The Grow Your Tenner Awards recognise local charities and community groups that show outstanding creativity and fundraising expertise through our annual Grow Your Tenner match fund campaigns.
With Grow Your Tenner 2016 kicking off tomorrow (18th October), what better time to celebrate the fundraising campaigns that moved and motivated us in 2015.
With so many campaigns and causes to choose from, deciding our winners was not an easy task. What ultimately made these groups stand out was the way they used the skills, resources and networks at their disposal to create campaigns that punched well above their weight.
The winner of each award will be sent a £50 Amazon gift voucher
So, without further ado, the winners of this year's Grow Your Tenner Awards are:
Fundraising Innovation : Baby Bank Network Bristol
The Fundraising Innovation Award looked for the charity that ran the most effective, unique and inspired fundraising campaign during Grow Your Tenner 2015. Creative strategies to encourage donations can make a real difference to the total raised and we were looking for inspiring stories of how groups approached this challenge.
The Baby Bank Network relieves poverty in the Bristol area by providing new and preowned baby items to families in need.
What we enjoyed most about the Baby Bank Network’s Campaign was the way they used the core premise of Grow Your Tenner - to give £10 and have it doubled - for their own innovative initiative.
Renaming their campaign #TeddyTenner, the Baby Bank Network shaped their communications to appeal to the needs and interests of their own audience.
Throughout the campaign, they built momentum by encouraging people to donate and share photos of their favourite child’s toy holding a tenner, nominating others to do the same. Some supporters took this a step further, getting their cats and dogs involved!
The #TeddyTenner campaign received £2,287.50 (including match funding and gift aid) in just 11 days from 85 donors, spreading the message about their important cause in the process.
Laura Williams, who volunteers as marketing lead for Baby Bank Network, said:
"We're fortunate enough to receive hundreds of donations of items to give to people in need, but it can be a struggle to secure monetary donations. Grow Your Tenner was great for us as it gave us a valuable cash injection to help us buy the items we cannot distribute second-hand, such as new mattresses and bottle teats. We combined it with #teddytenner idea to make it a bit more fun on social media - there were some really cute photos, we'll have to get our thinking caps on again for this year's campaign."
See the full #Teddytenner story here.
PR Superstar Award: Bishop Auckland Community Partnership (BACP) - Cultivate 4 Life
The PR Superstar Award recognises the group that best engaged with the media during Grow Your Tenner 2015.
Throughout Grow Your Tenner 2015 BACP - Cultivate 4 Life worked closely with their local and regional press to ensure that their campaign received widespread coverage, including a front page splash in Bishops Press and a main feature in the Northern Echo. This enabled them to reach both new supporters and beneficiaries.
BACP approached local media (print and radio) at the start of their campaign with a clear angle - “we have just 30 days to save our project from closing”. They then followed up with personalised thank yous, developing positive relationships with the local media that will put them a strong position for publicising future campaigns and projects.
The impact of this funding has been huge:
“Grow Your Tenner rescued our project from closure, it helped us to reach out to our Community and further afield, raising awareness about our project and highlighted our desperate need for help, with an amazing response”
The campaign received £2,242.50 (including match funding and gift aid) from 30 donors.
On receiving the award Julia Costello, Cultivate 4 Life Coordinator said:
“It was a wonderful surprise to open my email from Localgiving informing us that we had been selected as the winner of PR Superstar Award recognising our efforts via Media with 2015 Grow a Tenner Appeal. We look forward to receiving our Certificate which will be framed and have a pride of place and the £50 Amazon Voucher will be used as a Prize for a forthcoming raffle.
Last year was the first time we engaged in this wonderful fundraising opportunity superbly co-ordinated by Localgiving, and received huge support from Northern Echo, Bishops Press, Town Crier and Bishop FM too, the response was amazing almost achieving £3,000 in donations, these funds aided us with a lifeline, our project was on the brink of closure, so all concerned THANK YOU once again.
We are most definitely taking part in this year's Grow a Tenner, this time aided with a video, which we hope to launch this week, posting onto all our media pages including Facebook and Localgiving and certainly will be involving local papers & radio too”.
Future Impact Award: The Pennoyer centre
The Future Impact Award recognises the group who can best explain how the funding they had raised through the campaign will be used in a way that was demonstrable, quantifiable and emotionally engaging.
The Pennoyer Centre is an education and community venue in South Norfolk. The Centre signed up with Localgiving to raise the funds to run a monthly lunch club with the aim of combatting social isolation in their community.
Pennoyer Centre’s entry to the Grow Your Tenner awards brilliantly shows the impact that local initiatives, however small, can make to their communities:
“We are delighted to have been chosen as the winners of the Future Impact Award for our Grow Your Tenner campaign last year. We found out about the campaign last October via social media and set about enrolling into Localgiving and then promoting the match funding campaign as soon as we could. We were thrilled that our supporters really rose to the challenge and managed to raise £500 funding”
“We are completely self-funding and therefore covering all the bills and licenses is a huge undertaking. “
“The Lunch Club does a great deal to combat loneliness and social isolation in a rural community. For example, Margaret is 79 years old and recently widowed. She can walk down to the centre for company and have a hot drink and some social interaction. Lunch club is one of the highlights for villagers like Margaret who can use Pennoyer's as a meeting place.Margaret enjoys the monthly lunch club enormously because she can meet with friends and socialise. This is a great thing for someone who now finds themselves living on their own in a rural village and does not have their own transport. The great thing about our lunch club is that we have people who are comfortable with going on their own as there are familiar faces there from the centre and others they know from the village.
“Our monthly lunch club has really taken off over the last year. Our lunch club now regularly has an attendance of 25-30 people per month and the group enjoy a full roast dinner with homemade pudding for £11. We had to buy a new cooker when our old one broke in autumn last year. So the Grow Your Tenner funding came just at the right time and we were able to replace the cooker. This is an essential piece of equipment for our kitchen and for our lunch club.”
“In the future we want to see the club continuing at an affordable price. We want to provide the means for people to get together thus aiding social inclusion in our rural Norfolk community”
“This October we are going to run Grow Your Own Tenner again. We have set a target of £600 this time. As with last year we are looking for funding to buy new chairs and also refresh our café table coverings which are worn out and in need of replacement”.
In 2015 The Pennoyer centre raised £496.25 from 20 donors.
A huge Congratulations to each of the three winners - a £50 Amazon voucher will be on its way to you very soon! We also want to send a massive thank you to everyone who took part in the awards by submitting an entry.
Sustainability Survey Prize Draw
We would also like to take this opportunity to thank everybody who took part in our Local Charity and Sustainability Survey over the summer. We are currently writing up the results and plan to release a report in the coming months. All participating groups were entered into a draw to win a donation of £500 to their Cause. We are delighted to announce HELP Counselling Centre as the winners of this donation.
Help Counselling Centre provides short and long-term affordable counselling for adults in west London. Helen Stokes, Director, Help Counselling Centre has said:
‘We are delighted to win £500 from Localgiving as a result of taking part in the Sustainability Survey 2016. It’s increasingly important that local charities make their voices heard and we were keen to give our views as part of the survey – winning this prize has been a lovely bonus! It will help us to continue to offer affordable one-to-one counselling to a wide cross-section of the London community across a range of issues, including depression, anxiety, family and relationship issues and bereavement.’
Grow Your Tenner 2016
Grow Your Tenner 2016 will run from 10am on Tuesday the 18th October until the match fund runs out, or 5pm on Thursday the 17th November - whichever comes first. During the campaign one time donations made to local charities via Localgiving will be matched by up to £10; as will Direct Debits by up to £10 a month for the first 3 months.
Is your group taking part in Grow Your Tenner 2016? Do you want to find a local charity or community group to support? Get involved now: www.growyourtenner.org