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Support Your Fundraisers With These 6 Quick Tips

  • Finding supporters to fundraise for your charity is a brilliant way to increase donations and promote your cause. Knowing how to find these fundraisers is a crucial skill for any charity (see Follow These 6 Easy Steps & Find Your Next Fundraiser) but it is equally important to know how to to properly support them once they've decided to raise money for you. 

    By supporting your fundraisers you can motivate them to raise more money, better promote your charity and, crucially, create a lasting relastionship and a long-term supporter. Here are 6 quick tips to help you do just that: 

     

      1. Thank them immediately

    Help your fundraisers to feel supported and motivated by thanking them as soon as they set up their fundraising page. Send them an email to show your appreciation and make them feel part of a team, while also reminding them how much you appreciate their efforts. When thanking fundraisers make sure you reiterate what their support will mean to your charity, ideally with specific examples of what the money they raise will go towards; images would also be a great addition. These "thank yous" will help them to visualise their goal and hopefully motivate them to raise even more! 

        2. Help promote their page

    Add the unique Localgiving URL for your fundraiser's page to your website, email signature, social media and other promotional materials. This helps to support them while also encoruaging new donations and showing potential supporters that you have a relationship with your fundraisers. Creating a public, as well as a personal, narrative between you and your fundraisers is they key way to show your support as well as encourage donations. 

        3. Create a sense of community

    If you have more than one fundraiser, then put them in touch with one another. For example, if two people are running the same fun run or marathon they may be interested in training together and supporting one another. Similarly, you can invite them to meet the people who will benefit from the money they raise - this will help to inspire and motivate them. When it comes to fundraising, people often respond better to group activities. By bringing your fundraisers together you can inspire a sense of solidarity for your cause - this is also more likely to encourage your fundraisers to get their friends and families involved, creating more fundraisers and ultimately more donations for your charity! 

         4. Make them feel special

    Publicly celebrate their milestones on social media and personally celebrate them via email. Milestones may include their first donation or a quarter of a way to their fundraising total. By doing this they will not only be aware of your appreciation but will have something to share with their personal networks; motivating those friends and family members to give and develop a greater awareness of your cause. Similarly, personalise your support: if they are running a marathon or doing a bike race then send them specific tips or advice related to their event. This type of advice is easily accessible online. Finding relevant information and sending it to your fundraiser shows you’ve gone the extra mile to build that relationship.

     5. Ask them for feedback

    Ensure your relationship with your fundraisers is a dialogue. What would help them with their training or further inspire them to fundraise? Have their networks of friends and families given any feedback about their fundraising efforts or your cause? This shows you are interested in their progress and, importantly, will also help you to better personalise your appeals to supporters in future. 

      6. Highlight their story

    Feature their story on your website, your newsletter or social media outlets. Encourage them to send their unique story e.g why they're fundraising for you; they could even set up a personal blog to update people on their progress. Also follow them on social media so you can stay up to date with their progress and ensure they have everything they need such as charity information/branded materials. 

     

    Building meaningful relationships with your fundraisers is key to generating longer-term support. By showing how much you appreciate them you can instil a sense of pride in what they are doing and ensure that they feel their contribution is making a real positive difference. We hope these quick tips help you to ensure your fundraisers feel fully supported. With a little luck, they might fundraise for you again in the future and even encourage their friends and families to do so too!

     

    Further information and material       

    If you want to learn more about supporting your fundraisers, as well as a range of tips on how to make the most of online fundraising, then click here to find slides from our 'Inspiring Online Fundraisers' webinar that we hosted during Small Charities Week. 

    Click here to download the poster