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Local charities embrace the Bath Half Marathon 2018

  • With the Bath Half Marathon 2018 less than two weeks away, I’m delighted that over 80 runners are fundraising through Localgiving for 14 local charities. With increased demand for charities services and less time for stretched staff to focus on individual giving it makes participation events like half marathons an ideal way to maximise limited fundraising resource. For example, the average value of a Bath Half Marathon page on Localgiving is nearly £500 and most runners are comfortable setting up their own fundraising pages, sending out emails to their family or friends and generally taking responsibility for their online fundraising.

    One of this years participants is Michelle Smith who has been running for many years, but never for an official half marathon. When she saw that First Steps had a team she thought that it was the ideal opportunity to say thanks for their hard work. First Steps provide amazing support for disadvantaged families and children and the money raised this year will help them to enhance the outdoor learning area at the Twerton nursery in Bath with new areas for water play, a new mound, plants and trees, an area for bugs and new outdoor music play equipment. You can read more about Michelle’s story and donate to her Localgiving page here

    The beauty of using Localgiving for your fundraising is that you can piggyback on one of our campaigns. For example I worked with Wessex MS Therapy Centre ahead of Localgiving’s Grow Your Tenner (GYT) campaign in October 2017 and suggested they encourage their fundraisers to raise money during GYT to access the match funding. This proved to be hugely successful with seven people choosing to run the Bath Half Marathon in March 2018 in aid of the charity. The total raised by the charity during this campaign was £2,760, which will be a big help towards the cost of a new extension and renewal of physio equipment at the centre.

    “Grow Your Tenner (GYT) was excellent for us because all our fundraiser’s hit their targets in just one day! Many of the fundraisers were concerned about how they would raise £200 but the success of GYT has taken the pressure of the runners and reduced the administration time for us. It’s enabled us to be very proactive with our fundraising rather than chasing the runners and waiting for the money to trickle in over a few months.”

    Tori Allison, Community Fundraiser, Wessex Multiple Sclerosis Therapy Centre

    I also produced a simple poster that the charity sent to their runners ahead of GYT to explain how the process works. Although the next Grow Your Tenner is some way off you could try something similar with our Local Hero 2018 campaign which will launch on 1st April 2018 and run until 30th April. Local Hero highlights the incredible ideas and feats of local charity fundraisers - with a £1000 top prize to be won. Now is the time to turn those budding athletes, artists, runners or acrobats into online fundraisers for your cause!