling picture of how your organisation has helped an individual or group of people in your community. Quotes and testimonials from service users can help to bring your story to life and will engage potential supporters on a human level, helping them to become invested in your work. 

    4. Create a connection

    Once you've fully explained your organisation and given real-life examples of the impact it has, it's time to tell your own story. Nothing will speak to someone as much as your own passion for the work you do. Explain your personal motivation for being involved and what your "a-ha moment" was that provided the catalyst for where you are today. This will help you to explain the real meaning of the work you do and inspire the same passion in someone else. 

    5. Make the ask

    Hopefully, by following the above steps you will have won over a whole host of new supporters! Now it's time to convert them into fundraisers to spread your message even further.

    People will often be invested in something but not know how to best get involved. The key is to simply make the ask! Get in touch with supporters through as many channels as possible.

    You can download and edit this fundraising poster to include your Localgiving URL, then print it out and stick it around your community. 

    Use email and social media to quickly spread the word - don't be shy! Let people know that you are looking for fundraisers and ask them to share your message with their friends and families as well. You could even approach local businesses and ask for their support – they will often be looking for team-building exercises and fundraising can be a great option!

    6. Have a clear call to action

    Make it as easy as possible for people to get involved. Make sure you include the link to your Localgiving page in all of your communications and make it clear that you are asking people to fundraise for you. You could even go one step further and book some spaces at a local sporting event or host your own challenge and ask people to take part. 

    How to find your next fundraiser - local charities

    If you're unable to organise something yourself, try to provide ideas and examples of challenges that people can get involved in to raise money on your behalf. Some ideas could include setting up a birthday giving page, having a fancy dress day at the local school or even a potato eating competition at the local pub! The only limit is your imagination!

    Need more help or advice?

    We hope these 6 steps will help you to inspire more fundraisers to get involved with your organisation and raise money on your behalf. To help you remember the key steps, you can download and print out this poster.

    Remember, if you need any help with your fundraising through Localgiving, you can contact us for free from 9.30am to 5.30pm, Monday - Friday on 0300 111 2340 or via help@localgiving.com and one of our team of qualified fundraisers will be happy to provide advice and support! 


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