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Sunshine Fundraising on our London Development Programme!

  • Thanks to funding from The Indigo Trust and the London Leg Up Fund, Localgiving launched a programme in London in October 2016, supporting 75 groups with online fundraising.

    The programme aims to help the groups participating to develop digital marketing skills to raise awareness and support for their causes online. All 75 groups who are taking part also benefit from £300 of ring fenced match funding each to help kick start their online fundraising. This acts as an incentive to both the groups participating and their potential supporters as the first £300 raised per group is doubled by Localgiving. The first year of the programme is coming to an end in September and we have now recruited all 75 groups, however watch this space for future projects that we might be running in London.

    Several of the groups on the programme are launching campaigns this summer to use their match funding. This blog highlights some of the campaigns currently being run by groups in London, and draws on examples from other successful campaigns over the last few months. The money can be used to match any fundraising page they have on Localgiving (this could be their main fundraising page, a project page, an appeal page or a fundraising page) and allows them to tailor the match incentive to their needs. A real highlight of the programme so far has been the imaginative ways in which groups have come up with their own bespoke methods of unlocking this £300 match funding.

    Here’s a snapshot of what some of the groups are doing this summer in London:

    Taking on a Summer challenge for a local London charity

    Individuals taking on challenges has proved to be one of the most popular ways for groups to raise money. This light touch approach to community fundraising is ideal as it can create a new ambassador who can tell everyone about the great work the charity does and what they are fundraising for!

    In May, Geoff at Westbourne Park Family Centre set up a fundraising page while he was running the London Marathon and the first £300 raised was doubled by Localgiving. This challenge based style of fundraising has proven to be a popular way to unlock the match funding, and now North London Cares also have a fundraiser, Amy, who is running the Royal Parks Half Marathon on the 8th October 2017. Check out her fundraising page and help them have the first £300 they raise doubled by clicking here! Further north in Enfield, Joe Wilkinson also took part in the Prudential Ride London 46 mile Cycle on the 29th July 2017 to fundraise for the Enfield Deaf Social Club.

    Not all challenge fundraisers need to be physical. Over in West London Anoushka Yeoh is a self-confessed Twitter addict. Along with a group of amazing supporters at Focus West London, she pledged to go on a 24 hour ‘Digital Detox’ in aid of the charity - No TV, phone, Facebook, Spotify, nothing! Six people chose to set up fundraising pages and take part in the detox, which allowed the group to get creative with their £300 match funding, by matching the first £50 raised on each of the six fundraiser pages. This incredible campaign generated thousands for Focus West London and is a brilliant example of a D.I.Y approach to community fundraising. The thousands of pounds that were raised will help cover vital core costs of the organisation over the coming year.

    New Projects and Appeals in Sunny London

    Matching the first £300 through an appeal page has proven to be the most popular way of using the London match funding. Groups like Journey to Justice through their ‘Hyde Park Speakers Corner Marathon’ and Tower Hamlets Friends and Neighbours through their 70th-anniversary appeal have leveraged their first few supporters generosity to launch their appeals with a promise that the first £300 raised would be doubled by Localgiving.

    Now, Making Room, a charity who help people with hoarding behaviours, have launched an online fundraising appeal. Everything they raise will go towards the running of their help line and with a target of £10,000, they are seeking donations that will cover staff costs (£7,600), equipment and office space costs (£1,200) and promotion & advertising of this vital service (£1,200). Check out their appeal page here and help them double the first £300 they raise.  Meanwhile, over in East London Casa Lusa want to reach out to those families struggling to make sense and learning how to make sense and adapt to with autistic children in their family and in the society. Their appeal is live on Localgiving, the first £300 they raised will also be doubled, and if you would like to donate all you have to do is click here!

    Capture.PNGAnother imaginative way that a group is using their £300 match fund pot is through a direct debit ‘friends of’ campaign. The Mill, an independent community space run for and by the people of Walthamstow, have taken this approach. Hundreds of people of all ages and backgrounds each week visit the centre and volunteer. The Mill has now launched a ‘Friends Scheme’ in where their supporters and volunteers can set up a direct debit through Localgiving and have it matched every month until they have used their £300!

    If anyone is interested in hearing more about how you can get involved with our London Programme please let Conor, our London Development Manager know. Thanks again from all of us at Localgiving for the support for the programme from the funders, partners and participating groups!

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