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  • 27 Feb 2014
    The Localgiving Grow your tenner 2013 match fund has completed, tripling the original OCS fund. £500.000 grew into £1.5m for 1,313 hard-to-reach small local charities and community groups in England. See all results and the difference you made with your donations in the infographic below.
    619 Posted by Steph Heyden
  • The Localgiving Grow your tenner 2013 match fund has completed, tripling the original OCS fund. £500.000 grew into £1.5m for 1,313 hard-to-reach small local charities and community groups in England. See all results and the difference you made with your donations in the infographic below.
    Feb 27, 2014 619
  • 17 Mar 2014
    At Localgiving our goal is to support you with the online tools and digital skills that help you to raise awareness, money and support to make a difference in your community. That's why we are so excited about the success of our initiative in North Yorkshire that has raised over £90,000 for your groups so far and is still growing. The initiative, funded by a generous grant from the Peter Sowerby Foundation, aimed to help local charities from every district across the county get online to raise funds and awareness through digital skills training and access to match funds. Over 100 small local charities signed up to Localgiving and received training workshops across a range of digital topics to ensure their online fundraising remains sustainable.  The results  The latest match fund which ran from 4th to 31st March 2014 raised an impressive £45,000 in only three weeks. Here are the 10 most successful charities who managed to boost their online fundraising through Localgiving: Whixley & District Community Cricket Club based in York, which raised £11,248 for its work providing opportunities for young people between the ages of 7 - 21 years old to participate in the sport £6,971 was raised by Clarence Gardens Association in York, which provides a day service for people with enduring mental health issues and learning disabilities £5,593 was raised by The Principle Trust based in Craven, which enables disadvantaged and deprived children the chance to have a holiday by the seaside Burniston & Cloughton Bowls Club based in Scarborough raised £5,153, a group which offers a friendly environment for all age groups as well as partially sighted and handicapped players to take part in bowling York Tornadoes Basketball Club in York raised £4,710 for its work providing an affordable and safe environment for people of all abilities to play basketball in the local area £4,095 was raised by the Borough Bowling Club in Scarborough, which offers a friendly bowling club for all ages and abilities Grassington Singers, an affordable community singing group based in Craven raised £4,005 £3,600 was raised by The Jonas Trust in Richmondshire for its work providing low cost holidays for people and families facing crisis and hardship The Scarborough YMCA which provides opportunities for people to develop skills and self-confidence through a range of activities raised £3,135   "We are so pleased that we signed up to the initiative as Localgiving.com provided us with a platform to reach our supporters. Working with Localgiving and participating in their workshops has helped us to utilise the site to our full advantage, allowing us to raise thousands of pounds and much needed awareness of The Principle Trust. The funds raised have been used towards the purchase of three luxury holiday homes and have provided over 320 disadvantaged children in North Yorkshire some well deserved respite and enjoyment."   Cherry Bugler, Development Manager at The Principle Trust  
    634 Posted by Steph Heyden
  • At Localgiving our goal is to support you with the online tools and digital skills that help you to raise awareness, money and support to make a difference in your community. That's why we are so excited about the success of our initiative in North Yorkshire that has raised over £90,000 for your groups so far and is still growing. The initiative, funded by a generous grant from the Peter Sowerby Foundation, aimed to help local charities from every district across the county get online to raise funds and awareness through digital skills training and access to match funds. Over 100 small local charities signed up to Localgiving and received training workshops across a range of digital topics to ensure their online fundraising remains sustainable.  The results  The latest match fund which ran from 4th to 31st March 2014 raised an impressive £45,000 in only three weeks. Here are the 10 most successful charities who managed to boost their online fundraising through Localgiving: Whixley & District Community Cricket Club based in York, which raised £11,248 for its work providing opportunities for young people between the ages of 7 - 21 years old to participate in the sport £6,971 was raised by Clarence Gardens Association in York, which provides a day service for people with enduring mental health issues and learning disabilities £5,593 was raised by The Principle Trust based in Craven, which enables disadvantaged and deprived children the chance to have a holiday by the seaside Burniston & Cloughton Bowls Club based in Scarborough raised £5,153, a group which offers a friendly environment for all age groups as well as partially sighted and handicapped players to take part in bowling York Tornadoes Basketball Club in York raised £4,710 for its work providing an affordable and safe environment for people of all abilities to play basketball in the local area £4,095 was raised by the Borough Bowling Club in Scarborough, which offers a friendly bowling club for all ages and abilities Grassington Singers, an affordable community singing group based in Craven raised £4,005 £3,600 was raised by The Jonas Trust in Richmondshire for its work providing low cost holidays for people and families facing crisis and hardship The Scarborough YMCA which provides opportunities for people to develop skills and self-confidence through a range of activities raised £3,135   "We are so pleased that we signed up to the initiative as Localgiving.com provided us with a platform to reach our supporters. Working with Localgiving and participating in their workshops has helped us to utilise the site to our full advantage, allowing us to raise thousands of pounds and much needed awareness of The Principle Trust. The funds raised have been used towards the purchase of three luxury holiday homes and have provided over 320 disadvantaged children in North Yorkshire some well deserved respite and enjoyment."   Cherry Bugler, Development Manager at The Principle Trust  
    Mar 17, 2014 634
  • 09 Jun 2014
    Localgiving’s  Charity Begins in Cornwall campaign came to a close on Monday morning, having raised over £40,000 for local community groups and charitable organisations across the county.  Doubling online donations made to Cornish groups on the Localgiving platform, the Match Fund was run in collaboration with  The Eden Project and Cornwall Community Foundation.  The campaign: Raised a total of £41,975.30, including matched funds and Gift Aid Matched £18,548.28 worth of donations to local charities Saw 18 groups across the region take part Enabled 4 groups to benefit from over £1000 worth of funding Enabled 7 groups to benefit from over £3000 worth of funding  Saw 1 group manage to raise an amazing total of just under £5500! More Than £2000 Raised by Lostwithiel Group, Wild Woods One of the groups to benefit was Wild Woods, a charity set up by young people for young people in the Clay Area of Cornwall. Based in Lostwithiel, the group raised a grand total of £2245.68 through the campaign. For a small charity such as Wild Woods, raising this kind of figure in such a short time is an incredible achievement. Richard, a representative of the charity said that fundraising through Localgiving had “made all the difference”. The funds raised will go towards the charity’s latest big project; to build a bike with a roaming kitchen to promote healthy living to young people in Lostwithiel and the surrounding area. Having received a donation of the front half of a 1914 D’On and the back end of a 1916 Sunbeam, the Wild Woods team are now welding together a three wheeled bike, in which they will install a fridge and sink set up. The idea is to then take the bike out around town to various locations and teach young children basic cooking tips and promote healthy eating. The project had been in the pipeline for sometime and now, thanks to the funds raised through the Charity Begins in Cornwall campaign, Wild Woods has finally been able to set the wheels in motion! Next Steps... It might be the end of Localgiving’s Charity Begins in Cornwall campaign, but there are still plenty of ways for both groups and supporters to get involved and make a difference. Localgiving’s mission is to raise awareness of the small charities and groups that provide essential services to their local communities across the UK and facilitate their online fundraising.   Are you a local charity or community group? We'd love for you to join our community. Find out more here. Local charities alway need support, take on a challenge and set up a fundraising page today.
    734 Posted by Steph Heyden
  • Localgiving’s  Charity Begins in Cornwall campaign came to a close on Monday morning, having raised over £40,000 for local community groups and charitable organisations across the county.  Doubling online donations made to Cornish groups on the Localgiving platform, the Match Fund was run in collaboration with  The Eden Project and Cornwall Community Foundation.  The campaign: Raised a total of £41,975.30, including matched funds and Gift Aid Matched £18,548.28 worth of donations to local charities Saw 18 groups across the region take part Enabled 4 groups to benefit from over £1000 worth of funding Enabled 7 groups to benefit from over £3000 worth of funding  Saw 1 group manage to raise an amazing total of just under £5500! More Than £2000 Raised by Lostwithiel Group, Wild Woods One of the groups to benefit was Wild Woods, a charity set up by young people for young people in the Clay Area of Cornwall. Based in Lostwithiel, the group raised a grand total of £2245.68 through the campaign. For a small charity such as Wild Woods, raising this kind of figure in such a short time is an incredible achievement. Richard, a representative of the charity said that fundraising through Localgiving had “made all the difference”. The funds raised will go towards the charity’s latest big project; to build a bike with a roaming kitchen to promote healthy living to young people in Lostwithiel and the surrounding area. Having received a donation of the front half of a 1914 D’On and the back end of a 1916 Sunbeam, the Wild Woods team are now welding together a three wheeled bike, in which they will install a fridge and sink set up. The idea is to then take the bike out around town to various locations and teach young children basic cooking tips and promote healthy eating. The project had been in the pipeline for sometime and now, thanks to the funds raised through the Charity Begins in Cornwall campaign, Wild Woods has finally been able to set the wheels in motion! Next Steps... It might be the end of Localgiving’s Charity Begins in Cornwall campaign, but there are still plenty of ways for both groups and supporters to get involved and make a difference. Localgiving’s mission is to raise awareness of the small charities and groups that provide essential services to their local communities across the UK and facilitate their online fundraising.   Are you a local charity or community group? We'd love for you to join our community. Find out more here. Local charities alway need support, take on a challenge and set up a fundraising page today.
    Jun 09, 2014 734
  • 12 Aug 2015
    And the winners are....   Grow Your Tenner 2015 is now just two short months away, set to launch on Tuesday October 13th at 10am. To get everyone ready, we're excited to announce the winners of our first ever Grow Your Tenner Awards! The awards highlight the fantastic fundraising effort made by our members during last year's campaign, which saw more than 1,200 local groups raise a total of £1.6m. Following the campaign, we asked groups to let us know how they’d be using the funds raised, how they went about fundraising and what their top tips were for gaining press coverage for their cause. This blog post features some of the most effective and innovative strategies employed, which we hope will provide some great inspiration if you're not sure yet how to engage with the campaign this time round. We had so many great responses that we had a really tough time in picking just one entry to win each award. However, after much deliberation, we whittled the responses down and can now reveal the winners...  Future Impact Award For the Future Impact Award, we were looking for a group who could explain how the funding they had raised through the campaign would be used in a way that was demonstrable, quantifiable and emotionally engaging. We asked how many people would be helped through the money raised, how it would be used and whether it was for new projects or core running costs. One of the great things about Localgiving match funds (and fundraising in general) is that they give groups the opportunity to access unrestricted funding – i.e. the charity can choose how to deploy the funds without a grant-maker stipulating any specific conditions. This is particularly important for groups that require funding to cover their core operation costs, things like rent, salaries and utility bills – without which they would be unable to continue providing their services. We know that it can be a real challenge to demonstrate the impact of funding that’s used to pay your electricity bill, but some groups did a great job of doing just that. By highlighting case-studies and giving examples of inspiring individual stories, their entries helped to paint a picture of how the money will be used to help more people in the same way into the future. Equally, match funding may also be used to go towards new or existing projects. If a group already has its core costs covered, fundraising can provide a new income stream, allowing them to expand their services and reach more people in their community.  We had a range of great entries from lots of different groups, all of which planned to use the funding in different ways. 48% of groups said the money they raised would go towards core funding, 44% towards existing projects and 37% towards new projects. (Some groups chose to split the money they raised between multiple areas, for any of you mathematicians out there!) So, onto our runners up and, of course, the winner! Runner up: Dukeries Community Workshop Dukeries Community Workshop is based in Nottinghamshire and provides affordable creative activities for people who are older, disabled, suffer from a long-term illness or are unemployed. The workshop is a safe, supportive and social environment in which marginalised people can access affordable craftwork and skill-development opportunities. From woodworking, metalworking and welding to machine engineering and creative glasswork, the workshop not only enables participants to build new interests and skills, but also to form new friendships and develop important social support networks. Dukeries Community Workshop told us that the money raised through Grow Your Tenner would go towards their core operation costs, and demonstrated how important the service they provide is by recounting the following story: "The wife of 40 year old man who, after a failed operation 6 years previously, became confined to a wheelchair, felt useless, rarely left the house, felt he was letting his family down and that his life was effectively over, got into conversation at a local slimming club with the wife of another man who, following redundancy & depression, had been advised by his doctor to ‘try the Community Workshop’." "It took her a while to persuade him but, at the end of October, Chris* finally agreed to send an email asking what the possibilities were for someone in a wheelchair. Arrangements were made to meet for a chat; a week later he made his first visit. Initially he was extremely quiet & reserved, keeping very much to himself. However, it was soon discovered that, unbeknown to himself, he had artistic flair. He was taught pyrography and commenced burning his pictures into timber, which led to him learning how to prepare timber & make picture frames. This happened just six weeks ago and the change in Chris has been heartwarming to witness." "He is a different man –cheerful, friendly & confident he now helps other users and  volunteers to help with stands at local events to demonstrate wood-burning techniques to encourage other people to ‘have a go’. He is relating to his children again, has found friends and feels that life is worth living after all." *We have changed this name to protect anonymity Demonstrating how money used to go towards core costs will be spent is always a challenge, and we felt that Dukeries did a great job of providing an emotionally compelling story that showed important their service is for individual people in the community. Runner up: Sowerby Bridge Fire and Water Sowerby Bridge Fire and Water is a community project to develop a purpose built venue that functions as a creative hub, embracing cultural, educational and economic activities to revitalise the historic centre of Sowerby Bridge. The venue will house community training, arts, music and cultural events, as well as commercial areas to provide a revenue stream to ensure the sustainability of the community centre. They told us, “The project is to convert the former swimming baths, council offices and fire station into a community hub providing  a town venue and support structures to groups and organisations throughout the town, a creative arts, education and service centre whilst rescuing  a group of much-loved and important buildings.  While we are negotiating over the terms of the lease we have a very urgent problem to deal with to do with the poor state of the buildings - there is a severe outbreak of dry rot caused in part by long-standing roof problems.  We have had over 70 separate volunteers working in the buildings stripping them out to expose the extent of the dry rot and over 1000 hours of voluntary time has ensued.  We are now fundraising for the costs of the roof repairs which will involve volunteers yet again, and once the roof leaks are stopped up, the dry rot treatment can take place.  Money raised through Localgiving is giving us a very good start in achieving our goals and safeguarding the project as a whole.” “Our target is the whole community of approx 11000 people.  Our membership at present is about 250 plus a number of businesses and organisations as partners and we are growing steadily, so the Grow Your Tenner is a steppingstone to helping many thousands of local people.” “...our voluntary activities to date, upholstered by our fundraising has raised our profile and has encouraged a number of individuals and companies to offer and provide help in the provision of free time and materials and a greater public commitment to the project.” The detailed information provided by the group and the urgent requirement for funding for the project demonstrated the impact that the money raised through Grow Your Tenner would have in a clear and quantifiable way. In addition to this, the group also demonstrated how the campaign had helped them to spread the word and garner increased support amongst the community. By providing an estimate of the number of people who would benefit from the funds raised, they also enabled us to get a real idea of the overall impact of the Grow Your Tenner campaign. Winner: Acacia Family Support Acacia Family Support provides help and support for mothers and families affected by pre and post natal depression in Birmingham. The services they provide include individual befriending sessions, group work therapy, telephone support, practical support and massage therapy for parents and babies. The money Acacia raised through Grow Your Tenner will be used to provide care packages for new service users at their first visit. They explained why these packages are so vital: Thanks to the kindness of a small handful of supporters we will be able to fund an extra 5 care packages to our most poorly mothers.  Why are they so important? Catherine Lister, Acacia's Helping Hands @ Home Co-ordinator explains ........... "So to many people this looks like a simple bag of food and goodies. To a Mum suffering from severe pre or post natal depression this is what this gesture can mean. - It means that Acacia are different, they care for me and my baby and want to see me recover. - Acacia are not just here to tick boxes and because I’m a ‘referral’. They understand that the simple task of shopping and putting a meal together is overwhelming at the moment for me in my muddled mind, even though cooking used to be something I enjoyed. - They know that I’m breastfeeding so I want to eat fruit and veg as I want to be a good Mum and give my baby the best, but at the moment as going out is so hard I’m snacking on quick foods and comfort eating. This in turn feeds my negativity and makes me feel rubbish. - They know that because I’m so preoccupied with my thoughts right now, I'll most likely run out of bread and milk before I realise I need some and they know I’ll need a sweet treat when I’m even more exhausted than the average new mum as at they understand that  PND is literally draining all the energy I once had. The parcel is a relatively cheap form of intervention but the impact of the gift itself is far reaching.  Don't forget this is given right at the start of our work with this new mother but it provides a helpful platform to work from." We felt that the way in which Acacia provided a real, tangible example of how the funds raised through Grow Your Tenner would be used was highly compelling. By relating the difference even a modest gift can make to the people they support, they provided evidence of impact in a way that is genuine and likely to encourage more people to donate in the future. Congratulations Acacia family support on winning our first ever Grow Your Tenner Big Impact Award! A certificate and £50 M&S voucher is on its way to you! Fundraising Innovation Award For this award we were looking for the charities that ran the most effective, unique and inspired fundraising campaigns to make the most out of Grow Your Tenner. Creative strategies to encourage donations can make a real difference to the total raised and we were looking for inspiring stories of how groups approached this challenge. Runner up: Shettleston Community Growing Project Based in the east end of Glasgow, Shettleston Community Growing Project has transformed a plot of derelict land into a thriving community garden with individual and communal growing spaces for fruit and vegetables that are available for local residents, community groups and schools in Shettleston and surrounding area. The group provides a range of opportunities for volunteering and arranges events to bring people in the community closer together. The group set a specific fundraising target for the Grow Your Tenner campaign to raise a total of £400. Not only did they exceed this objective, but they also engaged with new donors and secured a number of Direct Debit donations to help support their work on a monthly basis. We asked how they had gone about fundraising through the campaign. “Promoted it on our website, email footers and flyers and tweeted to encourage people to donate. Our Project Co-ordinator also contacted staff at Shettleston Housing Association and our local Marks & Spencer retail outlet to encourage them to donate during Grow Your Tenner.” Setting targets is a great way to measure the success of a fundraising campaign and decide upon the amount of resources that it will require and was a tactic that paid off for SCGP. By combining online fundraising methods via social media with a strategy to approach local businesses for support, they maximised their touchpoints with the local community, helping to to encourage support from local people in the area and achieve their goals. Fantastic work! Runner up: Stripey Stork Stripey Stork work to collect and recycle pre-loved baby items and distribute them to families in need in the Reigate and Banstead area. The group receives requests from health visitors, children's centres, social workers, GPs and other agencies on behalf of families in need in the Borough and works to match donated stock with what each family needs. Stripey Stork used Grow Your Tenner as an opportunity to raise funds to pay for their Santa Stork 2014 campaign, which aimed to give a personal gift to as many local children in need as possible for Christmas. The group promoted the campaign via their fantastic blog, with clear calls to action and details of how supporters could donate. They said, “We will pair your donation with a present request and ensure that the child in question gets something they wish for.” – a great sentiment and a lovely message for potential donors. On the 2nd of December – coinciding with Giving Tuesday – the group delivered gifts for 146 children and 56 of their parents! The campaign was a resounding success and not only raised a great amount of money to support local families in need over the festive period, but also enabled the group to engage with 58 new donors through Localgiving! We’re thrilled to hear about such a great result and hope that Stripey Stork will be able to raise even more funding this year :) Winner: Bedfordshire Rural Communities Charity Bedfordshire Rural Communities Charity (BRCC) has been supporting and developing communities across Bedfordshire for over 60 years. The group offers a wide range of services to the local area. It provides support to vulnerable and isolated individuals; helps communities to look after their local natural heritage and community buildings; supports the local rural economy; helps unemployed people back into work; and operates a range of community transport services. In 2014, the group dedicated donations raised through Localgiving to support the restoration of the historic Warden Abbey Community Vineyard. The group used Grow Your Tenner as an opportunity to run their “Donate a Vine” campaign, where supporters were encouraged to make a £10 donation towards the restoration of the vineyard. They gave us details of how they promoted the campaign within the community: “We emailed supporters the week before the launch to give notice that GYT/Donate a Vine would be coming soon. This was followed on the day of launch with a specific email with details of the scheme and how it would help secure the work of the community vineyard, with examples of what we have been doing so far. A further email was sent when the national pot only had around £12,000 to go (we were only half way to our target at this point) and this prompted a further round of donations. Finally, we emailed people a couple of days before Giving Tuesday, as we were still a little short of our target, to encourage those who had been thinking of donating but not yet got round to it to consider doing so on Triple Your Tenner Tuesday. Alongside this, we encouraged our supporters to spread the word via Twitter and Facebook and a handful of them indeed did this. We do not yet have a Twitter or Facebook account and couldn't set one up in time for the campaign. For the duration, info about the campaign was included in the signatures of staff emails, and the Localgiving banner was given prominence on the BRCC website and on the vineyard website. We issued a press notice, but it wasn't picked up locally but we did get to be top article in a national email newsletter that goes to the wine trade. We also displayed a poster in the vineyard shed!” Email campaigns are a highly effective way to mobilise supporters and get fundraising campaigns off to a great start. The hard work BRCC put into promoting the campaign clearly paid off, seeing them all of their fundraising targets and securing donations from an amazing 89 new donors! We loved the idea of “Donate a vine” and it’s this innovative concept that means BRCC are the winners of our Grow Your Tenner 2014 Fundraising Innovation award! Congratulations to them! PR Superstar Award Part of any successful fundraising campaign is connecting with and gaining support from new donors, particularly those in the local area. Engaging with journalists through press releases is a great way for groups to get the word out and encourage donations from brand new supporters. We’re always keen to see how groups are getting into the press and what kinds of stories achieve the best pick up in the media. Our winner and runners up for the PR Superstar Award have employed some great strategies to garner more support from their local communities and beyond. Runner up: D.R.E.A.M. D.R.E.A.M. (Disability Recreation Education Advisory Meetings) is a group of disabled people based in the North West Leeds area who meet on a weekly basis. The group aims to support disabled people's recreational needs, share information amongst the local community, be involved in the planning and development of local services that affect disabled people, combat social isolation, encourage physical activity and improve the health and wellbeing of its members. As part of their fundraising campaign through Grow Your Tenner, D.R.E.A.M. received local press coverage in the Wharfedale and Airedale Observer. To secure this coverage, the group contacted their local MP, Stuart Andrew and invited him to attend a party to celebrate their 10th anniversary. The group liaised with the MP’s press office to get a photograph of Mr Andrew with some members of the group published in the paper. Connecting with a local MP is a fantastic way for groups to gather press coverage and increase public support amongst the community. MPs have great networks of local contacts, so they can facilitate a range of opportunities – as in the case of D.R.E.A.M! Runner up: ABC to Read ABC to Read assists children in Berkshire to read confidently at a level which will maximise their life chances. It aims to advance their education and self confidence, particularly by helping them to overcome reading difficulties, thereby promoting their general well-being. The group recruits and trains community volunteers to provide 1:1 support for children in local primary schools and encourages children to develop a love of reading. Through Grow Your Tenner, ABC to Read gained coverage for their cause on BBC Berkshire. They told us that they had built up relationships with the media over the past year, as well as recruiting a PR volunteer to assist with their media outreach. Asking for volunteers with different skillsets to help with marketing, web design, PR or other areas of your fundraising is a great way to increase the amount you can do. In this case, it enabled ABC to Read to build a fruitful relationship with the local press and successfully gain coverage for their fundraising campaign. Winner: The Red Ladder Theatre Company Red Ladder Theatre Company makes theatre that represents the dispossessed, tells stories of the injustices of our world and changes the lives of the people they work with. The group works with and supports emerging writers and directors, touring new writing nationally as well as creating big community shows in Leeds. It also runs a free actor training scheme called Red Grit, and a writers group, Red Writers. Following having its Arts Council funding cut in 2014, Red Ladder started a fundraising campaign to ensure the group’s survival. To coincide with Grow Your Tenner, the group launched a campaign to raise money for a production of David Peace’s The Damned United. Red Ladder encouraged Direct Debit donors with their “Piece of Peace” campaign, where every monthly donor signed up during Grow Your Tenner would be awarded a piece of the play. The group gained a huge amount of coverage for the initiative, in local, trade and national press – including feature pieces in the Guardian and Independent. Their PR efforts paid dividends, with the group securing 33 new Direct Debit donors through the campaign – and of course winning our first ever PR Superstar award! Well done Red Ladder! Round up Congratulations to each of the three winners - a £50 Marks & Spencers voucher will be on its way to you very soon! Also a huge well done to the runners up and and a massive thank you to everyone who took part in the awards by submitting an entry, we wish we could have highlighted you all! Your answers to our survey have helped us to put together a comprehensive report of the campaign, which can be downloaded here: http://bit.ly/GYT14_report For any groups who didn’t take part in last year’s Grow Your Tenner - now's your chance to get involved this time around! Grow Your Tenner 2015 will be launching on the 13th of October. For more information on this year's campaign, as well as details of our other upcoming match fund initiatives, please check out our events calendar here.   
    4129 Posted by Lou Coady
  • And the winners are....   Grow Your Tenner 2015 is now just two short months away, set to launch on Tuesday October 13th at 10am. To get everyone ready, we're excited to announce the winners of our first ever Grow Your Tenner Awards! The awards highlight the fantastic fundraising effort made by our members during last year's campaign, which saw more than 1,200 local groups raise a total of £1.6m. Following the campaign, we asked groups to let us know how they’d be using the funds raised, how they went about fundraising and what their top tips were for gaining press coverage for their cause. This blog post features some of the most effective and innovative strategies employed, which we hope will provide some great inspiration if you're not sure yet how to engage with the campaign this time round. We had so many great responses that we had a really tough time in picking just one entry to win each award. However, after much deliberation, we whittled the responses down and can now reveal the winners...  Future Impact Award For the Future Impact Award, we were looking for a group who could explain how the funding they had raised through the campaign would be used in a way that was demonstrable, quantifiable and emotionally engaging. We asked how many people would be helped through the money raised, how it would be used and whether it was for new projects or core running costs. One of the great things about Localgiving match funds (and fundraising in general) is that they give groups the opportunity to access unrestricted funding – i.e. the charity can choose how to deploy the funds without a grant-maker stipulating any specific conditions. This is particularly important for groups that require funding to cover their core operation costs, things like rent, salaries and utility bills – without which they would be unable to continue providing their services. We know that it can be a real challenge to demonstrate the impact of funding that’s used to pay your electricity bill, but some groups did a great job of doing just that. By highlighting case-studies and giving examples of inspiring individual stories, their entries helped to paint a picture of how the money will be used to help more people in the same way into the future. Equally, match funding may also be used to go towards new or existing projects. If a group already has its core costs covered, fundraising can provide a new income stream, allowing them to expand their services and reach more people in their community.  We had a range of great entries from lots of different groups, all of which planned to use the funding in different ways. 48% of groups said the money they raised would go towards core funding, 44% towards existing projects and 37% towards new projects. (Some groups chose to split the money they raised between multiple areas, for any of you mathematicians out there!) So, onto our runners up and, of course, the winner! Runner up: Dukeries Community Workshop Dukeries Community Workshop is based in Nottinghamshire and provides affordable creative activities for people who are older, disabled, suffer from a long-term illness or are unemployed. The workshop is a safe, supportive and social environment in which marginalised people can access affordable craftwork and skill-development opportunities. From woodworking, metalworking and welding to machine engineering and creative glasswork, the workshop not only enables participants to build new interests and skills, but also to form new friendships and develop important social support networks. Dukeries Community Workshop told us that the money raised through Grow Your Tenner would go towards their core operation costs, and demonstrated how important the service they provide is by recounting the following story: "The wife of 40 year old man who, after a failed operation 6 years previously, became confined to a wheelchair, felt useless, rarely left the house, felt he was letting his family down and that his life was effectively over, got into conversation at a local slimming club with the wife of another man who, following redundancy & depression, had been advised by his doctor to ‘try the Community Workshop’." "It took her a while to persuade him but, at the end of October, Chris* finally agreed to send an email asking what the possibilities were for someone in a wheelchair. Arrangements were made to meet for a chat; a week later he made his first visit. Initially he was extremely quiet & reserved, keeping very much to himself. However, it was soon discovered that, unbeknown to himself, he had artistic flair. He was taught pyrography and commenced burning his pictures into timber, which led to him learning how to prepare timber & make picture frames. This happened just six weeks ago and the change in Chris has been heartwarming to witness." "He is a different man –cheerful, friendly & confident he now helps other users and  volunteers to help with stands at local events to demonstrate wood-burning techniques to encourage other people to ‘have a go’. He is relating to his children again, has found friends and feels that life is worth living after all." *We have changed this name to protect anonymity Demonstrating how money used to go towards core costs will be spent is always a challenge, and we felt that Dukeries did a great job of providing an emotionally compelling story that showed important their service is for individual people in the community. Runner up: Sowerby Bridge Fire and Water Sowerby Bridge Fire and Water is a community project to develop a purpose built venue that functions as a creative hub, embracing cultural, educational and economic activities to revitalise the historic centre of Sowerby Bridge. The venue will house community training, arts, music and cultural events, as well as commercial areas to provide a revenue stream to ensure the sustainability of the community centre. They told us, “The project is to convert the former swimming baths, council offices and fire station into a community hub providing  a town venue and support structures to groups and organisations throughout the town, a creative arts, education and service centre whilst rescuing  a group of much-loved and important buildings.  While we are negotiating over the terms of the lease we have a very urgent problem to deal with to do with the poor state of the buildings - there is a severe outbreak of dry rot caused in part by long-standing roof problems.  We have had over 70 separate volunteers working in the buildings stripping them out to expose the extent of the dry rot and over 1000 hours of voluntary time has ensued.  We are now fundraising for the costs of the roof repairs which will involve volunteers yet again, and once the roof leaks are stopped up, the dry rot treatment can take place.  Money raised through Localgiving is giving us a very good start in achieving our goals and safeguarding the project as a whole.” “Our target is the whole community of approx 11000 people.  Our membership at present is about 250 plus a number of businesses and organisations as partners and we are growing steadily, so the Grow Your Tenner is a steppingstone to helping many thousands of local people.” “...our voluntary activities to date, upholstered by our fundraising has raised our profile and has encouraged a number of individuals and companies to offer and provide help in the provision of free time and materials and a greater public commitment to the project.” The detailed information provided by the group and the urgent requirement for funding for the project demonstrated the impact that the money raised through Grow Your Tenner would have in a clear and quantifiable way. In addition to this, the group also demonstrated how the campaign had helped them to spread the word and garner increased support amongst the community. By providing an estimate of the number of people who would benefit from the funds raised, they also enabled us to get a real idea of the overall impact of the Grow Your Tenner campaign. Winner: Acacia Family Support Acacia Family Support provides help and support for mothers and families affected by pre and post natal depression in Birmingham. The services they provide include individual befriending sessions, group work therapy, telephone support, practical support and massage therapy for parents and babies. The money Acacia raised through Grow Your Tenner will be used to provide care packages for new service users at their first visit. They explained why these packages are so vital: Thanks to the kindness of a small handful of supporters we will be able to fund an extra 5 care packages to our most poorly mothers.  Why are they so important? Catherine Lister, Acacia's Helping Hands @ Home Co-ordinator explains ........... "So to many people this looks like a simple bag of food and goodies. To a Mum suffering from severe pre or post natal depression this is what this gesture can mean. - It means that Acacia are different, they care for me and my baby and want to see me recover. - Acacia are not just here to tick boxes and because I’m a ‘referral’. They understand that the simple task of shopping and putting a meal together is overwhelming at the moment for me in my muddled mind, even though cooking used to be something I enjoyed. - They know that I’m breastfeeding so I want to eat fruit and veg as I want to be a good Mum and give my baby the best, but at the moment as going out is so hard I’m snacking on quick foods and comfort eating. This in turn feeds my negativity and makes me feel rubbish. - They know that because I’m so preoccupied with my thoughts right now, I'll most likely run out of bread and milk before I realise I need some and they know I’ll need a sweet treat when I’m even more exhausted than the average new mum as at they understand that  PND is literally draining all the energy I once had. The parcel is a relatively cheap form of intervention but the impact of the gift itself is far reaching.  Don't forget this is given right at the start of our work with this new mother but it provides a helpful platform to work from." We felt that the way in which Acacia provided a real, tangible example of how the funds raised through Grow Your Tenner would be used was highly compelling. By relating the difference even a modest gift can make to the people they support, they provided evidence of impact in a way that is genuine and likely to encourage more people to donate in the future. Congratulations Acacia family support on winning our first ever Grow Your Tenner Big Impact Award! A certificate and £50 M&S voucher is on its way to you! Fundraising Innovation Award For this award we were looking for the charities that ran the most effective, unique and inspired fundraising campaigns to make the most out of Grow Your Tenner. Creative strategies to encourage donations can make a real difference to the total raised and we were looking for inspiring stories of how groups approached this challenge. Runner up: Shettleston Community Growing Project Based in the east end of Glasgow, Shettleston Community Growing Project has transformed a plot of derelict land into a thriving community garden with individual and communal growing spaces for fruit and vegetables that are available for local residents, community groups and schools in Shettleston and surrounding area. The group provides a range of opportunities for volunteering and arranges events to bring people in the community closer together. The group set a specific fundraising target for the Grow Your Tenner campaign to raise a total of £400. Not only did they exceed this objective, but they also engaged with new donors and secured a number of Direct Debit donations to help support their work on a monthly basis. We asked how they had gone about fundraising through the campaign. “Promoted it on our website, email footers and flyers and tweeted to encourage people to donate. Our Project Co-ordinator also contacted staff at Shettleston Housing Association and our local Marks & Spencer retail outlet to encourage them to donate during Grow Your Tenner.” Setting targets is a great way to measure the success of a fundraising campaign and decide upon the amount of resources that it will require and was a tactic that paid off for SCGP. By combining online fundraising methods via social media with a strategy to approach local businesses for support, they maximised their touchpoints with the local community, helping to to encourage support from local people in the area and achieve their goals. Fantastic work! Runner up: Stripey Stork Stripey Stork work to collect and recycle pre-loved baby items and distribute them to families in need in the Reigate and Banstead area. The group receives requests from health visitors, children's centres, social workers, GPs and other agencies on behalf of families in need in the Borough and works to match donated stock with what each family needs. Stripey Stork used Grow Your Tenner as an opportunity to raise funds to pay for their Santa Stork 2014 campaign, which aimed to give a personal gift to as many local children in need as possible for Christmas. The group promoted the campaign via their fantastic blog, with clear calls to action and details of how supporters could donate. They said, “We will pair your donation with a present request and ensure that the child in question gets something they wish for.” – a great sentiment and a lovely message for potential donors. On the 2nd of December – coinciding with Giving Tuesday – the group delivered gifts for 146 children and 56 of their parents! The campaign was a resounding success and not only raised a great amount of money to support local families in need over the festive period, but also enabled the group to engage with 58 new donors through Localgiving! We’re thrilled to hear about such a great result and hope that Stripey Stork will be able to raise even more funding this year :) Winner: Bedfordshire Rural Communities Charity Bedfordshire Rural Communities Charity (BRCC) has been supporting and developing communities across Bedfordshire for over 60 years. The group offers a wide range of services to the local area. It provides support to vulnerable and isolated individuals; helps communities to look after their local natural heritage and community buildings; supports the local rural economy; helps unemployed people back into work; and operates a range of community transport services. In 2014, the group dedicated donations raised through Localgiving to support the restoration of the historic Warden Abbey Community Vineyard. The group used Grow Your Tenner as an opportunity to run their “Donate a Vine” campaign, where supporters were encouraged to make a £10 donation towards the restoration of the vineyard. They gave us details of how they promoted the campaign within the community: “We emailed supporters the week before the launch to give notice that GYT/Donate a Vine would be coming soon. This was followed on the day of launch with a specific email with details of the scheme and how it would help secure the work of the community vineyard, with examples of what we have been doing so far. A further email was sent when the national pot only had around £12,000 to go (we were only half way to our target at this point) and this prompted a further round of donations. Finally, we emailed people a couple of days before Giving Tuesday, as we were still a little short of our target, to encourage those who had been thinking of donating but not yet got round to it to consider doing so on Triple Your Tenner Tuesday. Alongside this, we encouraged our supporters to spread the word via Twitter and Facebook and a handful of them indeed did this. We do not yet have a Twitter or Facebook account and couldn't set one up in time for the campaign. For the duration, info about the campaign was included in the signatures of staff emails, and the Localgiving banner was given prominence on the BRCC website and on the vineyard website. We issued a press notice, but it wasn't picked up locally but we did get to be top article in a national email newsletter that goes to the wine trade. We also displayed a poster in the vineyard shed!” Email campaigns are a highly effective way to mobilise supporters and get fundraising campaigns off to a great start. The hard work BRCC put into promoting the campaign clearly paid off, seeing them all of their fundraising targets and securing donations from an amazing 89 new donors! We loved the idea of “Donate a vine” and it’s this innovative concept that means BRCC are the winners of our Grow Your Tenner 2014 Fundraising Innovation award! Congratulations to them! PR Superstar Award Part of any successful fundraising campaign is connecting with and gaining support from new donors, particularly those in the local area. Engaging with journalists through press releases is a great way for groups to get the word out and encourage donations from brand new supporters. We’re always keen to see how groups are getting into the press and what kinds of stories achieve the best pick up in the media. Our winner and runners up for the PR Superstar Award have employed some great strategies to garner more support from their local communities and beyond. Runner up: D.R.E.A.M. D.R.E.A.M. (Disability Recreation Education Advisory Meetings) is a group of disabled people based in the North West Leeds area who meet on a weekly basis. The group aims to support disabled people's recreational needs, share information amongst the local community, be involved in the planning and development of local services that affect disabled people, combat social isolation, encourage physical activity and improve the health and wellbeing of its members. As part of their fundraising campaign through Grow Your Tenner, D.R.E.A.M. received local press coverage in the Wharfedale and Airedale Observer. To secure this coverage, the group contacted their local MP, Stuart Andrew and invited him to attend a party to celebrate their 10th anniversary. The group liaised with the MP’s press office to get a photograph of Mr Andrew with some members of the group published in the paper. Connecting with a local MP is a fantastic way for groups to gather press coverage and increase public support amongst the community. MPs have great networks of local contacts, so they can facilitate a range of opportunities – as in the case of D.R.E.A.M! Runner up: ABC to Read ABC to Read assists children in Berkshire to read confidently at a level which will maximise their life chances. It aims to advance their education and self confidence, particularly by helping them to overcome reading difficulties, thereby promoting their general well-being. The group recruits and trains community volunteers to provide 1:1 support for children in local primary schools and encourages children to develop a love of reading. Through Grow Your Tenner, ABC to Read gained coverage for their cause on BBC Berkshire. They told us that they had built up relationships with the media over the past year, as well as recruiting a PR volunteer to assist with their media outreach. Asking for volunteers with different skillsets to help with marketing, web design, PR or other areas of your fundraising is a great way to increase the amount you can do. In this case, it enabled ABC to Read to build a fruitful relationship with the local press and successfully gain coverage for their fundraising campaign. Winner: The Red Ladder Theatre Company Red Ladder Theatre Company makes theatre that represents the dispossessed, tells stories of the injustices of our world and changes the lives of the people they work with. The group works with and supports emerging writers and directors, touring new writing nationally as well as creating big community shows in Leeds. It also runs a free actor training scheme called Red Grit, and a writers group, Red Writers. Following having its Arts Council funding cut in 2014, Red Ladder started a fundraising campaign to ensure the group’s survival. To coincide with Grow Your Tenner, the group launched a campaign to raise money for a production of David Peace’s The Damned United. Red Ladder encouraged Direct Debit donors with their “Piece of Peace” campaign, where every monthly donor signed up during Grow Your Tenner would be awarded a piece of the play. The group gained a huge amount of coverage for the initiative, in local, trade and national press – including feature pieces in the Guardian and Independent. Their PR efforts paid dividends, with the group securing 33 new Direct Debit donors through the campaign – and of course winning our first ever PR Superstar award! Well done Red Ladder! Round up Congratulations to each of the three winners - a £50 Marks & Spencers voucher will be on its way to you very soon! Also a huge well done to the runners up and and a massive thank you to everyone who took part in the awards by submitting an entry, we wish we could have highlighted you all! Your answers to our survey have helped us to put together a comprehensive report of the campaign, which can be downloaded here: http://bit.ly/GYT14_report For any groups who didn’t take part in last year’s Grow Your Tenner - now's your chance to get involved this time around! Grow Your Tenner 2015 will be launching on the 13th of October. For more information on this year's campaign, as well as details of our other upcoming match fund initiatives, please check out our events calendar here.   
    Aug 12, 2015 4129