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How To Turn Your Latest Fundraiser Into A Supporter For Life

  • How you interact with your fundraiser once their event is over is crucial when it comes to converting them into a long-term supporter. In this blog we will be looking at 4 simple ways to keep your fundraisers engaged in your charity and your cause.

    1. Publicly thank them for their support

    Use social media, emails or a newsletter to publicly thank your fundraiser for their efforts. Let everyone know how much they raised, what they did to raise it and, crucially, how much it means to your charity.  Thanking your fundraiser publicly also gives them a chance to share your message of appreciation with their personal networks, creating extra publicity for your charity and potentially inspiring a whole new group of people to fundraise for you in the future.

    2. Invite them to visit you in person

    A great way to build a relationship with your fundraiser is to invite them to a team meeting or event and thank them face-to-face for their efforts. If possible, introduce your fundraisers to beneficiaries to remind them what their funds will be going towards and how people's lives will be positively affected. Read about how one group, York Carers, did just that for their fundraiser, Tony Ives

    3. Keep them up to date with your progress

    If your fundraiser was raising money for a particular project then send them updates of how it is going. Including images and testimonials from people the project has helped can be a great way of adding meaning to these updates. If you are sharing this information publicly then make sure you acknowledge which fundraiser(s) made it possible. Thanking your fundraisers in this way lets them know their efforts where worthwhile and could be the first step in turning them into a long term advocate for your cause. 

    4. Don’t forget to thank your donors too! 

    We all know that with each new donor comes the opportunity to raise further funds for your group, so make sure you thank them as well. Make a note on your database of which donors came from which fundraisers, as this will help you to better personalise your communications and provide an indication of what kind of fundraising event may appeal to them in the future. 

    The focus of these tips is to make sure your fundraiser feels appreciated, that their efforts have made a difference and crucially that they are a helpful part of your cause. By doing this you are much more likely to fundraise for you again and hopefully encourage their friends and family to do the same!

    Further Information

    If you are still looking for fundraisers or want to know how to support them while they fundraise for you them during then check out our previous blogs or contact us at help@localgiving.com 

    You can also click here to download this poster