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  • 19 Aug 2015
    Thinking of what you can do to fundraise for charity can sometimes be harder than the challenge itself! To help get those ideas flowing we've created an A - Z of fun activities you can do that'll be sure to get your friends and family to support you and your chosen charity. Think outside the box Running a marathon is an amazing achievement, but if running isn't for you there are loads of other ways you can raise money for a local charity. On Localgiving we've had all sorts of wacky ideas including eating 3 whole chickens in an hour and sitting in a baked bean bath while having your head shaved plus some creative ideas such as a vote on which songs a choir will sing at an event. Think local! Once you've come up with your idea all that's left is finding an amazing local charity or community group to fundraise for - and that's where we come in. We've got thousands of local voluntary groups that would love your support! Find one in your area by simply entering your postcode into our search and scrolling through the groups closest to you.                       
    8252 Posted by Steph Heyden
  • 30 Dec 2015
    Heavy rain and gale-force winds are expected again today to hit parts of North and West Yorkshire, including the Calder Valley, which experienced severe flooding on Boxing Day. While the community gather to begin the clean up, others are bracing for more damage from Storm Frank.  In West Yorkshire, thousands of homes were affected after the Calder river banks burst, with more than 550 homes still without power. Many bussinesses have also been affected having to throw away spoiled stock and expensive equipment.  Residents, unable to return to their homes need emergency accommodation. To help fund the flood relief, Community Foundation for Calderdale have set up an appeal. Over £180,000 has already been generously donated to help with the costs of cleaning up after the flood water falls. The money raised will also be given out as small grants to help people in West Yorkshire rebuild their homes and businesses.  Steve Duncan, Chief Executive of Community Foundation for Calderdale today said, “The Community response to the flooding has been phenomenal, we have had volunteers from across the UK helping us to clean up and prepare for Storm Frank. People have lost so much, at least 2000 homes have been flooded in Calderdale many of whom could not get flood insurance. We started our Localgiving appeal page on the afternoon of the flooding to enable us to help people with immediate effect. It is this flexibility that allows Community Foundation to respond so quickly and make a substantial impact when it is most needed. We have been overwhelmed by the response and have already raised £181,000, however we know we need a lot more to be able to help those who have been affected.” Please give generously to the Calderdale Flood Relief Appeal ---- More appeals: Tadcaster Albion Amateur Football Club are appealing for donations to help them repair damage made to the pitch and clubhouse. Click here to listen to the owner James Gore talk about the impact of the floods. Wales Community Foundation have also set up a Flood Recovery Fund for those affected to help local people with recovery, rebuilding, and community initiatives. A warehouse used by Bike Rescue Project in York was flooded, damaging many essential tools for recycling bikes. This has also affected their training and outreach programmes.  If your charity has also been affected, please get in touch via our help desk.        
    2842 Posted by Steph Heyden
  • 29 Jul 2015
    Supporters of Bath Abbey have a huge task ahead. They are currently trying to raise £4.5 million for their Footprint project, a development programme to repair Bath Abbey's collapsing floor, install an Eco-friendly heating system using Bath's hot springs and create additional space and improved facilities for the half a million people who use the Abbey every year. One fundraising activity that took place was a 140 mile walk from Bath Abbey to Lambeth Palace, The Footprint Walk. The team set off on Sunday the 5th July and arrived in London 6 days later. Katie McGill, Development Officer from Bath Abbey explained that the #LocalHero campaign came at the right time to help promote their sponsored walk.   "#LocalHero seemed like a great way to encourage people to support the walk. It was nice that it didn’t matter how much people gave, just that the more supporters, the better chance we had of winning one of the prizes on offer. It was also perfect timing as the walk was due to start five days after the end of the #Localhero campaign. We had a rush of donations in the last days of the #Localhero competition as people really wanted their donation to count towards our score. It was very exciting to keep checking where we were on the leaderboard, wondering if we would make it into the top 5! It was also inspiring to see all the other brilliant fundraisers raising money for charities all across the country too." Strolling into 2nd Place The team, including the Rector, Edward Mason, Footprint Project Director Charles Curnock, Footprint Appeal Director Laura Brown & Churchwarden Emeritus Jeremy Key-Pugh managed to receive 103 points in the #LocalHero campaign landing them in 2nd place and winning them a £500 prize.  Currently, the team have raised over triple their original target and the total currently stands at £16,537.75, including offline donations, Gift Aid and their prize money. What's the secret to their success? Local support! "We’ve been spreading the word about the walk on our website, chatting to people about it on Twitter and Facebook using our hashtag #footprintwalk and via local media. The team of walkers were interviewed on BBC Radio Bristol, appeared in the local paper (twice!), in local magazines and blogs. We’ve also had lots of encouragement from local businesses, and the walkers friends, family and colleagues." See the team's fundraising page here or find out more about The Footprint Project.
    2419 Posted by Steph Heyden
  • 26 May 2015
    To introduce the campaign we've got a very special video from Lord David Puttnam, who produced world famous films such as Chariots of Fire, Midnight Express and The Killing Fields. He also produced a wonderful film called Local Hero in 1983, which matches the name of our campaign. So, we asked whether he'd be willing to say a few words about it and we're thrilled to say he accepted! Watch the short video below to hear his introduction to the contest. How does #LocalHero work? This June, we're giving away £5,000 worth of prizes to the top 20 fundraisers. Participants will be ranked according to the number of unique online donors from whom they secure sponsorship throughout the month. To help you find a #LocalHero we've put together some handy resources such as an email template, social media banners and a PR template. Find them here. If you are struggling for inspiration then check out these examples of fantastic fundraisers to get those ideas flowing:      Do you want to be a #LocalHero? Sign up here!  
    2225 Posted by Steph Heyden
News & announcements 1,451 views Oct 17, 2013
Localgiving embarks on first TV campaign with Sky AdSmart

Online charity fundraising platform Localgiving is about to embark on its first ever TV advertising campaign after partnering with Sky to trial new tailored advertising service Sky AdSmart.

Sky AdSmart

Sky AdSmart is a brand new service that improves TV ad breaks by tailoring the line-up of adverts according to a household’s profile. The technology works by sending a library of adverts via satellite to the Sky+HD set-top box and then selects the adverts which are inserted into the live ad break. The choice of adverts is based on information provided by Sky households, such as postcode, and the range of Sky products they take. This information is supplemented by additional insight from third-party providers including the data services company Experian.

Localgiving is an online fundraising website which provides a platform to small local charities and community groups to raise money and awareness. Since Sky AdSmart can serve different adverts to different Sky households, Localgiving is able to use the service to run a campaign which focuses only on the areas in which their charity partners operate, enabling the not-for-profit website to advertise on TV for the first time. This effectively eliminates the waste that had previously made TV advertising prohibitive, when local charities would have needed to invest in advertising inventory nationwide.

Our first TV campaign

Localgiving’s first Sky AdSmart campaign will be broadcast to homes in and around Brighton and Hove. The campaign will encourage people in the Brighton and Hove area to find out about and support charities and voluntary groups in their local area. Localgiving will also use Sky AdSmart to roll out further campaigns to Bristol, Birmingham and Newcastle.

Jamie West, Director, Sky AdSmart, comments: “We’re delighted to be partnering with Localgiving on this exciting trial. Sky AdSmart’s tailored advertising approach provides Localgiving with a unique opportunity to support charities within the Brighton and Hove area. As this trial demonstrates, Sky AdSmart can help those brands who’ve previously thought TV too broad a medium as well as local advertisers that have been priced out of TV until now. We’re looking forward to seeing the results and to rolling out the trial to other major cities across the UK.

Marcelle Speller OBE, Founder and Executive Chairman, Localgiving, adds: “This is a marvellous opportunity for Localgiving.com to connect local charities and community groups in a targeted area with the people who want to support them. In an environment where 85% of charitable income goes to just 5% of charities, Localgiving has a unique role to play in supporting the small groups and unsung heroes that work at the grass roots and we are delighted to be working with Sky Media as we look to use TV advertising to build stronger local communities.”

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Marcelle Speller will announce the partnership at the launch of Localgiving’s Grow Your Tenner 2013 campaign turning £500,000 from the Cabinet Office into over £1 million for grass roots charities across England. The Minister for Civil Society, Nick Hurd MP, will attend a launch event for Grow Your Tenner 2013 on Thursday, October 17th at The Westminster Hub, New Zealand House, 80 Haymarket, London SW1Y 4TE. Media wishing to attend are requested to email team@localgiving.com.


Tags: #Sky AdSmart