Grow Your Tenner, our annual match fund campaign, starts next week and we’re excited to help double donations to local charities and community groups across the UK.
Single donations are matched pound-for-pound up to £10, and monthly donations up to £10 per month for 3 months. All charities with active Localgiving memberships are eligible to receive up to a maximum of £10,000 of match funding. The campaign will run across the whole of the UK.
With Gift Aid, a one-time donation of £10 made through Localgiving.com during Grow Your Tenner will generate £21.67. This means that when someone sets up a monthly donation for your cause this would result in £65.31 (including Gift Aid) after the three months of matching, and will continue to bring in £11.77 a month until it is stopped. Just think about what 5 Direct Debits set up could bring in for your charity after 12 months! £856.20 to be exact.
Read our FAQs and terms and conditions for more information.
Part of the mission of Grow Your Tenner is to help local voluntary organisations engage new supporters for their cause. £10 is a great starting point for many people who haven’t donated to a charity or community group before.
During the campaign, a charity receives over double from a donation that is eligible for Gift Aid made by a new supporter. But that’s not all, for any supporter that opts-in to communications, a charity can collect their contact information and keep these new supporters engaged with their work. 81% of donors say it is important that they receive some form of communication from a charity after making a donation. While a personal thank you is great, donors also care about the impact their donations have made - why not update them about the difference their money has made after the campaign, too?
Keeping supporters engaged with the projects your charity is working on increases the likelihood that they will donate to a cause again (and again, and again) and less likely that they will cancel a monthly donation they’ve set up.
We’ve been busy at Localgiving HQ making resources to help give you the best chance of a successful campaign.
Check out our resources for Grow Your Tenner. These includes tips for social media, story-telling and encouraging monthly donations, as well as templates to help you get started with emails and contacting the press.
For some inspiration - see the award winners and runners up of last year’s campaign and see how they fundraised here.
Not yet a member of Localgiving? Don't worry, there is no time limit for inclusion. If you're a local voluntary organisation then sign up and be included in the campaign straight away! Click here to join us.
Happy fundraising!