On Tuesday 13th May, the sixth one-day Fundraising Camp took place at Shine in Peterborough. Now for most of us, the first thing that comes to mind when we hear the word camp is tents. But I can assure you that there were none in sight! Instead a room filled with people excited to share their fundraising know-how and learn from others. Some had years of experience and a bank of knowledge and others new to fundraising were also able to share their challenges and ask questions.
Howard Lake, of UK Fundraising, came up with the idea of Fundraising Camp. He felt that often at conferences, valuable things are learnt from others attending, but only during the tea or lunch break. He sought to turn regular conferences on their head and instead gets the audience to become the speaker at the event.
The day started with a blank timetable. We were asked to note a few topics we wish to discuss and before we knew it, the day’s agenda lay there before us. Fundraising Camp allowed us to decide what we wanted to discuss and lead the sessions.
Topics of the day ranged from ‘How to use social media to fundraise’, ‘Fundraising for unpopular causes’ and ‘Community Foundations’ to name a few. The day ended with a session on ‘What I wish I’d known when I started fundraising’. As someone new to fundraising, it was comforting to hear that those with a wealth of experience had once faced the same challenges we had addressed during the event.
What is your cause fulfilling? Think about what would happen if you didn’t provide your service?
They are there to help connect people invest and support their local communities.
There are different tools available to help better manage social media such as Hootsuite and Buffer. (Log in to your charity account to check out our Hootsuite guide)
Do they distract from continuous giving? Think them through thoroughly
Look at fundraising from the donor’s perspective: you are not your donor!
Seek sponsorship from local businesses who may be interested in supporting your cause long-term
Think of using a talking- head. Get people you’ve worked with to do a 1 minute video. It provides your cause with credibility and can be used time and time again!
The great thing about Fundraising Camp was learning from each other. We all went away feeling that not only had we learnt something new, but helped another with something that came easier to us. I’d definitely recommend it to other charities.
Read more about the day here