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Sian O'Neill- Myth Buster!!

  • There is a real sense of excitement when you see donations being made to local groups, especially when you have the connection with them to know the impact those donations will have – whether that’s the ability to pay for new uniforms for staff, helping to pay the rent on their building or paying for a training programme.

    Our September Match-fund was particularly exciting for me because it was the first campaign I have been involved in since taking up the post of Localgiving Coordinator in Northern  Ireland.

    For some groups, this was the first time they had ever fundraised online, while others were seasoned pros. In all cases, the enthusiasm was palpable.

    To those organisations hesitant about online fundraising, here are my top myth-busting pieces of advice:

    You don’t need masses of time to fundraise online

    We provide you with as many resources and all the support you need to get started.
    One thing we know for sure – groups do not need more work when they are already busy with service provision -doing what they do best! That’s why Localgiving try to make it as simple as possible for our members. St John Bosco Community Association told us that we made it “simple and easy” and there was no extra workload for them! That’s our aim!

    You don’t need your own specific campaign

    Although it can help improve your reach, we can work through ideas with you.

     One of the main benefits of the match fund opportunity is that it gives organisations and groups a ready-made campaign to connect in to and it changes the narrative of their fundraising asks. Some groups said they feel hesitant in asking their supporters for donations unless it was for a specific issue or project. We heard from An Droichead that the campaign helped them to focus on their financial capabilities and really motivated their staff and volunteers to get involved in the fundraising effort.

    You don’t need to be a big charity to benefit

    Some groups are solely volunteer led and most work within small communities. 

    Northern Ireland Children’s Enterprise told us of their surprise at how easy it was for small organisations to get donations - ‘normally you associate online fundraising with big national charities but it was so well organised that small organisations like us were able to get involved’.

    You don’t need to be a techy whizz

    Whether you’re a digi-dynamo or tech-trainee, anyone can get involved with online fundraising.

    Localgiving work with groups with a wide spectrum of technological abilities. One of our aims is to increase confidence and capabilities among our members when it comes to using technology, digital media and our own website. This will increase the reach of your group and hopefully increase the amount of donations coming your way! Getting to know and understand the work you and other local groups across Northern Ireland are doing has been truly inspiring. I am excited about supporting you in future, particularly helping you improve your fundraising capabilities, enabling you to do what you do best, even better!







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    Don’t save you Pitch for the Elevator by Emma Beeston


    Both images are courtesy of Northern Ireland Children's Enterprise