User's Tags

Remembering why you're inspiring

  • Film plots, tend to have an interesting structure, which when broken down aren’t so far away from the journey a charitable group goes on - from fundraising to delivery.

    In films, it’s usually fairly evident from the outset what it is our heroes are trying to achieve. It’s usually something specific and tangible. What the film will usually do is have you leave the cinema, or finish watching the film, feeling uplifted - you have witnessed and been moved by the impact of the hero's actions.

    The great privilege of working for Localgiving, is that I have the opportunity to see and understand the impact that our groups have. Not only the difference that they make to the people who come into contact with them for a specific service, but the lasting impact and the domino effect it can have on those around who the group are serving.

    It is easy to become so involved in our day to day tasks, from paperwork to online tasks, that we lose sight of our goals. It is essential that charities take the time to remember what they’ve achieved and what they’ll achieve in the future - and then take the time to remind supporters.

    Many groups do not even realise the long-term impact that they’re having.

    It is always useful for charitable groups to make sure that their donors are aware of the impact, both long and short term, that their donations are having.

    Their donation could have provided one counselling session, a befriender, a football field or an essential piece of school equipment. It could have provided the one thing that changes someone’s life forever - it could be start of something really incredible.

    If you keep sight of your goals and the impact you have, in what can sometimes be a long process, then from my experience, you will never lose motivation.


    Image: Katie carries the Olympic flame through Camden, London in 2012