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  • 31 May 2017
    At the Foundation for Social Improvement (FSI) we support small and local charities and community organisations (with a turnover under £1.5 million), providing free or very heavily subsidised training and support. We were established in 2007 to help these organisations keep their doors open for the vulnerable groups they work with. We do this via a learning programme which focusses on fundraising, governance, measuring and demonstrating impact and strategy and planning. Unsurprisingly, by far the most popular area for support is fundraising. At a time when charities are facing unprecedented funding cuts and an increasing demand for services (REF) it is more important now than ever before that we are maximising our potential to secure funds. Some of our top tips to help you do this include: Get your house in order How are you supposed to effectively support the sustainability for your organisation if you don’t know exactly how much you need to fundraise and where you are going to get it? Developing a fundraising strategy can often be dismissed as a paper exercise, but actually this is the road map to your fundraising success. It builds a clear plan of activity to be followed whilst also evaluating the activities that are likely to bring you the greatest return on investment. It obviously can’t be denied that it takes time and effort to build a fundraising strategy, however the direction it provides will support you to maintain a fundraising focus which will help save you time later down the line when you are attempting to deliver against fundraising targets. Evaluate and Review as you go It is very east to fall into a trap of activity simply because ‘that’s the way we’ve always done it’. Reviewing and refreshing your activity is essential to ensure you truly are investing your time and resource in the most fruitful fundraising activities for your charity. The only way you will know to put a stop to the activities that don’t bring in the required return is to evaluate each one against key performance indicators or targets and not being afraid to say lets try something different. This is where your fundraising strategy will come in handy again as you will have thought out in advance what you would expect to see from your individual fundraising activities to help you to look at your fundraising efforts objectively. Stick to the plan (sort of) Rather than trying to overstretch and have too many fingers in the different fundraising pies, it is better to look realistically at what you can achieve with your resource and work on doing these well. There are only so many hours in a day so there’s no point in setting yourself up to fail, instead you will be supporting your success if you focus on doing a few things really well, rather than trying to do everything at once. There will be time to expand your activity when your focus pays off and you are able to gain extra resource. At the same time it’s also important to know when it’s appropriate to engage with unexpected opportunities or external events that can support your fundraising activity as flexibility in fund development is also important. A safe way to do this is to establish a process on how to decide whether a new opportunity is worth going for, whether it’s getting sign off from a fundraising steering committee or your Trustees or bringing new ideas to your manager for sign off. Use Small Charity Week to your advantage As well as providing a support programme for charities, the FSI are also the organisation behind Small Charity Week. This year it is taking place between 19th-24th June and the week is packed full of opportunities to support your charity to raise vital funds and your profile. The full agenda can be found on the Small Charity Week website but also includes opportunities such as: Places at the FSI’s annual Fundraising Conference in London – there are only a few left so book today A matched fund with LocalGiving providing £25,000 worth of funding An eBay Auction where you keep all of the funds for the items you provide and have the chance of winning £2,000 of matched funds The chance to fundraise from eBay shoppers by submitting a 90-character fundraising message (deadline 2nd June) 1:1 Fundraising Advice via the FSI’s Big Advice Day – expertise comes from a mixture of funders and fundraisers Free fundraising guides to support you to run your own events and activities Leetchi’s money pot competition for the chance to gain an additional £1,000 of funding The opportunity to win cash prizes by asking your supporters to say why they love you on social media These are just some of the free activities available during the week, with six days of separate activities check out the full agenda to make sure you’re not missing out Full details on www.smallcharityweek.com or follow @SCWeek2017 for breaking news. Found this blog post useful? You may also like:    The Subconscious Effects of Storytelling in Charity Marketing Focus on the outcomes of your work rather than the outputs  
    5853 Posted by Conchita Garcia
  • At the Foundation for Social Improvement (FSI) we support small and local charities and community organisations (with a turnover under £1.5 million), providing free or very heavily subsidised training and support. We were established in 2007 to help these organisations keep their doors open for the vulnerable groups they work with. We do this via a learning programme which focusses on fundraising, governance, measuring and demonstrating impact and strategy and planning. Unsurprisingly, by far the most popular area for support is fundraising. At a time when charities are facing unprecedented funding cuts and an increasing demand for services (REF) it is more important now than ever before that we are maximising our potential to secure funds. Some of our top tips to help you do this include: Get your house in order How are you supposed to effectively support the sustainability for your organisation if you don’t know exactly how much you need to fundraise and where you are going to get it? Developing a fundraising strategy can often be dismissed as a paper exercise, but actually this is the road map to your fundraising success. It builds a clear plan of activity to be followed whilst also evaluating the activities that are likely to bring you the greatest return on investment. It obviously can’t be denied that it takes time and effort to build a fundraising strategy, however the direction it provides will support you to maintain a fundraising focus which will help save you time later down the line when you are attempting to deliver against fundraising targets. Evaluate and Review as you go It is very east to fall into a trap of activity simply because ‘that’s the way we’ve always done it’. Reviewing and refreshing your activity is essential to ensure you truly are investing your time and resource in the most fruitful fundraising activities for your charity. The only way you will know to put a stop to the activities that don’t bring in the required return is to evaluate each one against key performance indicators or targets and not being afraid to say lets try something different. This is where your fundraising strategy will come in handy again as you will have thought out in advance what you would expect to see from your individual fundraising activities to help you to look at your fundraising efforts objectively. Stick to the plan (sort of) Rather than trying to overstretch and have too many fingers in the different fundraising pies, it is better to look realistically at what you can achieve with your resource and work on doing these well. There are only so many hours in a day so there’s no point in setting yourself up to fail, instead you will be supporting your success if you focus on doing a few things really well, rather than trying to do everything at once. There will be time to expand your activity when your focus pays off and you are able to gain extra resource. At the same time it’s also important to know when it’s appropriate to engage with unexpected opportunities or external events that can support your fundraising activity as flexibility in fund development is also important. A safe way to do this is to establish a process on how to decide whether a new opportunity is worth going for, whether it’s getting sign off from a fundraising steering committee or your Trustees or bringing new ideas to your manager for sign off. Use Small Charity Week to your advantage As well as providing a support programme for charities, the FSI are also the organisation behind Small Charity Week. This year it is taking place between 19th-24th June and the week is packed full of opportunities to support your charity to raise vital funds and your profile. The full agenda can be found on the Small Charity Week website but also includes opportunities such as: Places at the FSI’s annual Fundraising Conference in London – there are only a few left so book today A matched fund with LocalGiving providing £25,000 worth of funding An eBay Auction where you keep all of the funds for the items you provide and have the chance of winning £2,000 of matched funds The chance to fundraise from eBay shoppers by submitting a 90-character fundraising message (deadline 2nd June) 1:1 Fundraising Advice via the FSI’s Big Advice Day – expertise comes from a mixture of funders and fundraisers Free fundraising guides to support you to run your own events and activities Leetchi’s money pot competition for the chance to gain an additional £1,000 of funding The opportunity to win cash prizes by asking your supporters to say why they love you on social media These are just some of the free activities available during the week, with six days of separate activities check out the full agenda to make sure you’re not missing out Full details on www.smallcharityweek.com or follow @SCWeek2017 for breaking news. Found this blog post useful? You may also like:    The Subconscious Effects of Storytelling in Charity Marketing Focus on the outcomes of your work rather than the outputs  
    May 31, 2017 5853
  • 03 May 2017
    A couple of years ago, a friend of mine introduced me to an NGO for rescuing chained or caged dogs. Their Facebook page had sweet intros to all the animals awaiting adoption and featured photos of their daily activities at the rescue center. Over time, I got quite familiar with the dogs there just through their social media feed. Even though the organization is in a different state and I’ve never actually met the dogs, I felt a personal bond and continue to donate towards their well being, ever so often.   That bond is developed through the compelling power of storytelling. Well, sure, as a dog lover, I’ve always had a soft spot for those fuzzy goofballs. However, Storytelling can help get you build an emotional connection between the audience and any character by affecting their subconscious. Let’s have a look at how these subconscious effects come into play and the approach to making it work in marketing your charity. 1) Help the audience reach the conclusion One of the primary rules of storytelling is “Show; don’t tell”. Instead of stating facts about the good guy and the bad guy, the characters are introduced through their actions and decisions. We start to root for the protagonist because the story aligns our values and morals with whatever the protagonist is fighting for. Since the story guides our emotions through these subconscious decisions, the choice of which side we relate to doesn’t seem forced upon us. In a similar way, your charity has to let the audience come to the conclusion that you are working for something positive. Giving them facts and figures is fine but real-world examples allow them to decide whether they support your cause. 2. Offer a fresh take on a common story structure If you look closely at the overall story of classic books and movies, they are almost the same - a hero taking on something beyond their depth, a larger-than-life villain threatening to ruin the world forever and even parallel ups and downs of the characters as the hero journeys to save the world. But every time the storyteller gives their personal spin on the characters and what’s at stake in the world. This makes the audience stay hooked throughout. When it comes to your charity, come up with a fresh perspective to the problem so that people can imagine their contribution doing its part to lead to a better world. 3. Build trust through familiarity In stories, the protagonist is never someone very different from us. Even if the story is set in a different world or features characters that aren’t human, the storyteller gives them a touch of personality people can relate to. That is because when our brain encounters something familiar, it makes us comfortable. We are more likely to trust in someone that comes across as familiar. This subconscious effect is very important when it comes to building trust for your charity. Create a logo and an identity that people can recognise. Have an active social media presence and talk about the progress made through your activities. 4. Have stories of redemption to share A redemption arc is another classic storytelling element that makes the hero a star in our eyes - halfway through the story, the hero faces the main villain, loses the battle and, is often, left in a poor state. But being the hero, he doesn’t quit. The rise of the fallen hero makes us root for his cause even more. Share stories where your charity or someone you’ve worked with goes on against the insurmountable odds working against them. You gain more admiration for trying than for success. 5. Show how the world you are trying to fix is broken Storytellers make a point to drive home the bleak reality in store in case the protagonist fails. It is not a world people want to be a part of. In fact, it is made clear how the world will change and end up worse than how it was at the outset of the tale if the bad guy is not stopped. Projecting this dark future is important to ensure no one wants the villain to win. Of course, in the real world, the cause you’re working for might not be so dire. People will only be willing to do their bit if you make sure they can envision how bad things would be if you did nothing. Project the alternative and help the audience see how it will worsen the situation in the future. A lot more people will be willing to step up and do their part for your initiative. These subconscious effects are part of human thought and reaction. They have been used in storytelling for centuries to guide the audience’s emotional journey. Use these in your charity marketing to increase support for your cause. Augustus Franklin is the founder and CEO of CallHub, a California-based Voice and SMS service company bridging the communication gap for political campaigns and advocacy groups. When he is not working, he is either making toys with his kids or training for a marathon. If you enjoyed this article you may also like: 3 Ways Small Charities can get Expertise They Need for Free How to be a better donor in one easy step Developing a Fundraising Plan - Strategies and Ideas  
    5504 Posted by Augustus Franklin
  • A couple of years ago, a friend of mine introduced me to an NGO for rescuing chained or caged dogs. Their Facebook page had sweet intros to all the animals awaiting adoption and featured photos of their daily activities at the rescue center. Over time, I got quite familiar with the dogs there just through their social media feed. Even though the organization is in a different state and I’ve never actually met the dogs, I felt a personal bond and continue to donate towards their well being, ever so often.   That bond is developed through the compelling power of storytelling. Well, sure, as a dog lover, I’ve always had a soft spot for those fuzzy goofballs. However, Storytelling can help get you build an emotional connection between the audience and any character by affecting their subconscious. Let’s have a look at how these subconscious effects come into play and the approach to making it work in marketing your charity. 1) Help the audience reach the conclusion One of the primary rules of storytelling is “Show; don’t tell”. Instead of stating facts about the good guy and the bad guy, the characters are introduced through their actions and decisions. We start to root for the protagonist because the story aligns our values and morals with whatever the protagonist is fighting for. Since the story guides our emotions through these subconscious decisions, the choice of which side we relate to doesn’t seem forced upon us. In a similar way, your charity has to let the audience come to the conclusion that you are working for something positive. Giving them facts and figures is fine but real-world examples allow them to decide whether they support your cause. 2. Offer a fresh take on a common story structure If you look closely at the overall story of classic books and movies, they are almost the same - a hero taking on something beyond their depth, a larger-than-life villain threatening to ruin the world forever and even parallel ups and downs of the characters as the hero journeys to save the world. But every time the storyteller gives their personal spin on the characters and what’s at stake in the world. This makes the audience stay hooked throughout. When it comes to your charity, come up with a fresh perspective to the problem so that people can imagine their contribution doing its part to lead to a better world. 3. Build trust through familiarity In stories, the protagonist is never someone very different from us. Even if the story is set in a different world or features characters that aren’t human, the storyteller gives them a touch of personality people can relate to. That is because when our brain encounters something familiar, it makes us comfortable. We are more likely to trust in someone that comes across as familiar. This subconscious effect is very important when it comes to building trust for your charity. Create a logo and an identity that people can recognise. Have an active social media presence and talk about the progress made through your activities. 4. Have stories of redemption to share A redemption arc is another classic storytelling element that makes the hero a star in our eyes - halfway through the story, the hero faces the main villain, loses the battle and, is often, left in a poor state. But being the hero, he doesn’t quit. The rise of the fallen hero makes us root for his cause even more. Share stories where your charity or someone you’ve worked with goes on against the insurmountable odds working against them. You gain more admiration for trying than for success. 5. Show how the world you are trying to fix is broken Storytellers make a point to drive home the bleak reality in store in case the protagonist fails. It is not a world people want to be a part of. In fact, it is made clear how the world will change and end up worse than how it was at the outset of the tale if the bad guy is not stopped. Projecting this dark future is important to ensure no one wants the villain to win. Of course, in the real world, the cause you’re working for might not be so dire. People will only be willing to do their bit if you make sure they can envision how bad things would be if you did nothing. Project the alternative and help the audience see how it will worsen the situation in the future. A lot more people will be willing to step up and do their part for your initiative. These subconscious effects are part of human thought and reaction. They have been used in storytelling for centuries to guide the audience’s emotional journey. Use these in your charity marketing to increase support for your cause. Augustus Franklin is the founder and CEO of CallHub, a California-based Voice and SMS service company bridging the communication gap for political campaigns and advocacy groups. When he is not working, he is either making toys with his kids or training for a marathon. If you enjoyed this article you may also like: 3 Ways Small Charities can get Expertise They Need for Free How to be a better donor in one easy step Developing a Fundraising Plan - Strategies and Ideas  
    May 03, 2017 5504
  • 19 Apr 2017
     The Big Heart Network - the North West's marketing skills and support network for charities and social enterprises - share their top Twitter tips  Do you feel overwhelmed by social media? Has it started to feel like a massive time suck? Maintaining a professional and productive online presence can be hard graft especially for organisations facing staff or budget constraints.  But take heart! We have four time-saving Twitter tips that will make you fall back in love with the social media channel that never stops tweeting.  Define your audience  Tweeting out great content all hours of the day and getting no interaction can be soul-destroying. So sit back and take stock.  Decide who you really want to reach. Are you keen to position your organisation as expert in its sector, do want to keep staff and volunteers up to date, attract the interest of the media or reach current supporters and potential donors?  Once you have zeroed in on the target audience, work out when they will be online for the best chance of your tweet being seen by them.  Use analytic tools available in Twitter or another app to confirm the optimum time through test tweets.  Content calendar  Trying to come up with new ideas every morning is stressful and the quality of the content does suffer.  Stop right now! Instead take time to construct a media calendar, populated with your organisation's events, campaigns, key occasions in your sector and external diary dates. Breaking news can be posted around these diaried events - instant inspiration and you will never forget to tweet about an important date ever again.  Curate rather create  It is hugely time-consuming to create enough original matter to populate a Twitter feed. The message becomes monotonous if your audience is only ever hearing one voice. So, to kill two birds with one stone follow the rule of thirds. For every original tweet, retweet another account and reply to someone else.  Using the quote retweet function allows you another 140 words to add a commentary to expand your thoughts on the original tweet.  The rule of thirds provides variety, additional value, encourages engagement as well as positions your organisation as a thought leader in its sector  A word of warning: make sure you only direct retweet trustworthy sources and read or watch links in their entirety to avoid any unpleasant surprises.  Time-saving tools  Don't get caught in the cycle of having to post tweets 'live'. Set aside some time to schedule a number of tweets in advance using tools such as Buffer or Hootsuite. It an especially efficient way to deal with diaried events from your content calendar.  In the same vein, Hootlet is a free browser plugin which allows you to immediately add shortened page URL and a message with the link's title to your Hootsuite schedule without having to open Hootsuite and copy the link across – great for quick curated content. Grace Dyke is Strategic Director at PR and Communications social enterprise, Yellow Jigsaw. The Yellow Jigsaw team manage PR and fundraising campaigns for regional and national charities, as well as managing the North West's only dedicated skills and support network for charities and social enterprises, the Big Heart Network.  Big Heart Network puts its heart and soul into helping charities and social enterprises. Contact us on hello@yellowjigsaw.co.uk and visit our page to see when the next lunch and learn social media sessions will be held. Found this blog post useful? You may also like:    Local Hero: The half way leaders are... Do you have the courage to let your supporters own their story? 7 digital tactics for small charities in volatile times      
    2981 Posted by Grace Dyke
  •  The Big Heart Network - the North West's marketing skills and support network for charities and social enterprises - share their top Twitter tips  Do you feel overwhelmed by social media? Has it started to feel like a massive time suck? Maintaining a professional and productive online presence can be hard graft especially for organisations facing staff or budget constraints.  But take heart! We have four time-saving Twitter tips that will make you fall back in love with the social media channel that never stops tweeting.  Define your audience  Tweeting out great content all hours of the day and getting no interaction can be soul-destroying. So sit back and take stock.  Decide who you really want to reach. Are you keen to position your organisation as expert in its sector, do want to keep staff and volunteers up to date, attract the interest of the media or reach current supporters and potential donors?  Once you have zeroed in on the target audience, work out when they will be online for the best chance of your tweet being seen by them.  Use analytic tools available in Twitter or another app to confirm the optimum time through test tweets.  Content calendar  Trying to come up with new ideas every morning is stressful and the quality of the content does suffer.  Stop right now! Instead take time to construct a media calendar, populated with your organisation's events, campaigns, key occasions in your sector and external diary dates. Breaking news can be posted around these diaried events - instant inspiration and you will never forget to tweet about an important date ever again.  Curate rather create  It is hugely time-consuming to create enough original matter to populate a Twitter feed. The message becomes monotonous if your audience is only ever hearing one voice. So, to kill two birds with one stone follow the rule of thirds. For every original tweet, retweet another account and reply to someone else.  Using the quote retweet function allows you another 140 words to add a commentary to expand your thoughts on the original tweet.  The rule of thirds provides variety, additional value, encourages engagement as well as positions your organisation as a thought leader in its sector  A word of warning: make sure you only direct retweet trustworthy sources and read or watch links in their entirety to avoid any unpleasant surprises.  Time-saving tools  Don't get caught in the cycle of having to post tweets 'live'. Set aside some time to schedule a number of tweets in advance using tools such as Buffer or Hootsuite. It an especially efficient way to deal with diaried events from your content calendar.  In the same vein, Hootlet is a free browser plugin which allows you to immediately add shortened page URL and a message with the link's title to your Hootsuite schedule without having to open Hootsuite and copy the link across – great for quick curated content. Grace Dyke is Strategic Director at PR and Communications social enterprise, Yellow Jigsaw. The Yellow Jigsaw team manage PR and fundraising campaigns for regional and national charities, as well as managing the North West's only dedicated skills and support network for charities and social enterprises, the Big Heart Network.  Big Heart Network puts its heart and soul into helping charities and social enterprises. Contact us on hello@yellowjigsaw.co.uk and visit our page to see when the next lunch and learn social media sessions will be held. Found this blog post useful? You may also like:    Local Hero: The half way leaders are... Do you have the courage to let your supporters own their story? 7 digital tactics for small charities in volatile times      
    Apr 19, 2017 2981
  • 03 Apr 2017
    It’s easy to be a better donor. All you need to do is ask for your donation to be used for core costs. Why 'core costs'? 1) Because if you ask any charity* what they need and what they find hardest to fund, they will always reply “core costs”. Take this diagram from the recent State of the VCSE Sector in Somerset report which shows the responses to the question ”what three areas do you find it hardest to raise funds for?” If you trust the charity to deliver positive social change, then why not trust them to know what they need to spend your money on. 2) The clue is in the name ‘core’. These are all the things at the heart of a charity that they need to pay for before they can do any good. They are often not very interesting: electricity bills, auditor fees, rent, IT support contracts. The largest cost is usually staff wages – vital if you want to build trusting relationships with the most vulnerable people in society. Staff salaries, including for senior managers and CEOs, are not a ‘nice to have’ – they are fundamental. A charity cannot commit to supporting a care leaver for the next few years as they transition into adulthood, if they don’t think their team or even their organisation will still be around to see this through. Neither can they commit to providing vital community transport or counselling for someone with a life limiting condition or being there for people in recovery from mental ill health. They need a solid core to offer consistent and long-term support. And surely that long-term help is what any donors wants to support? 3) Charities are experiencing many demands – loss of statutory funding, increased demands for services, changes in technology. They need to adapt – to work with others, to deliver services in new ways, to grow or develop. If their core is wobbly then it is hard to find the time, the headspace, the resources needed to make good decisions about how best to change. There is a need to invest in the core of any charity to ensure it continues to focus on delivering relevant, quality services – and if it is looking to grow then, of course, the core needs to grow too. Source: https://nonprofitquarterly.org/2016/08/16/graphic-re-visioning-nonprofit-overhead/ 4) And finally, as a donor giving core funding, you can feel reassured that you have done the most good you can with your donation. You will have demonstrated your trust in your chosen charity, your commitment to their future and your understanding of what they need. I have no doubt that you will receive heartfelt thanks. * I am using ‘charity’ to mean any social purpose organisations including voluntary groups, community interest companies and social enterprises. Emma Beeston advises philanthropists and grant makers on how best to direct their money to the causes they care about. Support includes strategy and programme design, scoping studies, assessments and monitoring visits. www.emmabeeston.co.uk; emma@emmabeeston.co.uk; @emmabeeston01  Found this blog post useful? You may also like:    Do you have the courage to let your supporters own their story? 7 digital tactics for small charities in volatile times       4 Steps to the perfect charity Video  
    4718 Posted by Emma Beeston
  • It’s easy to be a better donor. All you need to do is ask for your donation to be used for core costs. Why 'core costs'? 1) Because if you ask any charity* what they need and what they find hardest to fund, they will always reply “core costs”. Take this diagram from the recent State of the VCSE Sector in Somerset report which shows the responses to the question ”what three areas do you find it hardest to raise funds for?” If you trust the charity to deliver positive social change, then why not trust them to know what they need to spend your money on. 2) The clue is in the name ‘core’. These are all the things at the heart of a charity that they need to pay for before they can do any good. They are often not very interesting: electricity bills, auditor fees, rent, IT support contracts. The largest cost is usually staff wages – vital if you want to build trusting relationships with the most vulnerable people in society. Staff salaries, including for senior managers and CEOs, are not a ‘nice to have’ – they are fundamental. A charity cannot commit to supporting a care leaver for the next few years as they transition into adulthood, if they don’t think their team or even their organisation will still be around to see this through. Neither can they commit to providing vital community transport or counselling for someone with a life limiting condition or being there for people in recovery from mental ill health. They need a solid core to offer consistent and long-term support. And surely that long-term help is what any donors wants to support? 3) Charities are experiencing many demands – loss of statutory funding, increased demands for services, changes in technology. They need to adapt – to work with others, to deliver services in new ways, to grow or develop. If their core is wobbly then it is hard to find the time, the headspace, the resources needed to make good decisions about how best to change. There is a need to invest in the core of any charity to ensure it continues to focus on delivering relevant, quality services – and if it is looking to grow then, of course, the core needs to grow too. Source: https://nonprofitquarterly.org/2016/08/16/graphic-re-visioning-nonprofit-overhead/ 4) And finally, as a donor giving core funding, you can feel reassured that you have done the most good you can with your donation. You will have demonstrated your trust in your chosen charity, your commitment to their future and your understanding of what they need. I have no doubt that you will receive heartfelt thanks. * I am using ‘charity’ to mean any social purpose organisations including voluntary groups, community interest companies and social enterprises. Emma Beeston advises philanthropists and grant makers on how best to direct their money to the causes they care about. Support includes strategy and programme design, scoping studies, assessments and monitoring visits. www.emmabeeston.co.uk; emma@emmabeeston.co.uk; @emmabeeston01  Found this blog post useful? You may also like:    Do you have the courage to let your supporters own their story? 7 digital tactics for small charities in volatile times       4 Steps to the perfect charity Video  
    Apr 03, 2017 4718
  • 15 Mar 2017
    Insurance is a key part of the risk management process for charities and community groups. It’s vital that non-profit groups that do so much good, with so few resources, are protected. And insurance can provide that protection. With the financial security of insurance, your organisation can focus all its resources on its charitable aims! Let’s start with the basics; what’s required by law? Employers liability is a legal requirement if you have any employees. £5 million indemnity is required, but £10m is now standard. Some charity insurance policies will also cover your volunteers as if they were employees under Employers Liability insurance rather than third parties covered by your Public Liability policy. This gives them better cover. Also, if you own and operate motor vehicles, you’re legally required to appropriately insure them. Read more about whether your organisation legally needs insurance. Is it important to be insured beyond the legal requirements? Yes! The primary function of insurance is protecting your organisation from the financial burden of claims and protecting your assets in the event of claims. Should you be unfortunate enough to have a member of the public slip on your premises, despite your best risk management efforts, you may be liable for a large claim – this is the sort of claim that could shut down your organisation and put a stop to all the good that you have been doing. What could happen if we’re not insured? This depends on your charity or community group structure. However, if you’re not a registered charity and someone has cause to make a claim against you, it is possible that they will take you to court. If you lose the court battle, then you are personally liable for the entire claim amount. Equally, even if you are a registered charity, a claimant may choose to take the charity to court and, in some circumstances, pursue compensation from the trustees. Whatever the situation, in the event of a claim, if you don’t have insurance then your charity and community group is at serious risk of financial ruin. And there’s potentially a significant risk to the board of trustees too. What should we do about insurance? The first step towards insuring your organisation should be discussing your requirements with charity insurance specialists. There are specialist charity insurance providers and brokers that can assist you with your insurance requirements and risk management. What insurance should we consider buying? Beyond the legal requirements of Employers Liability and Motor (if you operate vehicles), you may consider a range of insurance product. Common cover required by charities and community groups include Public Liability, Property, Trustee Indemnity, Professional Indemnity, Fidelity and more. Tell us about the common insurance covers for charities and community groups. Public Liability protects you from claims made by members of the public who have suffered personal injury or property damage because of your charity or community group. Property Damage insures your building, contents and assets against loss, theft or damage and is key to risk management. Trustee Indemnity protects your board of trustees from claims made against them or the organisation. This will help your trustees sleep well at night and can help you recruit top quality trustees. Professional Indemnity protects you if you provide any professional, advice or counselling services or similar. And Fidelity cover insures you against theft or fraud by an employee, volunteer or trustee.  Elaine Denny has been working in the Charity Insurance sector for 10 years and supports all of CaSE Insurance’s charity clients. You can contact Elaine on 01372 227 634 or by email, at elainedenny@caseinsurance.co.uk. CaSE Insurance was established and is part-owned by the charity law firm Bates Wells Braithwaite and by the National Council for Voluntary Organisations (NCVO). CaSE represents a unique partnership between charity and insurance specialists. You can find out more about CaSE at www.caseinsurance.co.uk or call them on 0333 800 9838. CaSE Insurance is proud to offer free and impartial risk management and insurance advice to Localgiving members. Found this blog post useful? You may also like:    4 Steps to the perfect charity Video How Small charities can overcome barriers to brand investment Focus on the outcomes of your work rather than the outputs
    3602 Posted by Elaine Denny
  • Insurance is a key part of the risk management process for charities and community groups. It’s vital that non-profit groups that do so much good, with so few resources, are protected. And insurance can provide that protection. With the financial security of insurance, your organisation can focus all its resources on its charitable aims! Let’s start with the basics; what’s required by law? Employers liability is a legal requirement if you have any employees. £5 million indemnity is required, but £10m is now standard. Some charity insurance policies will also cover your volunteers as if they were employees under Employers Liability insurance rather than third parties covered by your Public Liability policy. This gives them better cover. Also, if you own and operate motor vehicles, you’re legally required to appropriately insure them. Read more about whether your organisation legally needs insurance. Is it important to be insured beyond the legal requirements? Yes! The primary function of insurance is protecting your organisation from the financial burden of claims and protecting your assets in the event of claims. Should you be unfortunate enough to have a member of the public slip on your premises, despite your best risk management efforts, you may be liable for a large claim – this is the sort of claim that could shut down your organisation and put a stop to all the good that you have been doing. What could happen if we’re not insured? This depends on your charity or community group structure. However, if you’re not a registered charity and someone has cause to make a claim against you, it is possible that they will take you to court. If you lose the court battle, then you are personally liable for the entire claim amount. Equally, even if you are a registered charity, a claimant may choose to take the charity to court and, in some circumstances, pursue compensation from the trustees. Whatever the situation, in the event of a claim, if you don’t have insurance then your charity and community group is at serious risk of financial ruin. And there’s potentially a significant risk to the board of trustees too. What should we do about insurance? The first step towards insuring your organisation should be discussing your requirements with charity insurance specialists. There are specialist charity insurance providers and brokers that can assist you with your insurance requirements and risk management. What insurance should we consider buying? Beyond the legal requirements of Employers Liability and Motor (if you operate vehicles), you may consider a range of insurance product. Common cover required by charities and community groups include Public Liability, Property, Trustee Indemnity, Professional Indemnity, Fidelity and more. Tell us about the common insurance covers for charities and community groups. Public Liability protects you from claims made by members of the public who have suffered personal injury or property damage because of your charity or community group. Property Damage insures your building, contents and assets against loss, theft or damage and is key to risk management. Trustee Indemnity protects your board of trustees from claims made against them or the organisation. This will help your trustees sleep well at night and can help you recruit top quality trustees. Professional Indemnity protects you if you provide any professional, advice or counselling services or similar. And Fidelity cover insures you against theft or fraud by an employee, volunteer or trustee.  Elaine Denny has been working in the Charity Insurance sector for 10 years and supports all of CaSE Insurance’s charity clients. You can contact Elaine on 01372 227 634 or by email, at elainedenny@caseinsurance.co.uk. CaSE Insurance was established and is part-owned by the charity law firm Bates Wells Braithwaite and by the National Council for Voluntary Organisations (NCVO). CaSE represents a unique partnership between charity and insurance specialists. You can find out more about CaSE at www.caseinsurance.co.uk or call them on 0333 800 9838. CaSE Insurance is proud to offer free and impartial risk management and insurance advice to Localgiving members. Found this blog post useful? You may also like:    4 Steps to the perfect charity Video How Small charities can overcome barriers to brand investment Focus on the outcomes of your work rather than the outputs
    Mar 15, 2017 3602
  • 13 Mar 2017
    You're a proud fundraiser for a local charity and you enjoy what you do. But whether you like it or not, you're still tasked with the ever growing problem of getting money in and often it can feel like a losing battle. People just don't get what you do and you find it difficult to explain it in a way that appeals to potential supporters. You don't know where to start.   Why are you struggling? Maybe you feel your charity is different from the rest, you're not trying to raise money for a 'sexy' cause and find it hard to talk about making a difference.   In my previous role as a Grants Officer I often found charities were far too reserved in speaking out about what they did and more importantly the people they helped! But this is key to raising money. Case studies, quotes and photos all help to illustrate the positive impact your charity is making.    To be able to show the impact that you are making it is important to focus on the outcomes that funding would bring rather than the outputs.   Example: A Dial a Ride charity needs to raise money to pay volunteer driver expenses each month. The charity struggles to raise money and feels it's just not sexy enough to appeal to donors. When fundraising it often focuses on how funding would cover the cost of fuel to get people from A to B each week.  Sadly the charity has failed to look at the bigger picture and could potentially miss out on funding. It has focused on an outputs of its work rather than the outcomes and what it could achieve if it raises the money.   If your charity is in a similar situation and snuggles to talk about impact and outcomes think about:   1. What would happen to beneficiaries if they weren't able to use your service?   2. Why do people need your service, what situations are they in?   3. Do you have any case studies to highlight the difference you are making?   4. What impact does your work have on those that volunteer? Why do they volunteer?    Going back to the example of the Dial a Ride service, what it failed to realise was the positive difference it was having on the lives of not only the people that used the service but the volunteer drivers too! Many of the drivers were retired and chose to volunteer regular time each week to give them something constructive to do, a purpose. Something to get up for in the mornings. They enjoyed the camaraderie between one another and the contact they had with the local community. They felt as though they were doing their bit to give something back.   Furthermore the people that were using the service often called it a 'life line' and without it they said their lives would be very different. Many users suffered from rural isolation and so often felt trapped in their own homes, due to old age and disability.    When you next come to fundraise for your cause, whether it's online or through a grant application, use the questions above to help tell your story. Include as much detail as possible to make sure your voice is heard and let people know the great work that you are doing every day.    For inspiration check out these great fundraising pages on our site: Park in the Past  The Josephine and Jack Project Street Talk     Good luck with your fundraising!     Found this blog post useful? You may also like:    Wise Words from Alistair Sill: Local Hero Champion 2016                 7 digital tactics for small charities in volatile times   Image courtesy of 
    3921 Posted by Emma Rawlingson
  • You're a proud fundraiser for a local charity and you enjoy what you do. But whether you like it or not, you're still tasked with the ever growing problem of getting money in and often it can feel like a losing battle. People just don't get what you do and you find it difficult to explain it in a way that appeals to potential supporters. You don't know where to start.   Why are you struggling? Maybe you feel your charity is different from the rest, you're not trying to raise money for a 'sexy' cause and find it hard to talk about making a difference.   In my previous role as a Grants Officer I often found charities were far too reserved in speaking out about what they did and more importantly the people they helped! But this is key to raising money. Case studies, quotes and photos all help to illustrate the positive impact your charity is making.    To be able to show the impact that you are making it is important to focus on the outcomes that funding would bring rather than the outputs.   Example: A Dial a Ride charity needs to raise money to pay volunteer driver expenses each month. The charity struggles to raise money and feels it's just not sexy enough to appeal to donors. When fundraising it often focuses on how funding would cover the cost of fuel to get people from A to B each week.  Sadly the charity has failed to look at the bigger picture and could potentially miss out on funding. It has focused on an outputs of its work rather than the outcomes and what it could achieve if it raises the money.   If your charity is in a similar situation and snuggles to talk about impact and outcomes think about:   1. What would happen to beneficiaries if they weren't able to use your service?   2. Why do people need your service, what situations are they in?   3. Do you have any case studies to highlight the difference you are making?   4. What impact does your work have on those that volunteer? Why do they volunteer?    Going back to the example of the Dial a Ride service, what it failed to realise was the positive difference it was having on the lives of not only the people that used the service but the volunteer drivers too! Many of the drivers were retired and chose to volunteer regular time each week to give them something constructive to do, a purpose. Something to get up for in the mornings. They enjoyed the camaraderie between one another and the contact they had with the local community. They felt as though they were doing their bit to give something back.   Furthermore the people that were using the service often called it a 'life line' and without it they said their lives would be very different. Many users suffered from rural isolation and so often felt trapped in their own homes, due to old age and disability.    When you next come to fundraise for your cause, whether it's online or through a grant application, use the questions above to help tell your story. Include as much detail as possible to make sure your voice is heard and let people know the great work that you are doing every day.    For inspiration check out these great fundraising pages on our site: Park in the Past  The Josephine and Jack Project Street Talk     Good luck with your fundraising!     Found this blog post useful? You may also like:    Wise Words from Alistair Sill: Local Hero Champion 2016                 7 digital tactics for small charities in volatile times   Image courtesy of 
    Mar 13, 2017 3921
  • 09 Mar 2017
    Chief Constable for North Yorkshire Police, Dave Jones, explains how the Police Property Fund turns unreturnable stolen or recovered goods into grants for local community groups. Mountain bikes, perfume and jewellery; tools, TVs and tablets. You’d be surprised at the range and volume of stolen, confiscated and found items that find a temporary home in our police stations.  In an ideal world, these goods would all be reunited with their rightful owners. However, there are many items which haven’t been property-marked and which aren’t particularly distinctive in their nature – which makes them practically impossible to return. Due to the large volumes of items being seized and recovered, it’s impractical for us to keep them for any great length of time, so the vast majority are sold to the public via online auctions, raising money in the process.  This money forms the “pot” for the North Yorkshire Police Property Fund.   How the North Yorkshire Police Property Fund works The idea of the Fund is simple.  Twice a year, we open funding rounds where local community and voluntary organisations of all sizes and types can apply for money to support initiatives of benefit to North Yorkshire and its residents.    To be considered for a grant, a project needs to meet certain criteria.  For example, it should involve children and young people in extra-curricular activities, or help to increase safety, reduce the fear of crime or anti-social behaviour, or bring different parts of the community together.  It’s also important that organisations applying for a grant from the Police Property Fund encourage equality of opportunity, promote good community relations, and demonstrate that they can tackle any barriers that may prevent disabled people using their services. At the end of the application period, the Police and Crime Commissioner and I judge all the entries, and decide where to award a grant.  We receive some great ideas, and although it takes a lot of time to consider each application fully, it is a task that we both enjoy – especially when we come across a really good project that will make a positive impact in the local community. The Police Property Fund has been a real success, and continues to grow in popularity each year. Over the past five years more than £120,000 has been distributed to projects throughout the North Yorkshire region, helping to bring our community together and tackle many equality barriers. Success Stories Looking at some successful examples from our last round of funding paints a strong picture of the positive effect that even relatively small amounts of cash can have. For example, the Yellow Ribbonand White Rabbit pre-schools based at Catterick Garrison and Claro Barracks, Ripon were successful in a grant application of over £1200 to provide books, puzzles, dolls, play food and posters to help young children – often from as far away as Fiji and Nepal – to understand British values and learn to respect different cultures and beliefs.  Another project – one which is close to my heart in my role as the national police lead for rural and wildlife crime – will see children in our region enjoying a special conservation experience on the North York Moors.  We gave a £3,000 grant (one of the highest we have awarded) to the British Association for Shooting and Conservation to fund experience days for hundreds of youngsters between the ages of six and 11.  On one of these days, the young people – who may have little direct experience of our local habitat – will visit the grouse moors, help out with conservation tasks and learn about the environment and fascinating wildlife unique to our region. Riding for the Disabled England (RDA) is another successful applicant.  They bid for £750 to help eight disabled people take part in a week-long residential holiday to learn to drive a pony and carriage, and take part in other sport and arts and craft activities.  The experience is the only one of its type in the UK, and the people who take part gain a lot of self-confidence, so it has a much longer-term impact on their lives. Even just these three projects offer an insight into the valuable work that our many community and voluntary organisations carry out within North Yorkshire, and I am very proud that our Fund has helped to support them.  It feels right that the proceeds from stolen goods are providing a bit of extra support to community ventures, rather than lining criminals’ pockets.  Entry is now open for the latest round of Police Property Fund grants.  The Commissioner and I have already put a date in our diaries to judge the applications, and we’re really looking forward to supporting another set of excellent initiatives this year.  So, if you are part of a community group in North Yorkshire, and have a project that would fit our funding criteria, please remember to get your application in before the closing date on 30 April.  You’ll find all the details at  www.northyorkshire.police.uk/grant. Good luck!   Found this blog post useful? You may also like:    7 digital tactics for small charities in volatile times How Charities can tap into the hyperlocal  4 Steps to the perfect charity Video How Small charities can overcome barriers to brand investment  
    3650 Posted by Dave Jones
  • Chief Constable for North Yorkshire Police, Dave Jones, explains how the Police Property Fund turns unreturnable stolen or recovered goods into grants for local community groups. Mountain bikes, perfume and jewellery; tools, TVs and tablets. You’d be surprised at the range and volume of stolen, confiscated and found items that find a temporary home in our police stations.  In an ideal world, these goods would all be reunited with their rightful owners. However, there are many items which haven’t been property-marked and which aren’t particularly distinctive in their nature – which makes them practically impossible to return. Due to the large volumes of items being seized and recovered, it’s impractical for us to keep them for any great length of time, so the vast majority are sold to the public via online auctions, raising money in the process.  This money forms the “pot” for the North Yorkshire Police Property Fund.   How the North Yorkshire Police Property Fund works The idea of the Fund is simple.  Twice a year, we open funding rounds where local community and voluntary organisations of all sizes and types can apply for money to support initiatives of benefit to North Yorkshire and its residents.    To be considered for a grant, a project needs to meet certain criteria.  For example, it should involve children and young people in extra-curricular activities, or help to increase safety, reduce the fear of crime or anti-social behaviour, or bring different parts of the community together.  It’s also important that organisations applying for a grant from the Police Property Fund encourage equality of opportunity, promote good community relations, and demonstrate that they can tackle any barriers that may prevent disabled people using their services. At the end of the application period, the Police and Crime Commissioner and I judge all the entries, and decide where to award a grant.  We receive some great ideas, and although it takes a lot of time to consider each application fully, it is a task that we both enjoy – especially when we come across a really good project that will make a positive impact in the local community. The Police Property Fund has been a real success, and continues to grow in popularity each year. Over the past five years more than £120,000 has been distributed to projects throughout the North Yorkshire region, helping to bring our community together and tackle many equality barriers. Success Stories Looking at some successful examples from our last round of funding paints a strong picture of the positive effect that even relatively small amounts of cash can have. For example, the Yellow Ribbonand White Rabbit pre-schools based at Catterick Garrison and Claro Barracks, Ripon were successful in a grant application of over £1200 to provide books, puzzles, dolls, play food and posters to help young children – often from as far away as Fiji and Nepal – to understand British values and learn to respect different cultures and beliefs.  Another project – one which is close to my heart in my role as the national police lead for rural and wildlife crime – will see children in our region enjoying a special conservation experience on the North York Moors.  We gave a £3,000 grant (one of the highest we have awarded) to the British Association for Shooting and Conservation to fund experience days for hundreds of youngsters between the ages of six and 11.  On one of these days, the young people – who may have little direct experience of our local habitat – will visit the grouse moors, help out with conservation tasks and learn about the environment and fascinating wildlife unique to our region. Riding for the Disabled England (RDA) is another successful applicant.  They bid for £750 to help eight disabled people take part in a week-long residential holiday to learn to drive a pony and carriage, and take part in other sport and arts and craft activities.  The experience is the only one of its type in the UK, and the people who take part gain a lot of self-confidence, so it has a much longer-term impact on their lives. Even just these three projects offer an insight into the valuable work that our many community and voluntary organisations carry out within North Yorkshire, and I am very proud that our Fund has helped to support them.  It feels right that the proceeds from stolen goods are providing a bit of extra support to community ventures, rather than lining criminals’ pockets.  Entry is now open for the latest round of Police Property Fund grants.  The Commissioner and I have already put a date in our diaries to judge the applications, and we’re really looking forward to supporting another set of excellent initiatives this year.  So, if you are part of a community group in North Yorkshire, and have a project that would fit our funding criteria, please remember to get your application in before the closing date on 30 April.  You’ll find all the details at  www.northyorkshire.police.uk/grant. Good luck!   Found this blog post useful? You may also like:    7 digital tactics for small charities in volatile times How Charities can tap into the hyperlocal  4 Steps to the perfect charity Video How Small charities can overcome barriers to brand investment  
    Mar 09, 2017 3650
  • 28 Feb 2017
    Dydd Gwŷl Dewi Sant hapus! To celebrate St David’s Day, Lauren & Emma from Localgiving’s Wales Development Programme are delighted to share some online fundraising success stories from across Wales. When starting out with online fundraising, it can seem a bit daunting. You might get so frustrated at times that you just want to… Oh, what’s that phrase? Rhoi’r ffidil yn y tô! But, don’t despair! Localgiving is here to make things that little bit easier. It won’t be an overnight success - you know what they say,  ara’ deg mae dal iar - and we all know that feeling, nervously waiting for the donations to start rolling in. But just remind yourself, “hir yw pob aros”. With every new campaign, you’ll get better and better. Meistr pob gwaith yw ymarfer, and all that. Try new things, and experiment. If something doesn’t work, try something else!  Mae mwy nag un ffordd i gael Wil i'w wely, you know. The most important thing is, to never give up. After all, dyfal donc a dyr y garreg. And remember, when it comes to match funding campaigns (of which we have plenty), y cyntaf i'r felin caiff falu - so don’t delay! Plan ahead and make the most of every opportunity. Which reminds me. Have you got any fundraisers lined up for Local Hero yet? It starts on the 1st of April! Encourage one of your supporters to take part, and they could win up to £1,000 for your cause. Imagine how great that would feel! Fel ceiliog ar ei domen ei hun. Well, we hope that pep talk has inspired you to do some fundraising today! If you’re feeling a bit baffled, check out the handy translation list at the end of this blog... Stay with us for a tour of Wales, as we introduce you to some fantastic groups raising money online with Localgiving. North Wales  - TAPE Community Music & Film - Ghostbuskers Road To Eden appeal TAPE Community Music & Film is an award-winning community arts charity in Old Colwyn which, for over 8 years, has supported hundreds of people to explore and develop their creative ideas. At the moment, TAPE are running an appeal to get their music group “Ghostbuskers” to the Eden Project in Cornwall, where they hope to perform at the Community Camp event this coming May. Ghostbuskers is a musical performance project welcoming people of all ages and abilities. The group rehearses weekly at TAPE’s Community Arts Centre and then performs across the country at community events and concerts throughout the year. Since starting the appeal less than 3 weeks ago, TAPE have raised £120 plus £28 of Gift Aid. The group plans to use their remaining £100 of match funding to encourage more people to support the appeal. TAPE have made great use of the Localgiving appeal page’s video hosting function to showcase the brilliant Ghostbuskers band. Mid Wales - Play Radnor - Welcome to the Hub appeal Play Radnor is a voluntary organisation committed to the development of play opportunities for the children and young people of Radnorshire. The group  provides quality play provision for children and young people, and raises the awareness of the importance of play. At the beginning of February, Play Radnor attended a free workshop entitled “Getting started with Online Fundraising”, where they were able to learn the basics of online fundraising, get online with Localgiving and set up an appeal page the very same day! Play Radnor decided to raise money to build a cob oven at their play hub, so they could make tasty wood-fired pizzas for the community. They raised awareness of the appeal by posting to facebook and, within the week, the appeal had raised £125. Localgiving matched this amount as part of the Big Lottery-funded Wales Development Programme, meaning Play Radnor reached and exceeded their £200 target only 5 days after joining Localgiving! West Wales - The Shared Earth Trust The Shared Earth Trust are a Lampeter based group that helps people to connect with nature through Denmark Farm, a 40 acre nature reserve and visitor centre that run an environmental education programme. Since joining Localgiving in October, The Shared Earth Trust have now raised over £2,500 and have found a number of things have worked well. They did a crowdfunder a year ago and found it really hard work and not very successful, even though they were offering rewards for donations. They found Localgiving much easier and have done really well with Grow Your Tenner, as they have found it sounds almost too good to be true and so people really engage with it. The most successful form of promotion they found was personal emails from their staff and trustees. These had a very high 50% success rate and many donations were made within minutes of people receiving these emails. They are now adding a Localgiving donation button to their website and encouraging their members to pay their direct debits through their Localgiving page. South Wales - Friends of the City Of Swansea Botanical Complex Friends of the City of Swansea Botanical Complex supports 3 public parks in Swansea and is entirely volunteer-led. In the Autumn we supported them to run their first ever fundraising appeal to raise money for a new Wildflower/Wellbeing Garden in Singleton Park. They raised a whopping £4384.50, which includes Grow Your Tenner matchfunding and their £200 matchfunding for taking part in the Wales Development Programme. To support them with this, we met them face-to-face at their park base, have had many phone conversations and they have attended 2 Localgiving group training sessions.   Saying: Rhoi’r ffidil yn y tô Literal translation: Put the fiddle in the roof English equivalent: Reach the end of one’s tether   Saying: Ara’ deg mae dal iar Literal translation: Slowly is the way to catch chickens English equivalent: Patience is a virtue   Saying: Hir yw pob aros Literal translation: All waiting is long English equivalent: A watched pot never boils   Saying: Meistr pob gwaith yw ymarfer Literal translation: The master of all work is practice English equivalent: Practice makes perfect   Saying: Mae mwy nag un ffordd i gael Wil i'w wely  Literal translation: There’s more than one to send Will to his bed  English equivalent: There’s more than one way to skin a cat   Saying: Dyfal donc a dyr y garreg  Literal translation: Persistent blows shatter the stone  English equivalent: If at first you don’t succeed, try and try again   Saying: Y cyntaf i'r felin caiff falu Literal translation: The first to the mill gets to grind  English equivalent: First come, first served   Saying: Fel ceiliog ar ei domen ei hun Literal translation: Like a cockerel on top of his heap English equivalent: Cock of the walk   
    3612 Posted by Lauren Swain
  • Dydd Gwŷl Dewi Sant hapus! To celebrate St David’s Day, Lauren & Emma from Localgiving’s Wales Development Programme are delighted to share some online fundraising success stories from across Wales. When starting out with online fundraising, it can seem a bit daunting. You might get so frustrated at times that you just want to… Oh, what’s that phrase? Rhoi’r ffidil yn y tô! But, don’t despair! Localgiving is here to make things that little bit easier. It won’t be an overnight success - you know what they say,  ara’ deg mae dal iar - and we all know that feeling, nervously waiting for the donations to start rolling in. But just remind yourself, “hir yw pob aros”. With every new campaign, you’ll get better and better. Meistr pob gwaith yw ymarfer, and all that. Try new things, and experiment. If something doesn’t work, try something else!  Mae mwy nag un ffordd i gael Wil i'w wely, you know. The most important thing is, to never give up. After all, dyfal donc a dyr y garreg. And remember, when it comes to match funding campaigns (of which we have plenty), y cyntaf i'r felin caiff falu - so don’t delay! Plan ahead and make the most of every opportunity. Which reminds me. Have you got any fundraisers lined up for Local Hero yet? It starts on the 1st of April! Encourage one of your supporters to take part, and they could win up to £1,000 for your cause. Imagine how great that would feel! Fel ceiliog ar ei domen ei hun. Well, we hope that pep talk has inspired you to do some fundraising today! If you’re feeling a bit baffled, check out the handy translation list at the end of this blog... Stay with us for a tour of Wales, as we introduce you to some fantastic groups raising money online with Localgiving. North Wales  - TAPE Community Music & Film - Ghostbuskers Road To Eden appeal TAPE Community Music & Film is an award-winning community arts charity in Old Colwyn which, for over 8 years, has supported hundreds of people to explore and develop their creative ideas. At the moment, TAPE are running an appeal to get their music group “Ghostbuskers” to the Eden Project in Cornwall, where they hope to perform at the Community Camp event this coming May. Ghostbuskers is a musical performance project welcoming people of all ages and abilities. The group rehearses weekly at TAPE’s Community Arts Centre and then performs across the country at community events and concerts throughout the year. Since starting the appeal less than 3 weeks ago, TAPE have raised £120 plus £28 of Gift Aid. The group plans to use their remaining £100 of match funding to encourage more people to support the appeal. TAPE have made great use of the Localgiving appeal page’s video hosting function to showcase the brilliant Ghostbuskers band. Mid Wales - Play Radnor - Welcome to the Hub appeal Play Radnor is a voluntary organisation committed to the development of play opportunities for the children and young people of Radnorshire. The group  provides quality play provision for children and young people, and raises the awareness of the importance of play. At the beginning of February, Play Radnor attended a free workshop entitled “Getting started with Online Fundraising”, where they were able to learn the basics of online fundraising, get online with Localgiving and set up an appeal page the very same day! Play Radnor decided to raise money to build a cob oven at their play hub, so they could make tasty wood-fired pizzas for the community. They raised awareness of the appeal by posting to facebook and, within the week, the appeal had raised £125. Localgiving matched this amount as part of the Big Lottery-funded Wales Development Programme, meaning Play Radnor reached and exceeded their £200 target only 5 days after joining Localgiving! West Wales - The Shared Earth Trust The Shared Earth Trust are a Lampeter based group that helps people to connect with nature through Denmark Farm, a 40 acre nature reserve and visitor centre that run an environmental education programme. Since joining Localgiving in October, The Shared Earth Trust have now raised over £2,500 and have found a number of things have worked well. They did a crowdfunder a year ago and found it really hard work and not very successful, even though they were offering rewards for donations. They found Localgiving much easier and have done really well with Grow Your Tenner, as they have found it sounds almost too good to be true and so people really engage with it. The most successful form of promotion they found was personal emails from their staff and trustees. These had a very high 50% success rate and many donations were made within minutes of people receiving these emails. They are now adding a Localgiving donation button to their website and encouraging their members to pay their direct debits through their Localgiving page. South Wales - Friends of the City Of Swansea Botanical Complex Friends of the City of Swansea Botanical Complex supports 3 public parks in Swansea and is entirely volunteer-led. In the Autumn we supported them to run their first ever fundraising appeal to raise money for a new Wildflower/Wellbeing Garden in Singleton Park. They raised a whopping £4384.50, which includes Grow Your Tenner matchfunding and their £200 matchfunding for taking part in the Wales Development Programme. To support them with this, we met them face-to-face at their park base, have had many phone conversations and they have attended 2 Localgiving group training sessions.   Saying: Rhoi’r ffidil yn y tô Literal translation: Put the fiddle in the roof English equivalent: Reach the end of one’s tether   Saying: Ara’ deg mae dal iar Literal translation: Slowly is the way to catch chickens English equivalent: Patience is a virtue   Saying: Hir yw pob aros Literal translation: All waiting is long English equivalent: A watched pot never boils   Saying: Meistr pob gwaith yw ymarfer Literal translation: The master of all work is practice English equivalent: Practice makes perfect   Saying: Mae mwy nag un ffordd i gael Wil i'w wely  Literal translation: There’s more than one to send Will to his bed  English equivalent: There’s more than one way to skin a cat   Saying: Dyfal donc a dyr y garreg  Literal translation: Persistent blows shatter the stone  English equivalent: If at first you don’t succeed, try and try again   Saying: Y cyntaf i'r felin caiff falu Literal translation: The first to the mill gets to grind  English equivalent: First come, first served   Saying: Fel ceiliog ar ei domen ei hun Literal translation: Like a cockerel on top of his heap English equivalent: Cock of the walk   
    Feb 28, 2017 3612
  • 27 Feb 2017
    Lessons for charities about cost and value So there I was, almost in tears, lost in reverie, alone in a crowd on an airfield just outside Newark in Nottinghamshire. But what had happened, and why I am I telling you about it in a blog about charities?  You see, I was at this airfield to attend an antiques fair (I know what you’re thinking, my weekends must really fly by), when I came across a table of old football programmes. Now, forgive me, but it’s my affliction to be a lifelong Arsenal fan and a season ticket holder for the last 22 years. And what I found, after a few minutes of flicking through the piles, was the programme of the very first match I had attended. It was on Saturday 20 October, 1979, but I remember the game like it was yesterday. A nil nil draw versus Stoke City, but for this seven-year-old, it was all high-octane excitement. Hands trembling, I bought the programme for the marked price: £1.50. But for me it was worth so much more than that. And this historic memento is now framed and displayed for posterity (in my downstairs loo). Think about the difference between cost and value But what can charities learn from this somewhat particular experience? Well, I think it’s a particularly appropriate illustration of the distinction between cost and value, which charities should pay greater heed to. The programme would have cost 20p in 1979. I ‘bought it back’ a few decades later for £1.50. But what was its value? The significance of it to me emotionally, and the way it was a gateway to a formative experience for me meant I would have paid much, much more for it. This is because cost and value are rarely the same. In fact, for charities if the value of our work wasn’t greater than the cost of doing it, are we the best people for the job? Shouldn’t a funder be doing it themselves in that case? What added value do we bring? Inputs, outputs and outcomes Or, putting it another way, we need to be clearer about the differences between inputs, outputs and outcomes. So often, I’ve seen charities cost up their work in their project proposal, assuming that the outputs of the work, or what they’re planning to do with funds raised, is the most important aspect of the proposal. It isn’t. The vital element of your plans is what will change as a result of what you’re planning to do. It’s not the cost, it’s the value. If the work you’re doing will increase the chances, for example, of your beneficiary earning themselves a decent living rather than being unemployed, how much money is saved in the long run from your ‘intervention’? You need to be able to prove your value, and if it’s not greater than the cost, then, quite frankly, you shouldn’t be doing it. And what about the value from a funder’s perspective? And there is another element of the cost/value distinction that I believe charities also neglect, and that’s in our fundraising. Applications to charitable trusts are rightly normally focused on asking to cover a project’s costs. But this leads me to two questions that I think we all need to consider: Have you made it clear, even so, what the value of the work will be? This is what will lead to donors and supporters, in effect, investing their money in you. Have you reflected the full costs of your organisation doing the work? There should, after all, be an added value in your expertise and management, otherwise, again, the funder would be wise to consider “cutting out the middle man.” Proposals to companies, on the other hand, ought also to take into account the value to the company of associating with our organisations. Are we fully aware of the power of our brands? Do we under-sell ourselves? Remember that wide-eyed seven year old But there’s a final, and arguably more important, lesson from my airfield story. It’s about my willingness to part with my money for a reminder of a special moment in my life. What does that tell us about the importance of memory, emotion, and excitement in reaching our supporters? For me, it’s got something to do with understanding them and their identity. My somewhat blind faith in a football team is part of what defines me as a person. And likewise, we need our supporters to get to the point where their allegiance to our cause is part of who they are. Now that is value. Richard Sved, founder and director at 3rd Sector Mission Control, is a charity consultant specialising in fundraising, charity strategic planning, governance and communications. Found this blog post useful? You may also like:    Do you have the courage to let your supporters own their story? 7 digital tactics for small charities in volatile times  
    3374 Posted by Richard Sved
  • Lessons for charities about cost and value So there I was, almost in tears, lost in reverie, alone in a crowd on an airfield just outside Newark in Nottinghamshire. But what had happened, and why I am I telling you about it in a blog about charities?  You see, I was at this airfield to attend an antiques fair (I know what you’re thinking, my weekends must really fly by), when I came across a table of old football programmes. Now, forgive me, but it’s my affliction to be a lifelong Arsenal fan and a season ticket holder for the last 22 years. And what I found, after a few minutes of flicking through the piles, was the programme of the very first match I had attended. It was on Saturday 20 October, 1979, but I remember the game like it was yesterday. A nil nil draw versus Stoke City, but for this seven-year-old, it was all high-octane excitement. Hands trembling, I bought the programme for the marked price: £1.50. But for me it was worth so much more than that. And this historic memento is now framed and displayed for posterity (in my downstairs loo). Think about the difference between cost and value But what can charities learn from this somewhat particular experience? Well, I think it’s a particularly appropriate illustration of the distinction between cost and value, which charities should pay greater heed to. The programme would have cost 20p in 1979. I ‘bought it back’ a few decades later for £1.50. But what was its value? The significance of it to me emotionally, and the way it was a gateway to a formative experience for me meant I would have paid much, much more for it. This is because cost and value are rarely the same. In fact, for charities if the value of our work wasn’t greater than the cost of doing it, are we the best people for the job? Shouldn’t a funder be doing it themselves in that case? What added value do we bring? Inputs, outputs and outcomes Or, putting it another way, we need to be clearer about the differences between inputs, outputs and outcomes. So often, I’ve seen charities cost up their work in their project proposal, assuming that the outputs of the work, or what they’re planning to do with funds raised, is the most important aspect of the proposal. It isn’t. The vital element of your plans is what will change as a result of what you’re planning to do. It’s not the cost, it’s the value. If the work you’re doing will increase the chances, for example, of your beneficiary earning themselves a decent living rather than being unemployed, how much money is saved in the long run from your ‘intervention’? You need to be able to prove your value, and if it’s not greater than the cost, then, quite frankly, you shouldn’t be doing it. And what about the value from a funder’s perspective? And there is another element of the cost/value distinction that I believe charities also neglect, and that’s in our fundraising. Applications to charitable trusts are rightly normally focused on asking to cover a project’s costs. But this leads me to two questions that I think we all need to consider: Have you made it clear, even so, what the value of the work will be? This is what will lead to donors and supporters, in effect, investing their money in you. Have you reflected the full costs of your organisation doing the work? There should, after all, be an added value in your expertise and management, otherwise, again, the funder would be wise to consider “cutting out the middle man.” Proposals to companies, on the other hand, ought also to take into account the value to the company of associating with our organisations. Are we fully aware of the power of our brands? Do we under-sell ourselves? Remember that wide-eyed seven year old But there’s a final, and arguably more important, lesson from my airfield story. It’s about my willingness to part with my money for a reminder of a special moment in my life. What does that tell us about the importance of memory, emotion, and excitement in reaching our supporters? For me, it’s got something to do with understanding them and their identity. My somewhat blind faith in a football team is part of what defines me as a person. And likewise, we need our supporters to get to the point where their allegiance to our cause is part of who they are. Now that is value. Richard Sved, founder and director at 3rd Sector Mission Control, is a charity consultant specialising in fundraising, charity strategic planning, governance and communications. Found this blog post useful? You may also like:    Do you have the courage to let your supporters own their story? 7 digital tactics for small charities in volatile times  
    Feb 27, 2017 3374
  • 21 Feb 2017
    Conchita Garcia, Head of Projects and Fund Development at the FSI discusses skills gaps in the charity sector and how the FSI plans to support small charities. Supporting the small charity sector Small charities carry out some amazing work, aiding some of the most vulnerable communities; they are a key part of civil society. They play an important role in supporting the economy, in building social cohesion and in integrating those individuals who are in danger of being marginalised from society.   Having the relevant skills to undertake this important role is vital to ensure an efficient, effective and sustainable small charity sector. However, our research shows time and time again that small organisations often struggle to train staff in the skills and practices that would support them to secure more funding and run their services more effectively. That is why every two years The FSI assesses the skills gaps within the small charity sector to get a sense of training needs, to ensure the services of small charities are meeting the needs of those that use them. What are the gaps? Our skills survey showed that the areas in need of expertise, according to respondents, were lobbying (49%), using social media (44%), structuring communications (46%) and the latest HR laws and practices (27%). Areas where small charities rated themselves as performing well included team working, basic computer literacy and leadership, as well as working in partnership with other organisations. Why do these gaps exist? Respondents cited a lack of funding (64%), time (56%) and locally available training (23%) as the main reasons why small charities fail to fill these skill gaps. Our research also shows that the impact of these skills gaps is an increased workload across the organisation (61%) and an increased time taken to deliver the work (51%). Going forward We feel passionately that when skills gaps directly cause an increase in workload and time taken to deliver services, something needs to change. The demand for training continues to be significant and clearly remains a core element in addressing skills gaps in the sector. It is therefore essential to consider what the nature of available training is, and how this can be tailored to effectively address the needs of small charities. In order to support small charities and community groups to fill these training needs, the FSI run an annual, heavily subsidised skills conference, taking place in Central London on 9th March 2017. This year’s Skills Conference will provide 200 small charity delegates the chance to access a range of expert speakers to help build essential, back office skills. Small charities and community groups are encouraged to select their skills gaps and we will match them to workshops taking place throughout the conference. On the day, delegates will take away relevant and practical skills from four out of 20 interactive workshops. To find out what topics are on offer, and to book on to the conference click here. Venue: Resource for London, 356 Holloway Rd, London N7 6PA Date: Thursday 9th March Time: 9.30am-4.30pm (registration from 9.00am) Cost: £15 for FSI members (value of equivalent conference £295)   Found this blog post useful? You may also like:    Local Charity and Community Group Sustainability Report 2016 What Makes Local Charities Unique? Open University Launches New Voluntary Sector Courses
    3040 Posted by Conchita Garcia
  • Conchita Garcia, Head of Projects and Fund Development at the FSI discusses skills gaps in the charity sector and how the FSI plans to support small charities. Supporting the small charity sector Small charities carry out some amazing work, aiding some of the most vulnerable communities; they are a key part of civil society. They play an important role in supporting the economy, in building social cohesion and in integrating those individuals who are in danger of being marginalised from society.   Having the relevant skills to undertake this important role is vital to ensure an efficient, effective and sustainable small charity sector. However, our research shows time and time again that small organisations often struggle to train staff in the skills and practices that would support them to secure more funding and run their services more effectively. That is why every two years The FSI assesses the skills gaps within the small charity sector to get a sense of training needs, to ensure the services of small charities are meeting the needs of those that use them. What are the gaps? Our skills survey showed that the areas in need of expertise, according to respondents, were lobbying (49%), using social media (44%), structuring communications (46%) and the latest HR laws and practices (27%). Areas where small charities rated themselves as performing well included team working, basic computer literacy and leadership, as well as working in partnership with other organisations. Why do these gaps exist? Respondents cited a lack of funding (64%), time (56%) and locally available training (23%) as the main reasons why small charities fail to fill these skill gaps. Our research also shows that the impact of these skills gaps is an increased workload across the organisation (61%) and an increased time taken to deliver the work (51%). Going forward We feel passionately that when skills gaps directly cause an increase in workload and time taken to deliver services, something needs to change. The demand for training continues to be significant and clearly remains a core element in addressing skills gaps in the sector. It is therefore essential to consider what the nature of available training is, and how this can be tailored to effectively address the needs of small charities. In order to support small charities and community groups to fill these training needs, the FSI run an annual, heavily subsidised skills conference, taking place in Central London on 9th March 2017. This year’s Skills Conference will provide 200 small charity delegates the chance to access a range of expert speakers to help build essential, back office skills. Small charities and community groups are encouraged to select their skills gaps and we will match them to workshops taking place throughout the conference. On the day, delegates will take away relevant and practical skills from four out of 20 interactive workshops. To find out what topics are on offer, and to book on to the conference click here. Venue: Resource for London, 356 Holloway Rd, London N7 6PA Date: Thursday 9th March Time: 9.30am-4.30pm (registration from 9.00am) Cost: £15 for FSI members (value of equivalent conference £295)   Found this blog post useful? You may also like:    Local Charity and Community Group Sustainability Report 2016 What Makes Local Charities Unique? Open University Launches New Voluntary Sector Courses
    Feb 21, 2017 3040