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Fundraising Locally: Where to Start

  • With Grow Your Tenner fast approaching it’s important for charities to look for new potential donors and fundraisers within their local community in order to make the most of the campaign.

    The extra incentive of having a donation of up to £10 doubled makes Grow Your Tenner a great time to reach out to new groups that you may not have thought to contact or felt comfortable contacting before.

    Focusing on groups rather than individuals is a time effective way to find new donors or fundraisers. For every one person contacted within a particular group, you are opening your charity up to multiple, potential donors who you would have never interacted with before.

    Groups also make fantastic fundraisers. When contacting groups don’t just think about approaching them as donors but suggest some team fundraising. You could even make the most of some healthy team competition!

    On Localgiving, each fundraiser on average brings 10 new online donors to their charity that, on average, raised £400 per charity. So, reaching out to groups as fundraisers is certainly worth considering.

    Below are 4 key types of community group who you should be reaching out to:

    1. Local Businesses

    Local businesses are often keen to find charitable activities for their staff so why not approach them and suggest a fundraising competition within the office? When approaching local businesses always think of what you can offer them in return, whether it be publicity at a fundraising event or a day of volunteering for their staff.

      

    2.  Sports Groups

    These groups will be more willing to take on physical challenges and will enjoy the competition of team fundraising. Ask if you can put up posters around your local sports clubs or ask to talk about your cause at an event.

     

    3. Schools

    Kids make great fundraisers as they are often full of energy and enthusiastic about local causes. Approaching schools opens your donor base up to a parents and teachers as well. Why not suggest talking about your cause as an assembly or host a fundraising event that will be more appealing to kids.

     

    4. Community Groups

    This can be anything from a book club to a dance class. Do your research on the groups that exist in your local area and approach them about donating to, or fundraising for, your cause. Ask to be invited to their next meeting so you can interact with as many new potential donors as possible.


    Whenever you are reaching out to new donors or fundraising make sure you have a clear ask based around Grow Your Tenner and think in advance about what you would like from each group.

    Also make sure to scale your ask depending on who you speak to. Any donation up to £10 will be matched during the campaign - people could donate £2 or £5 and still have their donation doubled.

    Always try your best to meet the groups in person. This way they will see your passion for the cause first hand and you will be able to make the experience more personal. You can also use this as an opportunity to hand out promotional material surrounding the campaign.

    Click here for our downloadable poster with the 4 key groups to target within your community.

    If you have any further questions please don’t hesitate to contact the Localgiving help desk on 0300 111 2340.