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  • 06 Oct 2017
      1. Knowledge is power Familiarise yourself with the full terms of the campaign. Once you know how everything works, plan what you’ll do to make the most of it. Remember to let everyone in the organisation know (don’t forget the trustees!) so everyone is prepared and can do their bit. Afterall, Grow Your Tenner comes but once a year! Think about how Grow Your Tenner will complement current or ongoing fundraising activities. For example, do you have a fundraiser raising money for you at the moment? If yes, encourage them to do an extra push for donations during Grow Your Tenner. You can help by sharing their fundraising page via your social media and other networks. 2. Don’t ask, don’t get Letting supporters know Grow Your Tenner is happening is just the first step. To maximise your chances of getting donations, you’ll actually have to ask! Remember to ask nicely, and to be specific - so rather than saying: “Donate £10 to us today and it will be doubled.” Try saying: “Donate £10 to our new building appeal today and it will be doubled by Localgiving! £20 is enough to buy a new chair for the community room.“ A good rule of thumb when crafting your “ask” is to focus on the donor, as opposed to your organisation. Let’s look at an example. A homeless charity might say something like: “Support our outreach work with homeless people in [town] - your £10 donation will enable us to provide a hot meal for a person in crisis.” To help the donor feel a bit more connected to the cause, and therefore a bit more likely to donate, they could instead say: “Reach out to homeless people in [town] - because of your £10, a person in crisis will be able to enjoy a hot meal today.” 3. Once upon a time Effective storytelling is key to fundraising. Stories engage us, and are much easier to remember than statistics.They also have the ability to trigger an emotional response, which helps build rapport between your cause and your supporters. Stories are most effective when they are told by the people you support, in their own words. As a charitable organisation, you touch the lives of so many people! Chances are, some of them would be delighted to “give something back” by providing a short testimonial or case study. Use these storytelling tips to help you get started! 4. Make it your own If you can add additional meaning to the campaign, it will make it more personal to your cause and more tangible for your supporters. For example, if you’re currently running an appeal, how many doubled tenners will it take for you to reach your target? Or perhaps there’s something specific that the extra £10 will enable you to do? Let’s go back to the homeless charity example: “Your gift of £10 will buy a person in crisis a hot meal, and the £10 match funding will give them a safe bed in the shelter tonight.” Finally, can you do something unique to bring the campaign to life? Belfast Print Workshop came up with this fun, share-worthy video in advance of last year’s Grow Your Tenner. 5. Is there anybody out there? Once you’ve planned your approach, it’s time to start spreading the word! Social media is a great place to start. Use any platform you are on to let people know about the campaign. Encourage your volunteers and/or staff to share posts made by your group’s page so the message reaches more people. Keep it visual, using photos and videos where possible. South Denbighshire Community Partnership recently used Facebook Live to broadcast their fundraiser, Alex, being waxed before competing in the Iron Man Wales triathlon! It was a great way to get people involved (the video got over a thousand views) and it generated more donations for Alex’s page.   As a Localgiving member, you’re part of a lively and diverse community of grassroots organisations across the UK. During the campaign, get inspiration and support each other by following #GrowYourTenner on Facebook and Twitter. Not only will you see all the great fundraising other groups are doing, you’ll also get the latest updates from Localgiving. Remember to use the hashtag in all your posts, too - we’ll share when we can! Don’t forget about your other communication channels. Have you approached the local news? You can upload a press release right from the Localgiving website! 6. Let me check my schedule Trying to stay on top of multiple social media channels can be tricky. Picture this: Grow Your Tenner starts at 10:00 on the 17th of October, and you’ve organised a special coffee morning at your local community centre to launch your fundraising appeal. You really should put some things on social media, but you’ll be busy speaking to people at the event. What a dilemma!   Enter: scheduling tools. Scheduling enables you to plan posts in advance, meaning you can be active on social media even when you’re busy doing things in the real world. Some platforms have scheduling features built in (e.g. Facebook), or you can use a dedicated service (e.g. Hootsuite) to manage multiple accounts. If you’ve never tried scheduling before, check out these handy guides: Scheduling a Facebook post Scheduling social media using Hootsuite   7. Let’s stay together Direct Debits account for 31% of all donations to UK charities. Regular donations are hugely important for small, local charities, helping them to stabilise their finances and plan for the future. A one-off donation of £120 can be daunting for many people, whereas £10 a month seems much more reasonable. A £10 monthly donation set up during the campaign will raise £210 over a 12 month period (including Gift Aid and match funding) - that’s a whopping £60 extra thanks to Grow Your Tenner! Tune in to our next webinar at 1pm on the 12th of October for some hints and tips on how to attract regular donors. 8. Mind your Ps and Qs If someone put money in your collection tin, you’d give them a friendly smile and a cheery thank you - so remember to do the same online! A timely and well-written thank you will make the donor feel appreciated. Nothing, on the other hand, might make them think twice about giving again in the future. Lots of thank yous to do? Remember you can send messages to donors directly from your Localgiving dashboard using 3 saved templates. Not sure where to start? Have a look at our guide to writing a good thank you message. If you’re feeling adventurous, try experimenting with different methods of sending thank yous - like TAPE Community Music & Film, who made this simple video after their recent appeal!   9. Don’t stop me now You’ve prepared well for the launch of Grow Your Tenner, and you get a few donations in on the the 17th. Success! Time to relax, right? Not yet! The campaign will run for as long as there is money in the pot (or until 16th of November - whichever comes first), so be sure to keep the momentum going. Because there’s a target to aim for, an appeal will help you to focus your fundraising and keep people engaged for the whole campaign. Keep posting on social media throughout Grow Your Tenner, and give updates about your fundraising. Remember to celebrate when you reach a milestone, and remind people that their donations will be matched for a limited time. Check out these 13 tips to help you run a successful appeal.   10. I think this is the beginning of a beautiful friendship Your interaction with a donor shouldn’t end at the point where they give - that’s only the start! Firstly, you’ll (ideally) be getting in touch within 24 hours to say thank you. From there, you could go back to them again at the end of Grow Your Tenner, to let them know how much you raised and your plans for the money. Once you’ve started using the money raised, get back in touch again with a progress update. This is your opportunity to really demonstrate the difference their money is making to the people you support. If you’re working on a capital project, could you send some before and after photos? If the money was for an event, could you send a video with snippets from the participants? Your aim should be to keep the donor interested, so you can go back to them in the future to let them know how they can get involved again - be that volunteering at an event, doing a sponsored challenge or donating to your next appeal. With these 10 tips, you should feel prepared to take on Grow Your Tenner - but remember you can call 0300 111 2340 or email for friendly help, support and fundraising advice. Good luck!  Found this blog post useful? You may also like:    Storytelling Tips for Charities by Becky Slack  5 free tools to share your organisation's story by Nisha Kotecha 
    5944 Posted by Emma Jones
  • 08 Feb 2018
    We need to build an emotional connection with a donor before they’ll give. That’s Fundraising 101 right there. But what if your work is complex, sensitive or misunderstood? There’s little hope of building an emotional connection with a potential donor if they don’t even understand what you do. Welsh group Fair Treatment for the Women of Wales (FTWW) came up with a novel idea to both help people to understand their work, and encourage donations in support of it. FTWW was set up to address health inequalities for women in Wales. The group also raises awareness of Endometriosis, and provides support for patients living with the disease. Endometriosis is a chronic and debilitating condition that causes painful or heavy periods. It may also lead to infertility, fatigue and bowel and bladder problems. Around 1.5 million women in the UK are currently living with the condition. Endometriosis can affect all women and girls of a childbearing age, regardless of race or ethnicity. Despite its prevalence and impact, it remains hidden and misunderstood - largely down to the taboo around periods and related pain. It is vital that people affected feel able to speak up about symptoms, challenge stereotypes and myths - and FTWW work hard to ensure women and girls are sufficiently empowered to seek early diagnosis and effective treatment. Seeking a fundraising challenge that was representative of their work and gave a nod to their local connection, FTWW decided on a sponsored walk up Snowdon - with a difference. “So many others have done a single walk up Snowdon - we felt that we needed to make ours a little different; something that would really raise the bar, as well as symbolise the challenges – or mountains – our members face and have to climb every day” - Deborah Shaffer, CEO of FTWW The group settled on a week-long effort, with fundraisers tackling a different path up Snowdon each day to represent both the huge variety of challenges faced by their members, and to make sure that their endeavour really stood out. They set up a Localgiving appeal page for the challenge, and set themselves a target of raising £500. The group used social media effectively to promote the fundraising activity, with photos of each walk being posted to twitter, facebook and instagram. The fundraisers wore specially designed t-shirts and hoodies on the climbs to promote the challenge and FTWW - these were great engagement tools during the walks, and encouraged people to come over and chat. “We talked a lot with different people, both on the mountain and in the café, and they would ask us about the organisation and what we did. We described our current campaign around the treatment of Endometriosis in Wales. Many of the people we met were women; some had heard of Endometriosis, some hadn’t. One woman had the disease herself and was really excited to hear of our work. Men were also interested in the challenge, because let’s face it, they are just as much affected by the health problems of the women in their lives as the sufferers themselves.” - Iona Wyn Roberts - FTWW Treasurer  The group set their sights high, and the grueling nature of the challenge generated a lot of interest from supporters and spectators. Snowdon is a mountain that many North Wales locals have scaled, so the challenge remained relatable - which meant supporters could picture how exhausting it would be to climb it multiple times in a row. By comparing living with Endometriosis with climbing Snowdon every day, it helped people to develop their understanding of the condition and how it might affect friends and loved ones. “The challenge went really well; on average, we were a group of 5 and, although we had to cancel 2 days due to bad weather, for the rest of the time we had an exhilarating time, in great company. It was hard going but totally worth it. We managed to reach the summit on four days out of the five we attempted – and it was a fantastic feeling of accomplishment, well worth the blisters and sore muscles!”- Heidi Burrows - FTWW Fundraising Officer The total amount raised during the challenge was £855, which will be used to create and print a range of awareness-raising resources. It will also go towards covering the costs associated with travelling the length and breadth of Wales to conferences and meetings, where FTWW represents women with chronic illness. As a Community Interest Company, the £60 of Gift Aid claimed by Localgiving on their behalf gave their total a welcome boost. Here are FTWW’s 5 Top Tips for causes who want to raise awareness of what they do in order to build relationships with donors: Persevere and don’t be put off by others thinking your ideas sound crazy! The feeling of accomplishment is well worth the effort Think about the nature of the issues faced by your members or the people for whom you’re fundraising, and try to come up with something that symbolises those issues It’s a really good idea to have someone in the organisation who is completely focused upon publicising the endeavour, who will write the tweets and blurb for other social media Take lots of pictures on the day! Use the photos you take to create engaging social media posts, to tell the story in a way that has a lot of impact Found this blog post useful? You may also like:    'Disrupting’ fundraising by minimising disruption  How charities can use images to appeal to donors and supporters  
    4859 Posted by Emma Jones
  • 02 Jan 2018
    By the time you read this, I will have left Localgiving after a very happy year and a half as North Wales Development Manager. Though I’m sad to go, I have many brilliant memories to take with me. Since July 2016 I’ve had the pleasure of working alongside nearly 90 community groups across North Wales. In that time, I’ve witnessed some incredible fundraising. Over £50,0000 has been raised so far by 59 organisations; ranging from tiny volunteer led community groups, to registered charities working across the whole region - with a few Community Interest Companies thrown in for good measure. Throughout 2017, Wales was celebrating its folklore and heritage in a festival called “The Year of Legends”. The fundraising in North Wales this year has been nothing short of legendary, so let me introduce you to just one of the brilliant groups I’ve met that will surely go down in history. Cadair Idris Cadair Idris, which literally translates to Idris’ Chair, is a mountain in the southern part of Snowdonia. It stands at 893m high and overlooks Dolgellau. So who’s this Idris guy anyway? Depends who you ask - but he’s got to be pretty big to warrant a 2,929ft tall chair. Needless to say, Idris often appears in Welsh folklore as a giant. Ever walked along a mountain trail and got some annoying pieces of grit in your boot? Idris was no different - only giant feet need giant boots, and that can only mean one thing. Giant grit. Yes, legend has it that one day Idris sat down in his massive seat to extract the pesky pebbles from his shoe. He cast them down the mountainside, and there they still lie today - three humongous boulders embedded in the landscape. Other tales of Cadair Idris say that anyone who sleeps on the mountain will have one of three things happen to them.   One: They’ll awaken as a poet. Two: They’ll awaken as a madman. Three: They’ll never wake up again. Like, ever. Wales is known as the paradise of the bard, but I don’t like those odds!   One group that is very familiar with Cadair Idris (and the other 170 or so other peaks in Snowdonia National Park) is Cymdeithas Eryri. The Snowdonia Society is a conservation charity working to protect, enhance and celebrate Snowdonia. There’s a lot to protect, too - the park has 1,479 miles (2,380 km) of public footpaths, 164 miles (264 km) of public bridleways, and 46 miles (74 km) of other public rights of way. The Snowdonia Society hosted one of the most innovative fundraising challenges I saw whilst working at Localgiving. In a bid to illustrate the sheer breadth of their work, and the mounting challenge posed by heavy footfall and the resulting environmental impact, a volunteer with the charity decided to do a sponsored litter pick over a two day period. But this wasn’t any old litter pick. Conservation Volunteer Bob Smith scaled 15 of Snowdonia’s tallest peaks - all the ones that are over 3,000ft tall - whilst collecting litter on his way up (or down)! Of his challenge, Bob said: “I started at Pen-Y-Pass and set off up the Pyg track (up Snowdon) and took about 10 steps before finding my first piece of litter! Not surprisingly there was plenty of rubbish on the summit and after a quick visit in the mist to Garnedd Ugain I headed down the Llanberis path collecting plenty of litter. I then headed to Nant Peris to walk back up again. The bulk of the litter was plastic bottles and sweet wrappers collected on Snowdon (2 bags full) with the rest of the peaks relatively clear of rubbish, but still filling 1 bag.” So Bob’s Legendary challenge cleared 15 beautiful peaks of 3 bags of litter, and managed to raise £404 at the same time! Match funding from the Big Lottery-funded Wales Development Programme brought his total to a fantastic £604, which will go towards the Snowdonia Society’s 50 Years Future Fund - set up to celebrate the charity’s 50th anniversary. What a shame Cadair Idris wasn’t on Bob’s hitlist, standing just shy of 3,000ft. On second thoughts, perhaps it was for the best. Who knows what might have happened if he’d have stopped for a well-earned snooze in Idris’ spooky seat?! I may be leaving Localgiving, but the fundraising frolics will continue - with the central Localgiving team providing support for groups and Lauren Swain (based in South Wales) on hand to help as well. Any North Wales group that would like support should call 0300 111 2340 or email Found this blog post useful? You may also like:     Chandos House are giving someone vulnerable a home and a future Tractor Aid: Get Well Tilly  
    4004 Posted by Emma Jones
Tips & guides 8,827 views Jan 06, 2017
The value of online fundraising: more than just donations

We spoke to our very own Emma Rawlingson (Programmes Manager at Localgiving), Localgiving member Hannah Rowan (Project Manager at West Rhyl Young People’s Project), Mike Lewis (Grant Manager Wales at Lloyds Bank Foundation) and Neil Pringle (Fund Manager at Gwynt y Môr Community Fund) to get four different perspectives on digital fundraising.

1) A source of unrestricted income that can be hard to find elsewhere

Raising money for a charity online has the obvious and instant benefit of swelling the coffers - but it’s not a quick fix. It takes a little time and effort to get digital fundraising right.

Online fundraising can be difficult for ultra local organisations, especially those that lack time and resources. Add financial pressures into the mix and it can lead groups to focus heavily on grant funding,” explained Emma Rawlingson , Programmes Manager at Localgiving.

That effort to make digital fundraising work pays dividends, though.

“However, online fundraising provides an easy, quick and secure way for groups to raise additional, unrestricted funding - the type of funding that can be difficult to secure through grants,” Emma said.

2) A way to take control of your financial future

Digital fundraising isn’t a panacea for all our funding worries - but neither are grants. In a persistently challenging economic climate, it’s important for charities to have multiple income streams. Think of fundraising, grants, and other sources of money as jigsaw pieces that, when joined, form a wider plan for how a charity generates its income.

“With the current funding climate placing significant pressure on charities, we know it’s important that organisations have a mix of ways to raise money,” said Mike Lewis, Grant Manager Wales at Lloyds Bank Foundation.

It’s tough out there! Our 2016 Local Charity and Community Groups Sustainability Report found that 76% of groups surveyed highlighted "competition for grants and contracts" as a financial concern. Relying on a single income source is risky, and a boost from online donations can bring some welcome breathing space when things get a bit tight.

3) A route to new supporters, partners and beneficiaries

To succeed at online fundraising, a charity must first reach out to people, develop relationships and build trust - and when they do that, they get more than donations in return.

“Fundraising and digital fundraising in particular is an important way charities can reach out to and engage supporters in a cost effective way so they are better placed to help the disadvantaged people they work with,” Mike added.

West Rhyl Young People’s Project (WRYPP) is testament to this. They’ve received support through Localgiving’s Big Lottery funded Wales Development Programme to set up a donations page, develop new marketing materials and tap into new audiences.

“Since joining Localgiving, we’re more active online and we’re enjoying an increased profile locally. Because of that, we’ve been able to connect with supporters we didn’t know we had,” explained Hannah Rowan, Project Manager at West Rhyl Young People’s Project.

WRYPP has used the money raised on Localgiving so far to reach and support more young people.

“With our LGBT project Viva, we have grants to work in some counties, but not others. Donations through Localgiving have helped us meet the costs of travelling to support young people in need right across North Wales, in areas not covered by our funded projects,” Hannah said.

At Localgiving, we’re passionate about helping local charities like WRYPP feel empowered to take advantage of the opportunities presented by digital, and to use the tools available to get the recognition their cause deserves. It’s a passion shared by Lloyds Bank Foundation.

“As a Foundation we are keen to support charities develop their digital capacity and we can fund marketing and communications consultants, website and social media developments through our grant programmes,” Mike added.

4) A method for demonstrating commitment to a project or idea

We’ve established that it’s important to think of fundraising and grants as separate pieces in a larger income generation puzzle. But when the time does come to apply for a grant, don’t discount the value of your charity’s digital activities and online fundraising efforts.

“Demonstrating a contribution to a project, like donations raised through online fundraising, sends a strong message to a funder that the applicant is committed,” explained Neil Pringle, Fund Manager at Gwynt y Môr Community Fund.

If a charity can independently raise even a small percentage of the project cost, they can then ask for a bit less from a grant funder. That means the funder’s pot goes further, enabling them to support even more projects. Perhaps more importantly, it’s a way to show grant funders that theirs is an idea local people are genuinely interested in.

“Building buy-in, and raising awareness and funds through an online campaign says to a potential funder ‘everyone is involved’. It shows that the project has credibility in the local community, and people want it to happen," Neil added.

Not only will online fundraising help your charity raise some extra cash (that you can spend on the things your charity really needs), it could also help you to become more financially sustainable, expose you to new supporters and opportunities, and give you an edge during a competitive grant application process.

The Wales Development Programme

Thanks to our Wales Development Programme, kindly funded and supported by Big Lottery Fund Wales, West Rhyl Young People’s Project is benefitting from:

  • Free membership of Localgiving for 12 months;
  • £200 of match funding for donations received online, and;
  • Face to face support to develop practical online fundraising experience.

If you represent a local Third Sector Organisation in Wales and would like to take part in the Wales Development Programme, head to and register your interest today!

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