The smartphone revolution arguably started with the launch of the iPhone, although to be fair, they’d been around for years. IBM’s Simon phone might claim to be the world’s first, hailing from as far back as 1992. It’s estimated that by 2016 there will be two billion smartphones in the world, making them one of the most widely adopted pieces of technology ever.
Enter Near Field Communications
The plethora of functions and applications available in today’s smartphones is mind-boggling, and I’m pretty sure that the majority of us only use a tiny fraction of their capacity. One feature that has crept into phones over the years almost unnoticed is Near Field Communications (NFC) – the ability for a phone to pass information between an NFC “tag” or terminal. This is the same technology used in modern credit cards that allows you to “tap to pay”. Although most new phones have some form of NFC functionality, including the iPhone6, the chances are you probably haven’t used it much. After all, what is it good for?
At Localgiving we’re keen to anticipate trends (technological and otherwise) so that we can understand how they can be harnessed to help local charities and community groups. And while NFC is currently comparatively unknown, we think there may be some interesting opportunities in the future.
Smart Buckets!
For example, if you’re a local charity, one of your funding strategies may be to collect cash from people in the street. We’re all used to seeing collectors in t-shirts with brightly coloured buckets, and it’s a straightforward way of raising money. But while it’s easy to do, cash collection comes with some big disadvantages – you’re unlikely to collect donor contact details and so will be unable to remain in touch with them, and Gift Aid claiming has historically been problematic, although the Gift Aid Small Donations Scheme (GASDS) has helped a little. But fewer and fewer people carry cash with them, so while they may be willing, they can’t donate cash if they don’t have any. Can technology be deployed to overcome these issues?
This could be a job for NFC! Imagine if, alongside your collection bucket, you have an NFC tag, which, when tapped by a donor’s smartphone, opens up the donation page on the Localgiving website on their phone’s browser. It’s very quick (see the video), and within a few seconds a potential donor can be deciding on the amount to donate, making a Gift Aid claim, and even setting up a direct debit if they’re so inclined. As an adjunct to traditional cash collections, NFC could be very useful by increasing donations and widening the circle of supporters. The NFC tag that is used to trigger the donation is unpowered, costs under £1 and can be easily programmed by any NFC-enabled smartphone. Not everyone will donate this way of course, and not everyone has NFC in their phone, but in time things will change and, if the industry trends are to be believed, most phones will eventually support NFC.
Want to try it?
Localgiving will be running a series of trials to establish whether the technology can be made to work in a practical way and we’re seeking volunteers. So if this sparks an interest, please get in touch with me via the Localgiving help line, or by email and I’ll be happy to explain more.