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10 things you need to know about Grow Your Tenner

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    1. Knowledge is power

    Familiarise yourself with the full terms of the campaign. Once you know how everything works, plan what you’ll do to make the most of it. Remember to let everyone in the organisation know (don’t forget the trustees!) so everyone is prepared and can do their bit. Afterall, Grow Your Tenner comes but once a year!

    Think about how Grow Your Tenner will complement current or ongoing fundraising activities. For example, do you have a fundraiser raising money for you at the moment? If yes, encourage them to do an extra push for donations during Grow Your Tenner. You can help by sharing their fundraising page via your social media and other networks.

    2. Don’t ask, don’t get

    Letting supporters know Grow Your Tenner is happening is just the first step. To maximise your chances of getting donations, you’ll actually have to ask! Remember to ask nicely, and to be specific - so rather than saying:

    “Donate £10 to us today and it will be doubled.”

    Try saying:

    “Donate £10 to our new building appeal today and it will be doubled by Localgiving! £20 is enough to buy a new chair for the community room.“

    A good rule of thumb when crafting your “ask” is to focus on the donor, as opposed to your organisation. Let’s look at an example.

    A homeless charity might say something like:

    “Support our outreach work with homeless people in [town] - your £10 donation will enable us to provide a hot meal for a person in crisis.”

    To help the donor feel a bit more connected to the cause, and therefore a bit more likely to donate, they could instead say:

    “Reach out to homeless people in [town] - because of your £10, a person in crisis will be able to enjoy a hot meal today.”

    3. Once upon a time

    Effective storytelling is key to fundraising. Stories engage us, and are much easier to remember than statistics.They also have the ability to trigger an emotional response, which helps build rapport between your cause and your supporters.

    Stories are most effective when they are told by the people you support, in their own words. As a charitable organisation, you touch the lives of so many people! Chances are, some of them would be delighted to “give something back” by providing a short testimonial or case study.

    Use these storytelling tips to help you get started!

    4. Make it your own

    If you can add additional meaning to the campaign, it will make it more personal to your cause and more tangible for your supporters.

    For example, if you’re currently running an appeal, how many doubled tenners will it take for you to reach your target?

    Or perhaps there’s something specific that the extra £10 will enable you to do? Let’s go back to the homeless charity example:

    “Your gift of £10 will buy a person in crisis a hot meal, and the £10 match funding will give them a safe bed in the shelter tonight.”

    Finally, can you do something unique to bring the campaign to life? Belfast Print Workshop came up with this fun, share-worthy video in advance of last year’s Grow Your Tenner.

    5. Is there anybody out there?

    Once you’ve planned your approach, it’s time to start spreading the word!

    Social media is a great place to start. Use any platform you are on to let people know about the campaign. Encourage your volunteers and/or staff to share posts made by your group’s page so the message reaches more people. Keep it visual, using photos and videos where possible.

    South Denbighshire Community Partnership recently used Facebook Live to broadcast their fundraiser, Alex, being waxed before competing in the Iron Man Wales triathlon! It was a great way to get people involved (the video got over a thousand views) and it generated more donations for Alex’s page.

     

    As a Localgiving member, you’re part of a lively and diverse community of grassroots organisations across the UK. During the campaign, get inspiration and support each other by following #GrowYourTenner on Facebook and Twitter. Not only will you see all the great fundraising other groups are doing, you’ll also get the latest updates from Localgiving. Remember to use the hashtag in all your posts, too - we’ll share when we can!

    Don’t forget about your other communication channels. Have you approached the local news? You can upload a press release right from the Localgiving website!

    6. Let me check my schedule

    Trying to stay on top of multiple social media channels can be tricky. Picture this: Grow Your Tenner starts at 10:00 on the 17th of October, and you’ve organised a special coffee morning at your local community centre to launch your fundraising appeal. You really should put some things on social media, but you’ll be busy speaking to people at the event. What a dilemma!  

    Enter: scheduling tools.

    Scheduling enables you to plan posts in advance, meaning you can be active on social media even when you’re busy doing things in the real world. Some platforms have scheduling features built in (e.g. Facebook), or you can use a dedicated service (e.g. Hootsuite) to manage multiple accounts.

    If you’ve never tried scheduling before, check out these handy guides:

    Scheduling a Facebook post

    Scheduling social media using Hootsuite

     

    7. Let’s stay together

    Direct Debits account for 31% of all donations to UK charities. Regular donations are hugely important for small, local charities, helping them to stabilise their finances and plan for the future.

    A one-off donation of £120 can be daunting for many people, whereas £10 a month seems much more reasonable. A £10 monthly donation set up during the campaign will raise £210 over a 12 month period (including Gift Aid and match funding) - that’s a whopping £60 extra thanks to Grow Your Tenner!

    Tune in to our next webinar at 1pm on the 12th of October for some hints and tips on how to attract regular donors.

    8. Mind your Ps and Qs

    If someone put money in your collection tin, you’d give them a friendly smile and a cheery thank you - so remember to do the same online! A timely and well-written thank you will make the donor feel appreciated. Nothing, on the other hand, might make them think twice about giving again in the future.

    Lots of thank yous to do? Remember you can send messages to donors directly from your Localgiving dashboard using 3 saved templates. Not sure where to start? Have a look at our guide to writing a good thank you message.

    If you’re feeling adventurous, try experimenting with different methods of sending thank yous - like TAPE Community Music & Film, who made this simple video after their recent appeal!

     

    9. Don’t stop me now

    You’ve prepared well for the launch of Grow Your Tenner, and you get a few donations in on the the 17th. Success! Time to relax, right?

    Not yet!

    The campaign will run for as long as there is money in the pot (or until 16th of November - whichever comes first), so be sure to keep the momentum going.

    Because there’s a target to aim for, an appeal will help you to focus your fundraising and keep people engaged for the whole campaign.

    Keep posting on social media throughout Grow Your Tenner, and give updates about your fundraising. Remember to celebrate when you reach a milestone, and remind people that their donations will be matched for a limited time.

    Check out these 13 tips to help you run a successful appeal.

     

    10. I think this is the beginning of a beautiful friendship

    Your interaction with a donor shouldn’t end at the point where they give - that’s only the start! Firstly, you’ll (ideally) be getting in touch within 24 hours to say thank you. From there, you could go back to them again at the end of Grow Your Tenner, to let them know how much you raised and your plans for the money. Once you’ve started using the money raised, get back in touch again with a progress update. This is your opportunity to really demonstrate the difference their money is making to the people you support. If you’re working on a capital project, could you send some before and after photos? If the money was for an event, could you send a video with snippets from the participants?

    Your aim should be to keep the donor interested, so you can go back to them in the future to let them know how they can get involved again - be that volunteering at an event, doing a sponsored challenge or donating to your next appeal.

    With these 10 tips, you should feel prepared to take on Grow Your Tenner - but remember you can call 0300 111 2340 or email help@localgiving.org for friendly help, support and fundraising advice.

    Good luck! 

    Found this blog post useful? You may also like:   

    Storytelling Tips for Charities by Becky Slack 
    5 free tools to share your organisation's story by Nisha Kotecha