In this blog I look at developing ideas and strategies around a new fundraising campaign. We also have numerous resources and blogs on delivering campaigns which you can view here.  First steps Before starting any successful fundraising campaign it is always worth thinking about what will work best for your charity. Whether it is developing an existing campaign idea, or starting from scratch with a new strategy, thinking about how your charity can play to your strengths is key. The first step should be looking at your charity’s mission as well as what interests your supporters in your work. The key to any well-run campaign is linking these two things together. Designing a campaign Deciding on what your campaign's ‘mission’  is and why it will appeal to supporters should be your first step. Question yourself on issues like: What does your charity seek to address? How can you communicate that message? Is it a niche issue you deal with or do you have a large basis of public support? What could you do with this many people's support? Would it be helpful to hold an event? How could you link in other organisations and what could they bring to the table? How can you use your Localgiving page to promote what your organisation does? Why is it that you need funding to support you charity's work in the first place? You need to build a campaign around a compelling reason to fundraise. For example, a charity dealing with youth activities can draw attention to the impact you have on kids lives by getting the children and their parents to take part in the campaign. Once you have thought about your charity’s appeal you should also try to shape a campaign that plays to your strengths. For example, a sports clubs should focus on fundraising challenges that appeal to their large network of members, while a small arts groups could be creative and think of a community project that will capture people's attention. A charity dealing with a societal problem like homelessness should seek to raise awareness of their work in the wider community, while an after school children's club could focus on appealing to the people connected to the children attending. An appeal or fundraising challenge should focus on who it is that’s interested in your charity. Engaging them with a campaign that is tailored to their interests is what leads to donations. Targeting donations Once you have an idea of what kind of campaign would interest your supporters start thinking about how to get them to actually make a donation. Questions like: What would capture the interest of people who care but are are unaware of the specifics of what you do? Have you had a responsive supporter base in the past? Is there a need to raise awareness of your reason for fundraising first or is asking previous donors more important? Can your supporters help you promote the campaign online and with their networks? What sort of skills or networks do your volunteers/supporters bring to your fundraising project? Would engaged volunteers consider becoming fundraisers themselves? Once you have a better picture of how your supporters would respond to a campaign launch its time to link this in with your mission. For example, a sports club should appeal to their member base by getting their members to do a  physical challenge (like a 5k run in the local park) while a community arts group should capitalize on their supporters interest in local creative projects by doing something creative (like painting an issue raising mural in a local space). Groups with large networks of supporters could ask that everyone contribute a small amount to reach your collective target, while charities that deal with an important but niche issue could ask for larger donations from the select people who really care. ‘Targeting’ donors is simply thinking about the smartest way to go about reaching your fundraising target with your charity’s supporters in mind. Taking advantage of opportunities and putting the idea into action Once you have put the finer details of your fundraising campaign idea together it's always worth having a think about what kind of things your group has at its disposal to take advantage of. Do you have board members or trustees that can help out? What skills and networks do they have? Could you tie the campaign in with an anniversary or an event that is already coming up? Can you highlight an award your charity has won or some other significant achievement? It’s also worth thinking of media attention you can get for your campaign by linking it in with current news stories. Awareness campaigns  (e.g. ‘Mental Health Week’, ‘Black History Month’, ‘National Day of Action for the Homeless’) can be good events to link in with. Every charity has aspects that make you unique. The way to maximize your outreach is to tap into this and use it to promote your campaign. Once you have your campaign strategy you can begin putting your plan into action Remember - Localgiving has a fundraiser campaign coming up in April, Local Hero. Find out more here and best of luck fundraising! Found this blog post useful? You may also like:    Local Charity and Community Group Sustainability Report 2016 Wise Words from Alistair Sill: Local Hero Champion 2016 Bright Lightx2 gives his Top Tips on Running for Fun and Funds!

 Local Hero 2018 has now come to an end and what a rollercoaster campaign it has been! Thank you to everyone who participated in the campaign and a huge congratulations to those fundraisers who made it onto our leaderboard. The race was hard fought with participants jostling for position right until clock struck midnight on the 30th of April. All 20 prizes have been awarded and £5,000 is on its way to charities across the United Kingdom. A full list of our prize winners can be found on our leaderboard here. Participants have been ranked according to the number of unique online donors from whom they secured sponsorship throughout the month. During the campaign 343 fundraisers raised £109k for 171 local charities and community groups. We are delighted to announce that the winner of this year’s campaign was Lamyaa Hanchaoui with 292 Local Hero Points. Lamyaa raised over £4,000 for Sufra NW London in addition to the £1,000 Local Hero winner’s prize! Lamyaa has previously written a blog for Localgiving which you can view here. Another £4,000 in prizes have been awarded to the causes supported by the other top 19 fundraisers. The runner up this year was Karen Layton who pledged to run 1000 kilometres in 2018 and won £500 for the Kimberley Institute! "We’ve just participated in the Localgiving competition which was an excellent vehicle to focus minds on our project.  It worked really well and the competition element for prizes gave an added edge to it. Overall with gift aid and prizes we raised £3,500 which has never been done before in our Club.  Can’t recommend it enough" - Geoff, Kimberley Institute Two standout heroes of the campaign, Dermot Ferguson and Adam Jones, ran the Liverpool to Manchester 50 Mile Run on 2nd April 2018 for Charlotte's Brightside CLC. Dermot won £500 in Local Hero by finishing in 4th position and Adam won £200 by coming in 7th! The Shared Earth Trust in Wales had 5 superstar supporters do a long distance walking event that coincided with the Local Hero Campaign. In addition to the £3000 they raised, the team won a £200 prize! “Without Local Hero we couldn't have imagine raising such a  good sum for our work” - Mara, Shared Earth Trust Runners again proved to be a popular challenge in Local Hero, including Ben’s first ever Marathon for the Young Hammersmith and Fulham Foundation. Ben won £100 by finishing 17th this year, and Gareth at the foundation credits Local Hero with kick starting his push for donations: "Local Hero as a campaign is timed well for marathon season. It's a great initiative. I like how it is dealing with any donations big or small, attracting new donors, and trying to convince people that small donations matter too. It really helps to widen your donor base. It's a ready made incentive for us to reach out to our donors. I love the way Localgiving gives more and how the Local Hero campaign looks and feels." - Gareth - Young Hammersmith and Fulham Foundation Thank you to everyone who took part! Send us your stories and sign up here for more news about Localgiving and future campaigns!   

  Dorset Parent Infant Partnership have just launched a new appeal on Localgiving! DorPIP work to ensure that parents and babies can access the support they need to build secure, long-term attachments. This includes providing psychotherapeutic intervention and promoting the importance of investment in early relationship building between parents and their children. As Vivian Allen, the founder and CEO of Dorset Parent Infant Partnership explains: "After 10 years of working as a counsellor, helping children, teenagers and adults who suffer from the effects of poor attachment, I started to look at where their pain had begun and often found it started right at the very beginning of life during the first 1001 critical days, when ‘natural bonding’ should have taken place. Having also experienced problems bonding with my own children i was inspired to set up a specialist community based preventative service to help families when bonding does not come naturally”.   They need to raise a total of £3,600 to run their our #keepintouch groups. These groups ensure that families receive ongoing specialist support during the vital first 2 years of a child’s life. “This support is good for babies, good for families and good for our society too. Please donate now to our appeal. These #keepintouch groups are a lifeline to parents and babies who really need your support." Help DorPIP to continue to provide this invaluable service to parents and babies in Dorset: Make a donation here      

As part of our preparation for Local Hero 2017, I called Nicky Heath, director of the Yeleni Therapy & Support Complementary Health Centre in Herefordshire to ask her about Adam Heaths fundraising challenge last year. Adam had raised funds for them through a simple yet imaginative fundraising campaign. His mantra of "never bringing a moustache to a beard fight’’ paid off as he raised over £1000 by growing his beard out for 12 months and then dying it in a rainbow assortment of colours drawn from the suggestions of his donors! It was a huge success for Yelini and caught our eye here at Localgiving HQ. Nicky was more than happy to share the story with us. Why do you think it's important for charities to engage fundraisers and how do you find fundraisers? What sort of relationship do you have with them? "We have a lot of people that come to our centre. We’re a cancer support charity and what we find is that people who use us support us. (Yelini offer free therapy to people with cancer). A lot of them offer after they have recovered. Their friends and family also often want to raise some money as a thank you for what we’ve done for them". What has been the benefit of engaging fundraisers? Is it just about raising money? Or can they reach out to new donors and also be ambassadors for your group? "It's a combination of things. One of the reasons is obviously that you are trying to raise funds and it's a very competitive market out there at the moment. But also we find that using things like the Localgiving website as a donation collection forum allows us to promote it around social media and give people a focus of where they can donate. It also gives the person doing the fundraising the opportunity to explain how they are doing it and what they are doing it for." "Fundraising is really hand-in-glove with raising community awareness of who you are as an organisation. Especially when it is as fun as what Adam did, it engages people as they find it amusing and think it's really great. It also allowed us to incorporate another local business into the campaign. The local barber shop that he went to get it all done did it all for free because they loved the idea! So it really engaged with them as well. We were also in the local newspapers so it really did help raise awareness in the community. It was such a unique and different thing for somebody to do". Did it take a lot of resource from your organisation to manage the fundraising campaign? "Adam did a lot of it himself and he certainly raised what he wanted to. He set up the Localgiving page under my suggestion. He is actually my son! But he did most of it himself, I didn't hold his hand or anything. All that we had to do off the back of his efforts was try and share it around different forums as much as we could and have posters and things up in the centre. He took the campaign to his workplace which really helped. They were very proactive and actually donated £100 to the campaign. They had to sanction that he could do it in the first place! In the business he is in he does go to meetings and things so they had to agree that it was okay for him to do it". "I feel like Localgiving does give a lot of support to people that are trying to do something like this off of their own volition and we as an organisation tried to offer a level of support as well. I think that's the least you can do if someone's going to put themselves out there in order to raise money for your organisation".  It's a combination of things right? Obviously it is ultimately up to the fundraiser themselves but the more support they can get from us, the platform, and from you guys, the charity, the better right? "Thats right!" So last question, what top tip would you give other Local charities if they were thinking of approaching people to become fundraisers? "Come up with ideas. I think it's quite difficult if you just say "we want you to raise money’’ but you don't have any ideas to get started. Think outside the box a little bit. Everybody knows the usual things like coffee mornings or something like that. That will appeal to a certain sector of society but if you want to make your reach broader I think you need to introduce a variety of different activities and also see where you could perhaps engage other sectors of the community. For example the business world, local shops, people in your local area. Even if it is approaching them to donate a prize or to sponsor and aspect of what you are trying to achieve". "I also think people will be more interested in things that they find interesting, amusing or exciting. I think this engages people more than just standing on the street corner shaking a bucket. People find that quite off putting now actually so you want to try and avoid that really. Think about all the different aspects of who you are trying to engage. You want to especially engage young people because they are the potential future users of your charity (depending on what it is). Don't always pitch it where you think the money is. Often you will find it's the people who have little who give the most". Well that is often true and I think Adam is certainly a brilliant ambassador for the "think outside the box’’ approach to fundraising! Thanks Nicky! Yeleni Therapy & Support Complementary Health Centre are holding a Wellbeing day in collaboration with Kemble at home on Saturday 4th March 10 am til 4pm. All proceeds from the raffle and donations are going to Yeleni. Evi Hudson is also running a fundraising page for Yelini this year. Her ''hair today, gone tomorrow'' campaign is already underway! Help her by making a donation here. Found this blog post useful? You may also like:    Bright Light Bright Light's Top Tips on Running for Fun and Funds! Big Strong Hearts: Training Tips for your Charity Challenge